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2018 blockchain reference technology and new retail

Publish: 2021-04-29 18:51:33
1. How to apply blockchain in new retail
in view of the function of blockchain Traceability Technology, taking Jingdong as an example, this year, Jingdong took the lead in implementing blockchain Traceability Technology, and the effect is obvious
firstly, the supply chain of different participants in commodity circulation is connected with the blockchain storage system by using blockchain technology. It includes origin, procer, channel, retailer, brand and consumer. So that the information of each participant can be viewed in the blockchain system
secondly, the operators of blockchain alliance chain are roughly divided into the following items: Alliance chain, automation, visualization, data efficiency, cross chain bridging, each link has a complete set of operation mechanism, and the data chain information is comprehensive, automatic, open, efficient, reasonable and linkage
this operation and management mechanism is more scientific and reasonable. Especially in the food instry, taking beef as an example, consumers can clearly understand the authenticity of the purchased beef and the whole process traceability information through the unique traceability code of the purchased beef, which greatly improves their trust. At the same time, through big data public opinion to help enterprises carry out brand culture publicity and other intelligent marketing activities, to maximize the income of enterprises and consumers
finally, based on the obvious characteristics of retail instry, such as transaction data fragmentation, transaction node diversification and transaction network complexity, the collection, storage and integration of information such as commodity proction, circulation and delivery is the core proposition of end-to-end retail supply chain management
consumers, regulators and e-commerce stores are most concerned about the credibility, reliability, accessibility and security of the whole process information. The blockchain technology integrates many basic technologies such as consensus mechanism of multiple transaction entities, distributed data storage, point-to-point transmission and encryption algorithm, which is naturally suitable for end-to-end information management of retail supply chain. Protect consumers
previously, we mentioned the application of blockchain Traceability Technology, which can make the process clearer when consumers see the procts in that link. It provides a good platform for procer reproction, market supervision and e-commerce market operation and management. Let me give another example, which is bookkeeping
blockchain is essentially a "decentralized" huge ledger database. It can be said that the traditional centralized accounting method is transformed into distributed accounting. Blockchain is composed of a string of data generated by using cryptography correlation. In my opinion, the application of blockchain is intended to build a trusted distributed business ecological environment that can be self circulation and outward expansion
as I mentioned before, blockchain has the characteristics of transparency, openness and mutual knowledge. In this way, for the retail market, profit is divided into two parts, one is the real value of goods, and the other is the additional market information
two sources of profit should be considered reasonably. Based on the environment created by blockchain, market players can rece their vigilance and increase the possibility of cooperation based on the openness of information. This is the positive effect that I expected from the trustworthy distributed business environment. At the same time, it is also the basis and premise of distributed bookkeeping
in such a good ecological environment, cooperation can be more simple, efficient and low-cost, so as to realize the effective integration of resources and create more economic and social value. More importantly, I think that commerce is the result of the joint efforts of every market subject, and it is also a participant in the blockchain. Each participant can find his own position in the blockchain, contribute his own skills, and get corresponding rewards to realize his own value
blockchain is the core supporting technology of digital cryptocurrency system represented by bitcoin. The core advantage of blockchain technology is decentralization. It can realize point-to-point transaction, coordination and cooperation based on decentralized credit in a distributed system without mutual trust by means of data encryption, time stamp, distributed consensus and economic incentive, so as to solve the common high cost, low cost and low cost of centralized institutions Low efficiency and data storage insecurity provide solutions
the application fields of blockchain include digital currency, token, finance, anti-counterfeiting traceability, privacy protection, supply chain, entertainment, etc. with the popularity of blockchain and bitcoin, many related top domain names have been registered, which has a great impact on the domain name instry.
2. The new retail is close to the C-end, which makes it easy for blockchain points to play the marketing charm of Tongzheng economy and integrate the points of different systems. This combination can continue to promote the blockchain into the real economy, and may promote efficiency in a wider range.
3. Of course, the new retail solution of Rongze blockchain has such functions. It has great advantages in store handover, daily performance and store optimization. It can avoid the loss and inconsistency of information in the handover process, unclear responsibility, lag of daily information management and coordination between different departments, and optimization of process processing, In short, using the characteristics of blockchain, we can make the data of store management credible, rece the review cost, labor cost and marginal cost for the company's operation, and increase the profit margin of a single store. At present, new retail enterprises such as Starbucks and Mecca are using Rongze blockchain to solve the problem of store management, and the effect is good.
4.

- original title: market analysis of China's blockchain instry in 2019: enabling various instries to accelerate the application landing, there will be two opportunities for future applications

2019 - blockchain "mainstream application year"

since August 2018, the electronic invoice of blockchain was issued for the first time in Shenzhen. So far, it has issued more than 6 million electronic invoices, with an amount of 4 billion yuan, and has access to more than 5300 enterprises, Covering more than 110 detailed instries. In addition to the field of electronic invoice, blockchain has also been successfully implemented in many project scenarios, such as supply chain finance, legal deposit, cross-border payment, etc.

at the recent "thousands of people watching fire" conference of blockchain instry, the reporter of economic daily learned that in 2019, the technology implementation and application has brought blockchain into the "mainstream application year". On the one hand, many Internet giants have a solid technical foundation, on the other hand, they actively explore more valuable scenarios to find development opportunities in the enabling real economy

"blockchain technology can play the role of anchoring, sharing and increasing trust in the whole social information flow, making the chaotic information credible. Compared with the past, this is a" qualitative leap. " Zhang Kaixiang, chief architect of Weizhong bank's blockchain, said, "risk control and business rules design based on trusted data can improve efficiency, rece risks and rece operating costs." He pointed out that as a connector, it is not meaningful for a single enterprise to operate the blockchain, and it is more meaningful to share it as an open source solution to realize the ecological co construction of the instry

"we have been exploring and practicing open source, starting from the underlying technology platform and combining with the scenes of finance, instry, Internet of things, culture and entertainment, to jointly build an open, transparent and efficient technology and instrial community. Open source ecology helps to activate the creativity of the instry. We will continue to start from the open source community and improve a complete set of systems such as system construction and skills training, so as to benefit more people. "

in 2019, the market scale of China's blockchain instry will exceed 100 million yuan

China's blockchain instry is still in its infancy, but with the continuous support of national policies, the continuous progress of instry technology and the increasing demand of downstream application fields, China's blockchain instry is expected to continue to maintain high-speed growth. According to the statistical data of in depth analysis report on business model innovation and investment opportunities of China's blockchain instry published by foresight Instry Research Institute, the market scale of China's blockchain instry was less than 6 million yuan in 2011, and the market scale of China's blockchain instry increased by 32 million yuan by 2017, By 2018, the market scale of China's blockchain instry has reached 67 million yuan, always maintaining a rapid growth rate of more than 80%. It is predicted that the market scale of China's blockchain instry will exceed 100 million yuan in 2019, and that in 2022, driven by policy support and downstream demand, the market scale of China's blockchain instry is expected to exceed 450 million yuan

market size statistics and growth forecast of China's blockchain instry from 2015 to 2022

data source: the audited enterprise asset confirmation, registration and circulation records, etc., sorted out by foresight Instry Research Institute, are stored on the platform in the form of traceability. Based on this, banks can carry out fast financing and loan business, save the cost of guarantee and other links, greatly improve the efficiency, and make the risk of financing and loan controllable as a whole

electronic data storage is an important application field of blockchain technology.

the provisions of the Supreme People's Court on Several Issues concerning the trial of cases by Internet courts, which came into effect in September 2018, clearly states that electronic data storage can be solved by blockchain and other technical means. Xiang Dan, vice president of bibox digital asset trading platform, said that electronic data deposit is an important application field of blockchain technology“ Blockchain technology has the characteristics of preventing tampering, leaving traces in the event, post audit and security protection, which is concive to improving the credibility and authenticity of electronic evidence. The combination of blockchain and electronic data storage can rece the cost of electronic data storage, improve judicial efficiency and enable judicial business. For example, the contract management based on blockchain has been applied in many Internet courts. "

according to Zhou Jianrui, co founder of coinword, a trusted content community, the application of electronic data storage based on blockchain can also help deepen the reform of "release management and service" and improve administrative efficiency. In Beijing Haidian District and other pilot areas, blockchain technology is playing the role of efficient data sharing, secure transmission and credit support. When applied in the field of government affairs, it can realize real-time data sharing of various departments and effectively assist window personnel and examination and approval personnel to quickly verify the authenticity of materials. For example, the public security, civil affairs, housing management and other departments "on the chain", in dealing with real estate transactions can be fast and accurate, "one key" verification of multi-party information, greatly saving social costs

there will be two opportunities for the application of blockchain

because the social recognition of blockchain is not high, the people who understand and use blockchain are still very limited, and the penetration of blockchain into the real economy still needs a graal process. " Yuan Yuming, CEO of fire coin China, introced that they used the open, transparent and tamper proof characteristics of blockchain to explore a new path of art traceability and anti-counterfeiting by means of high-precision full pixel scanning and archiving; By constructing the trust mechanism in the multi-party cooperation scenario, the integral information platform for multi-party participation and resource sharing is developed“ Next, there will be two opportunities for blockchain application:

one is training. With the entry of enterprise giants one after another and the continuous penetration of the real instry, more people will learn about blockchain through training, which will become a new market demand

the second is to provide consulting and technical solutions to more traditional enterprises to help them penetrate the blockchain into more traditional fields and promote the consumption rection, efficiency enhancement, transformation and upgrading of the real instry. "

5. For new retailing, user experience and operation efficiency are the most important. At the same time, their own business development time, store changes, and labor cost control are better than those of traditional retailing, so that they can survive in the fierce competition environment. This requires the rapid improvement of efficiency in all aspects to meet the increasing needs of new retailing enterprises, To improve the management efficiency of stores, the improvement of efficiency is based on the credibility and accuracy of all kinds of data, which is the core problem that blockchain technology can solve. In terms of mode, the introction of new retail solution of Rongze blockchain brings new experience and methods for users in payment, contract, traceability and other aspects, changes the original business logic, and is also a major breakthrough.
6. In fact, the basis of blockchain + new retail is blockchain + cross-border payment, which reces the third-party service charges. There are many blockchain + applications now. There is a SMIC blockchain service platform project initiated by Changsha high tech Zone, which is a blockchain + public service mode, and is soliciting enterprises to go on the chain. In the future, relevant enterprise affairs and government affairs can cooperate on the chain. It is also one of the key blockchain projects in Hunan Province.
7. First of all, popularize: the new retail lies in new experience, new scene and new operation efficiency. Compared with the traditional retail, the new retail uses more advanced technology to optimize from these three aspects< br /> 
1 new experience: on the consumer side, new retail can greatly enhance the user experience of consumers< br /> 
2 new scenarios: new retail enterprises try their best to discover and mine more new customer application scenarios to meet customers' consumption needs to the maximum extent

3 new operation efficiency: new retail uses Internet tools and methods to improve the efficiency of traditional retail and realize integration< br /> 
two years after the new retail concept was put forward, it has entered a mature and stable state. The concept of blockchain + new retail will be the future development direction of new retail. As an emerging technology field, blockchain is also the development direction of Internet technology in the future< br /> 
the smart contract, digital wallet, digital currency payment, commodity traceability and other features in the blockchain are combined with the new retail. Using the characteristics of blockchain in these application fields, retail instry can get more application fields, let users experience different payment methods, and improve the operation efficiency of retailers. Capture technology has set foot in the blockchain + new retail field in advance. With its advantages in the blockchain technology field, it can solve the above three technical problems for the new retail field and meet more development needs of the retail instry.
8.

In our lives, we create an unprecedented amount of data. From social media to digital footprint, we use services such as Netflix, Fitbit or networked systems. Every second, 900000 people click on Facebook, 452000 log on to twitter, and 3.5 million use Google search

this happens so fast that the amount of data now doubles every two years, and this growth (and the opportunities it provides) is what we call big data

the absolute value of this data means that an instry and an enthusiastic, non-commercial driven community develop around big data. Just a few years ago, however, only large companies had the resources and expertise to take advantage of this scale of data. The shift to a "service" platform has reced the need to spend heavily on infrastructure. The explosion of data makes many other trends possible today, and learning how to use it will increase the prospects of anyone in any field

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