Blockchain SKU
the employment prospect of big data is still very good
the value of big data is reflected in the following aspects:
(1) enterprises that provide procts or services to a large number of consumers can use big data for precision marketing
(2) small and medium-sized and micro enterprises in the small and beautiful mode can use big data for service transformation
(3) under the pressure of the Internet, traditional enterprises that must transform need to keep pace with the times and make full use of the value of big data
using relevant data and analysis, enterprise organizations can help them rece costs, improve efficiency, develop new procts, make more intelligent business decisions and so on. For example, through the combination of big data and high-performance analysis, the following beneficial situations for enterprises may occur:
(1) timely analysis of the root causes of faults, problems and defects may save billions of dollars for enterprises every year
(2) planning real-time traffic routes for thousands of express vehicles to avoid congestion
(3) analyze all SKUs, price and clear inventory with the goal of maximizing profit
(4) according to the customers' buying habits, push the preferential information that they may be interested in
(5) quickly identify gold customers from a large number of customers
(6) using click stream analysis and data mining to avoid fraud
six years ago, as a new father, Zhao Dan began to have a headache about what the weaning children eat. In order to find high-quality and safe food, he spent a lot of energy. The process of "searching hard" made him feel that he had to do something in this field. At the beginning, Youpin Yuedong made coarse cereals suitable for children. Later, graally added the dairy category, and then later, there was fresh
in an instry with high mortality and low profitability, Zhao Dan does not believe in price war. He believes that "no matter how much money and traffic you spend on publicity, you may be defeated by other people's low prices." Therefore, superior Yuedong did not invest too much in these two aspects, but focused on the procts<
Zhao Dan (left) and Zhang Lu (right), founders of Youpin Yuedong, senior commentator of Chinese football programs, and vice chairman of Beijing Guoan club, are good representatives of "more, faster, better and more economical". High quality and safety
with the upgrading of consumption, people are more and more concerned about eating well after solving the problem of satiety. About good, there can be many prefixes. Zhao Dan said that the good publicity of e-commerce generally refers to "cheap good". When some young consumers say good, they generally refer to "delicious", and the best thing to do is "the highest cost performance under the premise of safety and high quality"
Yupin Yuedong focuses on imported high-quality food materials. In doing a good job in goods, they choose to do it one by one. For example, there are a lot of imported beef on the market now, and the beef of superior Yuedong is cut into small packages in foreign countries“ Once our customer comes, he won't leave, because he can't buy the original package of cut beef, the original Icelandic cod we make and the fresh cherries we make that arrive in the customer's hands 28 hours by air. ". By making good procts, let customers know little by little, and graally expand the customer base with the accumulation of a small part, which is the way adopted by Youpin Yuedong
Zhao Dan called the rarity of this kind of selection "refined". He said that after people have enough to eat, they should consider the problem of refined eating, and this part is the place where they can make endorsement for the brand of Youpin Yuedong. At present, what they have to do is to let more people realize these excellent things
on the top left of the picture background is the Zhuoyuan fresh beverage imported from New Zealand by Youpin Yuedong In order to ensure that the whole process of goods can be traced, upjoy has developed a set of traceability system based on the Internet of things and blockchain technology. The whole supply chain can be monitored in real time by installing chips on the food material procing areas and cargo boxes
the reason why we choose to start from foreign categories is e to safety considerations. Zhao Dan said that foreign countries are extremely strict in the formulation of food material standards, and at the same time, they are also strict in the implementation of standards. In China, it is different. In 2016, the dairy instry alliance of China farms released the most stringent dairy instry standard in history, the proction and quality standard of fresh milk of China farms, which is higher than the national standard of the United States. However, the specific extent to which the standards can be implemented varies from enterprise to enterprise, and there are no relevant laws or guidelines to monitor. In addition, imported procts need to go through import quarantine and export quarantine
+ new retail, a distribution system of "good goods"
selection has always been a core point of premium procts. Since its establishment, they have been accumulating proct selection, in order to bring good goods to more family users. This is also the difference from other fresh e-commerce, "we are doing a good job in the distribution of goods, rather than a simple brand competing with the current Internet companies."
at present, Youpin Yuedong is negotiating with many e-businesses to supply goods for each other. From this point of view, he is not in a competitive relationship with other fresh food e-businesses. The other party is a part of their distribution system. At present, the company supplies goods to Jingdong, opens flagship stores on large platforms (tmall and store 1), and supplies goods to many community e-commerce and offline supermarkets
Zhao Dan believes that under the premise of good commodity distribution, it is meaningless to talk about online and offline. Even if it's offline, bad location will kill you. Even if a good place is chosen, the model may not be established“ Online traffic goes offline, and offline traffic goes offline. It's all bullshit. Therefore, both the online and offline distribution systems of UFO are groped out through trial and error for many times, rather than taking it for granted to transform the online and offline distribution systems
online, according to the different user groups (middle and high-end or mass users) and sales modes (2B or 2C), the distribution channels of Youpin Yuedong include self owned e-commerce, joint purchase of premium procts (membership system), enterprise fresh food welfare platform, community e-commerce platform, purchasing and wholesale platform, and food e-commerce for the public
with regard to offline distribution channels, premium joy has opened its first experience store "delicious secret" in Cuiwei, a high-end supermarket, which combines fresh food and on-site cooking. There are about 100 SKUs in the store, which can run about 10000 streams every day, one third of which comes from cooking. There are three such stores in the plan. In addition, Youpin Yuedong is currently preparing another three 600 square meters of offline stores to compete with the box Ma Xiansheng with ALI background
Zhao Dan (left) and Claude & Chen 8226; Samaga (right), former general manager of Davos Forum in Switzerland, global problem expert and founder of Smadja & Associates, a Swiss strategic consulting company, said Zhao Dan that there are nine other stores in Beijing, seven of which have been open in communities and enterprises for nearly two years. And this is also one of the differences that premium Yuedong is doing. Instead of being a fast food retail store in an office building like 711, choose to be a fresh convenience store around the community“ We don't make daily necessities. These can be bought in e-commerce and will be delivered soon. "
for such a community fresh convenience store, although you choose not to make it all, Youpin Yuedong chooses to make it a boutique SKU. There are also differences between stores, which will put different categories according to the characteristics of the surrounding residents
"for offline stores, we must configure the processing zone and maximize the processing zone, so that the processing zone can truly serve the food proction in the store.". Let consumers buy home goods after simple processing can directly eat, is the goal of Youpin Yuedong. Zhao Dan explained that if he gave the user a piece of beef, he would be in trouble if he didn't learn how to do it. Not as good as offline stores to provide more direct services, and then charge processing fees
another advantage of community stores is that businesses can graally establish regional viscosity with customers, which can not be established online. For example, if you want to buy beef tendons, there are Jingdong, Taobao, and Daiichi Youxian. You will feel dizzy when you compare them with each other. The final result is that you can place an order in which one is convenient“ In this case, you may be ten or twenty yuan short, or you will directly choose to place an order at the last place, and then run back to the first place, which is troublesome. After all, every jump of the Internet is a burden
it's different offline. If you enter a store smelling the smell of beef tendon or shrimp, you may pay for it immediately. Open a shop around your home to help you prepare the ingredients, and you can eat them after you go back to process them. This is the focus of the off-line service of Youpin Yuedong. Zhao Dan said that this is also the new retail that Youpin Yuedong understands and practices
up to now, Youpin Yuedong has completed two rounds of financing, namely, the angel round financing of RMB 10 million obtained in 2013, and the round a financing of RMB 30 million invested by TCL venture capital and Zhongguancun venture capital in 2015.
order management - multi platform, multi account management, intelligent rule classification and distribution, and timely delivery of delivery information to the platform
the order management system generally involves the operation of multi platform and multi account. In order management, ERP system requires good support for multi platform and multi account. For the platform involving Association problems, we should absolutely prevent Association. We should pay attention to choose to cooperate with the official platform, and conct data interaction with the platform through the official API data interface of the platform, This kind of system can completely avoid the problem of account Association
in order delivery, e to the order category, destination country, logistics timeliness, logistics price and other factors, partners usually involve multiple logistics modes and multiple freight forwarders using at the same time. Therefore, when choosing ERP system, sellers need to pay attention to whether ERP system has intelligent and efficient logistics allocation rules. Specifically, Logistics allocation rules should have a variety of screening conditions (country, region, order amount, weight, specific SKU, commodity classification, source platform, source account number, etc.), a variety of conditions can be combined and screened, and a variety of rules can freely adjust the priority
with the growth of information and data processing, the working mode of online sales and offline delivery is cumbersome and time-consuming, and marking delivery and entering tracking number on the platform has become a high cost work. When choosing ERP, we need to pay attention to the data processing function of the system, and pay attention to the timeliness of multi platform port linkage.
at the same time, 58 premium procts will adopt a new one body two wings strategic mode, that is, through the first mover advantage of new retail + blockchain, and the combination of financial guarantee and trust endorsement of listed companies, mutual promotion and circular development. And through the creation of ten million project, incubate 100 brands, create 1000 branches, 10000 teams
relying on more than 70 city operation centers and more than 1300 smart convenience stores in China, 58 premium procts radiate surrounding communities and expand to 100000 unmanned intelligent terminals within one year; And to connect tens of millions of users of online platform and millions of life service businesses of offline alliance
through the supply chain mall with more than 100000 high-quality SKUs and more than 30 million fans on the platform, the business can be enabled with S2B mode to open up online traffic and offline experience, form an innovative blockchain business form integrating new e-commerce, new retail, new payment and new media, realize the value-added fission of real economy and digital assets, and complete the circular development of 58 premium procts business ecological closed loop