Suning cloud business blockchain

"The unique credit mechanism built by blockchain technology is very promising," Qiao Xinliang, vice president of Suning technology group, told reporters. On July 20, 2018, Suning Technology Research Institute, Suning Financial Research Institute and Suning cloud jointly released the "Suning blockchain white paper", which interprets in detail the application scenarios of blockchain in Suning's advantageous instries such as retail, logistics, science and technology, finance, cultural and creative instries and public services, and points out the development route for many instries that blockchain technology can serve in the future. At the same time, based on the in-depth study of the application mode, landing scenarios and solutions of the blockchain in the smart retail ecosystem, this paper focuses on the specific solutions under each scenario

"large companies, especially those with a large number of instrial layout, have advantages in the application of new technologies such as blockchain. Because these companies have the commercial infrastructure and data operation ability to promote the use of technology, they can more effectively promote the aggregation of Commerce and accelerate the landing application," said Liu Xiaofan

content source: Sina Finance

On December 26, 1990, China's first Suning was founded in Ninghai Road, Nanjing City, Jiangsu Province. It is the first air conditioning store in Suning
in July 2004, Suning Electric (002024) was listed in Shenzhen Stock Exchange. With its excellent performance, Suning has been highly recognized by the investment market and is one of the most valuable enterprises in the global home appliance chain retail instry. Suning Electric Appliance Chain Group Co., Ltd. was jointly rated as one of the top 100 Chinese Listed Companies in 2010 (the seventh session) by Buffett magazine, world enterprise competitiveness laboratory and world economist weekly, ranking 61st. In 2013, Suning ranked the ninth in Hurun Minying brand list with a brand value of 95.686 billion yuan
focusing on market demand and in accordance with the principle of specialization and standardization, Suning Electric has formed four categories, namely flagship store, community store, professional store and special store, with 18 forms. The flagship store has developed to the sixth generation
in terms of development mode, Suning Electric adopts the mode of "rent, build, purchase, merge" four in one, synchronous development, maintains a steady and rapid development trend, opens 200 new chain stores every year, and constantly increases the development of self built flagship stores. Based on store standardization, through self built development, order entrusted development and other ways, Suning Electric has established its own brand in dozens of first and second tier stores in China The development of self built flagship stores will be promoted in the secondary market. It is estimated that by 2020, the network scale will exceed 3000, and the sales scale will exceed 350 billion yuan
since 2011, Suning has continued to promote the development strategy of "technology transformation and smart service" in the new decade, further deepened the cloud service mode, and graally explored the business form of online and offline multi-channel integration, all category operation and open platform service. We believe that the future retail mode in China will be "store + e-commerce + retail service provider", which is called "cloud business" mode
Suning Electric announced on February 19, 2013 that based on the business form of online and offline multi-channel integration, full category operation and open platform service, Suning intends to change its name to "Suning cloud Sales Co., Ltd." to better adapt to the business scope and business model of the enterprise. The change of name can be seen as another big step in Suning's technology transformation strategy, and also announced the official launch of Suning's "cloud business" new model
on the one hand, Suning continues to expand its business categories and implement the super electric strategy. In 2009, Suning put forward "marketing reform", trying to expand all categories and channels to promote marketing and service innovation; Since then, we have vigorously expanded non electrical procts in Suning e-buy and Tesco, including department stores, books, mother and baby, virtual procts, etc; In 2012, Suning launched a new main store, Expo super store, with the word "electrical appliance" removed from the front door, marking the acceleration of super electrical operation of Suning offline physical stores
on the other hand, in recent years, Suning has continued to strengthen technological innovation and transform its cloud service model. In 2006, the company launched SAP / ERP system, relying on the support of information system, established internal sharing service platform, and effectively realized the goal of decentralized operation and intensive management; At the same time, optimize the supply chain and improve management efficiency; Over the years of business accumulation, Suning has built a management cloud for internal employees, a supply cloud for suppliers and a consumption cloud for consumers, and graally promoted the comprehensive market-oriented operation of the "cloud service" mode. Since 2011, Suning has successively launched Suning private home, cloud app store, cloud reading, etc

1. "Suning cloud business" means:

"Suning cloud business" refers to Suning's development strategy of continuously promoting "technology transformation and intelligent service" in the new decade. The cloud service mode is further deepened, and the business forms of online and offline multi-channel integration, all category operation and open platform service are graally explored. In the future, China's retail mode will be "shop + e-commerce + retail service provider", It is called "cloud business" mode

2. Reasons for Suning Appliance changing to cloud business:

Suning Appliance announced on February 19, 2013 that based on the business form of online and offline multi-channel integration, full category operation and open platform service, Suning intends to change its name to "Suning cloud Business Sales Co., Ltd" to better adapt to the business scope and business model of the enterprise

the renaming can be seen as another big step in Suning's technology transformation strategy, and it also announces the official launch of Suning's "cloud business" new model

extended data

on January 14, 2018, Suning yunshang announced that the board of directors of Suning yunshang had passed the proposal on changing the name of the company and the abbreviation of securities, aiming to upgrade Suning e-buy, the channel brand name of Suning smart retail, to the name of the company, That is to say, the original enterprise name "Suning yunshang Group Co., Ltd." will be changed to "Suning yisco Group Co., Ltd."

the Chinese abbreviation and securities abbreviation of the company were changed from "Suning cloud business" to "Suning e-buy", and the English name was changed from "Suning Commerce Group Co."., Ltd "was renamed" suning.com Co. "., The abbreviation of "Suning commerce" is changed to "Suning. Com"

Suning cloud business plans to invest 18-22 billion yuan to develop logistics in three years
on February 21, 2013, Suning cloud Business Group Co., Ltd., one of China's two major home appliance retailers, announced its new operation mode and organizational structure, integrating its online and offline platforms. Sun Weimin, vice chairman of the company, also said that the company will invest 18-22 billion yuan in logistics projects in the next three years. Driven by the big data center, the procts of this quarter are integrated and sent uniformly. The future recruitment of 250 teams should be accompanied by consumer complaints
Suning: under the cloud business model, it pays more attention to consumer store experience
not long ago, Suning innovatively launched the "cloud business" model, and on this basis, it has newly established commodity operation headquarters, chain platform operation headquarters, and e-commerce operation headquarters, and the online and offline integration has entered the comprehensive practical operation stage. According to Tian Rui, executive president of Suning chain platform headquarters, under the brand-new chain platform, Suning stores will comprehensively improve their operation ability, focus more on the service of consumers, and change from selling goods alone to providing consumers with all-round services. In other words, the comprehensive service capacity of Suning stores will be enlarged
at the press conference of Suning's "2013 new model, new organization and new image", Zhang Jindong, chairman of Suning, said that the "cloud business" model can be summarized as "store business + e-business + retail service provider". Its core is to integrate the front and back office of Suning, integrate the online and offline of Suning, and serve the whole instry and the whole customer base based on cloud technology. Cloud business model is not only a new direction for Suning's leapfrog development, but also a new trend for the transformation and development of China's retail instry
the core architecture of Suning's cloud business model lies in the combination of "shop + e-commerce + retail service provider". Compared with online e-commerce, the biggest advantage of offline shop is its offline direct service capability, which enables consumers to have more intuitive, comprehensive and diversified service experience
in 2012, Suning successively launched two new physical retail formats: Suning Expo super store and regional flagship store, and began to comprehensively transform and upgrade the offline stores in the primary, secondary and tertiary markets. After upgrading, the service functions of Suning super store and flagship store were greatly enhanced
different from the traditional store mode before, Suning super store is more similar to the shopping mall, which tends to create the consumer's commodity experience and shopping environment. In terms of commodity experience, consumers can freely experience the somatosensory games, 3D TV, massage chair and other commodities in Suning super store. For consumers with children, the super store also provides children's play area, so consumers can send their children to the children's entertainment area to buy
as a brand-new store form for the secondary and tertiary markets, flagship stores in Suning area are the benchmark of local home appliance chain formats in terms of proct richness and store environment, with 3-meter-wide main shopping channel, multi-level system logo and overall visual transparency, which are in line with the best shopping experience of consumers. Customer service center, 3C service center and other functional areas are set up in the store to provide consumers with one-stop service experience
the comprehensive service functions of Suning super stores and regional flagship stores have been enlarged under the Suning cloud business model, and the user experience needs of consumers have been further explored. Suning online and offline play their respective advantages of being bigger, and the advantages of Suning cloud business model are being highlighted
Tian Rui said that in 2013, Suning used e-commerce platform and physical stores as carriers in the development of service procts, focusing on the daily life of consumers, covering shopping, information and life services, to create one-stop service solutions. Consumers can not only enjoy life services on Suning e-buy, but also have on-site experience in Suning stores, such as payment of living facilities, recharge, ticket booking, etc. This is another major measure of online and offline integration in Suning< On February 7, 2014, Suning announced that it had passed the express business license audit of the State Post Office and obtained the international express business license. Suning has thus become the first domestic e-commerce enterprise to obtain an international express business license. In the future, Suning will be able to engage in international express business like FedEx, DHL, ups and TNT
e-commerce with the largest number of express business licenses
this time, the State Post Office has approved the express business licenses of 12 enterprises. Only Suning has obtained the international express business license, and it has become the first domestic e-commerce enterprise to obtain the international express business license. The main international express companies providing door-to-door service in the world are EMS and the four major international express companies, among which the four major international express companies account for 70% of the business volume of international express
Suning has obtained a national express license and more than 150 regional express licenses in China, and is the e-commerce enterprise with the most express licenses in the instry< According to the introction of the relevant person in charge of Suning logistics division, Suning can accept the Worldwide Express business after obtaining the international express business license, which is of great significance for its retail business expansion in the international scope. At the same time, the international express license is a very favorable chip for Suning Yuntai to attract investment worldwide
some analysts said that Suning may engage in international express transshipment business after obtaining the international express business license. Although it is not yet mature to make profits through logistics, in the long run, after the comprehensive upgrading of Suning logistics system, the third-party merchants on its e-commerce platform can directly store their goods and use Suning logistics express service. In the later stage, Suning express service may be graally opened to merchants and indivials. On August 21, 2013, Suning cloud business was applying to relevant departments for the establishment of "Suning bank" and registered its domain name
in March, an insider in Suning confirmed that "now the policy encourages and supports private capital to set up private banks, and it is really intended to set up a private bank. The name of the private bank that Suning yunshang is organizing is "Suning bank", which is not "Sunan bank" popular in the market
according to the notice of the State Administration for Instry and Commerce on enterprise name approval issued on August 15, 2013, the name of "Suning Bank Co., Ltd." has been pre approved. Affected by the news that Suning cloud merchants are preparing to set up private banks, it closed on August 21 with a sharp rise of 8.43%
in September 2013, the names of nine private banks, including Suning bank, were approved by the State Administration for Instry and commerce. The pace of private enterprises marching into private banks is further
on October 28, 2013, Suning announced that it would jointly invest US $420 million in pptv to acquire about 74% of the latter's equity, of which Suning accounted for 44% and would become the largest shareholder of pptv. Suning also took this opportunity to enter the online video instry
as of December 31, 2013, Suning cloud business has paid $217776200 to PPLive corporation through its subsidiary great universe limited, which is paid with its own funds and M & a loan applied to China Development Bank. The remaining price will be paid within one year after delivery according to the agreement. After the completion of this transaction, great universe Limited will hold 44% equity of pptv and become its largest shareholder. On May 15, 2013, Suning's stores in Lhasa are the final work, but it does not mean that Suning will no longer open new stores. On the contrary, Suning is making a medium and long-term plan for the nationwide store territory. By 2020, the number of physical stores in Suning will increase from 1700 in 2013 to 3000
on December 21, 2013, Suning Tesco Nanjing Galaxy super store was re installed and opened with an area of nearly 20000 square meters. On August 10, 2015, Ali announced that it would make a strategic investment of about 28.3 billion yuan in Suning, becoming the second largest shareholder; Suning will pay 14 billion yuan to subscribe for no more than 27.8 million new shares of Ali; Both sides will open up online and offline channels to comprehensively improve efficiency and provide better business services for Chinese and global consumers
Suning cloud business's more than 1600 offline stores, more than 3000 after-sales service outlets, 5000 franchise service providers and service stations in the fourth and fifth tier cities will seamlessly connect with Alibaba's powerful online system. On the morning of September 6, 2015, Wanda and Suning will announce major strategic cooperation. Wang Jianlin and Zhang Jindong will officially join hands to carry out in-depth cooperation at the level of business formats and business management. This cooperation indirectly brings Ali, Tencent and Internet together on the same table. The competition pattern of offline and online business will usher in a major adjustment