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CCTV media blockchain
Publish: 2021-05-05 05:54:44
1. The development status of China's cultural instry
(1) the development process of China's cultural instry
since the reform and opening up, the development of China's cultural instry has roughly experienced the following three stages: 1. Understanding stage (1979-1992)
since the reform and opening up, with the development of market economy, the reform of economic system has been graally launched, and the reform of state-owned enterprises has also made great achievements. The development of culture is relatively backward, which seriously restricts the coordinated development of economy and society. At present, the serious contradiction between the market economic system and the existing mechanism of cultural development causes the art groups, publishing instry, film and television instry, which are all contracted by the state finance, to face a major crisis of their own survival and development. People realize that the traditional cultural management system has seriously restricted the development of culture, and cultural development must be coordinated with the market economic system. In 1979, the first music teahouse in mainland China was born in Guangdong Oriental Hotel, which marked the beginning of the development of China's cultural and entertainment market. During this period, e to the lack of legal support, the government's management of indivial and private cultural business activities was quite chaotic. Until 1987, the Ministry of culture, the Ministry of public relations and the State Administration for Instry and Commerce jointly issued the "notice on improving the management of commercial Dances", which first clarified the legal nature of holding commercial dances, and the government confirmed the legal status of the cultural market
2. Initial development stage (1993-2002)
the most remarkable feature of this stage is that with the reform of China's economic system, the economic attribute of culture has been fully discussed and graally deepened. In 1993, the Ministry of culture promulgated the measures for the administration of commercial song and dance entertainment places, which stipulated the declaration and approval, venues and facilities, experience and management, rewards and penalties of commercial song and dance entertainment places, which fully affirmed the economic nature of the entertainment instry. In 1996, with the approval of the Propaganda Department of the CPC Central Committee, the State Press and Publication Administration approved Guangzhou daily to carry out the pilot reform of newspaper group, and Guangzhou Daily Group was officially launched. This indicates that the value attribute of cultural instry has been widely recognized. Subsequently, the enterprise reform of radio, film and television instry, book publishing instry and other institutions graally carried out, and some of them established enterprise operation mechanism< In 2002, the report of the 16th National Congress of the Communist Party of China proposed that "to build a well-off society in an all-round way, we must vigorously develop socialist culture&# 8222; Actively developing cultural undertakings and cultural instries requires "adapting to the requirements of the development of socialist market economy and promoting the reform of cultural system"[ 3] Subsequently, the pilot work of cultural system reform was carried out in an all-round way, especially in the aspects of operation mechanism, investment and financing mechanism and management mechanism. In terms of investment mechanism, capital began to enter the media. The listed companies of the broadcasting and television system include Hunan radio and TV media, Beijing Song Hua cable, CCTV CTV, Shaanxi radio and TV network, Shanghai Oriental Pearl, and so on. In terms of management system, the relationship between the government and cultural enterprises and institutions has been straightened out, and the internal reform of cultural enterprises and institutions has been deepened< (2) the characteristics of China's cultural instry development
1. The theoretical understanding of the cultural instry has graally formed a consensus, and the cultural instry policy has a basic framework
through the theoretical discussion of the instrial attribute of culture, people have graally reached a consensus on the development of cultural instrialization. The cultural instry has been put into practice
2. The momentum of cultural instry development is good
mainly in three aspects: first, the cultural process of audio-visual, entertainment, newspapers, film and television, performance and other instries is advancing very fast, and some instries or cultural categories have been completely market-oriented and instrialized. Second, many large domestic enterprises and listed companies have invested in the cultural instry in various ways. Third, the relationship between cultural instry and urban development is increasingly close, and has graally become the pillar instry of large and medium-sized cities< In 1993, the former State Commission for economic restructuring innovated the media management system and established China reform daily, which was invested and founded by a company, breaking the precedent of only relying on the government to run the newspaper. In 1998, Hunan Radio and television group was established, breaking the instry boundaries, involving a variety of media operations
4. After China's entry into WTO, the restrictions on advertising will be graally removed in three to five years, and foreign investment will be allowed to participate in the transformation and reconstruction of Chinese cinemas.
(1) the development process of China's cultural instry
since the reform and opening up, the development of China's cultural instry has roughly experienced the following three stages: 1. Understanding stage (1979-1992)
since the reform and opening up, with the development of market economy, the reform of economic system has been graally launched, and the reform of state-owned enterprises has also made great achievements. The development of culture is relatively backward, which seriously restricts the coordinated development of economy and society. At present, the serious contradiction between the market economic system and the existing mechanism of cultural development causes the art groups, publishing instry, film and television instry, which are all contracted by the state finance, to face a major crisis of their own survival and development. People realize that the traditional cultural management system has seriously restricted the development of culture, and cultural development must be coordinated with the market economic system. In 1979, the first music teahouse in mainland China was born in Guangdong Oriental Hotel, which marked the beginning of the development of China's cultural and entertainment market. During this period, e to the lack of legal support, the government's management of indivial and private cultural business activities was quite chaotic. Until 1987, the Ministry of culture, the Ministry of public relations and the State Administration for Instry and Commerce jointly issued the "notice on improving the management of commercial Dances", which first clarified the legal nature of holding commercial dances, and the government confirmed the legal status of the cultural market
2. Initial development stage (1993-2002)
the most remarkable feature of this stage is that with the reform of China's economic system, the economic attribute of culture has been fully discussed and graally deepened. In 1993, the Ministry of culture promulgated the measures for the administration of commercial song and dance entertainment places, which stipulated the declaration and approval, venues and facilities, experience and management, rewards and penalties of commercial song and dance entertainment places, which fully affirmed the economic nature of the entertainment instry. In 1996, with the approval of the Propaganda Department of the CPC Central Committee, the State Press and Publication Administration approved Guangzhou daily to carry out the pilot reform of newspaper group, and Guangzhou Daily Group was officially launched. This indicates that the value attribute of cultural instry has been widely recognized. Subsequently, the enterprise reform of radio, film and television instry, book publishing instry and other institutions graally carried out, and some of them established enterprise operation mechanism< In 2002, the report of the 16th National Congress of the Communist Party of China proposed that "to build a well-off society in an all-round way, we must vigorously develop socialist culture&# 8222; Actively developing cultural undertakings and cultural instries requires "adapting to the requirements of the development of socialist market economy and promoting the reform of cultural system"[ 3] Subsequently, the pilot work of cultural system reform was carried out in an all-round way, especially in the aspects of operation mechanism, investment and financing mechanism and management mechanism. In terms of investment mechanism, capital began to enter the media. The listed companies of the broadcasting and television system include Hunan radio and TV media, Beijing Song Hua cable, CCTV CTV, Shaanxi radio and TV network, Shanghai Oriental Pearl, and so on. In terms of management system, the relationship between the government and cultural enterprises and institutions has been straightened out, and the internal reform of cultural enterprises and institutions has been deepened< (2) the characteristics of China's cultural instry development
1. The theoretical understanding of the cultural instry has graally formed a consensus, and the cultural instry policy has a basic framework
through the theoretical discussion of the instrial attribute of culture, people have graally reached a consensus on the development of cultural instrialization. The cultural instry has been put into practice
2. The momentum of cultural instry development is good
mainly in three aspects: first, the cultural process of audio-visual, entertainment, newspapers, film and television, performance and other instries is advancing very fast, and some instries or cultural categories have been completely market-oriented and instrialized. Second, many large domestic enterprises and listed companies have invested in the cultural instry in various ways. Third, the relationship between cultural instry and urban development is increasingly close, and has graally become the pillar instry of large and medium-sized cities< In 1993, the former State Commission for economic restructuring innovated the media management system and established China reform daily, which was invested and founded by a company, breaking the precedent of only relying on the government to run the newspaper. In 1998, Hunan Radio and television group was established, breaking the instry boundaries, involving a variety of media operations
4. After China's entry into WTO, the restrictions on advertising will be graally removed in three to five years, and foreign investment will be allowed to participate in the transformation and reconstruction of Chinese cinemas.
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