Ecological map of blockchain industry

1. With the development of cryptocurrency, the "blockchain technology" has become popular. In China, both giant companies such as batj (network, Alibaba, Tencent, and Jingdong) and companies like didi and ofo are actively exploring blockchain technology. Throughout the world, Wal Mart, MasterCard,
IBM and giant automobile manufacturers are trying to use blockchain technology to solve instry pain points. In addition, there are "declining" enterprises such as Kodak of Japan, hoping to fight a "turnaround battle" through blockchain
What does these phenomena show? This shows that the technology of block chain has great commercial value. Everyone hopes to cultivate a new world on this unknown land. So, with the development of blockchain technology this year, it has not only been a simple underlying technology, but also formed a complete ecosystem. Now let's talk with you from two aspects of "coin circle" and "chain circle": what is the ecosystem of blockchain, and let's understand the whole picture of blockchain instry
the first section of the coin circle
in the coin circle, there are always several terms: project party, exchange, media, mining machinery manufacturer. Next, let's take a detailed inventory of what's going on
first, the project side of the coin circle can be understood as follows: all those who issue tokens are the project side. Attention, it's a coin ring. There are also some project parties that don't issue money, such as Alibaba, Tencent and Netease, which are also doing blockchain projects. They don't issue money and only focus on technology. Then these project parties that don't issue money mainly focus on the role of blockchain in data security and supply chain, which we will talk about later
let's return to the topic of coin circle project parties. For example, yilaiyun and BoChang, which are more controversial recently, are the project parties of coin circle, as well as blockchain games, which are more popular recently. They also belong to coin circle project parties
one of the subversive aspects of the coin circle project is the combination of the project and the token, which directly replaces the equity with the token, and the token can be directly circulated. This is a very revolutionary point, so that many initial projects can be more convenient for financing. After financing, the feedback token can be circulated on the digital currency trading platform, and the investors can also exit very well
this "financing investment" approach seems to be another way to realize the listing and trading of equity in disguised form
therefore, it is such a mode that makes the project side of the coin circle the nearest place to the money. They can easily circle the money, and of course they can't resist the temptation, or they have been planning for a long time and run away after circling the money. The detailed process of token issuing by the project side is generally as follows:
the first step is to build a token system, which is similar to an app application. This is not very complicated, because Ethereum is open source, similar to Android Apple system, on which developers can develop specific applications
the second step is to write a white paper, which is similar to the business plan. The white paper is similar to the business plan, mainly including the team situation, technical situation and other information of the project
the third step is to find someone to do endorsement, and find some influential instry bigwigs to promote
the fourth step is to promote marketing, find some blockchain media to push soft articles and pull cooperation, which we will mention below
the fifth step is to find financing
Step 6: go to the stock exchange, and the token begins to spread widely
Second, the exchange
with the project side, let's talk about the exchange. If the project side is a procer, then the things they proce have to be sold and traded, right? The exchange is a trading place for the token of the project party. If the token of the project side is similar to the stock, then the exchange of the currency circle is similar to the secondary market of the stock market. However, the exchange of the currency circle has more power. It has the right to audit the currency, and can decide whether to put the currency in or out
of course, if the project party wants to pay the exchange a huge amount of money charging fees, the investors who trade in the exchange also need to pay the handling fee or withdrawal fee, and the rules of the handling fee and withdrawal fee of each exchange are different. In fact, the currency fees, handling fees and cash withdrawal fees constitute the profit model of the currency circle exchange. Of course, in addition to these three profit models, the profit model of the exchange includes the "market maker" business to earn the price difference, that is, the exchange creates liquidity through continuous trading, acts as a market maker and earns the price difference at the same time
at present, e to the increasingly fierce competition in the instry, there will be less and less currency fees and handling charges, or even no need, so the proportion of conventional profits will be less and less, which leads to the emergence of other profit models, such as platform currency and leverage handling charges. Let's talk about platform currency first. Platform currency is the currency issued by the exchange: okb and coin an belong to platform currency. These platform currencies issued by the exchange can be exchanged for BTC and eth. At the same time, the appreciation of platform currency's own value can lay a solid material foundation for the development of the exchange. For users, holding platform currency can enjoy the benefits of commission discount, platform dividend, special activities of the exchange, etc, This is platform currency. Leverage service charge refers to the currency financing function on the platform, which supports leveraged transactions and charges a certain proportion of service charge to currency financing users
all of the above are actually ecosystems constructed through the exchange's own resource output. Now, the exchange is still actively planning the whole instry to obtain income, such as the establishment of capital, mine pool, wallet, incubator, Engineering Institute, fund and other ways. We believe that if the exchange wants to develop for a long time, it must lay out the whole instry chain, find new breakout points of the instry, and build a complete ecosystem. Therefore, the proportion of strategic profits should be increased
3. Blockchain media
in the past two years when blockchain is hot, there are not only a lot of project parties, but also media. At present, there are about 200 well-known blockchain media. The content on the blockchain media platform is about the following points: policy, hacker, exchange, boss and project party. In addition to words, the operation mode of blockchain media also includes community activities, such as inviting "big guys" to share in the group, so as to achieve a precipitation of high-quality content and earn some traffic at the same time
Why do we have to mention blockchain media? It's because there are some differences between blockchain media and the media in our impression. What's the difference? The difference is that there are some interest relationships between blockchain media and the above mentioned project parties and exchanges. We just said that the project side is like a "procer" and the exchange is like a "sales market". Then, the role of the media is like "advertising platform & quot;. If the project wants to sell well, it needs publicity and advertising, then blockchain media plays such a role. Therefore, the investors of some blockchain media are the project side and the exchange
recently, there has been a bear market. Many blockchain media have laid off employees on a large scale. The reason is nothing more than the shortage of projects and funds. Therefore, it is far from enough for blockchain media to rely solely on the investment of the project side, the exchange and the advertising revenue. When the bear market comes and the project side and the exchange are affected, then the media is bound to face a very cruel winter. As a result, many blockchain media are also doing token issuing by project parties (the most typical are content communities such as coin and coin car, which belong to a media platform and are also doing token issuing by project parties), or some blockchain media are doing business such as wallet selling, mining machine renting and computing power
however, we believe that blockchain media, as the media, still play the role of guiding public opinion. Therefore, we should return to the essence and be a place to deliver instry value information, rather than a place to pile up advertisements. Therefore, blockchain media should keep up with the development of technology to realize its own survival and development. Relying on the advantages of blockchain technology and based on the consensus mechanism in the token system, it can realize the reasonable distribution of the interests of the media instry. In this regard, it may have a certain imagination< Fourth, mining machine manufacturers
in the final analysis, bitcoin mining is the competition of computing power. The stronger the computing power, the greater the probability of bitcoin mining. Therefore, in the business system of the whole coin circle, mining machinery manufacturers are a very important existence. We can see from one data: in the blockchain instry of Hurun 100 rich list in 2018, the richest person is Mr. Zhan ketuan, a partner of bitcontinental, a miner. In addition, according to the prospectus, bitcoin's net profit in the first half of the year was US $743 million, an increase of nearly eight times over the same period last year. Bitcoin once occupied more than 70% of the global market share of mining machinery, becoming the leader in the mining machinery instry. Not only mining machinery, bitmainland still occupies a near monopoly position in the mining pool (that is, a mode of cooperative mining): at present, the computing power of the top six mining pools in the world accounts for 79.2%
after the invention of China's first bitcoin miner, Jianan Yun, another miner chip research company, began to engage in the research of chips in the field of blockchain and artificial intelligence. In just a few years, it has also become an internationally famous chip enterprise
in fact, as early as 2012, the United States announced that it was going to sell a butterfly miner, but many people later thought it was a scam, because it took several years for the butterfly miner to go on sale, which also made the R & D of mining machines in other countries become very scared, and they were all scrambling for time, in a sense, Butterfly mining machine is also driving the prosperity of mining machine instry. So, in 2013, the mining machine has entered a season of contention, and a large number of ASIC mining machines have been put forward: or announced research and development, or announced pre-sale, or in the form of spot: cat roasting mining machine, pigeon mining machine, TMR mining machine, biter mining machine, Rand mining Bureau, little bee mining machine, Avalon original factory and various OEM, garden mining machine, Smart mining machine and so on... Maybe you haven't heard of these mining machines, because they are basically dead. Bitcontinental, Jianan Yun and Yibang have become mining machine giants< However, as a derivative instry under the prosperity of cryptocurrency market, the price of mining machinery is closely related to the cryptocurrency Market: in the bull market, the supply of mining machinery often falls short of demand, and it is common for miners to buy Mining machinery from "scalpers" at several times high prices. At this time, mining machinery manufacturers enter the dividend period. However, in a bear market, mining machinery manufacturers will also be adversely affected. As miners' enthusiasm for mining declines, some manufacturers have to rece the price of mining machinery to recover costs. For example, when bitcoin plummeted in March this year, a certain model of mining machine sold by Huaqiangbei was on sale at a price of 5000 yuan, and the price dropped from about 19000 yuan to
14000 yuan
[summary]
at this point, we can find that whether it is the project party, the exchange, the media, or the mining machinery, it can be said that it is a kind of "one-stop"

2.

, under the testimony of the leaders of Hunan high tech Zone, will jointly publish the first 2018 global chain chain instry yearbook by China Mobile communications Federation, international block chain application alliance, self chain college and Wutong think tank. The details are as follows:

since October 2016, the Ministry of instry and information technology has issued the white paper on China's block chain technology and application development (2016). Blockchain was identified as a strategic frontier technology for the first time and was written into the notice of the State Council on printing and distributing the 13th five year plan of national informatization issued by the State Council in December 2016. The plan clearly puts forward the need to strengthen the innovation, test and application of new technologies such as blockchain, so as to seize the leading power of the new generation of information technology

local governments have also issued guidance and notification documents on blockchain. According to financial statistics, as of March 2018, Beijing, Shanghai, Guangzhou, Shenzhen, Zhejiang, Jiangsu, Guizhou, Fujian, Guangdong, Shandong, Jiangxi, Inner Mongolia, Chongqing and other provinces and cities have issued guidance on blockchain

Chen Xiaohua, director of ecation and examination center of China Mobile Communications Federation, Secretary General of international blockchain innovation and application alliance of China Mobile Communications Federation, and President of Beiyou online digital economy research institute, said: "one of the biggest values of blockchain technology is the combination with big data. Blockchain technology will be the key technology to build a social big data platform. The combination of blockchain and big data will solve the deep-seated problems of data interconnection and open sharing. "2018 global blockchain Instry Yearbook" is a big database of blockchain ecological information. Through research and aggregation of the whole ecological instry data of blockchain, it provides authoritative system data mining analysis, data docking and matching, intelligent information flow and instry spectrum for blockchain enthusiasts, avoids learning blind spots, popularizes blockchain knowledge, and promotes the healthy development of blockchain ecology. "

"the development of blockchain in the past two years is obvious to all. Local governments are also more active in promoting the development of blockchain technology and application. With the innovation and upgrading of blockchain, deep integration and innovation with cloud computing, big data and other cutting-edge technologies, it will promote the application of blockchain technology in medical, judicial, instrial, media and other fields Business exploration and application of games and other subdivided fields. The healthy development and application of blockchain in the future cannot be separated from the construction and improvement of instry ecology. From 2015 to 2018, more than 50 instry associations / alliances related to blockchain have been established in China, and blockchain media and institutions emerge in an endless stream. With the rapid development of blockchain, a large number of enthusiasts, practitioners, entrepreneurs and investors will participate in the future, And the 2018 global blockchain Instry Yearbook provides an authoritative platform for them to systematically understand the blockchain instry. " Tang Yuze, President of the Institute of creative talents of Wutong think tank, believes that the 2018 global block chain instry yearbook will have a significant impact on the future development of the block chain.

as one of the sponsors of this yearbook, Jian Jinqiu, founder of Zilian college, said: "technological innovation is the core driving force for the in-depth development of the blockchain instry, and the technological innovation of China's blockchain instry is undergoing a process of obvious acceleration. Thanks to the continuous innovation of blockchain technology and China's huge Internet consumer groups, blockchain applications in China also show a wide range of diversified and active characteristics. From 2016 to 2018, private equity investment in China's blockchain field has been invested in many fields, such as blockchain personnel training, infrastructure, underlying technology, related services, blockchain application, etc., and China's blockchain instry chain has basically taken shape. And the government is increasingly facing up to and affirming the value of the blockchain, and the launch of the 2018 global blockchain Instry Yearbook is to build a good blockchain instry ecology and promote the healthy development of the blockchain instry. "

with the continuous excavation of the potential value of the blockchain, the heavyweight multinational instry giants have entered the blockchain field by setting up research groups, investing in blockchain start-ups, developing the basic platform of blockchain, and studying the potential application scenarios in the future. Their demonstration and leading role has begun to drive a new round of blockchain entrepreneurship and innovation wave. As the world's first blockchain Yearbook, 2018 global blockchain Instry Yearbook will invite world-renowned scholars and enterprise experts to write it, and give full play to the role of blockchain policy guidance to better promote the healthy development of the blockchain instry

3. Consensus, circulation and creation happen to be the core values of Wen ecology.

4.

Because the blockchain technology is not mature at this stage, and the infrastructure is not perfect, many applications are limited, and the overall application is still in a very early stage

First of all, the main function of blockchain is to store information. Any information that needs to be saved can be written to or read from the blockchain, so it is a database. Secondly, anyone can set up a server and join the blockchain network to become a node. In the world of blockchain, there is no central node (decentralization). Every node is equal and keeps the whole database. You can write / read data to any node, because all nodes will be synchronized in the end to ensure the consistency of the blockchain

5.

There are many applications of blockchain, which can be summarized in the following figure: