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Huili Shoes Co., Ltd. is an independent corporate enterprise fully invested by Shanghai Huayi (Group) company. It is specialized in R & D, manufacturing and sales of Huili brand sports shoes and all kinds of shoes procts, and exports to dozens of countries and regions such as Southeast Asia, the Middle East, Europe and the United States
based on the proct development concept of "people-oriented, advocating sports and promoting health", Huili shoes develops a series of popular and popular sports and leisure shoes, and develops high-tech cold adhesive professional sports shoes and outdoor fitness shoes
in recent years, Huili shoe instry has established the proct structure orientation of "fashion sports, health sports and professional sports" (for young people, middle-aged and old people and professional consumer groups) around the brand connotation theme of "classic, fashion and professional"
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the development history of Huili shoes:
Huili shoes originated from the rubber factory in the period of national capitalism
In 1927, a factory named "Yichang rubber factory" appeared on Tangshan Road in Shanghai, which proced a kind of overshoes named "Baji". Later, Yichang rubber factory changed its name to "Zhengtai Xinji rubber factory", and later developed into one of the landmark enterprises of national rubber instry in old China In April 1935, Shanghai Zhengtai company officially registered the Chinese "Huili" and English "warrior" brands. The originality of Huili trademark comes from the English word "warrior", which means "warrior, warrior, fighter". Therefore, the homonym of "warrior" leads to the Chinese trademark name of "Huili"“ "Huili" means "the power to return to heaven" and "the great power to overcome difficulties" In 1948, after the "National Games" held by Shanghai Jiangwan Stadium, because of the outbreak of the war of liberation and traffic disruption, it was difficult for Liaoning men's basketball team members who went to Shanghai to return. Through Qian xucang's introction, Zhengtai Xinji rubber factory decided to set up "Huili basketball team". As the team moves around, "Huili" has become a popular shoe for professional athletes In 1979, Huili wb-1 basketball shoes were developed. Two years later, the Chinese women's volleyball team won the Third World Cup. As a result, young people are chasing each other and changing into Huili shoes before PE class has become a fashion in the 1980s However, with the development of market economy and reform and opening up, Huili has encountered an unprecedented crisis. On the one hand, a large number of foreign sports brands, such as Nike, Adidas and converse, have poured into China and become popular new procts for young people; On the other hand, domestic private enterprises have sprung up, with 30000 shoe-making enterprises alone, one third of which are rubber shoes factoriesafter closing the first branch in 1994, Huili closed one branch almost every two years. Six years later, Huili's seven branches and one research institute have all closed down, and 8600 workers have been laid off
in 1990, according to the requirements of Shanghai municipal government, Shanghai Zhengtai Xinji rubber factory and Shanghai Greater China rubber factory became the rudiment of Shanghai tire rubber (Group) Co., Ltd., but mainly engaged in tire business
in 2000, "Huili" series trademark was transferred to Shanghai Huayi Group, and Shanghai Huili shoes factory officially stopped proction. Subsequently, Shanghai Huayi implemented the bankruptcy plan of the old Huili enterprise, and the Huayi Group and the operator group jointly invested to establish Shanghai Huili Shoes Co., Ltd. Huili has changed from a proction-oriented enterprise to a trade oriented enterprise with brand operation
After the system reform, the group company invested to set up the current company. GUI Chenggang told reporters that the trademark was commissioned by Huayi Group. Based on its exclusive operation and management, the Group operates Huili brand. Huili is able to enter a new stage