Position: Home page » Blockchain » International blockchain Application Senior Marketing Engineer E
International blockchain Application Senior Marketing Engineer E
Publish: 2021-03-29 08:14:18
1. What I want to say is that the third set (including the previous one) will be meaningful! 4. 5, there is no need to collect the same number. If you can collect all the same number, the future will be good. But it will take a while. At present, there are large banknotes with the same number on the market. In fact, we all know the secret. If I don't pursue it, I might as well collect some other rare banknotes
2. I am also a marketing graate, in the test marketing division. According to the regulations, no work experience is not allowed to apply for the marketing division and senior marketing division. You are optimistic about the certificate issuing units. Are they issued by the Ministry of labor and social security? Some associations are useless. Your university diploma is also issued by the Ministry of labor and social security. Marketing division to more than three years of undergraate work experience, college to longer time. For marketers, it is not a "practice" qualification, just a "professional" qualification. The purpose of the examination is to strengthen the systematic knowledge, not the threshold of employment. It's OK to be an assistant marketing engineer when you go to school
those who are law-abiding, have good professional ethics and meet one of the following conditions can declare<
salesmen:
1. Secondary technical school, vocational high school or above, or equivalent ecation or previous students
2. Those who have been engaged in relevant work for more than one year
Senior marketer:
1. Have passed the qualification certification of marketer and have been engaged in relevant work for more than one year
2. College degree or above, or equivalent, should be one of the most important courses
3. Those who have been engaged in relevant work for more than two years
Assistant Marketing Engineer:
1. Those who have passed the senior marketing qualification certification and have been engaged in relevant work for more than one year
2. Students with bachelor's degree or above or with the same ecational background should be from all previous years
3. College degree or above and more than one year of relevant work experience
4. Technical secondary school or above or equivalent with more than two years of relevant work experience
Marketing Engineer:
1. Have passed the qualification certification of Assistant Marketing Engineer or obtained the middle or senior technical title and have been engaged in relevant work for more than one year
2. Graate degree or above or equivalent with more than two years of relevant work experience
3. Bachelor degree or above or equivalent and more than three years of relevant work experience
4. College degree or above and more than four years of relevant work experience
Senior Marketing Engineer:
1. Having passed the qualification certification of marketing engineer or obtained the middle and senior technical title and engaged in relevant work for more than three years
2. Graate or above or equivalent with more than four years of relevant work experience
3. Bachelor degree or above or equivalent with more than five years of relevant work experience
4. College degree or above and more than six years of relevant work experience
you only need to meet one of the above conditions to apply for the corresponding professional qualification examination. If you pass the examination, you can obtain the corresponding professional qualification certificate. In some cities of China, you can directly recruit and transfer local accounts with the professional qualification certificate of Assistant Marketing Engineer or above.
those who are law-abiding, have good professional ethics and meet one of the following conditions can declare<
salesmen:
1. Secondary technical school, vocational high school or above, or equivalent ecation or previous students
2. Those who have been engaged in relevant work for more than one year
Senior marketer:
1. Have passed the qualification certification of marketer and have been engaged in relevant work for more than one year
2. College degree or above, or equivalent, should be one of the most important courses
3. Those who have been engaged in relevant work for more than two years
Assistant Marketing Engineer:
1. Those who have passed the senior marketing qualification certification and have been engaged in relevant work for more than one year
2. Students with bachelor's degree or above or with the same ecational background should be from all previous years
3. College degree or above and more than one year of relevant work experience
4. Technical secondary school or above or equivalent with more than two years of relevant work experience
Marketing Engineer:
1. Have passed the qualification certification of Assistant Marketing Engineer or obtained the middle or senior technical title and have been engaged in relevant work for more than one year
2. Graate degree or above or equivalent with more than two years of relevant work experience
3. Bachelor degree or above or equivalent and more than three years of relevant work experience
4. College degree or above and more than four years of relevant work experience
Senior Marketing Engineer:
1. Having passed the qualification certification of marketing engineer or obtained the middle and senior technical title and engaged in relevant work for more than three years
2. Graate or above or equivalent with more than four years of relevant work experience
3. Bachelor degree or above or equivalent with more than five years of relevant work experience
4. College degree or above and more than six years of relevant work experience
you only need to meet one of the above conditions to apply for the corresponding professional qualification examination. If you pass the examination, you can obtain the corresponding professional qualification certificate. In some cities of China, you can directly recruit and transfer local accounts with the professional qualification certificate of Assistant Marketing Engineer or above.
3. SMEI marketing international professional certification is issued by the Executive Committee of international marketing and marketing. Globally recognized~
4.
1. Knowledge part: mainly professional ethics examination and theoretical knowledge examination, including single choice questions and multiple choice questions
The skill part includes case analysis and scheme planning3. Thesis defense: including thesis writing and thesis defense (only marketers and above have defense)
extended materials:
application conditions
ecation requirements: Bachelor degree or above, law-abiding, with good professional ethics, and one of the following conditions can apply
Marketing personnel (national vocational qualification level 5):1. Secondary technical school, vocational high school or above or equivalent ecation, previous students
Those who have been engaged in sales promotion for more than one year3
Senior salesman (national vocational qualification level 4):1. After obtaining the professional qualification certificate of junior salesman, he has been engaged in sales promotion for more than 2 years and has received the intermediate formal training
After obtaining the professional qualification certificate of junior salesman, he has been engaged in sales promotion for more than 3 years3. Graated from marketing major (including economic management major) of secondary vocational school and engaged in sales promotion for more than one year
4. Graated from marketing (including economic management) or above
5. Have been engaged in sales promotion for more than 5 years and have received intermediate formal training
Assistant Marketing Engineer (national professional qualification level 3):1. After obtaining the professional qualification certificate of intermediate salesman, he has been engaged in sales promotion for more than 2 years
2. After graation of marketing major (including economic management major), he has been engaged in sales promotion for more than 2 years
3. After graating from marketing major (including economic management major), he has been engaged in sales promotion for more than one year
4. Continuously engaged in sales promotion for more than 8 years and received advanced formal training
Marketing Engineer (national vocational qualification level 2):1. Continuously engaged in this occupation for more than 13 years
2. After obtaining the professional qualification certificate of Assistant Marketing Engineer, he has been engaged in this occupation for more than 5 years
3. After obtaining the professional qualification certificate of the professional assistant marketer, he has been engaged in the professional work for more than 4 years, and has reached the required standard class hours through the formal training of the professional marketer, and obtained the completion certificate
4. After obtaining the bachelor's degree certificate of this major or related majors, he has been engaged in this occupation for more than 5 years
5. Have a bachelor's degree in this major or related major, and have worked in this profession for more than 4 years after obtaining the professional qualification certificate of Assistant Marketing Engineer
6. Have a bachelor's degree in this major or related majors, have obtained the professional qualification certificate of Assistant Marketing Engineer, have been engaged in this occupation for more than 3 years, have been trained by the professional marketing engineer, have reached the required standard hours, and have obtained the completion certificate
7. After obtaining the master's degree or above, he has been engaged in this occupation for more than 2 years
Senior Marketing Engineer (national professional qualification level 1):1. Those who have passed the qualification certification of marketing engineer or obtained intermediate and senior technical title and have been engaged in relevant work for more than three years
2. Graate degree or above or equivalent and more than four years of relevant work
3. Bachelor degree or above or equivalent and more than five years of relevant work
4, college degree or above, and more than six years of relevant work
5. Continuously engaged in this occupation for more than 19 years
only one of the above conditions needs to be met to apply for the corresponding professional qualification examination, and the corresponding professional qualification certificate can be obtained after passing the examination. In some cities of China, the local registered permanent residence can be directly recruited and transferred with the professional qualification certificate of Assistant Marketing Engineer or above
source of reference: Network Marketing Division
5. Recommend you: introction to the Executive Committee on international marketing and marketing
the Executive Committee on international marketing and marketing (SMEI) is the world's first international non-profit organization dedicated to providing services to marketing and marketing practitioners worldwide. The Committee originated from the sales manager club established in North America in the 1880s. At that time, the concepts of marketing and marketing had not been widely recognized. The establishment of the marketing club provided the instry with unified professional standards and ethics for the first time. The club graally spread from North America to Europe, Australia, South America and the Pacific Rim. In 1935, Thomas Walson, the founder of IBM and Raymond bill, the founder of marketing and marketing management magazine, established the national marketing management branch on the basis of the marketing manager club. After several changes of name, it became SMEI in 1961. At present, SMEI has many branches and tens of thousands of members in the world. Its members are outstanding executives and leaders of major marketing and sales companies in the world. Whether they have SMEI certification and become members of SMEI club has become one of the important criteria for international well-known enterprises to measure high-end marketing and marketing talents, It is also known as "golden professional qualification" in many western countries
up to now, SMEI has more than 50 branch organizations and tens of thousands of members all over the world, and the people who have passed its certification are all over the world, including Australia, Canada, Brazil, Egypt, France, Britain, Malaysia, Mexico, New Zealand, Singapore, Spain, South Africa, Thailand, Arabia, The United States, Vietnam and other countries, as well as the Hong Kong Special Administrative Region of China. Whether to have SMEI certification and become a member of SMEI club has become one of the important standards for international enterprises to measure high-end marketing talents<
SMEI landed in China
on April 8 this year, with the approval of the former Ministry of personnel of the people's Republic of China and the State Administration of foreign experts, the only national level international talent market (CSI) sponsored by China Association for international talent exchange signed a contract with the Executive Committee of international marketing and marketing (SMEI) to introce and promote "international marketing professional qualification certification", SMEI occupation qualification certification project has been actively and enthusiastically responded by the whole society in Chinese mainland. In order to realize the promotion and development of SMEI international marketing and marketing professional qualification certification in China faster and better, China international talent market (CSI) has carried out strict and unified qualification examination and field investigation on enterprises, institutions and instry associations with strong strength nationwide in accordance with the planning principle of "key regions, key institutions, unified management and hierarchical promotion", On July 8, 2011, SMEI licensing was held in Beijing, China's international talent market, Under the leadership and management of China Office of SMEI certification project set up in China's international talent market, the SMEI certification project licensing agency will vigorously promote the promotion and development of SMEI professional qualification certification in China, which is an important guideline for China's development and utilization of talent resources, and vigorously cultivate talents in short supply in economy and trade, especially high-end talents in international marketing, It plays a positive role in alleviating the shortage of high-end marketing and market talents in China<
the content of SMEI certification
the three certification projects under the standard meet the needs of different levels of marketing and marketing practitioners:
registered Marketing Director (CSE) - suitable for marketing managers or enterprise owners with marketing management responsibilities
registered marketing Director (CME) - suitable for senior executives in charge of marketing management
registered professional sales manager (SCPS) - the textbooks for the three certification examinations of sales representatives and sales managers are independently developed by SMEI and published by McGraw Hill Ryerson
to become a SMEI member and obtain SMEI marketing and marketing professional standard certification qualification can not only show customers, bosses, peers and consumers the marketing and marketing professional knowledge, experience and professional quality that you should have to become a real marketing and marketing professional, but also strictly follow the highest standard of professional ethics and principles set by SMEI in business activities
with high degree of recognition, it is also the only international certification of marketing certification.
the Executive Committee on international marketing and marketing (SMEI) is the world's first international non-profit organization dedicated to providing services to marketing and marketing practitioners worldwide. The Committee originated from the sales manager club established in North America in the 1880s. At that time, the concepts of marketing and marketing had not been widely recognized. The establishment of the marketing club provided the instry with unified professional standards and ethics for the first time. The club graally spread from North America to Europe, Australia, South America and the Pacific Rim. In 1935, Thomas Walson, the founder of IBM and Raymond bill, the founder of marketing and marketing management magazine, established the national marketing management branch on the basis of the marketing manager club. After several changes of name, it became SMEI in 1961. At present, SMEI has many branches and tens of thousands of members in the world. Its members are outstanding executives and leaders of major marketing and sales companies in the world. Whether they have SMEI certification and become members of SMEI club has become one of the important criteria for international well-known enterprises to measure high-end marketing and marketing talents, It is also known as "golden professional qualification" in many western countries
up to now, SMEI has more than 50 branch organizations and tens of thousands of members all over the world, and the people who have passed its certification are all over the world, including Australia, Canada, Brazil, Egypt, France, Britain, Malaysia, Mexico, New Zealand, Singapore, Spain, South Africa, Thailand, Arabia, The United States, Vietnam and other countries, as well as the Hong Kong Special Administrative Region of China. Whether to have SMEI certification and become a member of SMEI club has become one of the important standards for international enterprises to measure high-end marketing talents<
SMEI landed in China
on April 8 this year, with the approval of the former Ministry of personnel of the people's Republic of China and the State Administration of foreign experts, the only national level international talent market (CSI) sponsored by China Association for international talent exchange signed a contract with the Executive Committee of international marketing and marketing (SMEI) to introce and promote "international marketing professional qualification certification", SMEI occupation qualification certification project has been actively and enthusiastically responded by the whole society in Chinese mainland. In order to realize the promotion and development of SMEI international marketing and marketing professional qualification certification in China faster and better, China international talent market (CSI) has carried out strict and unified qualification examination and field investigation on enterprises, institutions and instry associations with strong strength nationwide in accordance with the planning principle of "key regions, key institutions, unified management and hierarchical promotion", On July 8, 2011, SMEI licensing was held in Beijing, China's international talent market, Under the leadership and management of China Office of SMEI certification project set up in China's international talent market, the SMEI certification project licensing agency will vigorously promote the promotion and development of SMEI professional qualification certification in China, which is an important guideline for China's development and utilization of talent resources, and vigorously cultivate talents in short supply in economy and trade, especially high-end talents in international marketing, It plays a positive role in alleviating the shortage of high-end marketing and market talents in China<
the content of SMEI certification
the three certification projects under the standard meet the needs of different levels of marketing and marketing practitioners:
registered Marketing Director (CSE) - suitable for marketing managers or enterprise owners with marketing management responsibilities
registered marketing Director (CME) - suitable for senior executives in charge of marketing management
registered professional sales manager (SCPS) - the textbooks for the three certification examinations of sales representatives and sales managers are independently developed by SMEI and published by McGraw Hill Ryerson
to become a SMEI member and obtain SMEI marketing and marketing professional standard certification qualification can not only show customers, bosses, peers and consumers the marketing and marketing professional knowledge, experience and professional quality that you should have to become a real marketing and marketing professional, but also strictly follow the highest standard of professional ethics and principles set by SMEI in business activities
with high degree of recognition, it is also the only international certification of marketing certification.
6. The growth of GDP is the result of investment, consumption and export. Sustained and stable growth will inevitably require the growth of investment, the acceleration of consumption and the expansion of exports. The appreciation of RMB is mainly caused by the exchange rate, because of the increase of exports, the decrease of imports, or the growth of exports is faster than that of imports, which is commonly known as trade surplus. The continuous trade surplus will inevitably cause dissatisfaction of other countries. From the history and recent trade friction between China and the United States, we can see that his Congress demands RMB appreciation to balance bilateral trade. In terms of the exchange rate between RMB and US dollar, in recent years, RMB has been appreciating from more than 8 to more than 6, which is not only economic factor, but also political factor to a large extent. However, the Chinese government has repeatedly said that the RMB will not depreciate voluntarily, which shows the style of China as a great power and its outstanding contribution to the world economy
it is particularly emphasized that the rapid growth of GDP leads to the appreciation of RMB externally, but the depreciation of RMB internally. Due to the expansion of investment and the improvement of consumption, the market liquidity must be excessive, which leads to the excessive pressure of inflation. At present, the situation in our country is just like this.
it is particularly emphasized that the rapid growth of GDP leads to the appreciation of RMB externally, but the depreciation of RMB internally. Due to the expansion of investment and the improvement of consumption, the market liquidity must be excessive, which leads to the excessive pressure of inflation. At present, the situation in our country is just like this.
7. Registration needs to be registered on the official website of the local bureau of human resources and social security. If not, you must go to the Department of the local bureau of human resources and social security for on-site registration<
different levels of marketers need the following conditions to apply:
ecation requirements: Bachelor degree or above
law-abiding, with good professional ethics and one of the following conditions can apply< 1. Salesmen (Level 5 of national vocational qualification):
1. Secondary technical school, vocational high school or above, or students with the same ecational background
2. Engaged in sales promotion for more than one year
3. Finish the primary formal training of this occupation< 2. Senior salesman [2] (national vocational qualification level 4):
1. After obtaining the professional qualification certificate of junior salesman, he has been engaged in sales promotion for more than 2 years and has received the intermediate formal training of his own occupation
2. More than 3 years of sales promotion work after obtaining the professional qualification certificate of junior salesman
3. Graated from secondary vocational school majoring in marketing (including economic management) and engaged in sales promotion for more than one year
4. Graated from marketing (including economic management) or above
5. Have been engaged in sales promotion for more than 5 years and have received intermediate formal training< 3. Assistant Marketing Engineer (national professional qualification level 3):
1. After obtaining the professional qualification certificate of intermediate salesman, he has been engaged in sales promotion for more than 2 years
2. After graating from college, majoring in marketing (including economics and management), he has been engaged in sales promotion for more than 2 years
3. After graating from marketing major (including economic management major), I have been engaged in sales promotion for more than one year
4. Continuously engaged in sales promotion for more than 8 years and received advanced formal training< 4. Marketing Engineer (national vocational qualification level 2):
1. Continuously engaged in this occupation for more than 13 years
2. After obtaining the professional qualification certificate of Assistant Marketing Engineer, he has been engaged in this profession for more than 5 years
3. After obtaining the professional qualification certificate of the professional assistant marketer, he has been engaged in the professional work continuously for more than 4 years, and has reached the required standard class hours through the formal training of the professional marketer, and has obtained the completion certificate
4. After obtaining the bachelor's degree certificate of this major or related majors, he has been engaged in this occupation for more than 5 years
5. Have a bachelor's degree in this major or related majors, and have worked in this profession for more than 4 years after obtaining the professional qualification certificate of Assistant Marketing Engineer
6. Having a bachelor's degree in this major or related majors, having obtained the professional qualification certificate of Assistant Marketing Engineer, having been engaged in this profession for more than 3 years, having been trained by the professional marketing engineer to reach the required standard hours, and having obtained the completion certificate
7. After obtaining a master's degree or above, he has been engaged in this occupation for more than 2 years< 5. Senior Marketing Engineer (national professional qualification level 1):
1. Having passed the qualification certification of marketing engineer or obtained the middle and senior technical title and engaged in relevant work for more than three years
2. Graate or above or equivalent with more than four years of relevant work experience
3. Bachelor degree or above or equivalent with more than five years of relevant work experience
4. College degree or above and more than six years of relevant work experience
5. Continuously engaged in this occupation for more than 19 years
* related majors refer to economics and management majors
you only need to meet one of the above conditions to apply for the corresponding professional qualification examination. If you pass the examination, you can obtain the corresponding professional qualification certificate. In some cities of China, you can directly recruit and transfer local accounts with the professional qualification certificate of Assistant Marketing Engineer or above.
different levels of marketers need the following conditions to apply:
ecation requirements: Bachelor degree or above
law-abiding, with good professional ethics and one of the following conditions can apply< 1. Salesmen (Level 5 of national vocational qualification):
1. Secondary technical school, vocational high school or above, or students with the same ecational background
2. Engaged in sales promotion for more than one year
3. Finish the primary formal training of this occupation< 2. Senior salesman [2] (national vocational qualification level 4):
1. After obtaining the professional qualification certificate of junior salesman, he has been engaged in sales promotion for more than 2 years and has received the intermediate formal training of his own occupation
2. More than 3 years of sales promotion work after obtaining the professional qualification certificate of junior salesman
3. Graated from secondary vocational school majoring in marketing (including economic management) and engaged in sales promotion for more than one year
4. Graated from marketing (including economic management) or above
5. Have been engaged in sales promotion for more than 5 years and have received intermediate formal training< 3. Assistant Marketing Engineer (national professional qualification level 3):
1. After obtaining the professional qualification certificate of intermediate salesman, he has been engaged in sales promotion for more than 2 years
2. After graating from college, majoring in marketing (including economics and management), he has been engaged in sales promotion for more than 2 years
3. After graating from marketing major (including economic management major), I have been engaged in sales promotion for more than one year
4. Continuously engaged in sales promotion for more than 8 years and received advanced formal training< 4. Marketing Engineer (national vocational qualification level 2):
1. Continuously engaged in this occupation for more than 13 years
2. After obtaining the professional qualification certificate of Assistant Marketing Engineer, he has been engaged in this profession for more than 5 years
3. After obtaining the professional qualification certificate of the professional assistant marketer, he has been engaged in the professional work continuously for more than 4 years, and has reached the required standard class hours through the formal training of the professional marketer, and has obtained the completion certificate
4. After obtaining the bachelor's degree certificate of this major or related majors, he has been engaged in this occupation for more than 5 years
5. Have a bachelor's degree in this major or related majors, and have worked in this profession for more than 4 years after obtaining the professional qualification certificate of Assistant Marketing Engineer
6. Having a bachelor's degree in this major or related majors, having obtained the professional qualification certificate of Assistant Marketing Engineer, having been engaged in this profession for more than 3 years, having been trained by the professional marketing engineer to reach the required standard hours, and having obtained the completion certificate
7. After obtaining a master's degree or above, he has been engaged in this occupation for more than 2 years< 5. Senior Marketing Engineer (national professional qualification level 1):
1. Having passed the qualification certification of marketing engineer or obtained the middle and senior technical title and engaged in relevant work for more than three years
2. Graate or above or equivalent with more than four years of relevant work experience
3. Bachelor degree or above or equivalent with more than five years of relevant work experience
4. College degree or above and more than six years of relevant work experience
5. Continuously engaged in this occupation for more than 19 years
* related majors refer to economics and management majors
you only need to meet one of the above conditions to apply for the corresponding professional qualification examination. If you pass the examination, you can obtain the corresponding professional qualification certificate. In some cities of China, you can directly recruit and transfer local accounts with the professional qualification certificate of Assistant Marketing Engineer or above.
8. The first chapter
scenario simulation questions
I. Conley water heater
standard answer
1) personal interview. That is, the investigators collect information through face-to-face inquiry and observation. This is the most general and flexible method of interview survey
2) different data processing in data acceptance: 1. Accept basically correct data. 2. Cancel the data with more problems. 3. If there is less information about a problem, the investigators can be instructed to conct remedial investigation< (2) Yuntian market survey
standard answer
1) the first group of marketing personnel used the retention survey method; The second group of marketing personnel used the interview survey method
retention survey is a kind of market survey method in which the investigators hand in the questionnaire to the respondents face to face, explain the filling requirements, leave the questionnaire,
let the respondents fill in the questionnaire by themselves, and then the investigators take it back regularly
interview survey refers to the method that investigators ask relevant questions through direct interview with the respondents
in practice, observation method is widely used to judge the situation
1. Commodity resource observation 2. Business site observation 3. Commodity inventory observation
3. Mail survey
standard answer
1) the main advantages of mail survey are: the survey space is large, it can not be limited by the region where the investigator is located,
as long as it is a postal place, it can be selected as the survey object: the number of samples is large, And the cost is less: and the respondents have enough time to consider and answer: at the same time, it can also avoid the influence of the investigators' tendentious opinions in the interview. The main drawback of mailing survey is the low recovery rate, which is easy to affect the representativeness of the sample, and it takes a long time to get the survey results
2) data coding is to use a specified number or character to represent a type of answer
in data coding and classification, coding personnel should focus on the following principles:
correctly grasp the scale of classification
in order to ensure that each type of answer can be classified and avoid too detailed classification, a "other" classification can be set
the classification in each question should have a clear meaning to avoid overlapping with other classifications
the answers to errors or omissions can be used as a special category, and a special number or character can be assigned to represent them< 4. Telephone survey
standard answer
1) the advantages of telephone survey are that it can save survey time, obtain survey results quickly, and save expenses
the disadvantage is that the matrix is incomplete, because the survey results can not represent the opinions of consumers without telephone, and it is not easy to obtain the cooperation of the respondents
2) the processing of survey data is the process of converting the original survey data into data that can be analyzed by people
the process of survey data processing is further divided into four basic steps: data acceptance, data editing, data coding and data conversion
data acceptance is the process of checking the data as a whole, finding out whether there are major problems in the data, so as to decide whether to adopt the data
data editing is a process of carefully checking the data to find out whether there are specific errors or omissions in the data, so as to ensure the correctness and integrity of the data
data coding is to use a specified number or character to represent a type of answer
data conversion is the process of inputting and storing encoded data in the computer, which is called data conversion< The advantages of interview survey method are: it has the characteristics of directness and flexibility, can obtain more first-hand information, high credibility and high recovery rate. Disadvantages: the investigation cost is high and the investigation time is long, which is not concive to the supervision of the work of the investigators, and the investigation results are easily affected by the personal factors of the investigators
2) it is easy for investigators to gain the trust of the other party by carrying formal letters of introction or official documents. Especially in the door-to-door investigation, the other side is very defensive. College students bring letters of introction and student ID cards to gain the trust of each other< According to the different ways of contact between the investigator and the respondent, the interview survey can be divided into interview interview, mail interview, telephone interview and retention survey
2) habitual purchase behavior, seeking diversified purchase behavior, and resolving uncoordinated purchase behavior and complex purchase behavior
buying a computer is a complex buying behavior. When consumers buy a valuable, infrequent, risky and meaningful proct, e to the great difference of proct brands, consumers lack of understanding of the proct, so they need a learning process to widely understand the performance and characteristics of the proct, so as to have a certain view on the proct and finally decide to buy it< (3) Yingqi company's standard answer
1) the first group of marketing personnel used the retention survey method; the second group of marketing personnel used the interview survey method
2) the advantages of retention survey method: the recovery rate of survey papers is high, and the respondents can understand the requirements of the questionnaire face to face, so as to avoid the error caused by misunderstanding of the survey content. Moreover, with the method of detaining survey, the opinions of the respondents can not be affected by the opinions of the investigators, and the time to fill in the questionnaire is abundant, which is convenient for thinking and recalling
disadvantages: the scope of investigation is limited, the cost of investigation is high, and it is not concive to the effective supervision of investigators' activities< 4. Tongrentang
standard answer
1) instrial buyers
2) re purchase, revised re purchase and new purchase< Five, Wal Mart
standard answer
1) middleman buyer
2) buy new varieties, idle best seller. Seek more favorable conditions<
Chapter two
Chapter two
scenario simulation questions
1. 100 tons of rice of transportation company
the standard answer
1) is not quite correct. 1. 100 tons of rice should not be transported to Qing by car. Because the car is more flexible and fast, it is easy to load goods directly in warehouses, docks, stations, etc. The car carrying capacity is small and the freight is relatively high. 100 tons of rice is a bulk cargo, Qing and Shanghai are far away, so it is not easy to transport by car
2.100 color TV sets are transported to Yimeng Mountain by car. Because Yimeng Mountain belongs to mountainous rural areas, lack of rivers and railways. Moreover, 100 color TV sets are not too many, and they are just transported by car
2) 100 tons of rice are transported to Qing by train or ship. 100 color TV sets are transported to Yimengshan by car< Before 2001, China's MP3 market belongs to the introction period: from 2001 to 2003, China's MP3 market belongs to the growth period. In the market growth period, the main marketing strategies of enterprises are: improving proct quality; looking for new market segments; changing the focus of advertising: timely price rection
2) regional sales organization structure
regional sales organization structure is the simplest way to design sales organization structure, which means that an enterprise divides the target market into several sales areas according to the geographical location, and each sales person is responsible for all sales business in one area. It has the following characteristics: 1. 2. It is concive to the establishment of a long-term relationship between sales staff and customers. 3. It is helpful to save the transportation cost
the size and shape of the sales area need to be determined when dividing the sales area by geographical location. Sales areas can be divided according to the principle of equal sales potential or equal sales workload
3. Two promotional measures taken by a manufacturer (5.2-6.8 / 7.1-7.31)
standard answer
1) the subsidy is dected from the invoice. The subsidy can only be enjoyed when the purchase amount reaches a certain limit, while the subsidy can only be enjoyed within a certain period when the invoice is dected
deferred payment. The so-called deferred payment, in short, the retailer can first purchase, after a period of time to pay
2) conditional subsidies can be divided into cash discount, advertising subsidy, large-scale display subsidy, spot inventory subsidy and inventory recovery subsidy< 4. Haier sales
standard answer
1) competition and lottery. Competition and lottery refers to a kind of sales promotion activity in which enterprises make consumers deeply interested, actively participate in and expect to win prizes through a certain way and with specific prizes as incentives
the two most popular ways of lucky draw are: one is direct lucky draw, the other is cash lucky draw. There is also a popular lottery category called "planned learning"
2) refund, free gift, packaging promotion, retail subsidies, etc
two case analysis questions
1. Jianghai warehouse management
standard answer
1) quantitative order mode and regular order mode
2. Quantitative order method
2) the advantages of the quantitative order method are: because the inventory must be checked carefully before each order (to see if it is reced to the order point), the dynamic of inventory can be understood and grasped in time. Because the quantity of each order is fixed, and it is a predetermined economic quantity, the method is simple. The disadvantage of this ordering method is that it often checks and counts the inventory in detail, and it takes a lot of work and time, thus increasing the cost of inventory maintenance. In this way, it is required to order each proct separately, which will increase the order cost and transportation cost<
2. A detergent company
standard answer
1) rapid penetration strategy. Launch new procts with low price and high promotion cost. The conditions for implementing this strategy are: the market capacity of the proct is quite large; potential consumers do not understand the proct and are not sensitive to the price; potential competition is fierce; and the unit manufacturing cost of the proct can rapidly rece with the expansion of proction scale and sales volume
2) cash discount, quantity discount and function discount< A company has two batches of goods, one is a small amount of precision instruments, the other is electric fans. Precision instruments shall be transported by aircraft. Because the transport speed of the aircraft is the fastest and the carrying capacity is the smallest, it is suitable for the transport of precision instruments. Although the freight is a little higher, this problem does not consider the freight. If precision instruments are transported by train, it is unnecessary and the speed is not fast enough to meet the goal of reaching Shenzhen in one day
2) it is more suitable to transport the electric fan by car. Because automobile transportation is relatively flexible and rapid, and in areas lacking rivers, ships can not be used for transportation, and in areas lacking railways, trains can not be used. In such areas, automobile transportation is the most important and appropriate<
4. After entering the mature period, the sales volume of procts increases slowly, reaches the peak graally, and then decreases slowly: the sales profit of procts also begins to decline from the highest point in the growth period: the market competition is very fierce, and various brands and styles of the same type of procts continue to appear
2) growth period. After entering the growth period, old customers repeat purchase, and bring new customers, sales surge, corporate profits grow rapidly, in this stage profits peak< br />
scenario simulation questions
I. Conley water heater
standard answer
1) personal interview. That is, the investigators collect information through face-to-face inquiry and observation. This is the most general and flexible method of interview survey
2) different data processing in data acceptance: 1. Accept basically correct data. 2. Cancel the data with more problems. 3. If there is less information about a problem, the investigators can be instructed to conct remedial investigation< (2) Yuntian market survey
standard answer
1) the first group of marketing personnel used the retention survey method; The second group of marketing personnel used the interview survey method
retention survey is a kind of market survey method in which the investigators hand in the questionnaire to the respondents face to face, explain the filling requirements, leave the questionnaire,
let the respondents fill in the questionnaire by themselves, and then the investigators take it back regularly
interview survey refers to the method that investigators ask relevant questions through direct interview with the respondents
in practice, observation method is widely used to judge the situation
1. Commodity resource observation 2. Business site observation 3. Commodity inventory observation
3. Mail survey
standard answer
1) the main advantages of mail survey are: the survey space is large, it can not be limited by the region where the investigator is located,
as long as it is a postal place, it can be selected as the survey object: the number of samples is large, And the cost is less: and the respondents have enough time to consider and answer: at the same time, it can also avoid the influence of the investigators' tendentious opinions in the interview. The main drawback of mailing survey is the low recovery rate, which is easy to affect the representativeness of the sample, and it takes a long time to get the survey results
2) data coding is to use a specified number or character to represent a type of answer
in data coding and classification, coding personnel should focus on the following principles:
correctly grasp the scale of classification
in order to ensure that each type of answer can be classified and avoid too detailed classification, a "other" classification can be set
the classification in each question should have a clear meaning to avoid overlapping with other classifications
the answers to errors or omissions can be used as a special category, and a special number or character can be assigned to represent them< 4. Telephone survey
standard answer
1) the advantages of telephone survey are that it can save survey time, obtain survey results quickly, and save expenses
the disadvantage is that the matrix is incomplete, because the survey results can not represent the opinions of consumers without telephone, and it is not easy to obtain the cooperation of the respondents
2) the processing of survey data is the process of converting the original survey data into data that can be analyzed by people
the process of survey data processing is further divided into four basic steps: data acceptance, data editing, data coding and data conversion
data acceptance is the process of checking the data as a whole, finding out whether there are major problems in the data, so as to decide whether to adopt the data
data editing is a process of carefully checking the data to find out whether there are specific errors or omissions in the data, so as to ensure the correctness and integrity of the data
data coding is to use a specified number or character to represent a type of answer
data conversion is the process of inputting and storing encoded data in the computer, which is called data conversion< The advantages of interview survey method are: it has the characteristics of directness and flexibility, can obtain more first-hand information, high credibility and high recovery rate. Disadvantages: the investigation cost is high and the investigation time is long, which is not concive to the supervision of the work of the investigators, and the investigation results are easily affected by the personal factors of the investigators
2) it is easy for investigators to gain the trust of the other party by carrying formal letters of introction or official documents. Especially in the door-to-door investigation, the other side is very defensive. College students bring letters of introction and student ID cards to gain the trust of each other< According to the different ways of contact between the investigator and the respondent, the interview survey can be divided into interview interview, mail interview, telephone interview and retention survey
2) habitual purchase behavior, seeking diversified purchase behavior, and resolving uncoordinated purchase behavior and complex purchase behavior
buying a computer is a complex buying behavior. When consumers buy a valuable, infrequent, risky and meaningful proct, e to the great difference of proct brands, consumers lack of understanding of the proct, so they need a learning process to widely understand the performance and characteristics of the proct, so as to have a certain view on the proct and finally decide to buy it< (3) Yingqi company's standard answer
1) the first group of marketing personnel used the retention survey method; the second group of marketing personnel used the interview survey method
2) the advantages of retention survey method: the recovery rate of survey papers is high, and the respondents can understand the requirements of the questionnaire face to face, so as to avoid the error caused by misunderstanding of the survey content. Moreover, with the method of detaining survey, the opinions of the respondents can not be affected by the opinions of the investigators, and the time to fill in the questionnaire is abundant, which is convenient for thinking and recalling
disadvantages: the scope of investigation is limited, the cost of investigation is high, and it is not concive to the effective supervision of investigators' activities< 4. Tongrentang
standard answer
1) instrial buyers
2) re purchase, revised re purchase and new purchase< Five, Wal Mart
standard answer
1) middleman buyer
2) buy new varieties, idle best seller. Seek more favorable conditions<
Chapter two
Chapter two
scenario simulation questions
1. 100 tons of rice of transportation company
the standard answer
1) is not quite correct. 1. 100 tons of rice should not be transported to Qing by car. Because the car is more flexible and fast, it is easy to load goods directly in warehouses, docks, stations, etc. The car carrying capacity is small and the freight is relatively high. 100 tons of rice is a bulk cargo, Qing and Shanghai are far away, so it is not easy to transport by car
2.100 color TV sets are transported to Yimeng Mountain by car. Because Yimeng Mountain belongs to mountainous rural areas, lack of rivers and railways. Moreover, 100 color TV sets are not too many, and they are just transported by car
2) 100 tons of rice are transported to Qing by train or ship. 100 color TV sets are transported to Yimengshan by car< Before 2001, China's MP3 market belongs to the introction period: from 2001 to 2003, China's MP3 market belongs to the growth period. In the market growth period, the main marketing strategies of enterprises are: improving proct quality; looking for new market segments; changing the focus of advertising: timely price rection
2) regional sales organization structure
regional sales organization structure is the simplest way to design sales organization structure, which means that an enterprise divides the target market into several sales areas according to the geographical location, and each sales person is responsible for all sales business in one area. It has the following characteristics: 1. 2. It is concive to the establishment of a long-term relationship between sales staff and customers. 3. It is helpful to save the transportation cost
the size and shape of the sales area need to be determined when dividing the sales area by geographical location. Sales areas can be divided according to the principle of equal sales potential or equal sales workload
3. Two promotional measures taken by a manufacturer (5.2-6.8 / 7.1-7.31)
standard answer
1) the subsidy is dected from the invoice. The subsidy can only be enjoyed when the purchase amount reaches a certain limit, while the subsidy can only be enjoyed within a certain period when the invoice is dected
deferred payment. The so-called deferred payment, in short, the retailer can first purchase, after a period of time to pay
2) conditional subsidies can be divided into cash discount, advertising subsidy, large-scale display subsidy, spot inventory subsidy and inventory recovery subsidy< 4. Haier sales
standard answer
1) competition and lottery. Competition and lottery refers to a kind of sales promotion activity in which enterprises make consumers deeply interested, actively participate in and expect to win prizes through a certain way and with specific prizes as incentives
the two most popular ways of lucky draw are: one is direct lucky draw, the other is cash lucky draw. There is also a popular lottery category called "planned learning"
2) refund, free gift, packaging promotion, retail subsidies, etc
two case analysis questions
1. Jianghai warehouse management
standard answer
1) quantitative order mode and regular order mode
2. Quantitative order method
2) the advantages of the quantitative order method are: because the inventory must be checked carefully before each order (to see if it is reced to the order point), the dynamic of inventory can be understood and grasped in time. Because the quantity of each order is fixed, and it is a predetermined economic quantity, the method is simple. The disadvantage of this ordering method is that it often checks and counts the inventory in detail, and it takes a lot of work and time, thus increasing the cost of inventory maintenance. In this way, it is required to order each proct separately, which will increase the order cost and transportation cost<
2. A detergent company
standard answer
1) rapid penetration strategy. Launch new procts with low price and high promotion cost. The conditions for implementing this strategy are: the market capacity of the proct is quite large; potential consumers do not understand the proct and are not sensitive to the price; potential competition is fierce; and the unit manufacturing cost of the proct can rapidly rece with the expansion of proction scale and sales volume
2) cash discount, quantity discount and function discount< A company has two batches of goods, one is a small amount of precision instruments, the other is electric fans. Precision instruments shall be transported by aircraft. Because the transport speed of the aircraft is the fastest and the carrying capacity is the smallest, it is suitable for the transport of precision instruments. Although the freight is a little higher, this problem does not consider the freight. If precision instruments are transported by train, it is unnecessary and the speed is not fast enough to meet the goal of reaching Shenzhen in one day
2) it is more suitable to transport the electric fan by car. Because automobile transportation is relatively flexible and rapid, and in areas lacking rivers, ships can not be used for transportation, and in areas lacking railways, trains can not be used. In such areas, automobile transportation is the most important and appropriate<
4. After entering the mature period, the sales volume of procts increases slowly, reaches the peak graally, and then decreases slowly: the sales profit of procts also begins to decline from the highest point in the growth period: the market competition is very fierce, and various brands and styles of the same type of procts continue to appear
2) growth period. After entering the growth period, old customers repeat purchase, and bring new customers, sales surge, corporate profits grow rapidly, in this stage profits peak< br />
9. Application requirements:
ecation requirements: Bachelor degree or above
law-abiding, with good professional ethics and one of the following conditions can apply< 1. Salesmen (Level 5 of national vocational qualification):
1. Secondary technical school, vocational high school or above, or students with the same ecational background
2. Engaged in sales promotion for more than one year
3. Finish the primary formal training of this occupation< 2. Senior salesman (national vocational qualification level 4):
1. After obtaining the professional qualification certificate of junior salesman, he has been engaged in sales promotion for more than 2 years and has received the intermediate formal training of his own occupation
2. More than 3 years of sales promotion work after obtaining the professional qualification certificate of junior salesman
3. Graated from secondary vocational school majoring in marketing (including economic management) and engaged in sales promotion for more than one year
4. Graated from marketing (including economic management) or above
5. Have been engaged in sales promotion for more than 5 years and have received intermediate formal training< 3. Assistant Marketing Engineer (national professional qualification level 3):
1. After obtaining the professional qualification certificate of intermediate salesman, he has been engaged in sales promotion for more than 2 years
2. After graating from college, majoring in marketing (including economics and management), he has been engaged in sales promotion for more than 2 years
3. After graating from marketing major (including economic management major), I have been engaged in sales promotion for more than one year
4. Continuously engaged in sales promotion for more than 8 years and received advanced formal training< 4. Marketing Engineer (national vocational qualification level 2):
1. Continuously engaged in this occupation for more than 13 years
2. After obtaining the professional qualification certificate of Assistant Marketing Engineer, he has been engaged in this profession for more than 5 years
3. After obtaining the professional qualification certificate of the professional assistant marketer, he has been engaged in the professional work continuously for more than 4 years, and has reached the required standard class hours through the formal training of the professional marketer, and has obtained the completion certificate
4. After obtaining the bachelor's degree certificate of this major or related majors, he has been engaged in this occupation for more than 5 years
5. Have a bachelor's degree in this major or related majors, and have worked in this profession for more than 4 years after obtaining the professional qualification certificate of Assistant Marketing Engineer
6. Having a bachelor's degree in this major or related majors, having obtained the professional qualification certificate of Assistant Marketing Engineer, having been engaged in this profession for more than 3 years, having been trained by the professional marketing engineer to reach the required standard hours, and having obtained the completion certificate
7. After obtaining a master's degree or above, he has been engaged in this occupation for more than 2 years< 5. Senior Marketing Engineer (national professional qualification level 1):
1. Having passed the qualification certification of marketing engineer or obtained the middle and senior technical title and engaged in relevant work for more than three years
2. Graate or above or equivalent with more than four years of relevant work experience
3. Bachelor degree or above or equivalent with more than five years of relevant work experience
4. College degree or above and more than six years of relevant work experience
5. Continuously engaged in this occupation for more than 19 years
* related majors refer to economics and management majors
you only need to meet one of the above conditions to apply for the corresponding professional qualification examination. If you pass the examination, you can obtain the corresponding professional qualification certificate. In some cities of China, you can directly recruit and transfer local accounts with the professional qualification certificate of Assistant Marketing Engineer or above<
how to apply:
professional profile and application conditions of Marketing Engineer (salesman)
Marketing Engineer: personnel engaged in market analysis and development research, providing consultation for enterprise proction and operation decision-making, and carrying out proct promotion. Marketing Engineer: Marketing Engineer (national vocational qualification level 2) senior marketing engineer (national vocational qualification level 1) application conditions Marketing Engineer (with one of the following conditions):
1. After obtaining the senior vocational qualification certificate of salesman, he has worked in this profession for more than 3 years continuously, and has reached the required standard class hours through regular training of marketing engineer, and obtained the completion certificate
2. Graated from college marketing major (including economic management major), worked continuously for more than 4 years in this profession, and obtained the certificate of completion<
3. Graated from marketing major (including economic management major), worked continuously for more than 3 years in this profession, and obtained the certificate of completion after the regular training of marketing engineer<
4. Graated from a college or other related major, worked continuously for more than 5 years in this profession, and obtained the certificate of completion
5. Graated from related majors, worked continuously for more than 4 years in this profession, and obtained the certificate of completion
6. Graate students with one year working experience in MBA, marketing (including economic management) or related majors
7. Continuously engaged in this occupation for more than 10 years, the regular training of marketing division reaches the required standard hours, and has obtained the completion certificate<
Senior marketer (with one of the following conditions):
1. After obtaining the professional qualification certificate of the professional marketer, he has been continuously engaged in the professional work for more than 3 years, and has reached the required standard class hours through the formal training of the professional senior marketer, and obtained the completion certificate
2. Have obtained the diploma of college or above, have been engaged in this occupation for more than 7 years, have been trained by the professional marketer, have reached the required standard class hours, and have obtained the completion certificate
3. Have obtained the bachelor's degree or above of this major, have been engaged in this occupation for more than 6 years continuously, and have obtained the certificate of completion after the regular training of the marketing division has reached the required standard class hours
4. Have obtained the diploma of college or above in related majors, have been engaged in this occupation for more than 8 years, have been trained by the professional marketers, have reached the required standard class hours, and have obtained the completion certificate
5. Obtained the bachelor's degree or above of related majors, continuously engaged in the professional work for more than 7 years, formally trained by the professional marketer, reached the required standard class hours, and obtained the completion certificate
6. Obtained the master's degree certificate of this major, and continuously engaged in this occupation for more than 3 years
appraisal contents and methods 2. The professional qualification appraisal of Marketing Engineer (national vocational qualification level 2) is divided into two parts: knowledge and skills. The knowledge test adopts the way of standardized paper written test, and the examinee answers on the answer card. Skills examination includes work practice examination, professional ability practice and thesis defense
assessment methods for marketers
relevant materials
1. National professional standards for salesmen and national professional standards for marketers. Note: the application standards for the occupations of salesmen and marketers shall be in accordance with the notice on printing and distributing the assessment methods for pilot projects of national unified identification of marketers (lsjf [2003] No. 15) and the above application conditions
2. Textbook for vocational skill training and appraisal of salesmen, compiled by China employment training technical guidance center of Ministry of labor and social security, published by China Central Radio and Television University Press, book number: ISBN 7-304-01183-1, price: 35.00 yuan
3 Guide to vocational skill appraisal and examination for salesmen organized by China employment training technical guidance center of Ministry of labor and social security press: China Environmental Science Press
4 National vocational qualification training course for marketers organized by China employment training technical guidance center of Ministry of labor and social security press: China Environmental Science Press, book number: ISBN 7-80163-396-2, price: 68.00 yuan 5 Guide to the national vocational skill appraisal examination for marketers organized by China employment training technical guidance center of the Ministry of labor and social security press: China Environmental Science Press, book number: ISBN 7-80163-614-7, price: 20.00 yuan
basic requirements: candidates who participate in the national unified appraisal of the marketing profession (national vocational qualification level II), All of them must take part in the examination of thesis defense. Candidates should submit their papers to the provincial appraisal guidance center when they register for the unified examination. The provincial appraisal guidance center will organize the defense committee to evaluate the content of the paper before the examination. The candidates' defense time will start in the afternoon of the day of the unified examination, and each place can determine the defense schele according to the number of candidates.
ecation requirements: Bachelor degree or above
law-abiding, with good professional ethics and one of the following conditions can apply< 1. Salesmen (Level 5 of national vocational qualification):
1. Secondary technical school, vocational high school or above, or students with the same ecational background
2. Engaged in sales promotion for more than one year
3. Finish the primary formal training of this occupation< 2. Senior salesman (national vocational qualification level 4):
1. After obtaining the professional qualification certificate of junior salesman, he has been engaged in sales promotion for more than 2 years and has received the intermediate formal training of his own occupation
2. More than 3 years of sales promotion work after obtaining the professional qualification certificate of junior salesman
3. Graated from secondary vocational school majoring in marketing (including economic management) and engaged in sales promotion for more than one year
4. Graated from marketing (including economic management) or above
5. Have been engaged in sales promotion for more than 5 years and have received intermediate formal training< 3. Assistant Marketing Engineer (national professional qualification level 3):
1. After obtaining the professional qualification certificate of intermediate salesman, he has been engaged in sales promotion for more than 2 years
2. After graating from college, majoring in marketing (including economics and management), he has been engaged in sales promotion for more than 2 years
3. After graating from marketing major (including economic management major), I have been engaged in sales promotion for more than one year
4. Continuously engaged in sales promotion for more than 8 years and received advanced formal training< 4. Marketing Engineer (national vocational qualification level 2):
1. Continuously engaged in this occupation for more than 13 years
2. After obtaining the professional qualification certificate of Assistant Marketing Engineer, he has been engaged in this profession for more than 5 years
3. After obtaining the professional qualification certificate of the professional assistant marketer, he has been engaged in the professional work continuously for more than 4 years, and has reached the required standard class hours through the formal training of the professional marketer, and has obtained the completion certificate
4. After obtaining the bachelor's degree certificate of this major or related majors, he has been engaged in this occupation for more than 5 years
5. Have a bachelor's degree in this major or related majors, and have worked in this profession for more than 4 years after obtaining the professional qualification certificate of Assistant Marketing Engineer
6. Having a bachelor's degree in this major or related majors, having obtained the professional qualification certificate of Assistant Marketing Engineer, having been engaged in this profession for more than 3 years, having been trained by the professional marketing engineer to reach the required standard hours, and having obtained the completion certificate
7. After obtaining a master's degree or above, he has been engaged in this occupation for more than 2 years< 5. Senior Marketing Engineer (national professional qualification level 1):
1. Having passed the qualification certification of marketing engineer or obtained the middle and senior technical title and engaged in relevant work for more than three years
2. Graate or above or equivalent with more than four years of relevant work experience
3. Bachelor degree or above or equivalent with more than five years of relevant work experience
4. College degree or above and more than six years of relevant work experience
5. Continuously engaged in this occupation for more than 19 years
* related majors refer to economics and management majors
you only need to meet one of the above conditions to apply for the corresponding professional qualification examination. If you pass the examination, you can obtain the corresponding professional qualification certificate. In some cities of China, you can directly recruit and transfer local accounts with the professional qualification certificate of Assistant Marketing Engineer or above<
how to apply:
professional profile and application conditions of Marketing Engineer (salesman)
Marketing Engineer: personnel engaged in market analysis and development research, providing consultation for enterprise proction and operation decision-making, and carrying out proct promotion. Marketing Engineer: Marketing Engineer (national vocational qualification level 2) senior marketing engineer (national vocational qualification level 1) application conditions Marketing Engineer (with one of the following conditions):
1. After obtaining the senior vocational qualification certificate of salesman, he has worked in this profession for more than 3 years continuously, and has reached the required standard class hours through regular training of marketing engineer, and obtained the completion certificate
2. Graated from college marketing major (including economic management major), worked continuously for more than 4 years in this profession, and obtained the certificate of completion<
3. Graated from marketing major (including economic management major), worked continuously for more than 3 years in this profession, and obtained the certificate of completion after the regular training of marketing engineer<
4. Graated from a college or other related major, worked continuously for more than 5 years in this profession, and obtained the certificate of completion
5. Graated from related majors, worked continuously for more than 4 years in this profession, and obtained the certificate of completion
6. Graate students with one year working experience in MBA, marketing (including economic management) or related majors
7. Continuously engaged in this occupation for more than 10 years, the regular training of marketing division reaches the required standard hours, and has obtained the completion certificate<
Senior marketer (with one of the following conditions):
1. After obtaining the professional qualification certificate of the professional marketer, he has been continuously engaged in the professional work for more than 3 years, and has reached the required standard class hours through the formal training of the professional senior marketer, and obtained the completion certificate
2. Have obtained the diploma of college or above, have been engaged in this occupation for more than 7 years, have been trained by the professional marketer, have reached the required standard class hours, and have obtained the completion certificate
3. Have obtained the bachelor's degree or above of this major, have been engaged in this occupation for more than 6 years continuously, and have obtained the certificate of completion after the regular training of the marketing division has reached the required standard class hours
4. Have obtained the diploma of college or above in related majors, have been engaged in this occupation for more than 8 years, have been trained by the professional marketers, have reached the required standard class hours, and have obtained the completion certificate
5. Obtained the bachelor's degree or above of related majors, continuously engaged in the professional work for more than 7 years, formally trained by the professional marketer, reached the required standard class hours, and obtained the completion certificate
6. Obtained the master's degree certificate of this major, and continuously engaged in this occupation for more than 3 years
appraisal contents and methods 2. The professional qualification appraisal of Marketing Engineer (national vocational qualification level 2) is divided into two parts: knowledge and skills. The knowledge test adopts the way of standardized paper written test, and the examinee answers on the answer card. Skills examination includes work practice examination, professional ability practice and thesis defense
assessment methods for marketers
relevant materials
1. National professional standards for salesmen and national professional standards for marketers. Note: the application standards for the occupations of salesmen and marketers shall be in accordance with the notice on printing and distributing the assessment methods for pilot projects of national unified identification of marketers (lsjf [2003] No. 15) and the above application conditions
2. Textbook for vocational skill training and appraisal of salesmen, compiled by China employment training technical guidance center of Ministry of labor and social security, published by China Central Radio and Television University Press, book number: ISBN 7-304-01183-1, price: 35.00 yuan
3 Guide to vocational skill appraisal and examination for salesmen organized by China employment training technical guidance center of Ministry of labor and social security press: China Environmental Science Press
4 National vocational qualification training course for marketers organized by China employment training technical guidance center of Ministry of labor and social security press: China Environmental Science Press, book number: ISBN 7-80163-396-2, price: 68.00 yuan 5 Guide to the national vocational skill appraisal examination for marketers organized by China employment training technical guidance center of the Ministry of labor and social security press: China Environmental Science Press, book number: ISBN 7-80163-614-7, price: 20.00 yuan
basic requirements: candidates who participate in the national unified appraisal of the marketing profession (national vocational qualification level II), All of them must take part in the examination of thesis defense. Candidates should submit their papers to the provincial appraisal guidance center when they register for the unified examination. The provincial appraisal guidance center will organize the defense committee to evaluate the content of the paper before the examination. The candidates' defense time will start in the afternoon of the day of the unified examination, and each place can determine the defense schele according to the number of candidates.
10. It is divided into five levels
from low to high, which are:
Level 5 salesman (primary certificate)
Level 4 senior salesman (Intermediate Certificate)
Level 3 assistant salesman (Senior certificate)
Level 2 salesman (technician certificate)
Level 1 senior salesman (senior technician certificate)
from low to high, which are:
Level 5 salesman (primary certificate)
Level 4 senior salesman (Intermediate Certificate)
Level 3 assistant salesman (Senior certificate)
Level 2 salesman (technician certificate)
Level 1 senior salesman (senior technician certificate)
Hot content