Blockchain Poster
On the morning of May 28, a special actor played Mao Zedong to participate in the 2018 Boao Asian blockchain forum. The video was forwarded in the circle of friends. In his speech, the actor said, "I thank you in the name of Mao Zedong.". According to the information of the organizer, the organizing committee includes panda capital and other investment institutions, and the activity is supported by Martian finance and other blockchain media. Beijing News reporter learned that panda capital and Mars finance and economics issued clarification statements afterwards, saying that they did not participate in the activities or cooperate with the forum. At the same time, the Organizing Committee announced that the actor's speech does not represent the organizing committee, but is only a part of the performance
according to the notice on prohibiting the use of the image of Party and state leaders for commercial promotion issued by the State Administration for Instry and commerce, it is prohibited to use and display the image and inscription of Party and state leaders (including those who have left or died) on commodities and their packages, as well as any form of expression involving the name of Party and state leaders; It is forbidden for enterprises to use the name and image of the party and state leaders to carry out any form of commercial propaganda and promotion activities. They are not allowed to use the images and inscriptions of the party and state leaders (including those who have left or died), or use special actors to promote procts or services with the image of the leaders
content source: Beijing News
On the morning of May 28, a special actor played Mao Zedong to participate in the 2018 Boao Asian blockchain forum. The video was forwarded in the circle of friends. In his speech, the actor said, "I thank you in the name of Mao Zedong.". According to the information of the organizer, the organizing committee includes panda capital and other investment institutions, and the activity is supported by Martian finance and other blockchain media. Beijing News reporter learned that panda capital and Mars finance and economics issued clarification statements afterwards, saying that they did not participate in the activities or cooperate with the forum. At the same time, the Organizing Committee announced that the actor's speech does not represent the organizing committee, but is only a part of the performance
according to the notice on prohibiting the use of the image of Party and state leaders for commercial promotion issued by the State Administration for Instry and commerce, it is prohibited to use and display the image and inscription of Party and state leaders (including those who have left or died) on commodities and their packages, as well as any form of expression involving the name of Party and state leaders; It is forbidden for enterprises to use the name and image of the party and state leaders to carry out any form of commercial propaganda and promotion activities. They are not allowed to use the images and inscriptions of the party and state leaders (including those who have left or died), or use special actors to promote procts or services with the image of the leaders
content source: Beijing News
pregnant women who earn money by working part-time at home can not only raise their babies well, but also continue their career. In addition, women doing part-time jobs can make progress with the society, not out of touch with the society, and exercise their personal ability. Therefore, pregnant women can do part-time jobs at home when their physical conditions permit. This can not only earn milk powder money, but also pass the boring time
the above is Xiaobian's information about what pregnant women can do to make money at home, hoping to help the majority of pregnant women. Although it has certain benefits for pregnant mothers to do part-time jobs ring pregnancy, they must choose the right part-time jobs when their body allows. They must not be too tired, sit for a long time, or use their eyes for a long time. If you need to use computers and other office machines that will emit radiation, do a good job in radiation protection.
E-commerce seems to be very close to us. We all shop online. But we don't know what it is. Many people think that e-commerce is to open online stores. In fact, e-commerce covers a wide range of things
What does e-commerce do?e-commerce is very simple, but people in the instry know that it is a big field. You can't make it clear in one or two sentences
first of all, the development of e-commerce needs a network platform ( is a website ), some directly rely on the third-party e-commerce platform like Taobao , some build their own business platform , so they need to have professional web designers, editors, network maintenance personnel and website developers
simply speaking, it is to carry out business activities through the network, people no longer need to face-to-face, hand in and hand out goods transactions, but through online shopping mall, logistics distribution, online banking capital settlement and other processes
for the traditional business model, it has huge and obvious advantages, such as expanding consumer groups, recing costs, more efficient, 24-hour service, etc
2 e-commerce now only has three modes of B2B, B2C and C2C:
B2B: business to business, which is the online transaction between enterprises, such as the typical Alibaba
B2C: business to customers refers to transactions between enterprises and consumers, such as Jingdong, Dangdang and tmall
C2C: that is, customers to customers, is the transaction between consumers, such as Taobao
How do you want to be an e-commerce?
e-commerce is actually a very broad concept. It's like a net, and the program is just a little wire in the net
before we talk about e-commerce in detail, let's understand what business is. The core of business is the enterprise, peer enterprises constitute the instry, and related instries constitute the instry. This is also a business process, which can be described by value chain, supply chain and instrial chain
the value chain is that enterprises create value for customers, which can be simply described as: proct design - raw material procurement - factory proction - warehouse storage - logistics transportation - Marketing Promotion - intermediate sales - consumer purchase. In the middle of the sales process, there are many roles, such as dealers, distributors, channel providers, retailers and so on. Such a simple chain expands into a complex "small network"
the supply chain is in the process of proct proction and circulation, the relevant roles are combined into a reasonable network structure according to the reasonable process. For example: raw material suppliers, manufacturers, distributors, retailers and end consumers. The supply chain is like a large team network, which extends from one enterprise to multiple enterprises, and combines multiple enterprises into a larger collaborative network
What is the instry chain? The instrial chain is more macroscopic and belongs to the cluster structure of enterprises, but the instrial dimension has basically gone beyond the scope of most small and medium-sized enterprisesunderstanding the entity business process makes it easier to understand the business model and proct positioning of e-commerce procts. The common types of e-commerce are B2C, B2B, B2B2C, C2C, o2o, tuixin retail, c2m and C2B. If we consider the particularity of cross-border trade in customs clearance, cross-border e-commerce is also a big classification. More simply, today's e-commerce model is generally divided into: business to business, business to user, business to business to user, user to business, etc. Different e-commerce models are selected according to the positioning of enterprises and users
if you are doing e-commerce now, do you think it is better to be a Taobao or a Taobao? First of all, you need to understand your position and what kind of position you want to put your enterprise in. If you just want to be a B2C, and you want to directly deliver the goods to the users, the most rational way is to open a Taobao store, which is a fast and safe e-commerce idea
if you position your enterprise as an instry, this is a huge goal. We must develop our own independent mall platform, and we can also cooperate with vipshop and other mainstream platforms. These platforms also have open SDKs, which will be of great help to our own mall
what should an independent e-commerce platform do? It is definitely not a simple order or purchase, but a comprehensive system composed of Commodity Center, dispatching center, payment center, WMS and many other sectors. Once it is decided to build such a system, the enterprise should be positioned in a more macro position, not limited to the dimension of a single enterprise. Building a platform and optimizing the efficiency of the instry will always be a bigger cake
to do e-commerce from scratch, we must first understand the business social cooperation process, and understand the operation and cooperation of value chain, supply chain and instrial chain. Then according to their own goals and positioning, find a suitable e-commerce location, start operation. If the next leader asks you whether you want to try to be an e-commerce, you can directly ask: what type of e-commerce do you want to be? Where is the positioning
daily work of e-commerce operation
Second, store details optimization, activity poster optimization,
Third, competitive procts tracking analysis
four, through train, diamond show, Taoke and other promotion
five, customer service chat skills follow-up, customer service training, provide business ability
six, activity registration planning, activity effect prediction, summary,
Seven, evaluation follow-up, store dynamic index follow-up
e-commerce operation: how to do a good job in Taobao store marketing planning
1. Daily communication with the platform
communicate with the platform, register and follow up the platform activities in time, pay more attention to the backstage marketing center, see if there are suitable activities in the store, and register more
2. Daily communication with the brand
communicate with the brand to confirm the proct, activity page design, writing, gifts, coupons and other resource information of the current store activities
3. Preparation of promotion activities after the activities and promotion plans are determined, make relevant preparations, including flow resources, operation activities, personnel arrangement, proct information communication and team personnel training, etc
4. Competitor analysis
check the competitor's stores every day to find out the new s activities and new procts on the shelves. Pay attention to the top 5 best-selling procts in the list of business participants, understand the flow source details of competitive procts, the drainage keywords and key words of competitive procts, and present some good home page activities and detailed page design, It can also be used for reference to know yourself and the other
5. Flow analysis
analyze the flow of stores yesterday to understand the passenger flow situation. At the same time, refer to the flow situation of competitors in the same instry to see the deficiencies of stores
6, sales analysis
analyze the activity content of the store yesterday, understand the feedback data of the activity, and see if it has achieved the desired effect of the store
7, promotion analysis
analyze the store's marketing tools (including through train, diamond show, Taobao customer, etc.), understand the input-output ratio of store activities, and track the effect of store paid promotion
in recent years, the development momentum of the red wine instry is very rapid, and the figure of red wine is becoming more and more common in people's daily life. It should be noted that the development of wine market in different regions is also slightly different e to different economic levels. Based on this, in order to better develop the wine agent business, the agent franchisee should conct market research to understand the development trend of the wine market<
2. Prepare investment funds
no matter what instry you do, you must have a certain capital cost support, especially in the beverage agency business. For the franchisees who intend to be wine distributors, the main consideration is the purchase cost of wine procts, and the cost support in the early stage may be less. For the franchisees who plan to open a wine agency, they should consider the store rent, decoration expenses, water and electricity taxes and other expenses, and the capital investment is higher<
3. Actively expand sales
generally speaking, there are two main ways of wine agency business, one is to take the goods as a wine dealer, the other is to open an Acer agency. To be a wine dealer, it is necessary for the franchisee to actively expand its sales. The main profit source of being a red wine dealer is to make use of their own contacts to develop lower level dealers and earn the middle price difference. If you open a red wine agency, the franchisee will develop more sales, so you don't have to worry about the sales of red wine, and the profit margin is also larger
4. Choose the right brand
for investors, choosing a good brand is the key to getting rich, and the beverage instry is no exception. Franchisees should find out what kind of drinks are most popular according to their regions, so as to make targeted investment. You need to have a strong financial strength to do backing, choose a brand first to recognize their own strength, operating a big brand of course, the possibility of benefit is relatively large, the risk is relatively small
5. Adjust the business strategy flexibly
the franchisee should pay attention to the change of the market at any time, and the business strategy must follow the trend of the beverage manufacturers. Investors should pay close attention to the policy system of manufacturers and the changes of market demand, and make timely adjustments.
good content has its own drainage attribute, which is no longer emphasized. Today's editor is talking about enhancing drainage effect< Love official account: official account is official.
many people like to add "promotion WeChat's public address: XXX, see more exciting content" to promote their public numbers at the end of the article. But it turns out that most people do not pay attention to his official account. If we are a reader, you will see this sentence at the end of the article and take the initiative to pay attention to his official account. This sentence makes users have little desire to pay attention. But if you change your words to "WeChat official account: xxxxx, XXX package", "official account reply XX, I will answer it for you", the number of people concerned will increase significantly, or even several times. This official account fix the user's interest points, for example, you wrote a beautiful article, you can add words beside the thrush eye. If you think the trouble is thrush, you can reply to eyebrows in official account XXX, teach you 30s to fix eyebrows, so that the technology is low in users' harm, and even helps users solve problems, so users are willing to take the initiative to pay attention to your public number.
2. Community fission is one of the most effective ways to increase the powder at present. There are many kinds of playing methods, but the core routine is the original formula
a gift package: the needs of the target users can be courses, books, packages...
a process: sweep code to official account, share n friends, verify the small assistant, and receive the success. 2. Sweep code to official account, to share, to group / little assistant verification, to receive successful, there are many processes, and to design your own.
a poster: it's mainly the QR code above, which can be divided into static and dynamic. Dynamic can save manpower
multiple fish ponds: the effect of fission depends on how widely these fish ponds can spread, and precision fish ponds are the best
3. Keyword drainage
in the initial stage of the account, the content has not been settled, so we can use keywords for drainage
prepare one or more materials first, focusing on your own field. Take the technology field as an example, you can prepare some software to crack, install and force artifact, etc., take an effective video to send to the network, and let users pay attention to the official account number and get the software by answering words.
4. Question and answer drainage
with Zhihu as the representative, we can find answers to questions related to our own field, answer with high-quality content, and win high praise. The drainage effect in the later stage is very good. Take the hot chain block area as an example, you can first search the block chain, and pick up the most popular questions on the result page, answer it with high-quality, easy to understand content, and drain the content to the official account through the word.