Medical e-commerce platform BTC
Publish: 2021-05-06 08:36:27
1. B2C is the abbreviation of business to consumer in English, and its Chinese abbreviation is "business to customer"“ "Business to customer" is a mode of e-commerce, that is, commercial retail, which directly sells procts and services to consumers. This form of e-commerce is generally based on online retail instry, mainly relying on the Internet to carry out online sales activities. You can also take a look at sijiyishang.com, which is the B2C model. B2B model (business to business) refers to a kind of market field, which is the marketing relationship between enterprises. E-commerce is one of the main forms of modern B2B marketing. It combines the intranet with customers through B2B website, and provides better service for customers through the rapid response of the network, so as to promote the business development of enterprises. C2C is actually the professional term of e-commerce, and it is the e-commerce between indivials. C2C is between consumers, because the English pronunciation of 2 is the same as to, so C to C is abbreviated as C2C. C refers to the consumer, because the English word of the consumer is consumer, so it is abbreviated as C, and C2C is consumer to consumer
2. E-commerce usually refers to a wide range of business and trade activities all over the world. In the open Internet environment, based on Browser / server application mode, buyers and sellers can carry out various business activities without meeting each other, realizing consumers' online shopping, online transactions and online electronic payment between merchants, as well as various business activities, trading activities, online payment, etc Financial activities and related integrated service activities are a new business operation mode
BTC e-commerce network, namely business to consumer study, is committed to sorting out and sharing domestic e-commerce professional knowledge and research results, recommending excellent e-commerce websites or platforms, and making efforts for the development of China's e-commerce instry
the contact information of BTC e-commerce network can be found on the [contact information] page of the website
BTC e-commerce network, namely business to consumer study, is committed to sorting out and sharing domestic e-commerce professional knowledge and research results, recommending excellent e-commerce websites or platforms, and making efforts for the development of China's e-commerce instry
the contact information of BTC e-commerce network can be found on the [contact information] page of the website
3. At present, the earlier platforms of this kind are Jinlida and Kuaijie,
the medium-term platforms are pharmaceutical terminal network, pharmacists' help, etc.
the new platforms are collecting medicines from time to time, etc.
the platforms are mainly for the distribution of pharmaceutical proction enterprises, and provide platform procurement for downstream pharmacies and hospitals. The business models of each platform are also different, and the details are not clear.
the medium-term platforms are pharmaceutical terminal network, pharmacists' help, etc.
the new platforms are collecting medicines from time to time, etc.
the platforms are mainly for the distribution of pharmaceutical proction enterprises, and provide platform procurement for downstream pharmacies and hospitals. The business models of each platform are also different, and the details are not clear.
4. Now some pharmacies already have their own shopping malls, and begin to have the o2o distribution function. They can deliver drugs to their homes in the same city in half an hour, which is fast and convenient
5. There are not many pharmaceutical e-commerce, because the government is strict in the management of Internet medicine. At present, B2C is just developing, such as some big pharmacies on big platforms. For example, Jingdong pharmacy.
6. Consider shop + +. I've seen similar pharmaceutical e-commerce websites on their official website. Most of the ports you mentioned support it. You can go to their official website for details.
7. There are three main business models of pharmaceutical e-commerce
the existing pharmaceutical e-commerce models include B2B model, B2C model and o2o model. Among them, B2C is the most; As of March 14, 2017, there were 918 Internet drug trading service qualification certificates, including 45 certificate a (third-party platform), 224 certificate B (B2B website built by pharmaceutical instry and circulation enterprises), and 649 certificate C (B2C website applied by retail chain). With the government canceling the examination of Internet drug trading qualification certificates (a, B, C certificates) this year, pharmaceutical e-commerce will enter an era of low threshold and strict supervision
B2B mode accounts for a large proportion of sales in pharmaceutical e-commerce. The popularity of enterprises is limited to the b-end. Generally, it is a third-party B2B platform or self built B2B platform. There are large-scale centralized purchasing platforms led by the government, and there are pharmaceutical enterprises and commercial companies that build their own proct circulation business
B2C mode is mainly divided into two types: one is the drug sales mode based on the third-party e-commerce platform, that is, the seller needs to rely on tmall, Jingdong and other platforms for sales activities; The other is the self built and self collected platform mode, such as health customer network, Kang aido, good pharmacist, etc. the sales volume basically depends on the size of the platform traffic
o2o mode (online to offline) combines offline business opportunities with the Internet, making the Internet the front desk of offline transactions. At present, the more common o2o mode of medicine is "drug delivery on site" service. In addition to the o2o platform, traditional pharmacies, pharmaceutical enterprises and pharmaceutical logistics have entered the "battlefield" of drug delivery, among which chain pharmacies are the biggest competitors of o2o drug delivery enterprises
inventory of pharmaceutical e-commerce policies in 2017
in 2017, the state issued a total of 6 policies, regulations or notices involving pharmaceutical e-commerce. Among them, the heaviest and most influential ones are the cancellation of the "three certificates" of pharmaceutical e-commerce and the draft for opinions on prohibiting the display and sale of prescription drugs by pharmaceutical e-commerce released at the end of the year
1. The A, B and C certificates of pharmaceutical e-commerce have been cancelled. On the surface, the admittance threshold of pharmaceutical e-commerce has been greatly reced. In the past, the act of selling drugs online with only one website will not be allowed. Pharmaceutical e-commerce network must have entity pharmacies to undertake, responsibility should be clear, and supervision should be carried out according to the principle of online and offline consistency, and the whole process of online drug sales must be traceable. We should encourage the new distribution mode of "online order shop taking, online order shop sending", and cultivate new services and new formats
this series of measures shows that the approval has been cancelled, the threshold has been lowered, but the supervision has become more stringent
2. The draft for Soliciting Opinions on banning the display and sale of prescription drugs on the Internet was issued. First of all, we must make it clear that prescription drugs have been banned from online sales in China. According to the national regulations, only class B OTC drugs can be sold online now, because class B OTC drugs are relatively safe after clinical trials in practice
in reality, many pharmaceutical e-commerce companies are playing a marginal role, displaying drug information on the Internet and forming orders by telephone. It seems that there are no typical online shopping behaviors such as online payment and adding shopping carts. However, the core of online shopping is also an online shopping behavior. In addition, the whole process of cold chain transportation or logistics without drug transportation qualification can not be carried out in the distribution link, It can not guarantee the safety of consumers
if the contents of this draft can be turned into reality, the drug sales website will no longer be able to display all the information of prescription drugs, thus destroying the main position of some illegal pharmaceutical e-commerce in disguised online sales of prescription drugs
the way out of pharmaceutical e-commerce in 2018
with the introction of new policies for pharmaceutical retail in 2017 and the increasing recognition of new retail business model by the instry, it is difficult for pure pharmaceutical e-commerce to exist in terms of market situation and policies in the future. Pharmaceutical e-commerce will be integrated with other commercial forms to have a way out
first, deeply combine with offline chain drugstores. As the state's monitoring of pharmaceutical e-commerce tends to be strict, many pharmaceutical e-commerce companies have acquired offline pharmacies and re developed o2o business to meet the requirements of the government authorities on the general trend of "online ordering shop taking and online ordering shop sending" of Internet drug sales
the value of self built o2o or third-party o2o service platform of retail pharmacies will attract the attention of the instry again, and will also get a redevelopment period. At present, when the online display of prescription drugs has not been officially banned, there is still a phenomenon that one or two pharmacies under the name of a pharmaceutical e-commerce can "secretly" mail prescription drugs to the whole country by cash on delivery
however, after the online display of prescription drugs is completely prohibited in the future, there is a great probability that the prescription drug information will appear on the mobile terminals of some o2o platforms providing localized services or the app of pharmacies, and the distribution will also be limited to the city. Through positioning technology, patients may not see the pharmacy and prescription drug information in other cities, but can only see the pharmacy and drug information in or around the city. The purchase of prescription drugs will become a localized service, and the safety and traceability of drugs will be greatly enhanced
if this assumption is true, which chain drugstore will have a wide coverage in the future, and the corresponding market will also be broader. At present, in addition to the National pharmacy relatively can be said to achieve national coverage, most of the chain drugstores include four listed chains, which can only be regarded as regional coverage
Second, change the business form. Recently, there has been a very interesting phenomenon. Traditional medical e-commerce such as qilekang has transformed into Internet hospital, while more established internet medical service enterprises such as doctor Chunyu and micro medicine have tried e-commerce one after another. For a while, it really feels like a "Besieged City"
according to a series of relevant policy trends for pharmaceutical e-commerce in 2017, pharmaceutical e-commerce which has transformed the layout of Internet hospitals, and pharmaceutical e-commerce which has formed in-depth cooperation with offline medicine or Internet hospitals and obtained stable prescription sources will also get a seat in the future
from the perspective of enterprise nature and extension path, mobile medical and pharmaceutical e-commerce have the highest degree of coincidence. After all, prescription drugs account for the vast majority of the overall pharmaceutical sales, and those who get prescriptions will get the world
pharmaceutical e-commerce itself is a multilateral market. Multilateral markets include pharmaceutical e-commerce platforms, pharmaceutical enterprises, distributors, pharmacies, consumers, hospitals, governments, etc. No matter what the mode of pharmaceutical e-commerce platform is, the multilateral market of pharmaceutical e-commerce should be taken into account when building the pharmaceutical e-commerce system. Multilateral market means that there will be too many outlets and changes in operation
the only way out for the future development of pharmaceutical e-commerce is to keep up with the government's instry development plan, conform to the general direction and main trend of the national pharmaceutical reform, pay close attention to the policy change trend, and truly grasp the core advantages of the enterprise's operation and development, and do not put short-term goals on drilling policy loopholes and playing the edge ball.
the existing pharmaceutical e-commerce models include B2B model, B2C model and o2o model. Among them, B2C is the most; As of March 14, 2017, there were 918 Internet drug trading service qualification certificates, including 45 certificate a (third-party platform), 224 certificate B (B2B website built by pharmaceutical instry and circulation enterprises), and 649 certificate C (B2C website applied by retail chain). With the government canceling the examination of Internet drug trading qualification certificates (a, B, C certificates) this year, pharmaceutical e-commerce will enter an era of low threshold and strict supervision
B2B mode accounts for a large proportion of sales in pharmaceutical e-commerce. The popularity of enterprises is limited to the b-end. Generally, it is a third-party B2B platform or self built B2B platform. There are large-scale centralized purchasing platforms led by the government, and there are pharmaceutical enterprises and commercial companies that build their own proct circulation business
B2C mode is mainly divided into two types: one is the drug sales mode based on the third-party e-commerce platform, that is, the seller needs to rely on tmall, Jingdong and other platforms for sales activities; The other is the self built and self collected platform mode, such as health customer network, Kang aido, good pharmacist, etc. the sales volume basically depends on the size of the platform traffic
o2o mode (online to offline) combines offline business opportunities with the Internet, making the Internet the front desk of offline transactions. At present, the more common o2o mode of medicine is "drug delivery on site" service. In addition to the o2o platform, traditional pharmacies, pharmaceutical enterprises and pharmaceutical logistics have entered the "battlefield" of drug delivery, among which chain pharmacies are the biggest competitors of o2o drug delivery enterprises
inventory of pharmaceutical e-commerce policies in 2017
in 2017, the state issued a total of 6 policies, regulations or notices involving pharmaceutical e-commerce. Among them, the heaviest and most influential ones are the cancellation of the "three certificates" of pharmaceutical e-commerce and the draft for opinions on prohibiting the display and sale of prescription drugs by pharmaceutical e-commerce released at the end of the year
1. The A, B and C certificates of pharmaceutical e-commerce have been cancelled. On the surface, the admittance threshold of pharmaceutical e-commerce has been greatly reced. In the past, the act of selling drugs online with only one website will not be allowed. Pharmaceutical e-commerce network must have entity pharmacies to undertake, responsibility should be clear, and supervision should be carried out according to the principle of online and offline consistency, and the whole process of online drug sales must be traceable. We should encourage the new distribution mode of "online order shop taking, online order shop sending", and cultivate new services and new formats
this series of measures shows that the approval has been cancelled, the threshold has been lowered, but the supervision has become more stringent
2. The draft for Soliciting Opinions on banning the display and sale of prescription drugs on the Internet was issued. First of all, we must make it clear that prescription drugs have been banned from online sales in China. According to the national regulations, only class B OTC drugs can be sold online now, because class B OTC drugs are relatively safe after clinical trials in practice
in reality, many pharmaceutical e-commerce companies are playing a marginal role, displaying drug information on the Internet and forming orders by telephone. It seems that there are no typical online shopping behaviors such as online payment and adding shopping carts. However, the core of online shopping is also an online shopping behavior. In addition, the whole process of cold chain transportation or logistics without drug transportation qualification can not be carried out in the distribution link, It can not guarantee the safety of consumers
if the contents of this draft can be turned into reality, the drug sales website will no longer be able to display all the information of prescription drugs, thus destroying the main position of some illegal pharmaceutical e-commerce in disguised online sales of prescription drugs
the way out of pharmaceutical e-commerce in 2018
with the introction of new policies for pharmaceutical retail in 2017 and the increasing recognition of new retail business model by the instry, it is difficult for pure pharmaceutical e-commerce to exist in terms of market situation and policies in the future. Pharmaceutical e-commerce will be integrated with other commercial forms to have a way out
first, deeply combine with offline chain drugstores. As the state's monitoring of pharmaceutical e-commerce tends to be strict, many pharmaceutical e-commerce companies have acquired offline pharmacies and re developed o2o business to meet the requirements of the government authorities on the general trend of "online ordering shop taking and online ordering shop sending" of Internet drug sales
the value of self built o2o or third-party o2o service platform of retail pharmacies will attract the attention of the instry again, and will also get a redevelopment period. At present, when the online display of prescription drugs has not been officially banned, there is still a phenomenon that one or two pharmacies under the name of a pharmaceutical e-commerce can "secretly" mail prescription drugs to the whole country by cash on delivery
however, after the online display of prescription drugs is completely prohibited in the future, there is a great probability that the prescription drug information will appear on the mobile terminals of some o2o platforms providing localized services or the app of pharmacies, and the distribution will also be limited to the city. Through positioning technology, patients may not see the pharmacy and prescription drug information in other cities, but can only see the pharmacy and drug information in or around the city. The purchase of prescription drugs will become a localized service, and the safety and traceability of drugs will be greatly enhanced
if this assumption is true, which chain drugstore will have a wide coverage in the future, and the corresponding market will also be broader. At present, in addition to the National pharmacy relatively can be said to achieve national coverage, most of the chain drugstores include four listed chains, which can only be regarded as regional coverage
Second, change the business form. Recently, there has been a very interesting phenomenon. Traditional medical e-commerce such as qilekang has transformed into Internet hospital, while more established internet medical service enterprises such as doctor Chunyu and micro medicine have tried e-commerce one after another. For a while, it really feels like a "Besieged City"
according to a series of relevant policy trends for pharmaceutical e-commerce in 2017, pharmaceutical e-commerce which has transformed the layout of Internet hospitals, and pharmaceutical e-commerce which has formed in-depth cooperation with offline medicine or Internet hospitals and obtained stable prescription sources will also get a seat in the future
from the perspective of enterprise nature and extension path, mobile medical and pharmaceutical e-commerce have the highest degree of coincidence. After all, prescription drugs account for the vast majority of the overall pharmaceutical sales, and those who get prescriptions will get the world
pharmaceutical e-commerce itself is a multilateral market. Multilateral markets include pharmaceutical e-commerce platforms, pharmaceutical enterprises, distributors, pharmacies, consumers, hospitals, governments, etc. No matter what the mode of pharmaceutical e-commerce platform is, the multilateral market of pharmaceutical e-commerce should be taken into account when building the pharmaceutical e-commerce system. Multilateral market means that there will be too many outlets and changes in operation
the only way out for the future development of pharmaceutical e-commerce is to keep up with the government's instry development plan, conform to the general direction and main trend of the national pharmaceutical reform, pay close attention to the policy change trend, and truly grasp the core advantages of the enterprise's operation and development, and do not put short-term goals on drilling policy loopholes and playing the edge ball.
8. The third-party medical e-commerce platform is a neutral service organization independent of the buyer and the seller, which provides the buyer and the seller with various services required by the transaction. In 2014, the State Food and Drug Administration designated 95095 and 800fang as the Internet third-party drug online retail pilot platform.
9. Platform e-commerce profit model is to provide a better platform for self-supporting businesses, mainly to collect traffic Commission
the core of its competition is to have huge traffic and an environment more suitable for each seller (it can be compared with shopping malls in commercial retail. Shopping malls built in popular places are more attractive to sellers and customers, and good environment and system in shopping malls are more attractive to sellers and customers). The main share may belong to the third-party Internet enterprises in the future, and the competition pattern is expected to be Internet giants plus a small number of pharmaceutical segmentation platforms
because the third-party Internet enterprises have formed an oligopoly pattern, the cost of establishing a new third-party Internet platform is getting higher and higher, and it needs to get through the government resources to connect the prescription medical insurance first, and the government affairs ability must be strong, and there is little possibility of another platform giant, In the future, the third-party platform pharmaceutical e-commerce is expected to still be dominated by the monopoly of the existing Internet giants, and there may be a small number of drug segmentation platforms, such as 800 Fang
the B2C and o2o modes of pharmaceutical e-commerce are the focus of major e-commerce, especially o2o mode, whether it is self-supporting e-commerce or platform e-commerce.
the core of its competition is to have huge traffic and an environment more suitable for each seller (it can be compared with shopping malls in commercial retail. Shopping malls built in popular places are more attractive to sellers and customers, and good environment and system in shopping malls are more attractive to sellers and customers). The main share may belong to the third-party Internet enterprises in the future, and the competition pattern is expected to be Internet giants plus a small number of pharmaceutical segmentation platforms
because the third-party Internet enterprises have formed an oligopoly pattern, the cost of establishing a new third-party Internet platform is getting higher and higher, and it needs to get through the government resources to connect the prescription medical insurance first, and the government affairs ability must be strong, and there is little possibility of another platform giant, In the future, the third-party platform pharmaceutical e-commerce is expected to still be dominated by the monopoly of the existing Internet giants, and there may be a small number of drug segmentation platforms, such as 800 Fang
the B2C and o2o modes of pharmaceutical e-commerce are the focus of major e-commerce, especially o2o mode, whether it is self-supporting e-commerce or platform e-commerce.
10. Good pharmacist. I haven't tried anything else
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