Blockchain companies often play with customers
What are the applications of blockchain in tourism? What problems can be solved
in the tourism instry, big data maturity, bundling and price increase, and information opacity have become the pain points of the current instry. When Ctrip becomes a channel brand and a dominant company, the so-called decentralization gives other similar companies the opportunity to decentralize the channels
at present, many technology start-ups are focusing on the technology of blockchain, because it will subvert many instries, including banking, health care, ecation and tourism. In fact, blockchain startups received about $1.8 billion in investment in 2017
blockchain in the tourism instry
I believe that everyone who goes out to travel will encounter some inconvenient things more or less. Even if they have made full preparations in the early stage, there will still be some other things that will affect the whole travel experience and mood. For example, long lines of security checks, identification ready, and being asked to give up a seat voluntarily e to overbooking
Secondly, there will be fraud, which is very important. The annual loss of travel agencies is as high as 0.44%, and 4% of the plane bookings are rejected e to fraud. All of these problems will cost the tourism instry 4.8 billion dollars every yearand blockchain can solve these problems well. The following are the application cases of blockchain in tourism
According to statistics, up to 40 million travel documents have been recorded as lost or stolen in recent years. However, through biometrics and blockchain, identity and travel files can be recorded and stored permanently, which can be accessed with a single click. We don't have to print multiple documents for multiple checkpoints on the trip. Credit card information can also be easily stored. Airplanes, hotels and passports can streamline travelers' equipment, and government agencies can handle tourists more safely2. Smart contract
blockchain has been used to consolidate the contract between enterprises, and neither party can change the terms. In the tourism instry, there is a huge space for smart contracts. Travelers and travel agents will record all transactions in one block; Loyalty programs and tourist points can be stored in blocks; The commission agreement among airlines, hotels and booking agents will also clearly distinguish who gets the fee and when; The company agreement signed with the travel agency can be preserved forever without doubt or hidden expenses
3. Avoiding fraud
as far as I know, there were about 55 million consumers booking third-party platforms that they thought belonged to hotels last year. In fact, these websites were operated by fraudsters. It not only caused the direct loss of consumers, but also affected the reputation of the hotel concerned
if it is applied to blockchain technology, it will effectively solve the above problems and help consumers verify ownership. In addition, with the characteristics of storing documents and identities in block form, travel agencies do not need to manually check whether these reservations are marked as potential fraud. Tourist information can be safely accessed through the blockchain, and the loss caused by fraud will be significantly reced
4. Overbooking
this is an old headache for tourists who may be kicked off the plane because no one is willing to give up their seats. The government is even taking regulatory measures to punish airlines for such acts. Through the blockchain, passengers will have higher security, their reservations will be stored in a block safely, and airlines will be forced to give up the practice of overbooking
in addition, tourism involves various service instries, and there are many different consumption points plans in the process of travel. It's just that all kinds of scoring systems are complicated and isolated from each other, and customers don't know the details very well. This not only affects the interests of customers, but also brings trouble to tourism companies. If we use the blockchain technology to unify these points plans into the shared ledger, and use a wallet to manage points, we may be able to solve these long-standing problems
leou online culture and tourism platform is the world's first blockchain tourism platform covering six tourism fields, such as food, housing, transportation, tourism, shopping and entertainment. It transforms the old points system of enterprises to a certain extent and transforms it into new points independently issued by enterprises with blockchain as the underlying technology, realizing free trading and exchange of points, Make the best use of the service and function of points, help the service providers to achieve customer drainage, and help the tourism consumers to obtain greater benefits
2. Air ticket and hotel reservation: Russian Siberian Airlines (S7) and Alfa bank cooperate to sell air tickets on the blockchain. One of the main advantages of adopting this technology is to speed up the payment process<
3. Loyalty program of hotels and airlines
loyyal is a general loyalty reward platform based on blockchain and smart contract technology. It proposed to use blockchain technology to make tourists better obtain loyalty points in 2016 instry Theme Conference held by Du Yacht Hotel, so as to promote the development of tourism instry. In addition, Singapore Airlines (SIA) also announced in 2018 that it will launch a customer loyalty KrisFlyer program based on blockchain for Airbus
4. Track pilot's professional certificate and qualification
Airbus, a participant of hyperledger blockchain alliance, is also exploring the possibility of blockchain application. The test project is to track pilot's professional certificate and qualification by using blockchain
5. Credit consumption management
on the airbnb platform, reputation is extremely important. Only when the user's reputation reaches a certain level can he rent a specific type of house. Airbnb uses blockchain technology to better establish the reputation platform of merchants and passengers, and also to effectively store identity information
6. Digital identity authentication
Joanne Zen, founder of backpack chain in New Zealand, is leading the team to create BTA system, which combines the underlying blockchain technology with Internet application to create personal electronic digital identity authentication. When users register in the backpack chain app, in addition to the conventional registration process, they also need to scan the user's passport and upload face recognition information, which proces the unique mobile personal ID information in the world. Each ID information owner will have a string of keys, which only the information owner knows
7. Verify housing information
airbnb provides more than 2 million housing information from 191 countries and has received 60 million customers. P2P hotel website has achieved some success in optimizing the one-stop process of hotel leasing. It is also exploring the verification of housing information, establishing a short message communication system to enable customers to communicate with homeowners, and improving the payment experience
8. Electronic identity management
in Estonia, blockchain technology has been applied to the development of electronic identity projects. It is reported that non Estonian residents are allowed to apply for e-citizenship in the country, similar to a permanent residence card or identity card, which enables these residents to enjoy a series of services provided by the country. At present, Estonia uses this program to encourage talented people from all over the world to start their own businesses. Such plans will greatly promote the development of tourism in some destinations. You can pay more attention to bitMom
When Ctrip becomes a channel brand and a dominant company, the so-called decentralization gives other similar companies the opportunity to diversify channels
at present, many technology start-ups are focusing on the technology of blockchain, because it will subvert many instries, including banking, health care, ecation and tourism. In fact, blockchain startups received about $1.8 billion in investment in 2017
blockchain in the tourism instry
I believe that everyone who goes out to travel will encounter some inconvenient things more or less. Even if they have made full preparations in the early stage, there will still be some other things that will affect the whole travel experience and mood. For example, long lines of security checks, identification ready, and being asked to give up a seat voluntarily e to overbooking
Secondly, there will be fraud, which is very important. The annual loss of travel agencies is as high as 0.44%, and 4% of the plane bookings are rejected e to fraud. All of these problems will cost the tourism instry 4.8 billion dollars every yearand blockchain can solve these problems well. The following are the application cases of blockchain in tourism
According to statistics, up to 40 million travel documents have been recorded as lost or stolen in recent years. However, through biometrics and blockchain, identity and travel files can be recorded and stored permanently, which can be accessed with a single click. We don't have to print multiple documents for multiple checkpoints on the trip. Credit card information can also be easily stored. Airplanes, hotels and passports can streamline travelers' equipment, and government agencies can handle tourists more safely2. Smart contract
blockchain has been used to consolidate the contract between enterprises, and neither party can change the terms. In the tourism instry, there is a huge space for smart contracts. Travelers and travel agents will record all transactions in one block; Loyalty programs and tourist points can be stored in blocks; The commission agreement among airlines, hotels and booking agents will also clearly distinguish who gets the fee and when; The company agreement signed with the travel agency can be preserved forever without doubt or hidden expenses
3. Avoiding fraud
as far as I know, there were about 55 million consumers booking third-party platforms that they thought belonged to hotels last year. In fact, these websites were operated by fraudsters. It not only caused the direct loss of consumers, but also affected the reputation of the hotel concerned
if it is applied to blockchain technology, it will effectively solve the above problems and help consumers verify ownership. In addition, with the characteristics of storing documents and identities in block form, travel agencies do not need to manually check whether these reservations are marked as potential fraud. Tourist information can be safely accessed through the blockchain, and the loss caused by fraud will be significantly reced
4. Overbooking
this is an old headache for tourists who may be kicked off the plane because no one is willing to give up their seats. The government is even taking regulatory measures to punish airlines for such acts. Through the blockchain, passengers will have higher security, their reservations will be stored in a block safely, and airlines will be forced to give up the practice of overbooking
in addition, tourism involves various service instries, and there are many different consumption points plans in the process of travel. It's just that all kinds of scoring systems are complicated and isolated from each other, and customers don't know the details very well. This not only affects the interests of customers, but also brings trouble to tourism companies. If we use the blockchain technology to unify these points plans into the shared ledger, and use a wallet to manage points, we may be able to solve these long-standing problems
Ten instry application scenarios of blockchain are listed on Oracle's website, including finance, proction, ecation, media, entertainment, government, retail business, health, medical care, supply chain, insurance and public utilities. Is it very tall? But what I want to say is that these application scenarios, in front of real high-energy blockchain applications, can only hide in the corner and shiver
now the real high-energy application scenario of blockchain is Ponzi application, commonly known as "Ponzi scheme". It is a smart contract type Qianbao, a blockchain game for rolling in and out of money, an ICO for trading, and a global pension platform P>
Ponzi scheme is one of the oldest application scenarios of our human beings. After Internet plus, the Ponzi scheme has upgraded the Internet + "Internet plus Ponzi scheme". The Internet enabled the Ponzi scheme, so there was an event similar to the 10 billion level of Qianbao. Before the Internet era, there were few Ponzi schemes on such a large scale. They were enabled through the Internet, and paid through mobile app. Finally, they rolled for several years and reached the 10 billion level
the Internet has broken the geographical restrictions, physical restrictions, capital flow restrictions and communication restrictions. As long as you have a mobile phone, you can play Qianbao app. Everyone participates in it, everyone gets into the money, and everyone gives out the money. According to the data of the people involved, it has reached the level of one million. Relatively speaking, the online pyramid scheme (Ponzi scheme 1.0), which still stays on the top of the list, has meetings every day, can't stop brainwashing, and uses violence and illegal means. It's simple and weak. With the rise of blockchain technology, the Ponzi scheme enabled by "blockchain +" can no longer be described as adding wings like a tiger. It is like a chicken changing into a tiger. Like the Internet, the "block chaining +" technology is a solid application to enhance the application scenario. Ponzi's fraud is further upgraded in the two generation of the Internet plus, because of the major improvement and improvement of the scene, turning into Ponzi scheme 3, whose characteristics are mainly in the following aspects:
1, centralization and no summit. The smart contract of blockchain runs automatically, and it does not need human intervention, nor can it be interrupted by human. Code rules are dead and cannot be tampered with. In terms of scene improvement, it solves the biggest pain point of Ponzi scheme for thousands of years, that is, the problem of head running away. Because the head is a program and code, the program of blockchain can exist forever, and no one can delete it. I think this is the biggest breakthrough. This virtual leader is always there. He can't run away, he can't run, he can't change. The rules will never change. He will stick to the Ponzi line for 100 years, 1000 years and 10000 years. It may be said that smart contracts can be iterated, and they can also be manipulated to leave a back door. Yes, but it can be done without iteration. Even if iteration is transparent and visible, it can be seen at a glance with a back door. This is the characteristic of the blockchain smart contract. If you cheat on it, you will get out a under the teacher's eyes. No one will participate in such a smart contract when it is online. Therefore, after technical review and verification, there is no backdoor, fair rules and irreversible smart contract, which can be realized by using blockchain technology. Such reliability, once verified, will never change. This is the certainty of the smart contract. A program or a character's code will not change. It will run one million times and one trillion times, and the result will be consistent and certain
2. The process was transparent. The number, address, account number, amount and time of deposit; Number, address, account number, amount and time of payment; All visible. Blockchain has a public ledger function, which can be viewed by everyone in the world, and the ledger data viewed by everyone is completely consistent. Why does Qianbao burst? Because we can't see his background account, how much money he goes in and how much money he comes out every day, and the details of each transaction. In this way, you can see the assessment of cashing ability before you pay in, and the assessment result is absolutely certain, that is, it will not change after you pay in
3. Complete anonymization. If you've ever heard of zero proof of knowledge. This part can be skipped. In short, some of the things we used to have in the mathematical knowledge base did not have application scenarios after many inventions. Later, it was found that it was easy to use these knowledge for anonymization. The cryptography technology in the blockchain can achieve identity hiding. As we all know, Zhihu can't achieve anonymity in a real sense in terms of technical structure, and blockchain can
The rules are open and fair to all. One yuan in gold, ten yuan in rebate. Everyone is the same rule. It will never change. If you pay one yuan, go to the front and pay for it, then the back will pay for it, and then pay for it. Fair, right? I have reflected on this many times, and I think it is fair5. Sustainable iteration. In the low-level Ponzi scheme, the leader, proct designer, benefit distributor and benefit receiver are often four in one, while the blockchain Ponzi scheme can completely logically separate the four roles. Achieve sustainable iteration. Through collaboration based on socialization, these projects can be iterated on forever. There are now 400 senior engineers who are developing around bitcoin and constantly updating the code. These people can not know anyone. As long as the application is valuable, they can continue to iterate. Which centralized project can be achieved? Even bat level companies can't employ so many professionals scattered around the world. This kind of social iteration is not affected by the changes of a specific person or organization
"blockchain" enabled Ponzi scheme uses different range of blockchain technology, because the technology in this field is still constantly updated, and the application of smart contract has only increased in the past two years. The earliest application of blockchain is bitcoin. Some people think that bitcoin itself has the characteristics of Ponzi scheme. In 2013, I wrote a reply and implicitly pointed out that this new type of Ponzi scheme will have great lethality, because it has the characteristics of no head, open account book, no running away, open and fair rules. Later, I also found that many people around me like Ponzi scheme much more than blockchain technology. As soon as I hear that bitcoin is not a Ponzi scheme, before I start talking about blockchain technology, I usually walk away in silence. On the contrary, you tell him it's a Ponzi scheme, and then they will ask, where can I buy it? Of course, there is a lot of controversy about whether bitcoin is a Ponzi scheme, because the practical application scenarios of bitcoin have been expanding
in the ICO boom, there are a lot of air coins, such as the bogus Ponzi scheme, which has no application scenarios. The buyers probably know that these air coins are Ponzi schemes, but they buy them because the packaging is good. It is estimated that there are hundreds or thousands of such air coins. The scope of the case is all over the world, and the amount involved is more than 10 billion. These ICOS use smart contracts for subscription and distribution, and then circulate in the secondary market by themselves. In this case, there is no guarantee that the money will be paid out, and some people will lose all their money. Many people, blockchain professionals, have always wanted to draw a clear line with these applications, because although these air coins use part of the blockchain technology, they are still a centralized organization or indivial behind them. There are few network nodes, and users directly converge to a certain organization or indivial when they are paid (so they will be swept away), but there is no doubt that, Air money still uses blockchain to make money and raise funds, which solves part of the problem of running away and improves the scope and communication ability of Ponzi scheme. This is an objective situation
and from this year, with the development of technology, the Ponzi scheme, which uses smart contracts to achieve more decentralization, began to surface. Smart contract locking is used for fund in and fund out to complete a complete closed loop of fund in, fund subscription and fund out. It can already be a very pure blockchain application. Some blockchain games can freely admit that they are a Ponzi game after their release. He said: you see, the rules are transparent, the code is visible, the gold entry contract is locked, they can't run away, no one intervenes, and the gold is automatically paid. Early play, early gain. This is a key breakthrough. It's a way to publicly admit that you are a Ponzi scheme, which can't be done by Ponzi scheme 1.0 and Ponzi scheme 2.0 before. Great. It's simple and rough
this solves the major obstacles in the promotion process of Ponzi scheme, which used to rely on brainwashing, but now it depends on code. You see, "this program doesn't run on its own. There's no back door in it, right? Is the leader gone? The capture of Nakamoto does not affect the continued implementation of the program, does it Therefore, the first batch of blockchain Ponzi scams are hooked by code farmers who can understand the code, and then these code farmers stand up again and say that after technical verification, it is really such an effect, driving other people who do not read the code to join
in addition to realizing the Ponzi scheme application scenarios of entertainment, gambling and fraud, blockchain also has the opportunity to make a big show in the Ponzi scheme application scenarios involving the national economy and the people's livelihood and public utilities, which can even greatly enhance people's sense of gain and happiness, and actually improve people's life. For example, the application of national or global public pension platform based on blockchain can solve several major drawbacks of pension: fund misappropriation. The account book is open, the funds are not centralized and locked, and no one can unlock it, except the recipients who meet the rules can pay out the money. There is no possibility of misappropriation
2. Inflation. The current pension system adjusts the coefficient every year according to a series of complex algorithms such as inflation. After adjustment, the recipients are often dissatisfied because the total amount has increased, but the purchasing power has decreased. Using the feature that virtual currency can't be issued, we can control the inflation rate and ensure that we get real money3. Unpredictable problems. It is very difficult for us to predict the pension payment after 30 years, and we can predict it in advance through smart contract. Stimulate the enthusiasm of paying
4. Policy loopholes and fairness. There will be unfairness in the diversification of groups that any pension policy faces. Everyone wants to pay less and get more, pay later and raise earlier. The transparency of blockchain is refined to each account, rather than a set of general policies to plug the loopholes in the implementation process. Everyone is the same, pay more, pay earlier, pay earlier. It can even be inherited and never lostthis has greatly reced the burden and cost of the state's pension management. What the existing pension system can do, after using the blockchain technology, can still be done, such as the state subsidies, just pay money into the contract, lock it in, there will be no fake, such as compulsory payment, and every record is real and traceable. In a word, all the existing systems and rules can be linked to the chain. On the basis of not affecting the existing effect, the efficiency and output level are improved, and fairness is guaranteed. Moreover, because the cost of the huge management system is reced, the absolute number that everyone can get may be increased by a large part. This has played a real effect on improving people's lives, and also has a positive effect
loyyal in New York is developing the "Du points" project for Norway and Du. The project takes blockchain as the underlying technology, and uses game based tour mode to help tourists find new attractions, so as to guide tourists' tour routes. Du points will encourage tourists to choose scenic spots according to their preferences through point tour, and carry out dynamic spot exchange according to their scores
2. Reservation management
(1) inventory management: wining tree is a B2B tourism inventory trading platform applied with blockchain, including air tickets, hotel rooms, car rental, destination tourism and activities
wining tree is the only open-source public blockchain in the tourism instry so far. It is built on the public Ethereum and has its own currency. It is a mature encrypted economic project. It aims to build a platform, so that suppliers can re control the inventory and display it almost at no cost, so as to eliminate the rent-seeking middlemen in the distribution system
(2) ticket booking: Russian Siberian Airlines (S7) and Alfa bank cooperate to sell tickets on the blockchain. One of the main advantages of adopting this technology is to speed up the payment process
in December 2016, S7 and alpha bank implemented the first letter of credit payment service by using Ethereum smart contract. Aeroflot, one of Russia's largest airlines, has also publicly said it is proposing the introction of digital assets and related technologies into its operations
(3) travel agent: Cool cousin, a British social platform, has launched an open source password token named cuz on the basis of Ethereum platform to exchange travel services and unique local information
cuz is a decentralized ecosystem that uses smart contracts to ensure the direct and secure exchange of knowledge and services between travelers and local people around the world. The mission of cool cousin is to carry out revolutionary travel business in every city on the earth by connecting tourists and like-minded local people cousins, so as to realize the intermediary free exchange of personalized information and personalized services
as a decentralized travel service booking platform, domestic tripio directly links global travel service providers (enterprises or indivials) and consumers through the blockchain network, and takes travel accommodation booking as the entry point to build a future travel service ecosystem based on trust, incentive and zero Commission
3. Loyalty programs for hotels and airlines
Singapore Airlines (SIA) announced in 2018 that it will launch a customer loyalty KrisFlyer program based on blockchain for Airbus. SIA will launch a mobile digital wallet application within six months of this year, on which users can buy SIA tickets
in addition, the application based on blockchain will allow KrisFlyer members to use mileage to participate in retail point of sale transactions, develop retail partnerships, and provide users with more consumption points, so as to improve customer motivation and loyalty
4. Track pilot's professional certificate and qualification
Airbus, a participant of hyperledger blockchain alliance, is also exploring the possibility of blockchain application. The test project is to track pilot's professional certificate and qualification by using blockchain
5. Credit consumption management
airbnb is studying how to use blockchain technology to verify the reputation and identity information of landlords and users. On the airbnb platform, reputation is extremely important. In the future, users can only rent specific types of houses when their reputation reaches a certain level. Airbnb uses blockchain technology to better establish the reputation platform of merchants and passengers, and also to effectively store identity information
Joanne Zen, founder of backpack chain in New Zealand, is leading the team to create BTA (backpack blockchain Travel Alliance) system, which uses the underlying blockchain technology combined with Internet application to create a new travel data trading platform and graally replace the traditional OTA System. Knapsack chain system is based on the concept of open source sharing, through the blockchain technology, to establish an efficient, transparent and reliable global database, and build a boundless ecological community of tourism credit consumption sharing
6. Digital identity management
in Estonia, blockchain technology has been applied to the development of electronic identity projects. It is reported that allowing non Estonian residents to apply to become e-citizens in the country enables these residents to enjoy a series of services provided by the country. At present, Estonia uses this program to encourage talented people from all over the world to start their own businesses
7. Tourism community Review
yuelv chain is a decentralized tourism community review platform based on blockchain, which is committed to building TripAdvisor in blockchain, and is also the first blockchain in the world to serve tourism real economy. The point-to-point network technology based on blockchain and smart contract enables every user or organization to participate in the process of building a shared ecosystem, thus forming a point-to-point "decentralized" ecosystem
8. Travel
Travel chain creates a leading instry tourism sharing platform through advanced blockchain, big data and artificial intelligence technology. It can not only establish a more fair and transparent travel system, but also provide new impetus for sharing travel ecology. In the travel chain ecology, all kinds of participants can share a new point-to-point decentralized travel world.
originally, every job change means unknown. Sometimes when we stay in a position for a long time, it's easy to think that we know enough, but in fact, what you know is what you contact. If you think about the rapid development of society and the endless emergence of new things, it is impossible for us to know everything we meet. But one thing we can confirm is that we are always learning new things. On the other hand, we are always growing up
if the company is willing to give you the opportunity to know, explore and grow, then I think that no matter what instry you are working in, such a company is worthy of your trying, giving yourself an opportunity as well as giving the company an opportunity
finally, I want to say to you: come on, I hope everything goes well with you.