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Games will become blockchain killer applications
Publish: 2021-04-29 20:42:40
1. In theory, blockchain is not an innovative technology. It is more inclined to a new application mode that integrates distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm and other computer technologies. So technology will never be its focus, application mode is
at present, the fields closely combined with blockchain include finance (major banking institutions), digital assets (bumeng network), intelligent contract (Ethereum), etc. the game field is considered as one of the categories of digital assets in the instry, which will give birth to new scenarios and business opportunities
from the perspective of existing solutions or applications, the combination of game and blockchain technology mainly lies in two aspects: first, asset circulation; 2、 Platform
first, asset circulation, which is the main solution of bumeng in the game field. Virtual assets such as tokens in the game are regarded as digital assets and circulated based on blockchain, which has the advantages of more convenient circulation and lower cost. For example, some big game companies have 10 games. The game currency of these games is connected through blockchain technology. The gold coin of game a is still useful when it comes to game B. in this way, if the user of game a does not want to play game a, he may prefer to choose other games of the company because of the gold coin in game A. for the game company, It can better circle users. For users, it can ensure that their virtual assets will not be devalued, thus stimulating the transactions in the game. For small game companies, their user diversion is a high cost thing. If they unite to share the virtual assets in the game, they can attract users of other games
Second, platform, which is the decentralized E-sports platform on Ethereum - what the first drop of blood is doing now, is to solve the trust problem of the central platform based on the decentralization of blockchain technology, and use the smart contract to solve the reward payment problem. It is a bit similar to gambling. Compared with the current gambling platform, the rules are more open and transparent, and there is no problem of platform fraud. And with smart contracts, the process is simpler. Therefore, gambling and competitive games can be considered to cooperate with the blockchain platform
these two solutions are common in the field of blockchain, and there may be more solutions. You are welcome to discuss them with me in the comments area.
at present, the fields closely combined with blockchain include finance (major banking institutions), digital assets (bumeng network), intelligent contract (Ethereum), etc. the game field is considered as one of the categories of digital assets in the instry, which will give birth to new scenarios and business opportunities
from the perspective of existing solutions or applications, the combination of game and blockchain technology mainly lies in two aspects: first, asset circulation; 2、 Platform
first, asset circulation, which is the main solution of bumeng in the game field. Virtual assets such as tokens in the game are regarded as digital assets and circulated based on blockchain, which has the advantages of more convenient circulation and lower cost. For example, some big game companies have 10 games. The game currency of these games is connected through blockchain technology. The gold coin of game a is still useful when it comes to game B. in this way, if the user of game a does not want to play game a, he may prefer to choose other games of the company because of the gold coin in game A. for the game company, It can better circle users. For users, it can ensure that their virtual assets will not be devalued, thus stimulating the transactions in the game. For small game companies, their user diversion is a high cost thing. If they unite to share the virtual assets in the game, they can attract users of other games
Second, platform, which is the decentralized E-sports platform on Ethereum - what the first drop of blood is doing now, is to solve the trust problem of the central platform based on the decentralization of blockchain technology, and use the smart contract to solve the reward payment problem. It is a bit similar to gambling. Compared with the current gambling platform, the rules are more open and transparent, and there is no problem of platform fraud. And with smart contracts, the process is simpler. Therefore, gambling and competitive games can be considered to cooperate with the blockchain platform
these two solutions are common in the field of blockchain, and there may be more solutions. You are welcome to discuss them with me in the comments area.
2. Blockchain technology is really changing the entire financial instry, and many market observers even believe that it is expected to completely replace the existing payment, trading and banking infrastructure. Blockchain and financial business seem to be a perfect partner, but in other areas, the impact of this new force can not be underestimated - for example, games. Blockchain is indeed likely to change the rules of the game market. For investors, it will be a once-in-a-lifetime opportunity, which should not be missed or missed
how does blockchain lead to changes in the game instry
in the past few years, the game instry has become the focus of many innovations - Virtual Reality (VR), augmented reality and artificial intelligence. However, the contribution and development space of blockchain is unique, which is expected to bring higher transparency and trust to the game instry
investors certainly don't want to be spectators of this trend. They want to catch up with the fast train of the blockchain game. For them, this technology has subversive potential and also brings real economic benefits. Therefore, they decided to use capital to make this emerging technology a breakthrough in the game instry< However, how can DLT bring benefits to developers and the game instry? From the perspective of use cases, blockchain has unlimited possibilities, or will change the instry in a variety of ways:
blockchain can help developers eliminate the gray trading market related to game assets - game developers tend to design games as a closed ecosystem, hoping to ensure that the value in the game will not be mapped with the value in reality. For example, players cannot make money by selling game assets, nor should they trade assets in one game for assets in another. But such control, on the contrary, leads to the emergence of gray market, participants can gather together to complete resource transactions. With the support of blockchain technology, game publishers can embed management rules into token assets, so as to charge transaction fees for every asset transfer in any environment. In this way, users can really freely trade the assets they think are suitable, and publishers can also obtain additional revenue outside the core business
blockchain can also map value and intangible assets - when cryptokitties launched a wave of "cloud cat" on Ethereum, people began to realize the close relationship between DLT and games. The game allows players to use cryptocurrency to buy and trade unique virtual kittens. Because each kitten has a unique identity mark, this collector's game actually uses the so-called irreplaceable signaling (NFT). So far, players have spent millions of dollars on kittens. The most expensive kitten has sold for a sky high price of 600 ethers, more than 173 thousand dollars at the market price at that time. Games such as cryptokitties prove the powerful function of DLT through the token of assets. In this way, each asset can be proved to be unique or scarce, ensuring that users have clear ownership of digital assets, and allowing these assets to interoperate in application scenarios outside the original ecosystem. These functions bring higher perceived value to users, thus increasing the possibility of consuming real money in the application. However, it must be admitted that although cryptokitties show the application prospect of DLT in the field of games, they fail to create a good experience to attract more audiences. The next generation of blockchain games, such as epics digital collectibles, will further seamlessly integrate DLT with a consumer centric and engaging gaming experience
blockchain can help users purchase, sell and store in-game assets - with the help of DLT, the distribution and transaction of in-game assets will usher in an unprecedented new situation
developers can introce rules that allow players to purchase assets with cryptocurrency in game design, so as to make the whole purchase process easier, faster and safer. Similarly, cryptocurrency can also solve the micro transaction challenge. But game publishers are also very clear that most ordinary players are not familiar with the transaction mode of cryptocurrency, so they will hide these elements behind the regular payment gateway. In addition, developers can also use frameworks created specifically for digital assets in the game. As mentioned above, cryptokitties is built on Ethereum, and more blockchain implementation standards specifically for game design have emerged. Dgoods is such a solution, which is a token framework initially established for eosio protocol
mythical games is a developer that uses dgoods to build an in-game asset trading system. The company plans to launch its first game, blankos, in 2020. Blankos is expected to become the largest blockchain game so far, which can dock with many player communities such as PC, game console and mobile devices
it is believed that in the near future, more developers will use digital asset framework to design in-game economic system and jointly improve asset operation process
blockchain can help developers improve customer engagement and increase the average revenue per player (arppu) - NFT is expected to play a huge positive role in this regard. Game publishers have long noticed that e to the higher perceived value of users, games matching blockchain technology often have higher arppu indicators. NFT is also quietly changing the interaction between brands and consumers. This new marketing method no longer emphasizes the invasiveness, but pays more attention to the final consumer value, and improves the participation. For example, azarus has set up a set of E-sports network on the twitch streaming media platform. Players who watch E-sports content for a long time can get aza coin as a reward, and use this token to exchange game items. This way of turning the viewing time of game related content into rewards for items in the game will encourage players to pay attention to the game for a long time, and then increase their enthusiasm in the actual play. In view of the good participation effect brought by this new marketing method, I believe that more game publishers will invest considerable marketing funds in this field in the future
promote market growth
the game market has a considerable scale, and the blockchain has also attracted many investors; The combination of the two is pushing the development of the game instry to a new height
today, more than 2 billion players play games on computers or smartphones. Newzoo, a game and E-sports analysis company, estimates that the total number of gamers in the world is as high as 2.5 billion, which means that one out of every three people is a gamer. By the end of this year, the total spending of global users on games will reach US $152.1 billion, an increase of 9.6% over 2018
obviously, games have become one of the fastest growing instries in the world, while blockchain has brought countless unprecedented possibilities through a more open and credible environment, which has become an important means and pillar factor to enhance the image of the game instry. This in turn will attract a large number of investors, especially those who focus on the direction of DLT games
many excellent investors for blockchain have begun to include game companies in their portfolios. For example, venture capital firm SVK crypto has officially invested in mythical games, azarus and high fidelity. Among them, high fidelity is a VR platform established with the participation of Philip Rosedale, the developer of the popular game second life. It plans to use blockchain technology to manage the ownership of assets and currencies in the game
in addition to SVK crypto, the EOS VC consortium of block.one also includes Galaxy digital and finlab AG. Interestingly, finlab AG has also shown interest in the gaming instry, especially in investing in upland. Galaxy digital, one of the three brothers, is naturally unwilling to lag behind. Recently, it has also participated in the financing of immutable, a Sydney blockchain game start-up
in a word, institutional investors for blockchain hope to take action in the fast-growing game instry. The continuous injection of relevant capital may comprehensively promote the development and maturity of the blockchain game market.
how does blockchain lead to changes in the game instry
in the past few years, the game instry has become the focus of many innovations - Virtual Reality (VR), augmented reality and artificial intelligence. However, the contribution and development space of blockchain is unique, which is expected to bring higher transparency and trust to the game instry
investors certainly don't want to be spectators of this trend. They want to catch up with the fast train of the blockchain game. For them, this technology has subversive potential and also brings real economic benefits. Therefore, they decided to use capital to make this emerging technology a breakthrough in the game instry< However, how can DLT bring benefits to developers and the game instry? From the perspective of use cases, blockchain has unlimited possibilities, or will change the instry in a variety of ways:
blockchain can help developers eliminate the gray trading market related to game assets - game developers tend to design games as a closed ecosystem, hoping to ensure that the value in the game will not be mapped with the value in reality. For example, players cannot make money by selling game assets, nor should they trade assets in one game for assets in another. But such control, on the contrary, leads to the emergence of gray market, participants can gather together to complete resource transactions. With the support of blockchain technology, game publishers can embed management rules into token assets, so as to charge transaction fees for every asset transfer in any environment. In this way, users can really freely trade the assets they think are suitable, and publishers can also obtain additional revenue outside the core business
blockchain can also map value and intangible assets - when cryptokitties launched a wave of "cloud cat" on Ethereum, people began to realize the close relationship between DLT and games. The game allows players to use cryptocurrency to buy and trade unique virtual kittens. Because each kitten has a unique identity mark, this collector's game actually uses the so-called irreplaceable signaling (NFT). So far, players have spent millions of dollars on kittens. The most expensive kitten has sold for a sky high price of 600 ethers, more than 173 thousand dollars at the market price at that time. Games such as cryptokitties prove the powerful function of DLT through the token of assets. In this way, each asset can be proved to be unique or scarce, ensuring that users have clear ownership of digital assets, and allowing these assets to interoperate in application scenarios outside the original ecosystem. These functions bring higher perceived value to users, thus increasing the possibility of consuming real money in the application. However, it must be admitted that although cryptokitties show the application prospect of DLT in the field of games, they fail to create a good experience to attract more audiences. The next generation of blockchain games, such as epics digital collectibles, will further seamlessly integrate DLT with a consumer centric and engaging gaming experience
blockchain can help users purchase, sell and store in-game assets - with the help of DLT, the distribution and transaction of in-game assets will usher in an unprecedented new situation
developers can introce rules that allow players to purchase assets with cryptocurrency in game design, so as to make the whole purchase process easier, faster and safer. Similarly, cryptocurrency can also solve the micro transaction challenge. But game publishers are also very clear that most ordinary players are not familiar with the transaction mode of cryptocurrency, so they will hide these elements behind the regular payment gateway. In addition, developers can also use frameworks created specifically for digital assets in the game. As mentioned above, cryptokitties is built on Ethereum, and more blockchain implementation standards specifically for game design have emerged. Dgoods is such a solution, which is a token framework initially established for eosio protocol
mythical games is a developer that uses dgoods to build an in-game asset trading system. The company plans to launch its first game, blankos, in 2020. Blankos is expected to become the largest blockchain game so far, which can dock with many player communities such as PC, game console and mobile devices
it is believed that in the near future, more developers will use digital asset framework to design in-game economic system and jointly improve asset operation process
blockchain can help developers improve customer engagement and increase the average revenue per player (arppu) - NFT is expected to play a huge positive role in this regard. Game publishers have long noticed that e to the higher perceived value of users, games matching blockchain technology often have higher arppu indicators. NFT is also quietly changing the interaction between brands and consumers. This new marketing method no longer emphasizes the invasiveness, but pays more attention to the final consumer value, and improves the participation. For example, azarus has set up a set of E-sports network on the twitch streaming media platform. Players who watch E-sports content for a long time can get aza coin as a reward, and use this token to exchange game items. This way of turning the viewing time of game related content into rewards for items in the game will encourage players to pay attention to the game for a long time, and then increase their enthusiasm in the actual play. In view of the good participation effect brought by this new marketing method, I believe that more game publishers will invest considerable marketing funds in this field in the future
promote market growth
the game market has a considerable scale, and the blockchain has also attracted many investors; The combination of the two is pushing the development of the game instry to a new height
today, more than 2 billion players play games on computers or smartphones. Newzoo, a game and E-sports analysis company, estimates that the total number of gamers in the world is as high as 2.5 billion, which means that one out of every three people is a gamer. By the end of this year, the total spending of global users on games will reach US $152.1 billion, an increase of 9.6% over 2018
obviously, games have become one of the fastest growing instries in the world, while blockchain has brought countless unprecedented possibilities through a more open and credible environment, which has become an important means and pillar factor to enhance the image of the game instry. This in turn will attract a large number of investors, especially those who focus on the direction of DLT games
many excellent investors for blockchain have begun to include game companies in their portfolios. For example, venture capital firm SVK crypto has officially invested in mythical games, azarus and high fidelity. Among them, high fidelity is a VR platform established with the participation of Philip Rosedale, the developer of the popular game second life. It plans to use blockchain technology to manage the ownership of assets and currencies in the game
in addition to SVK crypto, the EOS VC consortium of block.one also includes Galaxy digital and finlab AG. Interestingly, finlab AG has also shown interest in the gaming instry, especially in investing in upland. Galaxy digital, one of the three brothers, is naturally unwilling to lag behind. Recently, it has also participated in the financing of immutable, a Sydney blockchain game start-up
in a word, institutional investors for blockchain hope to take action in the fast-growing game instry. The continuous injection of relevant capital may comprehensively promote the development and maturity of the blockchain game market.
3. In fact, there are many problems.
if you want to have a 3A game company, you need to understand the following prerequisites:
1. Have corresponding qualifications (qualifications and certificates required by various laws)
2. Corresponding capital (including but not limited to time cost, money cost, engine cost, basic cost and technology cost)
3. There is a corresponding accumulation (engine, corresponding expertise, related personnel database, etc.). Special emphasis: Although all statements are similar, the corresponding specialty is particularly important, for example: sense of attack for kapukong)
4. The predecessor of a large number of stand-alone game companies (unique game studio, with the exchange and collision of ideas and Technology). And convenient accumulation)
let's analyze the above points:
1. From the corresponding qualifications, you need to know which qualifications and certificates are necessary to enter this field. But at this point, the number of companies interested in stand-alone games will be blocked. For specific reasons, please contact the Internet by yourself
2. From the perspective of corresponding capital, making 3A stand-alone games requires the existing corresponding engine, and companies that can proce 3A games basically need to have their own exclusive engine. If they use public (illusory, etc., the procts of companies specializing in engine), it is not impossible, but it is basically difficult to proce excellent 3A games. Basically, the investment this time has gone astray. Then there is investment. Under the premise of having an engine, the budget of investment can make many big companies feel painful. What's more, in the case of a high probability of investment failure, few high-level companies will want to invest in this area. In addition, without any experience, we should invest in the development engine first
3. From the perspective of corresponding accumulation, since it is accumulation, it takes time. Even if you spend a lot of time on yourself, it is difficult to complete the accumulation from scratch and from quantity to quality in a short time
4. A large number of studios are even more unrealistic. For the same reason, one qualification and one capital can block most of them
under these conditions, the road of domestic 3A has a long way to go.
if you want to have a 3A game company, you need to understand the following prerequisites:
1. Have corresponding qualifications (qualifications and certificates required by various laws)
2. Corresponding capital (including but not limited to time cost, money cost, engine cost, basic cost and technology cost)
3. There is a corresponding accumulation (engine, corresponding expertise, related personnel database, etc.). Special emphasis: Although all statements are similar, the corresponding specialty is particularly important, for example: sense of attack for kapukong)
4. The predecessor of a large number of stand-alone game companies (unique game studio, with the exchange and collision of ideas and Technology). And convenient accumulation)
let's analyze the above points:
1. From the corresponding qualifications, you need to know which qualifications and certificates are necessary to enter this field. But at this point, the number of companies interested in stand-alone games will be blocked. For specific reasons, please contact the Internet by yourself
2. From the perspective of corresponding capital, making 3A stand-alone games requires the existing corresponding engine, and companies that can proce 3A games basically need to have their own exclusive engine. If they use public (illusory, etc., the procts of companies specializing in engine), it is not impossible, but it is basically difficult to proce excellent 3A games. Basically, the investment this time has gone astray. Then there is investment. Under the premise of having an engine, the budget of investment can make many big companies feel painful. What's more, in the case of a high probability of investment failure, few high-level companies will want to invest in this area. In addition, without any experience, we should invest in the development engine first
3. From the perspective of corresponding accumulation, since it is accumulation, it takes time. Even if you spend a lot of time on yourself, it is difficult to complete the accumulation from scratch and from quantity to quality in a short time
4. A large number of studios are even more unrealistic. For the same reason, one qualification and one capital can block most of them
under these conditions, the road of domestic 3A has a long way to go.
4. China's current stock market, futures and other transactions, in fact, are carried out in virtual currency, the relevant provisions are too many!
5.
Blockchain is an emerging technology based on the Internet. The emergence of blockchain has greatly guided the change of proctivity and proction relations. As the most promising blockchain application, blockchain game is known as the killer application since the birth of blockchain technology. Since the end of 2017, the world's first blockchain game has won great support in the market as soon as it came out. Since then, blockchain games have become popular in the whole network. Whether it is the Internet instry or the blockchain instry, the game has a place
with the great enrichment of people's material life, the disadvantages of traditional games are graally emerging:
e to the centralized structure, the fate of game players is almost in the hands of game companies. Game companies can adjust the established rules of the game by modifying various data and parameters, thus damaging the interests of players. At the same time, e to the closed influence of different games, players can not freely control the hard-earned equipment. At the same time, they can rarely carry out cash operation. Based on the above reasons, bit Three Kingdoms was born
blockchain technology still has huge development space, and blockchain game also has great development potential. For bitthree, the exploration of blockchain game has been in the forefront of the instry, and will lead the development of the blockchain game instry
6. Founded in December 2017, super energy is the world's first and only energy flow data model driven by blockchain technology and an intelligent platform to improve energy utilization
super energy is a distributed data storage protocol based on blockchain technology. It aims to build a blockchain asset platform based on energy data to promote energy conservation, environmental protection and efficient energy trading
super energy is a public chain, and its technology and implementation code will all be open source. Through the combination of a series of technologies such as point-to-point network, digital certificate, smart contract, superconcting transaction, cross chain interoperability, super energy users can manage digital assets efficiently, safely, quickly and legally.
super energy is a distributed data storage protocol based on blockchain technology. It aims to build a blockchain asset platform based on energy data to promote energy conservation, environmental protection and efficient energy trading
super energy is a public chain, and its technology and implementation code will all be open source. Through the combination of a series of technologies such as point-to-point network, digital certificate, smart contract, superconcting transaction, cross chain interoperability, super energy users can manage digital assets efficiently, safely, quickly and legally.
7.
Brother, I'm still confused when you ask this. I went to Shanghai with my teacher to see the blockchain introction conference this year. The application direction is basically economic, such as bitcoin. The blockchain was proposed by the founder of bitcoin, Nakamoto Tsung
after thinking about it carefully, I discussed with the teacher for a while. Although I don't understand the game, blockchain game still has several characteristics:
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transaction security. Most online games have player trading systems, which can sell or replace items I don't need, but online transactions are mostly frauds. Because of the characteristics of the blockchain, it can eliminate the third party and middleman, and the built-in computing system will also supervise both sides of the transaction
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anti plug-in, online game players are based on information storage to play games, because blockchain storage information can not be tampered with, plug-in will not exist
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this feature is not good or bad, to use a word, is the revolution of virtual assets, blockchain is the basis of bitcoin, bitcoin is not much introced, Blockchain game currency will abandon all game currencies in the past, and it's no exaggeration to turn game currency into real currency. Moreover, this technology can also be used to customize unique items for players. However, the climax of blockchain game is the unification of game currency, which is the unification of all blockchain games. It's difficult to achieve without huge financial support and official support
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strictly speaking, blockchain games are not games, but speculative activities, such as "cloud sucking cat"
I think the detailed prospect is consistent with the number one player in the movie, similar to those online game novels, which can make the game change the reality
I study economics and I'm not familiar with games, and this is what I discussed with my teacher, not an authoritative speech
8. Do not shovel, as long as the level, level enough on the line!
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