Alibaba's BTC model
Publish: 2021-04-27 03:39:40
1. Belongs to B2B, Taobao is B2C
2. To put it simply, B2B: business to business model, just like Alibaba's model, B2C: business to personal model, like Taobao Mall, C2C: personal to personal model, Taobao indivial users open shop, sales target for indivials.
3. Alibaba is a standard B2B website and a company to company or enterprise to enterprise trading portal. It is also the first and largest B2B trading platform in China.
4. Unknown_Error
5. c. It's a sales model. C is the abbreviation of customer, that is to say, consumer. Alibaba belongs to B2C, which refers to the transaction between businesses and consumers. Taobao is generally C2C, which refers to the transaction between consumers and consumers
6. B2B. Business to business. B2B (business
to
business), because the English pronunciation of 2 is the same as to, so it is abbreviated as B2B, which refers to a kind of marketing field. B2B is a kind of marketing relationship between enterprises, and a kind of marketing field. E-commerce is a main manifestation of modern B2B
marketing. It combines the intranet with customers through B2B website, and provides better service for customers through the rapid response of the network, so as to promote the business development of enterprises
the popular saying is that both the supplier and the demander of e-commerce transactions are businesses (or enterprises or companies), and they use Internet technology or various business network platforms to complete business transactions. These processes include: issuing supply and demand information, ordering and confirming orders, payment process and issuing, transmitting and receiving bills, determining distribution plan and monitoring distribution process, etc. Sometimes I write BtoB, but for the sake of simplicity, I just use its homophonic B2B
to
business), because the English pronunciation of 2 is the same as to, so it is abbreviated as B2B, which refers to a kind of marketing field. B2B is a kind of marketing relationship between enterprises, and a kind of marketing field. E-commerce is a main manifestation of modern B2B
marketing. It combines the intranet with customers through B2B website, and provides better service for customers through the rapid response of the network, so as to promote the business development of enterprises
the popular saying is that both the supplier and the demander of e-commerce transactions are businesses (or enterprises or companies), and they use Internet technology or various business network platforms to complete business transactions. These processes include: issuing supply and demand information, ordering and confirming orders, payment process and issuing, transmitting and receiving bills, determining distribution plan and monitoring distribution process, etc. Sometimes I write BtoB, but for the sake of simplicity, I just use its homophonic B2B
7. Alibaba platform is a B2B e-commerce model
B2B (also written as BTB, which is the abbreviation of business to business) refers to the marketing relationship between enterprises. It closely combines the enterprise intranet with customers through B2B website, and provides better services for customers through the rapid response of the network, so as to promote the business development of enterprises< There are three elements in B2B:
1. Business: B2B website platform provides consumers with high-quality and low-cost goods, attracting consumers to buy and promoting more businesses to settle down
2. Cooperation: establishing cooperative relationship with logistics companies to provide ultimate guarantee for consumers' purchase behavior is one of the hard conditions of B2B platform
3. Service: logistics mainly provides purchasing service for consumers, so as to realize another transaction.
B2B (also written as BTB, which is the abbreviation of business to business) refers to the marketing relationship between enterprises. It closely combines the enterprise intranet with customers through B2B website, and provides better services for customers through the rapid response of the network, so as to promote the business development of enterprises< There are three elements in B2B:
1. Business: B2B website platform provides consumers with high-quality and low-cost goods, attracting consumers to buy and promoting more businesses to settle down
2. Cooperation: establishing cooperative relationship with logistics companies to provide ultimate guarantee for consumers' purchase behavior is one of the hard conditions of B2B platform
3. Service: logistics mainly provides purchasing service for consumers, so as to realize another transaction.
8. Alibaba's 10 most valuable model innovations are as follows:
1. The free model of Taobao, which turns free into a business model, has at least three innovations:
first, while enriching the commodity categories, it naturally forms a competitive search model
Second, in order to facilitate transactions between buyers and sellers, Taobao put forward Alipay mode, which has brought new commercial value while solving the credit problem;
thirdly, in order to facilitate the transaction as much as possible, Taobao not only does not bribe the transaction fees of buyers and sellers, but also innovates the im tool Aliwangwang, which facilitates the communication between buyers and sellers
2. The world's best B2B site
has a clear business model from the beginning, which is different from the early technology driven Internet companies. Starting from a pure business model, Alibaba is associated with a large number of venture capital and business partners to form an online trade market
3. guarantee platform allows people to accept online payment
2003 in October, Taobao launched Alipay services for the first time, as the third party guarantee for Taobao online transactions. Its initial business innovation is very "simple", which only comes from the user's capital guarantee demand. In 2005, Alipay has been independently signed as a third party payment platform, and has signed strategic cooperation with major banks to directly access online banking to facilitate direct online payment. At the same time, third party businesses and shopping platforms have begun to access Alipay to pay. Alipay has graally become a basic platform for online transactions in China. Br />
4. life service training digital payment habits
Alipay uses the trivial and important daily business of utilities payment, mobile phone broadband recharge, credit card repayment and so on to integrate into a one-stop life service entrance. While providing convenience for users, it also allows users to form digital payment habits outside shopping. On June 17, 2013, yu'ebao was officially launched. Yu'ebao has no limit on the minimum amount of money a user can buy. If users transfer funds into the balance, they can purchase the IMF of the fund company, and from the opening of the account and the purchase to the Alipay station. When China's financial integrity system was not perfect, Alibaba built a set of evaluation system and packaged it into a proct "integrity link" shortly after the launch of "Chinese supplier", which included the registration time, qualification, transaction records and mutual evaluation of sellers and buyers. This proct not only partly solved the possible fraud problem in the process of online transactions, but also began to become a source of revenue for Alibaba
7. Integrate logistics resources, improve the last mile
China's online shopping sellers and buyers are distributed in a very wide geographical range. The solution given by Ali is social logistics, which connects buyers, sellers and logistics express companies through the logistics platform, enabling them to share distribution status information, order details and user feedback with each other. At the same time, the seller can check the service ability of the express company through different paths, the logistics express company can compare their own service ability with the same instry, and the buyer can track their order trend through PC and mobile devices, etc
8. bypass credit card agencies to make credit payment
with the help of Alibaba's real name user data and database, buyers can make overdraft payments directly on Alipay without using any credit cards. Similar to credit cards, Ali's credit payment business has an interest free period of up to 38 days. In the process of credit extension, credit analysis comes from Ali finance, and the funds will come from banks. Credit card approval is completed in one minute and can be used immediately, which solves the cumbersome problem of entity credit card approval and is the innovation of this business
9. Put the control of the company in the hands of the partners
at the group's 10th anniversary party in 2009, 18 founders of the group resigned as "founders". Then, with the introction of the partnership system in 2010, partners have the right to nominate four seats on the board of directors (a total of nine seats). After the listing, the nomination right will be increased to 6 (11 seats in total) to realize the management mode that partners control the board of directors and then control the company< Before the birth of Internet, business data needed to be collected manually; After the birth of the Internet, a large number of transaction data naturally precipitated. After meeting the company's internal decision-making needs, another innovation of Ali came into being: data services for the public. As Alibaba extends its business to the financial sector, Alibaba finance has rapidly become the benchmark of data procts in the group. Through technical means, Alibaba finance can restore the fragmented information to the enterprise's credit understanding. The "Alibaba small loan" proct developed from this can provide objective analysis and suggestions for the company's decision-making level, optimize the business, and finally realize the accurate control of low-cost lending.
1. The free model of Taobao, which turns free into a business model, has at least three innovations:
first, while enriching the commodity categories, it naturally forms a competitive search model
Second, in order to facilitate transactions between buyers and sellers, Taobao put forward Alipay mode, which has brought new commercial value while solving the credit problem;
thirdly, in order to facilitate the transaction as much as possible, Taobao not only does not bribe the transaction fees of buyers and sellers, but also innovates the im tool Aliwangwang, which facilitates the communication between buyers and sellers
2. The world's best B2B site
has a clear business model from the beginning, which is different from the early technology driven Internet companies. Starting from a pure business model, Alibaba is associated with a large number of venture capital and business partners to form an online trade market
3. guarantee platform allows people to accept online payment
2003 in October, Taobao launched Alipay services for the first time, as the third party guarantee for Taobao online transactions. Its initial business innovation is very "simple", which only comes from the user's capital guarantee demand. In 2005, Alipay has been independently signed as a third party payment platform, and has signed strategic cooperation with major banks to directly access online banking to facilitate direct online payment. At the same time, third party businesses and shopping platforms have begun to access Alipay to pay. Alipay has graally become a basic platform for online transactions in China. Br />
4. life service training digital payment habits
Alipay uses the trivial and important daily business of utilities payment, mobile phone broadband recharge, credit card repayment and so on to integrate into a one-stop life service entrance. While providing convenience for users, it also allows users to form digital payment habits outside shopping. On June 17, 2013, yu'ebao was officially launched. Yu'ebao has no limit on the minimum amount of money a user can buy. If users transfer funds into the balance, they can purchase the IMF of the fund company, and from the opening of the account and the purchase to the Alipay station. When China's financial integrity system was not perfect, Alibaba built a set of evaluation system and packaged it into a proct "integrity link" shortly after the launch of "Chinese supplier", which included the registration time, qualification, transaction records and mutual evaluation of sellers and buyers. This proct not only partly solved the possible fraud problem in the process of online transactions, but also began to become a source of revenue for Alibaba
7. Integrate logistics resources, improve the last mile
China's online shopping sellers and buyers are distributed in a very wide geographical range. The solution given by Ali is social logistics, which connects buyers, sellers and logistics express companies through the logistics platform, enabling them to share distribution status information, order details and user feedback with each other. At the same time, the seller can check the service ability of the express company through different paths, the logistics express company can compare their own service ability with the same instry, and the buyer can track their order trend through PC and mobile devices, etc
8. bypass credit card agencies to make credit payment
with the help of Alibaba's real name user data and database, buyers can make overdraft payments directly on Alipay without using any credit cards. Similar to credit cards, Ali's credit payment business has an interest free period of up to 38 days. In the process of credit extension, credit analysis comes from Ali finance, and the funds will come from banks. Credit card approval is completed in one minute and can be used immediately, which solves the cumbersome problem of entity credit card approval and is the innovation of this business
9. Put the control of the company in the hands of the partners
at the group's 10th anniversary party in 2009, 18 founders of the group resigned as "founders". Then, with the introction of the partnership system in 2010, partners have the right to nominate four seats on the board of directors (a total of nine seats). After the listing, the nomination right will be increased to 6 (11 seats in total) to realize the management mode that partners control the board of directors and then control the company< Before the birth of Internet, business data needed to be collected manually; After the birth of the Internet, a large number of transaction data naturally precipitated. After meeting the company's internal decision-making needs, another innovation of Ali came into being: data services for the public. As Alibaba extends its business to the financial sector, Alibaba finance has rapidly become the benchmark of data procts in the group. Through technical means, Alibaba finance can restore the fragmented information to the enterprise's credit understanding. The "Alibaba small loan" proct developed from this can provide objective analysis and suggestions for the company's decision-making level, optimize the business, and finally realize the accurate control of low-cost lending.
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