What is the new retail of blockchain
Newton is a social economic infrastructure that provides governance, collaboration and incentive. Newton, through the basic technology, protocol layer and application layer blockchain technology architecture, has built a social economy managed by non-profit foundations, replacing the traditional economy managed by closed-end for-profit companies, and implemented the vision of "everyone should benefit from the economy". Compared with the traditional business, the transaction cost of social economy is greatly reced because there is no commercial intermediary
the man-machine community created by Newton, which is composed of human and machine nodes, can be calculated as newforce according to the degree of contribution to the ecology, so as to obtain the corresponding new incentive according to the newforce value, so as to ensure that the economic beneficiaries cover the service providers, consumers and other ecological participants. Newton planned the application scenarios of chain retail, supply chain, agriculture, public welfare, games and self finance to serve the real economy
newmall, a chain retail platform to be launched in 2019, is Newton's first commercial application scenario. Compared with traditional e-commerce, on the chain retail platform, participants including but not limited to shopping, browsing advertising, promotion and other behaviors can get the incentive of new. Participants own their own data to prevent the disclosure of consumption information. For businesses, the platform cost will be greatly reced. Moreover, Newton is initiated by a non-profit organization. Newmall will not retain any platform fees as profits, and will encourage the participants in the form of new in various ways.
in view of the function of blockchain Traceability Technology, taking Jingdong as an example, this year, Jingdong took the lead in implementing blockchain Traceability Technology, and the effect is obvious
firstly, the supply chain of different participants in commodity circulation is connected with the blockchain storage system by using blockchain technology. It includes origin, procer, channel, retailer, brand and consumer. So that the information of each participant can be viewed in the blockchain system
secondly, the operators of blockchain alliance chain are roughly divided into the following items: Alliance chain, automation, visualization, data efficiency, cross chain bridging, each link has a complete set of operation mechanism, and the data chain information is comprehensive, automatic, open, efficient, reasonable and linkage
this operation and management mechanism is more scientific and reasonable. Especially in the food instry, taking beef as an example, consumers can clearly understand the authenticity of the purchased beef and the whole process traceability information through the unique traceability code of the purchased beef, which greatly improves their trust. At the same time, through big data public opinion to help enterprises carry out brand culture publicity and other intelligent marketing activities, to maximize the income of enterprises and consumers
finally, based on the obvious characteristics of retail instry, such as transaction data fragmentation, transaction node diversification and transaction network complexity, the collection, storage and integration of information such as commodity proction, circulation and delivery is the core proposition of end-to-end retail supply chain management
consumers, regulators and e-commerce stores are most concerned about the credibility, reliability, accessibility and security of the whole process information. The blockchain technology integrates many basic technologies such as consensus mechanism of multiple transaction entities, distributed data storage, point-to-point transmission and encryption algorithm, which is naturally suitable for end-to-end information management of retail supply chain. Protect consumers
previously, we mentioned the application of blockchain Traceability Technology, which can make the process clearer when consumers see the procts in that link. It provides a good platform for procer reproction, market supervision and e-commerce market operation and management. Let me give another example, which is bookkeeping
blockchain is essentially a "decentralized" huge ledger database. It can be said that the traditional centralized accounting method is transformed into distributed accounting. Blockchain is composed of a string of data generated by using cryptography correlation. In my opinion, the application of blockchain is intended to build a trusted distributed business ecological environment that can be self circulation and outward expansion
as I mentioned before, blockchain has the characteristics of transparency, openness and mutual knowledge. In this way, for the retail market, profit is divided into two parts, one is the real value of goods, and the other is the additional market information
two sources of profit should be considered reasonably. Based on the environment created by blockchain, market players can rece their vigilance and increase the possibility of cooperation based on the openness of information. This is the positive effect that I expected from the trustworthy distributed business environment. At the same time, it is also the basis and premise of distributed bookkeeping
in such a good ecological environment, cooperation can be more simple, efficient and low-cost, so as to realize the effective integration of resources and create more economic and social value. More importantly, I think that commerce is the result of the joint efforts of every market subject, and it is also a participant in the blockchain. Each participant can find his own position in the blockchain, contribute his own skills, and get corresponding rewards to realize his own value
blockchain is the core supporting technology of digital cryptocurrency system represented by bitcoin. The core advantage of blockchain technology is decentralization. It can realize point-to-point transaction, coordination and cooperation based on decentralized credit in a distributed system without mutual trust by means of data encryption, time stamp, distributed consensus and economic incentive, so as to solve the common high cost, low cost and low cost of centralized institutions Low efficiency and data storage insecurity provide solutions
the application fields of blockchain include digital currency, token, finance, anti-counterfeiting traceability, privacy protection, supply chain, entertainment, etc. with the popularity of blockchain and bitcoin, many related top domain names have been registered, which has a great impact on the domain name instry.
The word "new retail" first appeared in a sentence that Ma Yun said at the 2016 yunqi conference: "the era of pure commerce will soon end. In the next ten or twenty years, there will be no e-commerce, only new retail!"
after the concept of new retail was put forward, it caused a big stir. Now everyone has contact with new retail, but more people are still at a loss. What is new retail
for a long time in the past, everyone believed that e-commerce would be the future trend and offline stores would die. However, in recent years, the development of e-commerce has become more and more smooth, and it has reached the bottleneck period. After all, online shopping still lacks a sense of experience of offline shopping. E-commerce giants have moved offline, and the physical instry has also begun to touch the net, which seems to be the rudiment of the new retail described by Ma Yun
three years have passed since Jack Ma proposed new retail. Alibaba is no longer talking about e-commerce, but is building a whole ecosystem. E-commerce and entities are combined to form a closed loop. Online and offline are not substitutes, but complementary
therefore, the new retail mode will be the combination of online and offline to create a big data, Omni channel and omni link mode. The original online e-commerce creates offline stores, the original offline physical stores create online stores, and so on. Their development directions are different, and their goals are the same. How to build a new retail, of course, should also be built from the integration of online and offline, and the specific steps also need to be planned according to the actual situation of the store
In October 2016, Alibaba Jack Ma put forward the concept of "new retail" at the yunqi conference; In March 2017, Zhang Jindong of Suning put forward the concept of "smart retail" in the "two sessions"; In July of the same year, Jingdong Liu qiangdong published the article "the fourth retail revolution" in Caijing magazine. According to the actions of Jingdong and Tencent, its essence should be the concept of "boundless retail". Of course, in fact, all of these three statements come to the same conclusion
Alibaba Research Center has set three characteristics for new retail:
one is to reconstruct the people and goods yard based on heart and centered on consumer experience
The second is the ality of retail, complete data The third is the outbreak of retail species, giving birth to more service formsin the end, it can be summarized as follows: take the user as the core, open up all channels online and offline. Ali has acquired offline department stores, such as Yintai and RT mart, to fully open up the online and offline markets, and move to Omni channel markets. It has improved its user experience through new technologies such as VR shopping and unattended cashier
for a community, the larger the scale, the better and the more information the better. The good operation of online community can directly have a positive effect on sales
the first step taken by many enterprises after their establishment is marketing. Through the establishment of their own user community, they conct frequent interactive operations, attract users to increase their sense of identity and dependence on the community, optimize the user experience, and establish a new retail model around the community as the core
the essence of the so-called community new retail is traditional retail + community economy + e-commerce. As a complementary mode of new retail, community new retail has huge inherent advantages. It can not only use the mole of online operation, but also make sales simple and fast; And the support of offline entities can make up for the defects of e-commerce platform. The social economy model can quickly gather fans, obtain huge traffic sources, and promote the improvement of operation efficiency through many business models, which is the huge business opportunities bred by the community in the new retail era.
A big guy said: new retail is a data-driven pan retail form centered on consumer experience. Relying on big data technology, it enables retailers to obtain a large number of accurate data of users, and drives the reconstruction of the relationship among "people", "goods" and "market"
Ma Yun's definition of new retail is that online and offline and logistics must be combined to create a real new retail. Offline enterprises must go online, online enterprises must go offline, online and offline combined with modern logistics, in order to truly create a new retail market. The difficulty of understanding this sentence is much lower. The combination of online and offline sales and modern logistics can proce new retail
let's take an example: when we shop on online shopping platforms such as Jingdong and Taobao, this is online sales, while when we go shopping in malls such as Wal Mart and Carrefour, this is offline sales. The combination of the two is called new retail. As a worldwide chain enterprise, Wal Mart is also the largest company in the world in terms of turnover. It is mainly involved in the retail instry. However, for a long time, it is not Carrefour or Costco that poses a huge threat to Wal Mart. But we know the Internet company - Amazon, e-commerce has a huge impact on Wal Mart. And Wal Mart also began to lay out the field of online shopping. Taking Wal Mart China as an example, Wal Mart launched Wal Mart flagship store, Sam's club and so on in Jingdong. At the same time, Wal Mart strategically invested in dada Jingdong home, built intra city distribution logistics, and realized the system of online and offline + modern logistics, which is the future form of new retail. For a long time in the past, we all think that e-commerce will be the future trend, and offline stores will die. However, in recent years, the development of e-commerce has become more and more smooth, and it has reached the bottleneck period. After all, online shopping still lacks a sense of experience of offline shopping. E-commerce giants have moved offline, and the physical instry has also begun to touch the net, which seems to be the rudiment of the new retail described by Ma Yun
of course, new retail is not simply online plus offline plus logistics, but also involves some concepts such as Omni channel, big data, artificial intelligence, Internet of things, etc., but if you understand it simply, you can understand it in this way< br />