On the small circle of blockchain
IBM and giant automobile manufacturers are trying to use blockchain technology to solve instry pain points. In addition, there are "declining" enterprises such as Kodak of Japan, hoping to fight a "turnaround battle" through blockchain
What does these phenomena show? This shows that the technology of block chain has great commercial value. Everyone hopes to cultivate a new world on this unknown land. So, with the development of blockchain technology this year, it has not only been a simple underlying technology, but also formed a complete ecosystem. Now let's talk with you from two aspects of "coin circle" and "chain circle": what is the ecosystem of blockchain, and let's understand the whole picture of blockchain instry
the first section of the coin circle
in the coin circle, there are always several terms: project party, exchange, media, mining machinery manufacturer. Next, let's take a detailed inventory of what's going on
first, the project side of the coin circle can be understood as follows: all those who issue tokens are the project side. Attention, it's a coin ring. There are also some project parties that don't issue money, such as Alibaba, Tencent and Netease, which are also doing blockchain projects. They don't issue money and only focus on technology. Then these project parties that don't issue money mainly focus on the role of blockchain in data security and supply chain, which we will talk about later
let's return to the topic of coin circle project parties. For example, yilaiyun and BoChang, which are more controversial recently, are the project parties of coin circle, as well as blockchain games, which are more popular recently. They also belong to coin circle project parties
one of the subversive aspects of the coin circle project is the combination of the project and the token, which directly replaces the equity with the token, and the token can be directly circulated. This is a very revolutionary point, so that many initial projects can be more convenient for financing. After financing, the feedback token can be circulated on the digital currency trading platform, and the investors can also exit very well
this "financing investment" approach seems to be another way to realize the listing and trading of equity in disguised form
therefore, it is such a mode that makes the project side of the coin circle the nearest place to the money. They can easily circle the money, and of course they can't resist the temptation, or they have been planning for a long time and run away after circling the money. The detailed process of token issuing by the project side is generally as follows:
the first step is to build a token system, which is similar to an app application. This is not very complicated, because Ethereum is open source, similar to Android Apple system, on which developers can develop specific applications
the second step is to write a white paper, which is similar to the business plan. The white paper is similar to the business plan, mainly including the team situation, technical situation and other information of the project
the third step is to find someone to do endorsement, and find some influential instry bigwigs to promote
the fourth step is to promote marketing, find some blockchain media to push soft articles and pull cooperation, which we will mention below
the fifth step is to find financing
Step 6: go to the stock exchange, and the token begins to spread widely
Second, the exchange
with the project side, let's talk about the exchange. If the project side is a procer, then the things they proce have to be sold and traded, right? The exchange is a trading place for the token of the project party. If the token of the project side is similar to the stock, then the exchange of the currency circle is similar to the secondary market of the stock market. However, the exchange of the currency circle has more power. It has the right to audit the currency, and can decide whether to put the currency in or out
of course, if the project party wants to pay the exchange a huge amount of money charging fees, the investors who trade in the exchange also need to pay the handling fee or withdrawal fee, and the rules of the handling fee and withdrawal fee of each exchange are different. In fact, the currency fees, handling fees and cash withdrawal fees constitute the profit model of the currency circle exchange. Of course, in addition to these three profit models, the profit model of the exchange includes the "market maker" business to earn the price difference, that is, the exchange creates liquidity through continuous trading, acts as a market maker and earns the price difference at the same time
at present, e to the increasingly fierce competition in the instry, there will be less and less currency fees and handling charges, or even no need, so the proportion of conventional profits will be less and less, which leads to the emergence of other profit models, such as platform currency and leverage handling charges. Let's talk about platform currency first. Platform currency is the currency issued by the exchange: okb and coin an belong to platform currency. These platform currencies issued by the exchange can be exchanged for BTC and eth. At the same time, the appreciation of platform currency's own value can lay a solid material foundation for the development of the exchange. For users, holding platform currency can enjoy the benefits of commission discount, platform dividend, special activities of the exchange, etc, This is platform currency. Leverage service charge refers to the currency financing function on the platform, which supports leveraged transactions and charges a certain proportion of service charge to currency financing users
all of the above are actually ecosystems constructed through the exchange's own resource output. Now, the exchange is still actively planning the whole instry to obtain income, such as the establishment of capital, mine pool, wallet, incubator, Engineering Institute, fund and other ways. We believe that if the exchange wants to develop for a long time, it must lay out the whole instry chain, find new breakout points of the instry, and build a complete ecosystem. Therefore, the proportion of strategic profits should be increased
3. Blockchain media
in the past two years when blockchain is hot, there are not only a lot of project parties, but also media. At present, there are about 200 well-known blockchain media. The content on the blockchain media platform is about the following points: policy, hacker, exchange, boss and project party. In addition to words, the operation mode of blockchain media also includes community activities, such as inviting "big guys" to share in the group, so as to achieve a precipitation of high-quality content and earn some traffic at the same time
Why do we have to mention blockchain media? It's because there are some differences between blockchain media and the media in our impression. What's the difference? The difference is that there are some interest relationships between blockchain media and the above mentioned project parties and exchanges. We just said that the project side is like a "procer" and the exchange is like a "sales market". Then, the role of the media is like "advertising platform & quot;. If the project wants to sell well, it needs publicity and advertising, then blockchain media plays such a role. Therefore, the investors of some blockchain media are the project side and the exchange
recently, there has been a bear market. Many blockchain media have laid off employees on a large scale. The reason is nothing more than the shortage of projects and funds. Therefore, it is far from enough for blockchain media to rely solely on the investment of the project side, the exchange and the advertising revenue. When the bear market comes and the project side and the exchange are affected, then the media is bound to face a very cruel winter. As a result, many blockchain media are also doing token issuing by project parties (the most typical are content communities such as coin and coin car, which belong to a media platform and are also doing token issuing by project parties), or some blockchain media are doing business such as wallet selling, mining machine renting and computing power
however, we believe that blockchain media, as the media, still play the role of guiding public opinion. Therefore, we should return to the essence and be a place to deliver instry value information, rather than a place to pile up advertisements. Therefore, blockchain media should keep up with the development of technology to realize its own survival and development. Relying on the advantages of blockchain technology and based on the consensus mechanism in the token system, it can realize the reasonable distribution of the interests of the media instry. In this regard, it may have a certain imagination< Fourth, mining machine manufacturers
in the final analysis, bitcoin mining is the competition of computing power. The stronger the computing power, the greater the probability of bitcoin mining. Therefore, in the business system of the whole coin circle, mining machinery manufacturers are a very important existence. We can see from one data: in the blockchain instry of Hurun 100 rich list in 2018, the richest person is Mr. Zhan ketuan, a partner of bitcontinental, a miner. In addition, according to the prospectus, bitcoin's net profit in the first half of the year was US $743 million, an increase of nearly eight times over the same period last year. Bitcoin once occupied more than 70% of the global market share of mining machinery, becoming the leader in the mining machinery instry. Not only mining machinery, bitmainland still occupies a near monopoly position in the mining pool (that is, a mode of cooperative mining): at present, the computing power of the top six mining pools in the world accounts for 79.2%
after the invention of China's first bitcoin miner, Jianan Yun, another miner chip research company, began to engage in the research of chips in the field of blockchain and artificial intelligence. In just a few years, it has also become an internationally famous chip enterprise
in fact, as early as 2012, the United States announced that it was going to sell a butterfly miner, but many people later thought it was a scam, because it took several years for the butterfly miner to go on sale, which also made the R & D of mining machines in other countries become very scared, and they were all scrambling for time, in a sense, Butterfly mining machine is also driving the prosperity of mining machine instry. So, in 2013, the mining machine has entered a season of contention, and a large number of ASIC mining machines have been put forward: or announced research and development, or announced pre-sale, or in the form of spot: cat roasting mining machine, pigeon mining machine, TMR mining machine, biter mining machine, Rand mining Bureau, little bee mining machine, Avalon original factory and various OEM, garden mining machine, Smart mining machine and so on... Maybe you haven't heard of these mining machines, because they are basically dead. Bitcontinental, Jianan Yun and Yibang have become mining machine giants< However, as a derivative instry under the prosperity of cryptocurrency market, the price of mining machinery is closely related to the cryptocurrency Market: in the bull market, the supply of mining machinery often falls short of demand, and it is common for miners to buy Mining machinery from "scalpers" at several times high prices. At this time, mining machinery manufacturers enter the dividend period. However, in a bear market, mining machinery manufacturers will also be adversely affected. As miners' enthusiasm for mining declines, some manufacturers have to rece the price of mining machinery to recover costs. For example, when bitcoin plummeted in March this year, a certain model of mining machine sold by Huaqiangbei was on sale at a price of 5000 yuan, and the price dropped from about 19000 yuan to
14000 yuan
[summary]
at this point, we can find that whether it is the project party, the exchange, the media, or the mining machinery, it can be said that it is a kind of "one-stop"
Blockchain is an important concept of bitcoin. It is essentially a disintermediated database. At the same time, as the underlying technology of bitcoin, it is a series of data blocks generated by using cryptographic methods. Each data block contains the information of a bitcoin network transaction, which is used to verify the effectiveness of its information (anti-counterfeiting) and generate the next block
blockchain is a new application mode of distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm and other computer technologies
in a narrow sense, blockchain is a kind of chain data structure that combines data blocks in a sequential way according to the time sequence, and it can not be tampered with and forged by cryptography
broadly speaking, blockchain technology uses blockchain data structure to verify and store data, uses distributed node consensus algorithm to generate and update data, and uses cryptography to ensure the security of data transmission and access It is a new distributed infrastructure and computing method to program and operate data by using intelligent contract composed of automated script code
extended data:
the evolution mode of blockchain is as follows:
& 9642; Blockchain 1.0 - digital currency
▪ Blockchain 2.0 - digital assets and smart contracts
▪ Blockchain 3.0 - Implementation of distributed applications in various instries
blockchain features:
1. Disintermediation. Due to the use of Distributed Accounting and storage, there is no centralized hardware or management organization in the system, the rights and obligations of any node are equal, and the data blocks in the system are jointly maintained by the nodes with maintenance function in the whole system
2. Openness. The system is open. In addition to the private information of all parties to the transaction is encrypted, the data of the blockchain is open to all. Anyone can query the blockchain data and develop related applications through the open interface, so the information of the whole system is highly transparent
3. Autonomy. Blockchain adopts consensus based specifications and Protocols (such as a set of open and transparent algorithms) to enable all nodes in the whole system to exchange data freely and safely in a de trusted environment, so that the trust in "people" is changed into the trust in machines, and any human intervention does not work
The information can not be tampered with. Once the information is verified and added to the blockchain, it will be stored permanently. Unless more than 51% of the nodes in the system can be controlled at the same time, the modification of the database on a single node is invalid. Therefore, the data stability and reliability of the blockchain are extremely high5. Anonymity. Because the exchange between nodes follows a fixed algorithm, the data interaction does not need to be trusted (the program rules in the blockchain will judge whether the activity is effective). Therefore, the counterparties do not need to make the other party trust themselves by disclosing their identities, which is very helpful for the accumulation of credit
first, R & D and proction
as the source of blockchain technology application, in the field of R & D and proction, there are three main forms:
1. Coin making: using blockchain technology to solve some traditional problems. This mode is the mainstream of blockchain instry entrepreneurship, which is commonly seen in some start-ups, Their solutions often provide some tokens to support their development, so I call it mint for short. For example, cloud storage tries to solve the problem of cloud storage by issuing token SC; Bitstocks provide a decentralized exchange and issue token BTS; Press one wanted to try to reconstruct the content ecology and issued a token PRS. This mode, with the booming of blockchain investment market this year, especially ICO, has also brought huge market value to start-ups. It is possible that a blockchain project has been valued at hundreds of millions of Yuan before its specific procts are listed. For example, the current market value of EOS is more than 400 million US dollars
2. Mining: assist the mint team to proce tokens. If Mint is to develop a new type of token, mining is one of the specific means of proction. However, not all tokens support mining. Only coins with pow (proof of work) mechanism support mining. The most famous one is bitcoin. Mining efficiency is closely related to computing power. At present, it is basically large-scale mining, and it is difficult for ordinary people to participate. In addition, mining is not the only way to proce tokens, and investment risk is relatively high
3. Outsourcing: to provide technical solutions in the field of R & D, another mode is to provide blockchain solutions for teams without blockchain technology capabilities
around this emerging technology, there must be more and more similar projects. As for whether it is reliable, we should be more careful. Summary: on the whole, in the field of R & D and proction, it is more suitable for organizations to enter, and there is limited space for indivials to dig for gold, so here is a brief overview< Second, financial circulation
no matter what kind of token comes out, it will always circulate, so there is a lot of demand in the financial field. For an organization, there are two common practices:
1. If there is a demand for trading, there is a demand for trading website. Although the transaction fee is cheaper than the stock, when the transaction is frequent, the transaction fee is rich enough. After several years of development, there are many trading websites on the market. However, if we look at the long-term development of the blockchain instry, the current number is probably not enough. Most importantly, judging from Jimi's current experience, most trading websites are not satisfactory. It's either a temporary outage or a visit to Caton. The recharge efficiency is low. In the era of mobile Internet, there is no app... The more places users feel uncomfortable, the more opportunities they have. There are two forms of trading websites. One is for the trading of listed tokens, such as bitage, cloud coin, China bitcoin, etc; One is to raise ICO for new projects, such as crowdfunding, icoinfo, ico365, etc
2. For fund investment, if 2C is used for trading website, 2b is used for fund investment, with high threshold. There are mainly two forms: venture capital and investment in various blockchain start-ups. This kind of fund requires more capital threshold, of course, the return is the real equity. Participating in pre-ico means participating in token raising before ICO. The advantage is that you can buy tokens at a lower price. If the project is good, the return is amazing. Compared with venture capital, this kind of investment requires less capital
for indivials, the threshold is much lower. There are mainly three ways:
1. ICO
you can understand it as a new issue in the stock market, and you can hold tokens at a lower cost. When the market is good, token listing can get dozens of times of growth. Even if there is no good market, the cost is relatively low later, which is a relatively safe way of investment
2. Currency speculation
just like trading stocks in the Shanghai Stock Exchange, buying and selling tokens in major exchanges is the most common way of investment for most people, which is generally divided into spot speculation and futures speculation, which will not be repeated here
3. Move bricks
unlike stocks, a token can be used on multiple platforms, including domestic and foreign. Due to the different game situation of each exchange, it is difficult to keep the same price of the same currency in different exchanges, which in fact leaves room for spread arbitrage. Of course, with the increasing number of brick movers, the price gap will be quickly flattened. What's more, moving bricks also faces many risks, such as exchange rate, handling charge, market fluctuation and so on. Now it's more and more difficult. Summary: compared with R & D and proction, many retail investors have entered the financial sector
thirdly, as an emerging instry, peripheral support has many opportunities to make money besides R & D, proction and financial circulation
1. Tools
because blockchain is close to money, people pay close attention to it. Around its daily use, a lot of tools are needed. Take a few common cases: market inquiry: This is almost a must for many investors every day, which has proced solutions in various scenarios, such as the price search robot in wechat group, the global index of blockchain in small programs, and the sobtc in app. Security: after all, it's gold and silver. Security is also the focus of every investor's attention. For example, Google identity authentication, Taiyi passport, etc. are tools for security
2; Forum
an emerging field, there is always a demand for information and communication, so there is media; The needs of the forum. For example, the official account of the media area, the "vernacular block chain" that hatched out of the small circle is a typical case. In less than 1 months, the target of 0 to 10000 powder has been completed. Around the blockchain content, in addition to we media, we can also make websites, forums, audio, video and even live broadcast. As far as the current observation is concerned, the market has not yet formed a monopoly, and there is still a lot of room for the market. 3. Content payment
because the instry is too new, there are few related content procts. There are several things to do:
1) as an emerging investment proct, investor ecation is a little understood by many investors about blockchain, resulting in a lot of learning needs, At present, there are two common ways: online class mode: listen to the music through a piece; Qianchat and other courses popularize the knowledge of blockchain, such as the previous lessons of laomao. Community model: carry out investment practice and communication through small secret circle (now renamed knowledge planet), such as Jinma's small secret circle
2) as mentioned in the developer training, one of the ways to make money in R & D field is coin making, and the technical talents needed for coin making are urgently needed in the market. Therefore, offline, there are many training courses for blockchain technology, which are not reliable. In addition, this is really a big market
3) if the first two types of instry research reports are aimed at indivials, then most of them are aimed at some enterprises.
Since 2017, the concept of blockchain, which has been popular all over the society and the world, is still heating up, attracting people and social funds; Boost bitcoin, as well as similar network "encrypted digital currency" (such as ether coin, Wright coin, etc.) price rise, created a lot of "overnight rich" myth. The argument that digital currency and blockchain will subvert tradition and profoundly change the world is constantly rising. The start-up and development of blockchain seems to be coming like a roaring sea, but it is more and more concentrated in coin making and speculation, and more and more trapped in the thinking and paradigm of "bitcoin blockchain" of mining and coin making
in the case that bitcoin must be exchanged with fiat money and must join the network trading platform and other auxiliary links in order to play a greater function, the characteristics of bitcoin blockchain such as area center and disintermediation may have serious problems. In the real world, if the transfer of monetary assets is operated through the bitcoin blockchain system, it will actually increase the intermediary link rather than disintermediation. Moreover, because the bitcoin system is highly anonymous and deliberately evades supervision, it is difficult to fully meet the requirements of anti money laundering and anti-terrorism transportation. On the contrary, many new serious problems may arise, Many arguments about bitcoin and blockchain are difficult to hold
those unseen pain points
the so-called labels of bitcoin blockchain, such as "decentralization", "democracy, equality and freedom", can not stand scrutiny; The truth is that if it puts too much emphasis on "decentralization", it will affect efficiency; Bitcoin has not yet become a real currency; The ICO type fund-raising method is not concive to the development of blockchain... But when people enthusiastically pursue blockchain like faith, they can not see these "pain points":
first, bitcoin blockchain is difficult to build a decentralized, democratic and equal society
bitcoin blockchain system envisages the establishment of an equal and democratic world for all participants, but in fact, the core team of coding maintenance and the main forces involved in mining and operation are not so equal and democratic. Due to the influence of computer computing power, the mining and acquisition of bitcoin are not equal as advertised. As a result of competition, the opportunities of mining and acquiring bitcoin are more and more concentrated on a small number of mining pools or nodes with powerful computing power. However, more and more people are involved in mining, consuming resources, but they may not be able to obtain bitcoin. This makes bitcoin more occupied by a few people, and will enhance its voice or influence on the adjustment of network rules
secondly, there are strict conditions for bitcoin blockchain to "de trust" and "de mediate" point-to-point transactions
asymmetric encryption algorithm is a function that converts the original plaintext file or data into a series of unreadable ciphertext codes by using an encryption key. The encryption process is irreversible. Only holding the corresponding decryption key can the encrypted information be decrypted into readable plaintext. Encryption enables private data to be transmitted through the public network under the condition of low risk, and protects the data from being stolen and read by the third party
the core advantage of blockchain technology is decentralization, which can realize point-to-point transaction, coordination and cooperation based on decentralized credit in a distributed system without mutual trust by means of data encryption, time stamp, distributed consensus and economic incentive, so as to solve the high cost and low cost of centralized institutions Low efficiency and data storage insecurity provide solutions
the application fields of blockchain include digital currency, token, finance, anti-counterfeiting traceability, privacy protection, supply chain, entertainment, etc. with the popularity of blockchain and bitcoin, many related top domain names have been registered, which has a great impact on the domain name instry.
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