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Integrated marketing of blockchain
Publish: 2021-04-15 03:05:40
1.
blockchain technology is widely used. Under the integration of new technologies, the main application scenarios of blockchain include finance and insurance, intelligent manufacturing, intelligent environmental protection, energy and power, health care, ecation, culture and innovation, smart city, social welfare, agriculture and many other fields
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blockchain + finance
blockchain can help financial institutions solve problems such as trust and data sharing
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blockchain + right art
Tianhe Guoyun's blockchain right system
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3. Blockchain + government
in statistics, voting, budget management and other aspects, blockchain can rece costs, improve efficiency, and increase transparency, so as to prevent the risk of failure of centralized system
4. Blockchain + insurance
fraud identification and risk prevention: by placing insurance claims under an unchangeable general ledger, blockchain helps to eliminate the common sources of fraud in the insurance instry
property insurance and accidental injury insurance: policies and shared ledgers recorded in the form of smart contracts can improve the efficiency of property insurance and accidental injury insurance
Health Insurance: blockchain technology enables medical records to be encrypted and shared among health service providers, thus improving the interoperability of the health insurance ecosystem
Reinsurance: the information security of reinsurance contracts on the blockchain platform can be ensured through the form of smart contracts, which can rece the amount of information and simplify the payment process between insurers and reinsurers
2. It can be considered that there is a special blockchain instry promotion solution in the outer ring of the city, integrating more than 10 types of more than 300W media relations resources, and precise advertising is good.
3. The subversive characteristics of blockchain lie in the following four aspects: first, transparency. The data record of the blockchain system is transparent to the nodes of the whole network, and the update operation of the data record is also transparent to the nodes of the whole network, which is the basis of the trustworthiness of the blockchain system. Because the blockchain system uses open source programs, open rules and high participation, the data records and operation rules of the blockchain can be reviewed and traced by the nodes of the whole network, with high transparency< Second, openness. The blockchain system is open. In addition to the fact that the private information of the parties directly related to the data is always encrypted, the data of the blockchain is open to all (except the blockchain system with special permission requirements). Anyone or participating nodes can query blockchain data records or develop related applications through the open interface, so the information of the whole system is highly transparent< Third, information can not be tampered with. Once the information of the blockchain system is verified and added to the blockchain, it will be permanently stored and cannot be changed (except for private blockchain systems with special change requirements). Unless more than 51% of the nodes in the system can be controlled at the same time, the modification of the database on a single node is invalid, so the data stability and reliability of the blockchain are extremely high
Fourth, decentralization. Decentralization is the most basic feature of the blockchain, which means that the blockchain no longer depends on the central processing node and realizes the distributed recording, storage and updating of data. In the traditional centralized network, attacking a central node can destroy the whole system, while in a decentralized blockchain network, attacking a single node cannot control or destroy the whole network. More than 5% of the nodes in the master network are just the beginning of gaining control. 2019 is the first year for the commercial application of blockchain technology, and the stimulation of favorable policies will make the development of blockchain technology more stable
with the application of blockchain technology graally penetrating into many fields such as digital finance and Internet, we have a clearer understanding of the value of blockchain
blockchain has formed a situation of global competition, and all countries are seizing the development opportunities, let alone China; Therefore, there is no doubt that blockchain has become a national strategy.
Fourth, decentralization. Decentralization is the most basic feature of the blockchain, which means that the blockchain no longer depends on the central processing node and realizes the distributed recording, storage and updating of data. In the traditional centralized network, attacking a central node can destroy the whole system, while in a decentralized blockchain network, attacking a single node cannot control or destroy the whole network. More than 5% of the nodes in the master network are just the beginning of gaining control. 2019 is the first year for the commercial application of blockchain technology, and the stimulation of favorable policies will make the development of blockchain technology more stable
with the application of blockchain technology graally penetrating into many fields such as digital finance and Internet, we have a clearer understanding of the value of blockchain
blockchain has formed a situation of global competition, and all countries are seizing the development opportunities, let alone China; Therefore, there is no doubt that blockchain has become a national strategy.
4. 1、 Decentralization:
blockchain technology does not rely on additional third-party management institutions or hardware facilities, and there is no central control. In addition to the self-contained blockchain itself, each node realizes information self verification, transmission and management through distributed accounting and storage. Decentralization is the most prominent and essential feature of blockchain< Second, openness:
the foundation of blockchain technology is open source. In addition to the private information of all parties to the transaction is encrypted, the data of blockchain is open to all. Anyone can query blockchain data and develop related applications through the open interface, so the information of the whole system is highly transparent< Third, independence:
based on consensus specifications and Protocols (similar to various mathematical algorithms such as hash algorithm used by bitcoin), the whole blockchain system does not rely on other third parties, and all nodes can automatically and safely verify and exchange data in the system without any human intervention< Fourth, security:
as long as 51% of all data nodes cannot be controlled, the network data cannot be arbitrarily controlled and modified, which makes the blockchain itself relatively safe and avoids subjective and artificial data changes
5. Anonymity:
unless there are legal requirements, technically speaking, the identity information of each block node does not need to be disclosed or verified, and information transmission can be carried out anonymously
Digital China is the first major development strategy explicitly put forward in the report of the 19th National Congress of the Communist Party of China. The application of digital technology represented by cloud computing, big data and mobile Internet is no longer limited to the economic field, but widely penetrated into all aspects of public services, social development and people's life, which requires macro coordination, overall control and integrated development
with the deepening of a new round of scientific and technological revolution and instrial change, the tide of digital economy in the world is unstoppable. The development of digital economy has become a global consensus, known as the key to the fourth instrial revolution
adhering to the connotation of the University of nice's world inclusive humanistic spirit, always embracing change, standing up to the tide, conforming to the development trend of the digital economy era, and integrating the essence of Chinese and Western cultural thinking, the University of nice's doctor of blockchain and digital economy management (DDE) came into being
based on this, we can enable the managers of digital economy instry to have global vision and global integration thinking, integrate knowledge, operate digital economy intelligently, promote the sustainable development of the instry, and contribute to the community of human destiny. Therefore, DDE project will cooperate with colleagues in the field of digital economy
if you have MBA related questions, you are welcome to contact me personally&# 180;&# 65381;&# 7447;&# 65381;` ) Bixin~~~~
blockchain technology does not rely on additional third-party management institutions or hardware facilities, and there is no central control. In addition to the self-contained blockchain itself, each node realizes information self verification, transmission and management through distributed accounting and storage. Decentralization is the most prominent and essential feature of blockchain< Second, openness:
the foundation of blockchain technology is open source. In addition to the private information of all parties to the transaction is encrypted, the data of blockchain is open to all. Anyone can query blockchain data and develop related applications through the open interface, so the information of the whole system is highly transparent< Third, independence:
based on consensus specifications and Protocols (similar to various mathematical algorithms such as hash algorithm used by bitcoin), the whole blockchain system does not rely on other third parties, and all nodes can automatically and safely verify and exchange data in the system without any human intervention< Fourth, security:
as long as 51% of all data nodes cannot be controlled, the network data cannot be arbitrarily controlled and modified, which makes the blockchain itself relatively safe and avoids subjective and artificial data changes
5. Anonymity:
unless there are legal requirements, technically speaking, the identity information of each block node does not need to be disclosed or verified, and information transmission can be carried out anonymously
Digital China is the first major development strategy explicitly put forward in the report of the 19th National Congress of the Communist Party of China. The application of digital technology represented by cloud computing, big data and mobile Internet is no longer limited to the economic field, but widely penetrated into all aspects of public services, social development and people's life, which requires macro coordination, overall control and integrated development
with the deepening of a new round of scientific and technological revolution and instrial change, the tide of digital economy in the world is unstoppable. The development of digital economy has become a global consensus, known as the key to the fourth instrial revolution
adhering to the connotation of the University of nice's world inclusive humanistic spirit, always embracing change, standing up to the tide, conforming to the development trend of the digital economy era, and integrating the essence of Chinese and Western cultural thinking, the University of nice's doctor of blockchain and digital economy management (DDE) came into being
based on this, we can enable the managers of digital economy instry to have global vision and global integration thinking, integrate knowledge, operate digital economy intelligently, promote the sustainable development of the instry, and contribute to the community of human destiny. Therefore, DDE project will cooperate with colleagues in the field of digital economy
if you have MBA related questions, you are welcome to contact me personally&# 180;&# 65381;&# 7447;&# 65381;` ) Bixin~~~~
5. How to apply blockchain in new retail
in view of the function of blockchain Traceability Technology, taking Jingdong as an example, this year, Jingdong took the lead in implementing blockchain Traceability Technology, and the effect is obvious
firstly, the supply chain of different participants in commodity circulation is connected with the blockchain storage system by using blockchain technology. It includes origin, procer, channel, retailer, brand and consumer. So that the information of each participant can be viewed in the blockchain system
secondly, the operators of blockchain alliance chain are roughly divided into the following items: Alliance chain, automation, visualization, data efficiency, cross chain bridging, each link has a complete set of operation mechanism, and the data chain information is comprehensive, automatic, open, efficient, reasonable and linkage
this operation and management mechanism is more scientific and reasonable. Especially in the food instry, taking beef as an example, consumers can clearly understand the authenticity of the purchased beef and the whole process traceability information through the unique traceability code of the purchased beef, which greatly improves their trust. At the same time, through big data public opinion to help enterprises carry out brand culture publicity and other intelligent marketing activities, to maximize the income of enterprises and consumers
finally, based on the obvious characteristics of retail instry, such as transaction data fragmentation, transaction node diversification and transaction network complexity, the collection, storage and integration of information such as commodity proction, circulation and delivery is the core proposition of end-to-end retail supply chain management
consumers, regulators and e-commerce stores are most concerned about the credibility, reliability, accessibility and security of the whole process information. The blockchain technology integrates many basic technologies such as consensus mechanism of multiple transaction entities, distributed data storage, point-to-point transmission and encryption algorithm, which is naturally suitable for end-to-end information management of retail supply chain. Protect consumers
previously, we mentioned the application of blockchain Traceability Technology, which can make the process clearer when consumers see the procts in that link. It provides a good platform for procer reproction, market supervision and e-commerce market operation and management. Let me give another example, which is bookkeeping
blockchain is essentially a "decentralized" huge ledger database. It can be said that the traditional centralized accounting method is transformed into distributed accounting. Blockchain is composed of a string of data generated by using cryptography correlation. In my opinion, the application of blockchain is intended to build a trusted distributed business ecological environment that can be self circulation and outward expansion
as I mentioned before, blockchain has the characteristics of transparency, openness and mutual knowledge. In this way, for the retail market, profit is divided into two parts, one is the real value of goods, and the other is the additional market information
two sources of profit should be considered reasonably. Based on the environment created by blockchain, market players can rece their vigilance and increase the possibility of cooperation based on the openness of information. This is the positive effect that I expected from the trustworthy distributed business environment. At the same time, it is also the basis and premise of distributed bookkeeping
in such a good ecological environment, cooperation can be more simple, efficient and low-cost, so as to realize the effective integration of resources and create more economic and social value. More importantly, I think that commerce is the result of the joint efforts of every market subject, and it is also a participant in the blockchain. Each participant can find his own position in the blockchain, contribute his own skills, and get corresponding rewards to realize his own value
blockchain is the core supporting technology of digital cryptocurrency system represented by bitcoin. The core advantage of blockchain technology is decentralization. It can realize point-to-point transaction, coordination and cooperation based on decentralized credit in a distributed system without mutual trust by means of data encryption, time stamp, distributed consensus and economic incentive, so as to solve the common high cost, low cost and low cost of centralized institutions Low efficiency and data storage insecurity provide solutions
the application fields of blockchain include digital currency, token, finance, anti-counterfeiting traceability, privacy protection, supply chain, entertainment, etc. with the popularity of blockchain and bitcoin, many related top domain names have been registered, which has a great impact on the domain name instry.
in view of the function of blockchain Traceability Technology, taking Jingdong as an example, this year, Jingdong took the lead in implementing blockchain Traceability Technology, and the effect is obvious
firstly, the supply chain of different participants in commodity circulation is connected with the blockchain storage system by using blockchain technology. It includes origin, procer, channel, retailer, brand and consumer. So that the information of each participant can be viewed in the blockchain system
secondly, the operators of blockchain alliance chain are roughly divided into the following items: Alliance chain, automation, visualization, data efficiency, cross chain bridging, each link has a complete set of operation mechanism, and the data chain information is comprehensive, automatic, open, efficient, reasonable and linkage
this operation and management mechanism is more scientific and reasonable. Especially in the food instry, taking beef as an example, consumers can clearly understand the authenticity of the purchased beef and the whole process traceability information through the unique traceability code of the purchased beef, which greatly improves their trust. At the same time, through big data public opinion to help enterprises carry out brand culture publicity and other intelligent marketing activities, to maximize the income of enterprises and consumers
finally, based on the obvious characteristics of retail instry, such as transaction data fragmentation, transaction node diversification and transaction network complexity, the collection, storage and integration of information such as commodity proction, circulation and delivery is the core proposition of end-to-end retail supply chain management
consumers, regulators and e-commerce stores are most concerned about the credibility, reliability, accessibility and security of the whole process information. The blockchain technology integrates many basic technologies such as consensus mechanism of multiple transaction entities, distributed data storage, point-to-point transmission and encryption algorithm, which is naturally suitable for end-to-end information management of retail supply chain. Protect consumers
previously, we mentioned the application of blockchain Traceability Technology, which can make the process clearer when consumers see the procts in that link. It provides a good platform for procer reproction, market supervision and e-commerce market operation and management. Let me give another example, which is bookkeeping
blockchain is essentially a "decentralized" huge ledger database. It can be said that the traditional centralized accounting method is transformed into distributed accounting. Blockchain is composed of a string of data generated by using cryptography correlation. In my opinion, the application of blockchain is intended to build a trusted distributed business ecological environment that can be self circulation and outward expansion
as I mentioned before, blockchain has the characteristics of transparency, openness and mutual knowledge. In this way, for the retail market, profit is divided into two parts, one is the real value of goods, and the other is the additional market information
two sources of profit should be considered reasonably. Based on the environment created by blockchain, market players can rece their vigilance and increase the possibility of cooperation based on the openness of information. This is the positive effect that I expected from the trustworthy distributed business environment. At the same time, it is also the basis and premise of distributed bookkeeping
in such a good ecological environment, cooperation can be more simple, efficient and low-cost, so as to realize the effective integration of resources and create more economic and social value. More importantly, I think that commerce is the result of the joint efforts of every market subject, and it is also a participant in the blockchain. Each participant can find his own position in the blockchain, contribute his own skills, and get corresponding rewards to realize his own value
blockchain is the core supporting technology of digital cryptocurrency system represented by bitcoin. The core advantage of blockchain technology is decentralization. It can realize point-to-point transaction, coordination and cooperation based on decentralized credit in a distributed system without mutual trust by means of data encryption, time stamp, distributed consensus and economic incentive, so as to solve the common high cost, low cost and low cost of centralized institutions Low efficiency and data storage insecurity provide solutions
the application fields of blockchain include digital currency, token, finance, anti-counterfeiting traceability, privacy protection, supply chain, entertainment, etc. with the popularity of blockchain and bitcoin, many related top domain names have been registered, which has a great impact on the domain name instry.
6. The new retail is close to the C-end, which makes it easy for blockchain points to play the marketing charm of Tongzheng economy and integrate the points of different systems. This combination can continue to promote the blockchain into the real economy, and may promote efficiency in a wider range.
7. Many shopping malls will have a point mechanism, and it has become a very common marketing way for consumers to send points. The application of blockchain is derived from the integral system. Through the integral system of blockchain, we can 1. Build the credit enhancement process of integral issuance, which lays the foundation for circulation; 2. The margin cashed by the blockchain integral bank is the exchange endorsement; 3. From service-oriented to user-oriented, users can transfer and exchange independently, blockchain is responsible for matching, and points play a role in market decision
4; 5. Ecological incentive mechanism is introced. At present, the domestic blockchain integration system technology development has the strength of micro three cloud technology developers.
4; 5. Ecological incentive mechanism is introced. At present, the domestic blockchain integration system technology development has the strength of micro three cloud technology developers.
8. The existing conditions can't handle such a large-scale liquidation, but with the blockchain system, the confirmation of the right of each transaction is fixed. The liquidation only needs to be carried out according to the existing results, and there is no need for review. A lot of manpower and material resources are saved in the process, and the speed of liquidation will certainly be greatly increased, which is determined by the non tamperable characteristics of the blockchain, For example, Nanjing Rongze has a similar block chain inclusive financial platform.
9. Tianwei communication has heard of it before. It used to do Internet integrated marketing very well. My former company was their customer. I contacted their staff and they were very professional. It can be said that they were experts. Recently, I saw them in various instry summit forums of blockchain, and I also inquired about them in the instry, They are indeed doing integrated marketing in the aspect of blockchain in a comprehensive transformation. It seems that they also have exclusive media matrix, telegraph, airdrop and other technical services. I believe that more and more service-oriented enterprises like Tianwei communication are transforming to blockchain, and the blockchain instry will be better and better!
10. Chain era is an integrated marketing company focusing on blockchain.
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