How to settle BTC in advertising

1. For example, easybtc, ordinary users do not need any fees to buy or sell. That is, some advertisers need to spend money, you might as well register to experience it.

2. I recommend you to cooperate with grassroots advertising alliance,
they launch a daily settlement, grassroots advertising alliance in order to protect the interests of the majority of webmasters, launch full 50 days pay, never dection, more than 20000 IP can be prepaid. I'm also the owner of the station. I've cooperated with you for a period of time and I'm trustworthy.

3. There is no specific, competitive, can not be estimated
you can go to Taiji circle to see advertisements, which are priced.

4. Click charge
monthly payment, the minimum payment is $100
cheques are supported, but cheques are generally not used in China. Most of them use Western Union remittance and electronic transfer

5. For example,

after you apply for an ad,
one click will be recorded by the system,

the price will be determined according to the actual price,

for example,

three cents for one click will be accumulated one by one,

the timed advertising alliance will pay you according to the number of clicks

6. This depends on which type of advertisement you hang
there are CPA, CPC and CPS, CPC these
each settlement method is different
network, the unit price of search ah alliance and Ali these platforms is OK

7. Google's advertising is to get revenue by clicking on others. There are two kinds of advertisements, one is Chinese, the other is English. The two prices are different. Look at the number of IP hits and calculate how much revenue you can get from it. Apply for an Adsense account in Google, set up your bank card and identity verification, and unify with your real identity. If the balance in your Adsense account reaches $100, it will be transferred to your bank card by electronic transfer at the end of the second month. It seems to be cumulative. If it is not enough, it will be accumulated to the next month until the payment limit is reached

8. What software do you use? You can ask the corresponding customer service. General management software has a list of business orders. You can quickly find the list you need through the number, contact person and company name

9. Now, there is basically no way to charge fees in this way. Now, most of them pay according to CPM per 1000 displays or per click, such as DuoMeng, youmi and Shanghai shouchang

10. The cost of advertising companies, the author will be roughly divided into three categories to discuss. The first is the third-party (media and proction suppliers) cost of advertising companies for their customers; Secondly, it is the personnel cost of the advertising company; Third, it is all the operating costs of the advertising company except the personnel costs
cost control of third-party suppliers
the main business of advertising companies is agency, which is entrusted by "customers" in strategic planning, creativity, proction, media planning, media purchasing, etc. It is really necessary to change the name of the client to "main client" and the name of the advertising company to "agent". The revenue of advertising companies is only 7% - 12% of the third-party supplier's expenses for customers in creative proction; In media planning and purchasing, only 4% - 6% of the net cost of media is spent. It can be seen that the advertising company is really a god of passing wealth. More than 8% and 90% of the expenses are spent for customers. Therefore, the cost control of third-party suppliers is the foundation of advertising companies. In this respect, advertising companies that have done well should publicize to their customers more widely, so as to increase their competitiveness and improve their bargaining chips in negotiating Commission with customers
since it is an "agent", of course, it is acting under the orders of customers. However, customers usually ask the advertising company to understand the requirements of the customer company and the proct, put forward various schemes of advertising proction and media, and expect these schemes to be the least cost and the most effective. Therefore, the first step of cost control is to establish an internal inspection mechanism within the advertising company. Before giving important proposals to customers, there can be second opinion review or spot check. Of course, this mechanism can be integrated with the quality management of the advertising company. Many advertising practitioners may laugh at this suggestion, pointing out that it is a scholar's opinion. How can we have the time and cost to review the quality and cost in the real advertising war? However, the author thinks that this mechanism is very necessary. As long as 1-2 cases can be selected from every 5, 10 and 20 cases, it can have a great ecational effect, so that the staff can always improve the vigilance of cost control, so as to avoid forming the concept that the customers of middle and lower level employees are big wrongdoers and stupid people. In the spot check mechanism, of course, special attention should be paid to the selection and price comparison of suppliers. The general manager of an advertising company should, as his own ty, work together with the financial director to do a good job in this "foundation of business", and spare at least 10% of his working time to complete this task
customers do not always choose the lowest cost solution. Quality, feeling, timeliness and credibility are all factors that customers should consider. Once the customer has determined the plan and approved it in writing, the task of the advertising company is to faithfully implement the plan for the customer (such a plan takes a long time, and the advertising company has the responsibility to put forward alternative opinions at any time), so as to control the cost within the approved proction quotation or media plan. After the completion of the implementation of the program, we should provide customers with a certain amount of approval and the actual cost comparison report in a timely manner, so as to win customers' trust and help them manage the overall advertising budget
advertising companies should concentrate the purchasing power of many customers and strive for the lowest price from the third-party suppliers to rece the advertising cost of customers. In terms of media, advertising companies have set up special purchasing and showdown teams to do this work. Because it is very professional, and involves the basic strategy of each advertising company, the author will not elaborate in this article. However, the author believes that when negotiating with a major supplier, the price (including discount) can reach a certain quantitative rebate, and the payment terms guarantee (for example, the advertising company guarantees the media not less than a certain amount in a year) can often be converted to each other to a certain extent, so the cost control should be taken as an overall consideration here. Often many purchasing managers only pay attention to price and rebate at the expense of payment term, resulting in cash flow difficulties of advertising companies. In terms of implementation, when negotiating with major suppliers every year, the negotiation plan and evaluation of different combinations should be made in advance. In this way, the most effective cost control can be achieved on the one hand, and the internal control of advertising companies can be strengthened on the other hand
usually, some cash strapped suppliers are willing to offer better cash discounts, resulting in a significant rection in advertising costs. Advertising companies should, in accordance with the terms of their contracts with customers, inform customers of such cash discounts as soon as possible, or prepare some mobile cash for customers to make profits, especially at the end of each quarter or year, Many media in China use "paid in advertising expenses" as the basis for assessing advertising business. At this time, if the advertising company has plans to negotiate with the media to implement cash discount, it will get twice the result with half the effort
as China has business tax, foreign exchange management measures, customs ties and other relevant taxes and regulations, if the advertising company is not familiar with the relevant regulations, it will be unable to make reasonable and legal tax planning for customers, resulting in unnecessary cost increase. For example, when shooting TV advertisements, you can let the proction house and the later stage procers directly send orders to customers for charging, instead of forwarding them by the advertising company. The advertising company's invoice only has a commission, which can save on the third-party expenses and rece nearly 10% of the cost of advertising proction. For customers with large advertising business, such as Procter & Gamble, Unilever, etc., some commonly used suppliers can be required to settle accounts with customers directly by monthly settlement, so as to achieve the purpose of legal tax avoidance and cost rection
control of personnel cost
generally speaking, the personnel cost of advertising companies accounts for 50% - 69% of the net income. Sometimes it may be higher at the beginning of the establishment of the company or when the main customers change, but it should not be the normal. The general manager and creative director of an advertising company can be regarded as a part of the company's "infrastructure" (see the article "how to make profits for an advertising company"). These people are indispensable, and the requirements for their ability should also be the highest. They should never be filled by mediocre talents with low prices. Therefore, only in terms of technology and contract negotiation can we find a solution acceptable to both companies and indivials. For example, the income of these people is high, and certain tax planning should be considered on the premise of legality. Moreover, the proportion of bonus and bonus to fixed salary should be increased as much as possible
to control the personnel cost of other front-line personnel (strategic planning, creative proction, media planning and purchasing), the first is to establish a cost accounting system for advertising companies, that is, to establish a reporting and monitoring system for the biggest resource of advertising companies - "human time", which lists the time and activities each employee spends on different customers and advertising projects, The "client profitability report" can be made by adding the operating expenses for the customer, the Commission and monthly fee collected from the customer into the personnel expenses of each customer calculated by the financial department according to the time report and employee salary. According to the company's strategy, advertising companies can set different personnel cost indicators for each customer, but generally speaking, the direct labor cost (general manager, finance department, personnel department, etc. are indirect labor cost) should be controlled within 35% of the customer's income. When an advertising company finds that the personnel cost of a client is too high, it should first investigate whether the internal work proceres are efficient and whether the personnel allocation is reasonable (some creative directors like to draw their own art drawings, although the quality may be better, the same work can be done well by other personnel with lower personnel cost). If the working procere is efficient, the staffing is reasonable, and the customer's profit statement is still at a loss, it is usually because the customer has special requirements, needs a lot of overtime or needs to use more personnel. At this time, it is advisable to discuss with the customer in an open and open manner, and ask to find a price or service content acceptable to both parties
in the employee schele, there should be a certain amount of time for study, administration, vacation, etc., which is called "non billable hours". Generally, 15% - 20% of the total time should be considered as normal. If the proportion of such time is too high, it is obvious that there is a possibility of overstaffing. It is better to consider changing some positions to part-time jobs. Due to the record of time, it is easy for department management to find out problems as soon as possible, and make more effective allocation of department human resources
schele is very useful, but it is still an afterthought concept. The characteristic of human resources is that once idle, it will be wasted and impossible to make up. As a result, many advertising companies have set up the function of traffic in the creative department, and allocate corresponding creative personnel for different creative jobs in advance. The author thinks that the concept of traffic's work scheling can actually be applied to other business departments, putting time management in a "prior" position. Once the "time" of human resources is effectively managed, the personnel cost will naturally be controlled
as mentioned above, how to manage the personnel cost of business departments and the so-called logistics departments, such as personnel, administration, finance and factories? The author thinks that these departments and personnel are also part of the company's "infrastructure", and the cost elasticity is limited at a certain capacity level. According to the author's experience, the personnel cost of logistics department should account for about 12% - 18% of the total personnel cost. At the same time, with the diversification of social division of labor, many of the services provided by these logistics departments can also be provided by professional companies. Managers should carefully study which jobs can be outsourced and which jobs can be done within the Department at least every year. For example, outsourcing of routine maintenance and troubleshooting of computer systems may be cheap and good; For another example, many government departments, such as personnel files, serious illness co-ordination and housing provident fund, may consider outsourcing to professional companies
there are two other items in the personnel cost that deserve special attention. First of all, the employment of freelancer must have careful approval proceres. Especially for creative proction, there is often someone inside the advertising company who can do the work, and this person is an idle person who can not work full load. The manager in charge of the project often "loves" some freelancers and has to pay a lot of money. Therefore, the employment of these personnel must have the al recognition of traffic and creative director (when the amount is large, it needs the approval of the general manager). Secondly, the control of recruitment fees. Because senior advertising staff, especially foreign employees, are often very expensive, the commission paid by headhunting companies ranges from one month's salary to three months' salary, reaching tens of thousands of US dollars. However, as the advertising instry is actually a small instry, senior employees know each other. Unless for reasons of confidentiality, we should establish a certain reward mechanism for employee recommendation and introction, which may greatly rece the recruitment fee
control of operating cost
the absolute value of operating cost is smaller than personnel cost and third-party supply cost, but the effect of cost control is obvious. For every penny saved, the company's profits will increase accordingly. Half of the control of operating costs lies in the reasonable formulation and publicity of the company's policies and proceres