Blockchain community operation and ecological construction Baidu

1. With the development of cryptocurrency, the "blockchain technology" has become popular. In China, both giant companies such as batj (network, Alibaba, Tencent, and Jingdong) and companies like didi and ofo are actively exploring blockchain technology. Throughout the world, Wal Mart, MasterCard,
IBM and giant automobile manufacturers are trying to use blockchain technology to solve instry pain points. In addition, there are "declining" enterprises such as Kodak of Japan, hoping to fight a "turnaround battle" through blockchain
What does these phenomena show? This shows that the technology of block chain has great commercial value. Everyone hopes to cultivate a new world on this unknown land. So, with the development of blockchain technology this year, it has not only been a simple underlying technology, but also formed a complete ecosystem. Now let's talk with you from two aspects of "coin circle" and "chain circle": what is the ecosystem of blockchain, and let's understand the whole picture of blockchain instry
the first section of the coin circle
in the coin circle, there are always several terms: project party, exchange, media, mining machinery manufacturer. Next, let's take a detailed inventory of what's going on
first, the project side of the coin circle can be understood as follows: all those who issue tokens are the project side. Attention, it's a coin ring. There are also some project parties that don't issue money, such as Alibaba, Tencent and Netease, which are also doing blockchain projects. They don't issue money and only focus on technology. Then these project parties that don't issue money mainly focus on the role of blockchain in data security and supply chain, which we will talk about later
let's return to the topic of coin circle project parties. For example, yilaiyun and BoChang, which are more controversial recently, are the project parties of coin circle, as well as blockchain games, which are more popular recently. They also belong to coin circle project parties
one of the subversive aspects of the coin circle project is the combination of the project and the token, which directly replaces the equity with the token, and the token can be directly circulated. This is a very revolutionary point, so that many initial projects can be more convenient for financing. After financing, the feedback token can be circulated on the digital currency trading platform, and the investors can also exit very well
this "financing investment" approach seems to be another way to realize the listing and trading of equity in disguised form
therefore, it is such a mode that makes the project side of the coin circle the nearest place to the money. They can easily circle the money, and of course they can't resist the temptation, or they have been planning for a long time and run away after circling the money. The detailed process of token issuing by the project side is generally as follows:
the first step is to build a token system, which is similar to an app application. This is not very complicated, because Ethereum is open source, similar to Android Apple system, on which developers can develop specific applications
the second step is to write a white paper, which is similar to the business plan. The white paper is similar to the business plan, mainly including the team situation, technical situation and other information of the project
the third step is to find someone to do endorsement, and find some influential instry bigwigs to promote
the fourth step is to promote marketing, find some blockchain media to push soft articles and pull cooperation, which we will mention below
the fifth step is to find financing
Step 6: go to the stock exchange, and the token begins to spread widely
Second, the exchange
with the project side, let's talk about the exchange. If the project side is a procer, then the things they proce have to be sold and traded, right? The exchange is a trading place for the token of the project party. If the token of the project side is similar to the stock, then the exchange of the currency circle is similar to the secondary market of the stock market. However, the exchange of the currency circle has more power. It has the right to audit the currency, and can decide whether to put the currency in or out
of course, if the project party wants to pay the exchange a huge amount of money charging fees, the investors who trade in the exchange also need to pay the handling fee or withdrawal fee, and the rules of the handling fee and withdrawal fee of each exchange are different. In fact, the currency fees, handling fees and cash withdrawal fees constitute the profit model of the currency circle exchange. Of course, in addition to these three profit models, the profit model of the exchange includes the "market maker" business to earn the price difference, that is, the exchange creates liquidity through continuous trading, acts as a market maker and earns the price difference at the same time
at present, e to the increasingly fierce competition in the instry, there will be less and less currency fees and handling charges, or even no need, so the proportion of conventional profits will be less and less, which leads to the emergence of other profit models, such as platform currency and leverage handling charges. Let's talk about platform currency first. Platform currency is the currency issued by the exchange: okb and coin an belong to platform currency. These platform currencies issued by the exchange can be exchanged for BTC and eth. At the same time, the appreciation of platform currency's own value can lay a solid material foundation for the development of the exchange. For users, holding platform currency can enjoy the benefits of commission discount, platform dividend, special activities of the exchange, etc, This is platform currency. Leverage service charge refers to the currency financing function on the platform, which supports leveraged transactions and charges a certain proportion of service charge to currency financing users
all of the above are actually ecosystems constructed through the exchange's own resource output. Now, the exchange is still actively planning the whole instry to obtain income, such as the establishment of capital, mine pool, wallet, incubator, Engineering Institute, fund and other ways. We believe that if the exchange wants to develop for a long time, it must lay out the whole instry chain, find new breakout points of the instry, and build a complete ecosystem. Therefore, the proportion of strategic profits should be increased
3. Blockchain media
in the past two years when blockchain is hot, there are not only a lot of project parties, but also media. At present, there are about 200 well-known blockchain media. The content on the blockchain media platform is about the following points: policy, hacker, exchange, boss and project party. In addition to words, the operation mode of blockchain media also includes community activities, such as inviting "big guys" to share in the group, so as to achieve a precipitation of high-quality content and earn some traffic at the same time
Why do we have to mention blockchain media? It's because there are some differences between blockchain media and the media in our impression. What's the difference? The difference is that there are some interest relationships between blockchain media and the above mentioned project parties and exchanges. We just said that the project side is like a "procer" and the exchange is like a "sales market". Then, the role of the media is like "advertising platform & quot;. If the project wants to sell well, it needs publicity and advertising, then blockchain media plays such a role. Therefore, the investors of some blockchain media are the project side and the exchange
recently, there has been a bear market. Many blockchain media have laid off employees on a large scale. The reason is nothing more than the shortage of projects and funds. Therefore, it is far from enough for blockchain media to rely solely on the investment of the project side, the exchange and the advertising revenue. When the bear market comes and the project side and the exchange are affected, then the media is bound to face a very cruel winter. As a result, many blockchain media are also doing token issuing by project parties (the most typical are content communities such as coin and coin car, which belong to a media platform and are also doing token issuing by project parties), or some blockchain media are doing business such as wallet selling, mining machine renting and computing power
however, we believe that blockchain media, as the media, still play the role of guiding public opinion. Therefore, we should return to the essence and be a place to deliver instry value information, rather than a place to pile up advertisements. Therefore, blockchain media should keep up with the development of technology to realize its own survival and development. Relying on the advantages of blockchain technology and based on the consensus mechanism in the token system, it can realize the reasonable distribution of the interests of the media instry. In this regard, it may have a certain imagination< Fourth, mining machine manufacturers
in the final analysis, bitcoin mining is the competition of computing power. The stronger the computing power, the greater the probability of bitcoin mining. Therefore, in the business system of the whole coin circle, mining machinery manufacturers are a very important existence. We can see from one data: in the blockchain instry of Hurun 100 rich list in 2018, the richest person is Mr. Zhan ketuan, a partner of bitcontinental, a miner. In addition, according to the prospectus, bitcoin's net profit in the first half of the year was US $743 million, an increase of nearly eight times over the same period last year. Bitcoin once occupied more than 70% of the global market share of mining machinery, becoming the leader in the mining machinery instry. Not only mining machinery, bitmainland still occupies a near monopoly position in the mining pool (that is, a mode of cooperative mining): at present, the computing power of the top six mining pools in the world accounts for 79.2%
after the invention of China's first bitcoin miner, Jianan Yun, another miner chip research company, began to engage in the research of chips in the field of blockchain and artificial intelligence. In just a few years, it has also become an internationally famous chip enterprise
in fact, as early as 2012, the United States announced that it was going to sell a butterfly miner, but many people later thought it was a scam, because it took several years for the butterfly miner to go on sale, which also made the R & D of mining machines in other countries become very scared, and they were all scrambling for time, in a sense, Butterfly mining machine is also driving the prosperity of mining machine instry. So, in 2013, the mining machine has entered a season of contention, and a large number of ASIC mining machines have been put forward: or announced research and development, or announced pre-sale, or in the form of spot: cat roasting mining machine, pigeon mining machine, TMR mining machine, biter mining machine, Rand mining Bureau, little bee mining machine, Avalon original factory and various OEM, garden mining machine, Smart mining machine and so on... Maybe you haven't heard of these mining machines, because they are basically dead. Bitcontinental, Jianan Yun and Yibang have become mining machine giants< However, as a derivative instry under the prosperity of cryptocurrency market, the price of mining machinery is closely related to the cryptocurrency Market: in the bull market, the supply of mining machinery often falls short of demand, and it is common for miners to buy Mining machinery from "scalpers" at several times high prices. At this time, mining machinery manufacturers enter the dividend period. However, in a bear market, mining machinery manufacturers will also be adversely affected. As miners' enthusiasm for mining declines, some manufacturers have to rece the price of mining machinery to recover costs. For example, when bitcoin plummeted in March this year, a certain model of mining machine sold by Huaqiangbei was on sale at a price of 5000 yuan, and the price dropped from about 19000 yuan to
14000 yuan
[summary]
at this point, we can find that whether it is the project party, the exchange, the media, or the mining machinery, it can be said that it is a kind of "one-stop"

2.

In 2017, blockchain technology is undoubtedly a new wave of technology after the mobile Internet. From the three dimensions of technology implementation, commercial application and commercial realization, blockchain is expected to become a new technology after the mobile Internet, which will once again subvert people's digital lifestyle. At present, the new technology wave of blockchain fascinates more and more developers. Therefore, Neo, a non-profit community blockchain project, joins hands with Microsoft to open the first domestic blockchain developer competition, aiming to proce more excellent applications based on Neo blockchain and Microsoft's development environment and tools, so as to form a strong application ecology for blockchain developers

"People are using blockchain technology in a more interesting way as the basis for 'decentralized applications' rather than just applications like financial technology and cryptocurrency," said Mike Mason, technical director of the office of chief technology officer of ThoughtWorks, a global software consulting firm. You know, "blue ocean" has never lacked players. Some Internet companies are trying their best to land on the beach, and have established the blockchain instry market as an inevitable choice for development. In China, netxin technology, a wholly-owned subsidiary of Xunlei, has used blockchain technology in the innovative cloud computing mode - "shared computing"

earlier, Xunlei implanted the concept of sharing economy into the field of cloud computing, and created an original" sharing computing "mode. By collecting users' idle computing resources, Xunlei transformed them into innovative cloud computing services for enterprises, On the one hand, it can effectively solve the social contradiction between the shortage of social computing resources and the high cost of computing, on the other hand, it can greatly rece the operating costs of enterprises. In August 2017, Xunlei launched a new sharing economy intelligent hardware player cloud. Its significance lies in that in the shared computing ecosystem, Xunlei joined the blockchain technology to issue player coins to users who share idle resources such as bandwidth, storage and computing power through the player cloud intelligent hardware

playcoin is a digital asset created based on blockchain technology in the thunderbolt shared computing ecosystem. With the launch of playcoin, Xunlei has become the pioneer of blockchain technology in China, and also has many advantages in its shared computing. Firstly, playcoin, based on shared computing and blockchain technology, ensures that the payment and income of users' shared computing resources and content are equal through smart contracts, which cannot be denied; Secondly, through decentralized accounting records, all transactions are true and transparent; Third, register users' right and modify records through blockchain to protect users' right from infringement

in fact, blockchain technology has strong advantages in network security, cross-border payment and other fields, and also has important value for building a community of destiny in cyberspace. On October 31, 2017, Chen Lei, CEO of Xunlei group and CEO of netxin technology, put forward the all in blockchain strategy and announced that Xunlei will increase investment in blockchain technology starting from the player cloud to explore the application of cloud computing and blockchain technology integration. On the day of the press conference, playmaker cloud also signed a right content distribution agreement with 4K garden, trying to integrate shared computing and blockchain technology to provide a platform for right distribution and content distribution. In the future, blockchain will generate more application scenarios in thunderbolt's shared computing ecosystem. Xunlei's innovative attempt may give more inspiration to developers of other blockchain technology applications

at the same time, as a leading enterprise in the blockchain application market, Xunlei is also actively guiding the healthy development of blockchain applications, insisting on not doing ICO, not going to the third-party trading platform, and severely cracking down on the third-party platform for illegal trading of customer coin, and cracking down on speculation and speculation through such measures as the real name system of customer Coin Wallet. Therefore, blockchain application developers should also abide by the law and avoid risks

based on the blockchain technology, Xunlei's "player cloud" takes the lead in building the C-end application of China's blockchain technology, which promotes China's blockchain technology to participate in the ecological development of global blockchain and creates important value in the development of digital economy“ The development history of the Internet is a history of innovation and Entrepreneurship of Internet talents. " The development of blockchain also needs a lot of talent support. We are looking forward to the birth of "blockchain +" Application in the first domestic blockchain developer competition

3.

Well, I'm a blockchain operator

Yes, I am engaged in operation work in blockchain technology instry, covering community operation, user operation and content operation

is there any doubt that the blockchain technology is developing steadily, but the blockchain instry seems to be ups and downs? Blockchain operation is also exploring in constant changes. Me too

here is my confession

1.1. Not sad or happy, token is not all

operating in the blockchain instry, and the price is inevitable to talk about. Ups and downs are common, and ups and downs are daily. If you don't have a mind to see the strange, I'm afraid you can't bear such changes in the blockchain instry

2.2. Work or work, no change

what is operation? Compared with the early Internet instry, when most of the operations in the instry are still relatively shallow community operations, what we can do is to exceed the average level in the instry. Operation is still those operations, and because it is a blockchain instry, the nature of operation will change

3.3. Although it's exploration, there are also routines

in the process of operation in the blockchain instry, you will find that some operations still stay at the level of simple community operation or user operation, and even can't be called user operation, while some operations can be transformed from Zhonghua Li, upgrade and iterate their own operation routines, and have their own views on the development of the instry, We have explored our own methodology of blockchain operation

4.4. Professional level, top matching ability

what is professional? Ten points, twelve points. If the operation in the classical Internet era is traceable and the methodology of operation has a way to go, then the operation of the blockchain instry is based on the classical Internet operation. The changes in the blockchain instry are no less than those in the early years of the Internet, and even more than those in the early years of mobile Internet, o2o and other procts. What we need is not only the professional level of operation, but also the top allocation ability

5.5. To understand what you want to do

to enter the operation of the blockchain instry, most of you are interested in the infinite opportunities contained in this instry, or even directly cross-border from unrelated instries. No matter what your professional background is before you become a blockchain operator, I believe this instry will bring you what you want. But the question is, before you enter the instry, do you really want to understand what you want

6.6. Your core competitiveness and how to continue to advance

whether you operate in the classical Internet instry or in the blockchain instry, we must continue to explore, strengthen and continue to advance your core competitiveness. If you're good at it, dig deep. In the starting line and no big difference, the heart is the only key

the development of a new thing still needs to go through many detours, and the development of an emerging instry will also go through many key nodes

when eating crabs, you have to eat your own skills, don't you

4.

Unsolicited

blockchain combined entities are reliable, and there are already applications of blockchain combined entities

as for blockchain + real estate, there is Beizhu based on ulord

Beizhu is a blockchain real estate leasing platform based on ulord. Beizhu uses blockchain technology to improve the efficiency of space use from financial investment. The combination of blockchain and intelligent hardware reces people's living cost and improves people's living experience; Beizhu realizes the unification of the three identities of service providers, consumers and platform builders in the leasing instry

in addition to blockchain + real estate, many other places have also been applied to blockchain

1. Bitcoin is the first project that should go to the blockchain, and it is also the most familiar blockchain application. In 2009, Nakamoto put forward the concept of bitcoin, according to the idea of Nakamoto, designed and released open source software and constructed P2P network on it. Bitcoin is a kind of P2P digital currency

2. Youxiang

is based on the world's first decentralized experience value sharing platform of ulord public chain, Youxiang ushare. At present, ushare has been launched on major application platforms

ushare will build a deep content social platform with high-quality experience as the media by taking high-quality experience sharing as the bridge. Through the multi-dimensional experience exchange between users, users and opinion leaders, opinion leaders and opinion leaders, you enjoy ushare has opened up the growth channel of users and the voice channel of opinion leaders, realized experience circulation, value income, social networking, indivial growth, and realized high-quality content social networking

based on the ulord public chain, ushare adopts a decentralized storage mode, which reces the operation and maintenance costs of the platform; Ushare uses the key information of the article to link, which maintains the creator's ownership of the content. On the issue of content review, Youxiang ushare adopts the combination of artificial algorithm and voting mechanism to better screen high-quality content for users,

at the same time, Youxiang ushare applies the certificate system of ulord, which can get incentives and share creative benefits for the whole people when Youxiang ushare likes and comments on value content, publishes high-quality experience and shares the experience of playing weird

3. Network totem

Network totem is an original image service platform of network blockchain, which was officially launched on April 11, 2018. The proct uses the self-developed blockchain right registration network, with double authentication of trusted time stamp and chain stamp to generate right DNA for each original image, which can truly realize the traceability, reprinting and monitoring of original works

4. Blockchain electronic invoice

on December 11, Shenzhen Taxation Bureau of the State Administration of Taxation opened the wechat payment platform and launched the "wechat payment blockchain electronic invoice" function

in the morning of November 1, after handling the precious metal purchase business for customers, China Merchants Bank Shenzhen Branch successfully issued the first blockchain electronic invoice for customers through the system directly connecting with the blockchain electronic invoice platform of Shenzhen Taxation Bureau, marking that China Merchants Bank has become the first pilot bank of blockchain electronic invoice in China, opening the era of blockchain electronic invoice in the field of financial services

5. Health energy chain

based on the first block chain of national fitness mutual promotion and incentive community in ulord, health energy chain has entered the internal test. Through the token economy of blockchain, social interaction can promote and motivate each other, and fitness can also make money, making fitness more valuable

6. Tmall double 11

ant blockchain uses blockchain technology to trace the origin of tmall double 11.15 billion commodities