Profit model of blockchain content platform
1. Hardware and infrastructure, the typical miner proction, distribution chain, where you can buy miner, mining to earn money
2. The underlying platform of blockchain and common technologies, such as Ethereum and other public chains, and the privacy protocol nucypher, where you can make money by investing in its token, building applications on the chain, and providing services for users
3. Various vertical applications, such as supply chain traceability and Finance Based on blockchain, right confirmation and trading, can be used or invested to make money
Service facilities, such as digital asset exchange and wallet, media procts, etc., you can make money by making your own exchange
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the characteristics of blockchain
1. Decentralization
blockchain technology does not rely on additional third-party management institutions or hardware facilities, and there is no central control. In addition to the self-contained blockchain itself, each node realizes information self verification, transmission and management through distributed accounting and storage. Decentralization is the most prominent and essential feature of blockchain
2. Openness
the foundation of blockchain technology is open source. In addition to the private information of all parties involved in the transaction is encrypted, the data of blockchain is open to everyone. Anyone can query blockchain data and develop related applications through the open interface, so the information of the whole system is highly transparent
3. Independence
based on consensus specifications and Protocols (similar to various mathematical algorithms such as hash algorithm used by bitcoin), the whole blockchain system does not rely on other third parties, and all nodes can automatically and safely verify and exchange data in the system without any human intervention
blockchain technology has the following four ways to make money:
1. Hardware and infrastructure. A typical one is mining machinery proction and distribution chain, where you can make money by buying mining machinery and digging
2. The underlying platform of blockchain and common technologies, such as Ethereum and other public chains, and the privacy protocol nucypher, where you can make money by investing in its token, building applications on the chain, and providing services for users
3. Various vertical applications, such as supply chain traceability and Finance Based on blockchain, right confirmation and trading, can be used or invested to make money
Service facilities, such as digital asset exchange and wallet, media procts, etc., you can make money by making your own exchange
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type of blockchain
1. Public blockchain
refers to: any indivial or group in the world can send transactions, and the transactions can be effectively confirmed by the blockchain, Anyone can participate in its consensus process
public blockchain is the earliest and the most widely used blockchain. The virtual digital currencies of bitcoin series are all based on public blockchain, and there is only one corresponding blockchain in the world
2. Consortium block chains: multiple preselected nodes are designated as bookkeepers within a group, and the generation of each block is jointly determined by all preselected nodes (preselected nodes participate in the consensus process), and other access nodes can participate in the transaction
3. Private blockchain
private blockchain: it only uses the general ledger technology of blockchain for bookkeeping. It can be a company or an indivial, and only enjoys the write permission of the blockchain. This chain is not very different from other distributed storage schemes
Analysis on the expenditure scale and application prospect of China's blockchain instry in 2018 will be close to US $300 million in 2019, so as to solve the short board problem and promote economic development
blockchain technology is expected to be widely used in the economic field
blockchain technology has strong practical significance for cultivating new momentum of economic growth, building an honest society, improving the level of management technology and alleviating the financing difficulties of small and medium-sized enterprises, It is expected to be widely used in the economic field. At present, the application of blockchain technology is still in the early stage of development, facing many challenges. We should actively promote the application of blockchain in many economic and social fields, scenes and environments, create a good environment for instrial development, improve the quality of development, strengthen the research and development of blockchain core technology, professional application demonstration, and strengthen standard manufacturing Personnel training and the construction of public service platform
in 2019, the expenditure scale of China's blockchain market will be close to US $300 million
according to the statistical data of in depth analysis report on business model innovation and investment opportunities of China's blockchain instry published by prospective instry research institute , as of 2017, the expenditure scale of China's blockchain market is only US $83 million. In 2018, the expenditure scale of China's blockchain market will reach US $160 million. It is predicted that the expenditure scale of China's blockchain market will be close to US $300 million in 2019. At this stage, the overall market scale of blockchain is small, because most blockchain projects in the market are in the trial stage, with little investment. On the other hand, many enterprises have realized the potential of blockchain and plan to increase the budget in the future. Affected by this, China's blockchain market will usher in rapid growth. It is estimated that the market expenditure will reach US $1.95 billion by 2023, and the average annual compound growth rate will be 60.51% from 2019 to 2023
Statistics and forecast of China's blockchain market expenditure scale from 2017 to 2023. At present, blockchain technology is not mature in system stability, application security, business model, etc., which can not meet the requirements of "high efficiency and low energy", "decentralization" and "security" at the same time. First, performance. The transaction throughput that can be carried out on the blockchain is not high, and the current block capacity is very small, which leads to network congestion, and it is difficult to meet the needs of high-frequency business. Many projects are also starting to optimize, but there is still a certain distance from the transaction throughput of real scenes such as banks and stock exchanges. Second, consensus mechanism. In terms of energy consumption, consensus algorithms such as workload proof consume a lot of energy and cost, which makes blockchain waste a lot of network computing power and pairing power; In terms of types, there are too few types of blockchain consensus mechanisms at present. In the future diversified business scenarios, more abundant consensus mechanisms are necessary to adapt. Third, security. Privacy protection, harmful information on the chain, smart contract vulnerability, consensus mechanism and private key protection, computing power attack, cryptography algorithm security and other issues make the blockchain face a severe situation of platform security and application security. Fourth, the database problem. Different from traditional databases, blockchain applications require a lot of write operations, hash calculation and verification operations. The database system for blockchain is still a difficult point to break through2. Unclear application scenarios
currently, the blockchain project is still in the exploration stage, and no specific landing scenarios can be found. At present, the more promising fields are finance, sharing economy, Internet of things, public services, etc., but from the perspective of the existing blockchain technology maturity, there are still many problems in the application of blockchain, and there is still a gap from the actual use. First, the immaturity of blockchain technology restricts the implementation of commercial applications. At present, although there are many kinds of blockchain core technologies such as privacy protection algorithm and consensus mechanism, they generally do not have commercial availability. Second, the application mode of blockchain is still in exploration, and the "irreplaceable" advantage of blockchain has not been reflected. Blockchain itself represents a consensus system, so we should build a consensus system in line with the corresponding business scenarios from a higher level, rather than just "business + blockchain". There are many users in China, and the business scenario is complex. Moreover, any commercial proct will involve a very large flow and population. The current blockchain technology can not meet the demand
3, lack of professional talents
blockchain technology is a multi-disciplinary and interdisciplinary technology, which mainly involves operating system, network communication, cryptography, mathematics, finance, proction and so on. However, at present, there are still deficiencies in interdisciplinary and fields in China, and the supply of talents in related fields is seriously insufficient. On the one hand, there is a large gap of R & D technical talents. Blockchain technology research and development mainly focuses on go, JavaScript, C and C + programming languages, and new smart contracts use Haskell, Ocaml, rhoang and other new functional programming languages. In China's talent market, there is a big gap for technical talents with senior R & D experience in relevant languages. On the other hand, there is a lack of bottom design talents. Different from R & D technical talents, blockchain bottom system architecture designers need to master a number of interdisciplinary professional skills, not only to deeply understand the block chain bottom design principle, but also to have the system architecture design experience, but also to master the business logic of specific application scenarios. Although some colleges and universities have launched interdisciplinary ecation and blockchain special skills discipline setting, professional talents are still very scarce
analysis of favorable factors for the development of China's blockchain. In January 2017, the Ministry of instry and information technology issued the development plan of software and information technology service instry (2016-2020), which proposed that the innovation in blockchain and other fields should reach the international advanced level. In August 2017, the State Council issued the guidance on further expanding and upgrading information consumption and continuously releasing the potential of domestic demand, proposing to carry out the pilot application of new technologies such as blockchain and artificial intelligence. In October 2017, the State Council issued the guidance on actively promoting the innovation and application of supply chain, which proposed to study the use of blockchain, artificial intelligence and other emerging technologies to establish a credit evaluation mechanism based on supply chain
in March 2018, the Ministry of instry and information technology (MIIT) issued the key points for standardization of informatization and software service instry in 2018, proposing to promote the establishment of the national informatization and instrialization Integration Management Standardization Technical Committee, and the national blockchain and Distributed Accounting Technology Standardization Committee. In June 2018, the Ministry of instry and information technology issued the instrial Internet development action plan (2018-2020) to encourage the application and research of emerging cutting-edge technologies such as edge computing, deep learning and blockchain in the instrial Internet
since the blockchain was listed in the 13th five year plan for national informatization for the first time in 2016, the national government has paid more and more attention to the blockchain. 24 provinces and cities or regions, including Beijing, Shanghai, Guangdong, Hebei, Jiangsu, Shandong, Guizhou, Gansu and Hainan, have launched dividend policies to carry out the layout of the blockchain instry chain, Actively explore instry applications based on blockchain
At present, China's blockchain technology continues to innovate, and the blockchain instry graally takes shape, and has begun to be applied in supply chain finance, credit reference, proct traceability, right trading, digital identity, electronic evidence and other fields, which is expected to promote China's economic system to achieve technological change, organizational change and efficiency change, To make important contributions to the construction of a modern economic system. With the continuous influx of entrepreneurs and capital, the number of enterprises is increasing rapidly. The application of blockchain will accelerate the landing, boost the high-quality development of traditional instries, accelerate the instrial transformation and upgrading, use blockchain technology to "rece costs" and "improve efficiency" for the real economy, and boost the standardized development of traditional instries. In addition, blockchain technology is becoming a new business form and a new driving force for economic development. Blockchain technology is promoting a new round of business model reform and becoming an important support for building a social system of integrity In the past, the circulation of physical banknotes was difficult to trace, but with the application of blockchain technology, the flow of all digital assets will have a "chain" to check. For example, in the financial field, blockchain is expected to solve the pain points and difficulties in the payment field, rece the complexity of transactions, improve the end-to-end speed of transactions, rece the communication cost in the transaction process, and improve the transparency and non tamperability of transaction records. The cost of reconciliation, clearing and settlement among financial institutions, especially cross-border financial institutions, has always been very high, and there are complex manual processes. The application of blockchain technology can help rece the cost of reconciliation and dispute resolution among financial institutions, and significantly improve the processing speed and efficiency of payment business, It also makes small cross-border payments possible. In addition, the application of blockchain will also extend to many fields, such as health care, ecation, charity, social management and so on. The market prospect is very broadShare from DTV: how does the blockchain of DTV make profits in the end:
1. Build a blockchain ecosystem
Why do start-ups join in blockchain public chain projects one after another? Because it's a great opportunity. Any enterprise has the opportunity to create an ecosystem that subverts the existing pattern with its own ideas and operations. In this system, the currency designated by the ecosystem owner will circulate
because start-ups hold a certain amount of money and reserve some money for enterprises to dig, and the total amount of money is fixed, the faster the flow speed of the ecosystem is, the greater the demand for money is. More transactions chase less money, and the currency is bound to appreciate, but this idea is based on the fact that the currency is irreplaceable
now many research groups are developing cross chain technology to connect blockchains in different fields, so as to achieve the free circulation of money flow and data flow, and finally go to the exchange
in this case, the impact of a chain of money shortage on the ecosystem may not be as simple as the classical monetary theory, and the money price is likely not to follow the simple relationship between supply and demand. Designers need to think about this from a macroeconomic perspective
this is also the most attractive part of blockchain project: everyone is likely to establish new rules in this new field and become the manager of Qu centralized system. By then, the owners of the blockchain will have the ability to control the economy of the whole field - selling or inhaling digital currency will have a huge impact on the instry
2. Providing services for enterprises
providing services for enterprises is the main profit model of blockchain projects at the present stage, and cloud storage security skeptics are likely to turn to traceable and tamper proof blockchain service providers to seek maximum data security
for example, a blockchain start-up operating a data sharing platform, its main business includes providing data storage and data transaction services for customers, thus charging service fees and handling charges
there are many domestic start-up companies operating such businesses, such as cloud nest, border intelligence, magic chain technology, etc. Each company has excellent technology, but to make a profit, it may have to work hard on the operation
today, Tencent cloud's tbaas has joined this field and can provide services covering finance, supply chain, Internet of things, medical and other fields. It is believed that the competition and expansion of customers will become more difficult in the future
3. Smart contract participates in profit making
smart contract is like a contract that can be executed automatically. The validity of the contract is judged and enforced by machines instead of people. Its essence is still a piece of code, but the traceability and non tampering characteristics of blockchain can ensure that this piece of code runs automatically under the non trust mechanism. Blockchain is the precondition of smart contract operation
in practice, there are many opportunities for profit making through smart contracts, and smart contracts can solve these problems in a non black box way
in the running process of the program, the smart contract performs audit, classification information and other operations, which eliminates the interference of middlemen, and the record will not be artificially damaged, and the font on the file will not be blurred for a long time
but to some extent, the operators of smart contracts themselves become middlemen, and they automatically collect and pay audit fees through smart contracts. This kind of special intermediary service saves a lot of costs for customers, and its essence is realized by improving efficiency
4. Operation of special service driven system
many enterprises have their own exclusive fields in building blockchain community. Take the neurogenomics project led by geneticist church as an example. After enjoying the gene sequencing service provided by neurola, consumers can not pay in the form of legal money, but have to exchange legal money into the token issued by neurola
as more people exchange legal money for this token, nebula will successfully build a blockchain platform with gene data as the core, and after that, it will better carry out precision medical services
generally speaking, this mode relies on the actual technology, makes profits from offline services at the beginning of the project, and converts the legal money in the income into token in the process of making profits. With the progress of the project, the platform can carry out more precision medical services with the help of the data obtained from the start mode, and its profit methods have become diversified, but the whole process will not be separated from the entity
in the whole process of enterprise operation, token is mainly used as incentive, and token appreciation is not a problem that geneticists should consider
The original purpose of project 1CO is to crowdfunding in the market through pre-sale service. In 2013, the early 1CO company appeared in the financial field, and then quickly detonated the entire digital money market, resulting in the rise of speculationhowever, this storm came and went quickly. From 2013 to 2014 alone, many projects died in the speculation or were directly judged as fraud
according to Engadget data, 45.6% of the 902 crowdfunding based digital currencies have failed in 2017
Even so, there are still many survivors. These enterprises (including those that build the ecosystem) attach great importance to the role of token, and the appreciation of token will be calculated as part of the profits In essence, it is similar to an enterprise operating both financial assets (token) and operating assets (service) to manage operating assets to make financial assets profitable. However, if the proportion of "financial assets" is too large, the risk will come uninvited The foundation of sharing economy is to monitor the available resources and corresponding demands in real time and make adjustments to maximize the utilization of resources. For unicorns like airbnb, they have a mature management mode and stable cash flow. They try blockchain because blockchain technology can bring more transparent, more efficient and fairer systemsthis kind of enterprises use blockchain in the way of private chain or alliance chain. They don't need token to participate in circulation, and the nodes don't exist anonymously. They are interested in blockchain technology itself
with the blessing of blockchain technology, the manual input of ID information issued by the government will be transformed into the safe storage and verification of ID issued by the government. Customers and landlords can completely rely on the evaluation content. At the same time, the comments can be traced back to avoid the possibility of negative comments being deleted and the participation of the Navy
the profit model of airbnb and Tencent
the most important thing about content payment is not only marketing and advertising, but also the value of content itself
the idea of content payment has been around for many years, and more and more we media people have joined in the wave of content payment. In many cases, a paid content can't be popular for a long time. After the head traffic in the early stage makes us media people make a profit, the sales volume will be less and less, and sometimes the popularity will be over, No one will even buy it for a long time
in addition to the dereliction of ty in operation, a large part of the reason for this is that it does not pay enough attention to the value of the content itself. After learning about the content payment operation events that have been swiped by the circle of friends for several times, it often forms a routine of process, such as scanning code, paying attention to, distributing, purchasing and entering the group. This kind of operation grasps the urgency of the current crowd's demand for knowledge. However, in many cases, when they enter similar communities, what they communicate is how much they make and how much they get from today's distribution. It ignores the nature of this kind of activity curriculum. It's the responsibility of the operation. Then, when the activity ended, people began to pay more and more attention to the course itself, and then found that the course was not satisfactory. Behind the content that was over packaged, plagiarized and whose name was not true, it was the negligence of the proct creator himself and the failure of the course selection of the content payment platform
It can be seen that the choice of courses and platforms is particularly importantthe selection mall of content payment platform "taotaoke" can solve this kind of problem. Taotaoke selects the high-quality courses column in the mall, and selects all kinds of high-quality courses for all knowledge consumers. Directly put an end to excessive packaging, the name of the course is not true
and the three concepts of taotaoke's procts also give all kinds of we media people more room to play. 1. One minute has its own knowledge store for free, zero threshold realizes content change, one minute has its own agent knowledge micro store, zero threshold realizes flow change
2. Multi dimensional data view and intelligent analysis, real-time observation of operation, precision marketing and operation decision. Knowledge Ambassador online and offline distribution system, small programs everywhere, help sales. 3. Through the matchmaking service, distribution channel system and data analysis provided by the platform, the flow, content and service are organically combined. Enabling we media, brand technology, methodology, supply chain, connecting content, finance and commerce
taotaoke also uses blockchain technology to realize right management for content procers, including one-point upload, multi-point distribution and global distribution view. For the content buyers, it can realize the credible transaction contract, protect the interests, buy in one place and use in many places. The content distribution channel to achieve a credible distribution contract, interest protection. Make the content more secure, stop plagiarism and piracy