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China power big data blockchain specification development center

Publish: 2021-04-15 19:54:12
1.

Five aspects of blockchain instry growth potential promote the healthy development of Technology Virtual reality and other technologies are another emerging technology that will have a significant impact on the future, which is expected to promote human beings from the era of information internet to the era of value Internet

some countries and regions in the United States, Japan and the European Union have promoted the development of blockchain as an important national development strategy, and vigorously promoted the development and application of blockchain technology. China also attaches great importance to the technological innovation and instrial development of blockchain. With the joint participation of it and other enterprises, a large number of new enterprises, new procts, new models and new applications have emerged. The application of blockchain in the fields of finance, government affairs, energy, medical and other instries has graally expanded, and is becoming an important force to drive the technological proct innovation and instrial transformation of various instries

the development of blockchain can be divided into three stages, namely, blockchain 1.0, represented by bitcoin and related financial infrastructure applications, and blockchain 2.0, represented by smart contract. At present, it is graally moving towards blockchain 3.0, which is based on blockchain technology and more complex in-depth application of smart contract

statistical analysis of blockchain investment and financing in the first half of the year. According to the statistical data of in depth analysis report on business model innovation and investment opportunities of blockchain instry published by foresight Instry Research Institute, in the first half of 2018, the amount of financing in the blockchain field was about 10.7 billion, with a year-on-year growth rate of 1426% compared with the same period in 2017; The number of investment and financing events in the field of blockchain has reached 205, and it is expected that the investment in the field of blockchain will usher in another peak this year

according to the distribution of investment and financing rounds in China's blockchain field, the proportion of investment rounds in the start-up period (before round b) is more than 95%, with the joint investment of many instry pioneers, and most enterprises are still running around

statistics and growth of blockchain investment and financing in the first half of 2014-2018

data source: China attaches great importance to the development and application of blockchain technology. Driven by multiple forces such as policy, technology and market, the pace of blockchain innovation has been accelerating. It has been deeply integrated with cloud computing, big data, Internet of things and other technologies. The scope of exploration and application has also expanded from digital assets to supply chain management, intelligent manufacturing, instrial Internet, social welfare, right protection and other fields

five aspects to promote the healthy development of blockchain technology, promote the high-quality development of digital economy

1, in-depth study and grasp the development trend of blockchain technology and instry. Pay close attention to the international development frontier, jointly promote the research of blockchain related technology and instry, promote the standardization of blockchain development instry behavior, and create a good development environment

2. Strengthen the construction of core technology capacity of blockchain

establish and improve the collaborative promotion mechanism among backbone enterprises, universities and research institutions, guide it enterprises to strengthen technical reserves, accelerate the breakthrough of key core technologies, and improve the performance, efficiency and security of blockchain

3. Support entrepreneurship and innovation in the field of blockchain

encourage cross-border integration between blockchain enterprises and user units, guide instry organizations to establish public service platforms, support third-party organizations to carry out evaluation and detection of blockchain services, promote rich instrial applications of blockchain, and serve the transformation and upgrading of the real economy

4. Actively build and improve the blockchain standard system

accelerate the development and application of key standards, and graally build a perfect standard system. Actively connect with ITU, ISO and other international standards organizations, substantially participate in more international standardization work, and actively contribute more "Chinese power"

5. Accelerate the improvement of the policy environment for blockchain development

support qualified enterprises to carry out application innovation and mode innovation, and guide and encourage enterprises, universities and scientific research institutes to jointly cultivate professional talents needed for blockchain development. Support eligible blockchain enterprises to enjoy the preferential tax policies of the state to support the development of software instry and small and medium-sized enterprises

the instrial scale is small, but the growth potential is huge

the blockchain economy is on the eve of the outbreak period. The financial instry is relatively widely used, and the application of other instries has also entered the stage of exploration and development. It is estimated that from 2017 to 2022, the direct market value of blockchain will increase from US $410 million to US $7.68 billion, with a compound annual growth rate of 79.6%. It is estimated that all kinds of extended business based on blockchain will reach US $100 billion in 2020

instry application areas continue to expand

the financial instry takes the lead in the application of blockchain technology, and many financial applications have been implemented; Medical instry is an important area of blockchain application, which can better protect privacy, improve service quality and management efficiency; The demand of social authentication for blockchain is rising rapidly to solve the proof problem caused by information asymmetry; The application of blockchain technology in communication, supply chain and other fields is expanding rapidly

2.

Blockchain instry has great growth potential, and five aspects promote the healthy development of Technology Virtual reality and other technologies are another emerging technology that will have a significant impact on the future, which is expected to promote human beings from the era of information internet to the era of value Internet

some countries and regions in the United States, Japan and the European Union have promoted the development of blockchain as an important national development strategy, and vigorously promoted the development and application of blockchain technology. China also attaches great importance to the technological innovation and instrial development of blockchain. With the joint participation of it and other enterprises, a large number of new enterprises, new procts, new models and new applications have emerged. The application of blockchain in the fields of finance, government affairs, energy, medical and other instries has graally expanded, and is becoming an important force to drive the technological proct innovation and instrial transformation of various instries

the development of blockchain can be divided into three stages, namely, blockchain 1.0, represented by bitcoin and related financial infrastructure applications, and blockchain 2.0, represented by smart contract. At present, it is graally moving towards blockchain 3.0, which is based on blockchain technology and more complex in-depth application of smart contract

statistical analysis of blockchain investment and financing in the first half of the year. According to the statistical data of in depth analysis report on business model innovation and investment opportunities of China's blockchain instry published by foresight Instry Research Institute, in the first half of 2018, the amount of financing in the blockchain field was about 10.7 billion, with a year-on-year growth rate of 1426% compared with the same period in 2017; The number of investment and financing events in the field of blockchain has reached 205, and it is expected that the investment in the field of blockchain will usher in another peak this year

according to the distribution of investment and financing rounds in China's blockchain field, the proportion of investment rounds in the start-up period (before round b) is more than 95%, with the joint investment of many instry pioneers, and most enterprises are still running around

statistics and growth of blockchain investment and financing in the first half of 2014-2018

data source: China attaches great importance to the development and application of blockchain technology. Driven by multiple forces such as policy, technology and market, the pace of blockchain innovation has been accelerating. It has been deeply integrated with cloud computing, big data, Internet of things and other technologies. The scope of exploration and application has also expanded from digital assets to supply chain management, intelligent manufacturing, instrial Internet, social welfare, right protection and other fields

five aspects to promote the healthy development of blockchain technology, promote the high-quality development of digital economy

1, in-depth study and grasp the development trend of blockchain technology and instry. Pay close attention to the international development frontier, jointly promote the research of blockchain related technology and instry, promote the standardization of blockchain development instry behavior, and create a good development environment

2. Strengthen the construction of core technology capacity of blockchain

establish and improve the collaborative promotion mechanism among backbone enterprises, universities and research institutions, guide it enterprises to strengthen technical reserves, accelerate the breakthrough of key core technologies, and improve the performance, efficiency and security of blockchain

3. Support entrepreneurship and innovation in the field of blockchain

encourage cross-border integration between blockchain enterprises and user units, guide instry organizations to establish public service platforms, support third-party organizations to carry out evaluation and detection of blockchain services, promote rich instrial applications of blockchain, and serve the transformation and upgrading of the real economy

4. Actively build and improve the blockchain standard system

accelerate the development and application of key standards, and graally build a perfect standard system. Actively connect with ITU, ISO and other international standards organizations, substantially participate in more international standardization work, and actively contribute more "Chinese power"

5. Accelerate the improvement of the policy environment for blockchain development

support qualified enterprises to carry out application innovation and mode innovation, and guide and encourage enterprises, universities and scientific research institutes to jointly cultivate professional talents needed for blockchain development. Support eligible blockchain enterprises to enjoy the preferential tax policies of the state to support the development of software instry and small and medium-sized enterprises

the instrial scale is small, but the growth potential is huge

the blockchain economy is on the eve of the outbreak period. The financial instry is relatively widely used, and the application of other instries has also entered the stage of exploration and development. It is estimated that from 2017 to 2022, the direct market value of blockchain will increase from US $410 million to US $7.68 billion, with a compound annual growth rate of 79.6%. It is estimated that all kinds of extended business based on blockchain will reach US $100 billion in 2020

instry application areas continue to expand

the financial instry takes the lead in the application of blockchain technology, and many financial applications have been implemented; Medical instry is an important area of blockchain application, which can better protect privacy, improve service quality and management efficiency; The demand of social authentication for blockchain is rising rapidly to solve the proof problem caused by information asymmetry; The application of blockchain technology in communication, supply chain and other fields is expanding rapidly

3.

1. Blockchain: it is a new application mode of distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm and other computer technologies. The so-called consensus mechanism is a mathematical algorithm to establish trust and obtain interests between different nodes in the blockchain system

blockchain is an important concept of bitcoin. According to the 2014-2016 global bitcoin Development Research Report issued by the Internet Finance Laboratory of Wukou School of finance, Tsinghua University and Sina Technology, blockchain is the underlying technology and infrastructure of bitcoin [2]. In essence, it is a decentralized database, as well as the underlying technology of bitcoin. Blockchain is a series of data blocks generated by cryptography. Each data block contains the information of a bitcoin network transaction, which is used to verify the validity of the information (anti-counterfeiting) and generate the next block


2. Big data: refers to the data set that cannot be captured, managed and processed by conventional software tools within a certain period of time. It is a massive, high growth rate and diversified information asset that needs new processing mode to have stronger decision-making power, insight and discovery power and process optimization ability

4. The relationship between blockchain and big data storage is as follows:
first, data security: blockchain makes data flow "at ease"
with its trustworthiness, security and non tamperability, blockchain liberates more data. A typical case is used to illustrate how blockchain promotes the generation of big data for gene sequencing. Blockchain sequencing can use the private key to limit access rights, so as to avoid the legal restrictions on indivial access to gene data, and use distributed computing resources to complete the sequencing service at low cost. The security of blockchain makes sequencing an instrialized solution, realizing global scale sequencing, thus promoting the massive growth of data< Second, data open sharing: blockchain guarantees data privacy
the government has a large number of high-density and high-value data, such as medical data, population data, etc. The opening of government data is the general trend, which will have an inestimable impetus to the development of the whole economy and society. However, the main difficulty and challenge of data opening is how to open data while protecting personal privacy. Data desensitization technology based on blockchain can ensure data privacy and provide a solution for data opening under privacy protection. Data desensitization technology mainly uses hash processing and other encryption algorithms. For example, enigma based on blockchain technology can protect the privacy of data and eliminate information security problems in data sharing by computing data without accessing the original data. For example, employees of a company can safely open the path to access their salary information and jointly calculate the average salary within the group. Each participant can know his or her relative position in the group, but he or she knows nothing about the salaries of other members< The schematic diagram of data hash desensitization processing
3. Data storage: blockchain is a kind of database storage technology that can not be tampered with, full history, strong endorsement
blockchain technology, through all nodes in the network participate in the calculation together, and verify the authenticity of their information to achieve the consensus of the whole network, it can be said that blockchain technology is a specific database technology. So far, our big data is still in a very basic stage. The data based on the consensus of the whole network and the reliable blockchain data are tamperable and historical, which makes the quality of the data gain unprecedented strong trust endorsement, and also makes the development of the database enter a new era< Data analysis: blockchain ensures data security
data analysis is the core of realizing data value. In data analysis, how to effectively protect personal privacy and prevent core data leakage has become the primary consideration. For example, with the application of fingerprint data analysis and the popularization of genetic data detection and analysis, more and more people worry that once personal health data is leaked, it may lead to serious consequences. Blockchain technology can prevent this kind of situation through multi signature private key, encryption technology and secure multi-party computing technology. When the data is hashed and placed on the blockchain, the use of digital signature technology can enable those authorized people to access the data. The private key not only ensures the privacy of data, but also can be shared with authorized research institutions. The data is stored on the decentralized blockchain and analyzed without accessing the original data. It can not only protect the privacy of the data, but also provide it to the global scientific research institutions and doctors for sharing. As the basic health database of all mankind, it will bring great convenience to solve the sudden and difficult diseases in the future
v. data circulation: blockchain protects the rights and interests related to data
for valuable data assets of indivials or institutions, blockchain can be used to register them. Transaction records are recognized, transparent and traceable throughout the network, making clear the source, ownership, use right and circulation path of big data assets, which is of great value to data asset transaction
on the one hand, blockchain can break the threat of intermediary ing data, which is concive to the establishment of a trusted data asset trading environment. Data is a very special commodity, which is essentially different from ordinary commodities. It is mainly characterized by unclear ownership and "being owned after seeing and ing", which also determines that the traditional commodity intermediary transaction method can not meet the needs of data sharing, exchange and transaction. Because the intermediary center has the conditions and the ability to and save all the flowing data, it is extremely unfair to the data procers. This threat can not be eliminated only by commitment, and the existence of this threat has become a huge obstacle to the flow of data. Based on the decentralized blockchain, it can break the threat of ing data in the intermediary center and protect the legitimate rights and interests of data owners
on the other hand, blockchain provides a traceable path, which can effectively solve the problem of data right confirmation. Through multiple nodes participating in the calculation in the network, blockchain can participate in the calculation and recording of data together, and verify the effectiveness of their information. It can not only carry out information anti-counterfeiting, but also provide a traceable path. The transaction information of each block is strung together to form a complete detailed list of transactions. The context of each transaction is very clear and transparent. In addition, when people have doubts about the "value" of a block, they can easily trace back the historical transaction records, and then judge whether the value is correct, and identify whether the value has been tampered or recorded incorrectly
with the protection of blockchain, big data will naturally become more active
the tokens of crowdfunding projects on coin Ying China platform are all developed based on blockchain technology, and relevant information will be recorded on the blockchain.
5. The relationship between blockchain and big data storage is as follows: first, data security: blockchain makes data flow "at ease". Blockchain liberates data with its trustworthiness, security and non tamperability. A typical case is used to illustrate how blockchain promotes the generation of big data for gene sequencing. Blockchain sequencing can use the private key to limit access rights, so as to avoid the legal restrictions on indivial access to gene data, and use distributed computing resources to complete the sequencing service at low cost. The security of blockchain makes sequencing an instrialized solution, realizing global scale sequencing, thus promoting the massive growth of data. 2、 Data open sharing: blockchain guarantees data privacy, and the government has a large number of high-density and high-value data, such as medical data, population data, etc. The opening of government data is the general trend, which will have an inestimable impetus to the development of the whole economy and society. However, the main difficulty and challenge of data opening is how to open data while protecting personal privacy. Data desensitization technology based on blockchain can ensure data privacy and provide a solution for data opening under privacy protection. Data desensitization technology mainly uses hash processing and other encryption algorithms. For example, enigma based on blockchain technology can protect the privacy of data and eliminate information security problems in data sharing by computing data without accessing the original data. For example, employees of a company can safely open the path to access their salary information and jointly calculate the average salary within the group. Each participant can know his or her relative position in the group, but he or she knows nothing about the salaries of other members. Schematic diagram of data hash desensitization processing 3. Data storage: blockchain is a kind of database storage technology that can not be tampered with, with full history and strong endorsement. It can be said that blockchain technology is a specific database technology by all nodes in the network participating in the calculation and verifying the authenticity of their information to reach a consensus of the whole network. So far, our big data is still in a very basic stage. The data based on the consensus of the whole network and the reliable blockchain data are tamperable and historical, which makes the quality of the data gain unprecedented strong trust endorsement, and also makes the development of the database enter a new era. 4、 Data analysis: blockchain ensures data security, and data analysis is the core of realizing data value. In data analysis, how to effectively protect personal privacy and prevent core data leakage has become the primary consideration. For example, with the application of fingerprint data analysis and the popularization of genetic data detection and analysis, more and more people worry that once personal health data is leaked, it may lead to serious consequences. Blockchain technology can prevent this kind of situation through multi signature private key, encryption technology and secure multi-party computing technology. When the data is hashed and placed on the blockchain, the use of digital signature technology can enable those authorized people to access the data. The private key not only ensures the privacy of data, but also can be shared with authorized research institutions. The data is stored on the decentralized blockchain and analyzed without accessing the original data. It can not only protect the privacy of the data, but also provide it to the global scientific research institutions and doctors for sharing. As the basic health database of all mankind, it will bring great convenience to solve the sudden and difficult diseases in the future. 5、 Data circulation: blockchain guarantees data related rights and interests. For valuable data assets of indivials or institutions, blockchain can be used to register them. Transaction records are recognized, transparent and traceable throughout the network. It defines the source, ownership, use right and circulation path of big data assets, which is of great value to data asset transactions. On the one hand, blockchain can break the threat of intermediary ing data, which is concive to the establishment of a trusted data asset trading environment. Data is a very special commodity, which is essentially different from ordinary commodities. It is mainly characterized by unclear ownership and "being owned after seeing and ing", which also determines that the traditional commodity intermediary transaction method can not meet the needs of data sharing, exchange and transaction. Because the intermediary center has the conditions and the ability to and save all the flowing data, it is extremely unfair to the data procers. This threat can not be eliminated only by commitment, and the existence of this threat has become a huge obstacle to the flow of data. Based on the decentralized blockchain, it can break the threat of ing data in the intermediary center and protect the legitimate rights and interests of data owners. On the other hand, blockchain provides a traceable path, which can effectively solve the problem of data right confirmation. Through multiple nodes participating in the calculation in the network, blockchain can participate in the calculation and recording of data together, and verify the effectiveness of their information. It can not only carry out information anti-counterfeiting, but also provide a traceable path. The transaction information of each block is strung together to form a complete detailed list of transactions. The context of each transaction is very clear and transparent. In addition, when people have doubts about the "value" of a block, they can easily trace back the historical transaction records, and then judge whether the value is correct, and identify whether the value has been tampered or recorded incorrectly. With the protection of everything on the blockchain, big data will naturally become more active. The tokens of crowdfunding projects on coin Ying China platform are all developed based on blockchain technology, and relevant information will be recorded on the blockchain.
6.

As a whole, the development of big data in China is still in its infancy. Although the development pattern has basically taken shape, there are many challenges in data open sharing, core technology breakthrough, big data driven development and so on, which need a large number of big data professionals

at present, the development of big data is entering a critical period from concept promotion to application landing. It is very important and necessary to scientifically understand big data and enhance the ability to grasp the development law of big data

big data has good employment prospects. At present, the medical instry, energy instry, communication instry, retail instry, financial instry, sports instry and other instries can generate huge economic value from its data collection, transmission, storage, analysis and other links

learning big data can do a lot of work

for example: Hadoop R & D Engineer, big data R & D Engineer, big data analysis engineer, database engineer, Hadoop operation and maintenance engineer, big data operation and maintenance engineer, Java Big Data Engineer, spark engineer and so on are all jobs we can do! Different positions, the technical knowledge is not the same, need to learn from all directions, one by one break

7.

Ya'an's strategy of developing big data began in 2018. According to the principle of "vigorously develop big data instry, build Western Sichuan According to the requirements of "regional big data basic service base, Internet data center and computing power supply center", Ya'an has planned a big data Instrial Park in Western Sichuan with a total area of 2.65 square kilometers and a capacity of 2.1 million servers“ Ya'an has all the advantages Guiyang has. " Luo Ling, President of Sichuan Instrial and Economic Development Promotion Association, told the first finance and economics reporter that both Ya'an and Guiyang are developing the front end of big data instry, that is, the storage and calculation of big data, which has relatively high requirements for temperature and air cleanliness. The most important thing is that both Ya'an and Guiyang have the advantage of electricity price. Guizhou It is well known as Liang with abundant water and coal resources and low electricity price. Ya'an also has nearly 65% forest coverage, known as the natural oxygen bar. The climate is cool and the temperature difference is small. At the same time, Ya'an is rich in hydropower resources, and the phenomenon of water abandonment is serious. In fact, the direct motivation for Ya'an to develop the big data instry is the construction of Sichuan Hydropower consumption instry demonstration zone

big data instry has become an emerging pillar instry in the city. Luo Ling said that the advantages of Sichuan lie in its relatively good instrial foundation, relatively large economic volume, and instrial support for the development of big data. Many local instrial systems that need big data centers have settled in Ya'an, forming a cluster of big data leading enterprises. Meanwhile, Ya'an's "ambition" is not only the front end of big data instry. Big data instry should serve the advanced manufacturing instry and modern service instry in order to have the effect of instrial integration. While building the big data Instrial Park, Ya'an also plans big data Creative Park, health care Digital Town, regional e-commerce center, etc. Before Sichuan, Guizhou's big data instry has been challenged by Chongqing. After Chongqing proposed to implement the strategic action plan of innovation driven development led by big data intelligence, the investment direction of some giants has changed. In 2014, alicloud Big Data Center settled in Guizhou, and alicloud also announced that it will build Guiyang into a global record center and technical support center; In 2017, Tencent built a seven star green data center in Guiyang, which is also a super high-level disaster recovery data center. But later, Alibaba, Tencent, Internet and other giants made key investments in Chongqing. In January this year, Alibaba Chongqing intelligent Center settled in Liangjiang New Area. Recently, Alibaba's Alibaba cloud, B2B, retailcom, WOM, barley, Alibaba pictures, ant financial services, rookie, Alibaba group customer experience business unit and other business teams have officially settled in the center. At the same time, after Guizhou, Chongqing has also been approved as the national big data comprehensive experimental zone. Luo Ling believes that compared with Guizhou, the development of big data in Sichuan and Chongqing has its own instry and market demand. For example, Chongqing automobile, electronic information and other instries have a solid foundation, and it will have a bright future to lead by big data intelligence. But at present, the competition in big data instry in Sichuan, Chongqing and Guizhou is not obvious. Moreover, Chongqing and Guizhou, as two national big data comprehensive experimental areas, are also strengthening cooperation. The "implementation plan for the construction of Chongqing Guizhou cooperation pilot zone" released in March this year also takes big data as one of the key instries of Chongqing Guizhou cooperation pilot zone. The scheme proposes to integrate the technological innovation elements of big data instry in Chongqing and Guizhou, and jointly build a big data collaborative innovation platform; At the same time, promote the integrated application of core support software, instrial Internet, instrial big data, intelligent equipment and intelligent manufacturing cloud service platform in the manufacturing instry, and comprehensively promote the transformation of traditional instries in the two places to intelligent, green and service-oriented. The implementation opinions of Ya'an Municipal People's Government on accelerating the development of big data instry also clearly put forward the implementation of dislocation competition and differentiated development route. It focuses on the demonstration and application of big data basic services, Internet of things and emergency instry, artificial intelligence and driverless, blockchain and credit system, e-commerce and instry cultivation, Internet of things and public services

8. Real estate, finance, logistics and it are all high wage instries at present, but from the personal point of view, the most promising and profitable way is to belong to IT instry. Technology will not be replaced by others. Moreover, with the accumulation of personal experience in the instry and the improvement of technology, there will be more and more development space and opportunities in the future.
9. The development of digital economy is inseparable from high-tech support such as artificial intelligence, big data and 5g. These are not only infrastructure but also emerging instries. On the one hand, they link huge investment and demand, on the other hand, they lead a constantly upgraded strong consumer market. The most important point is the cornerstone of China's rapid economic development. In fact, western credit has been committed to building a new infrastructure of digital economy by means of artificial intelligence and big data for a long time. In order to provide more accurate customer portraits, western credit has continuously upgraded and transformed its core technology. After being authorized by enterprises, it uses data to analyze enterprise data dimensions, Then through the data model of enterprise customer data index analysis, audit, customized for customers "credit pass".
10. Big data will promote the technological change of retail instry
building a powerful data center, realizing the digital connection between online and offline, and reconstructing "people and freight yard" are the important connotation of new retail. Instry insiders pointed out that 2018 will be a year for the rapid development of big data from the technology stage to the application stage. In the future, big data is worthy of attention in the Internet of things, blockchain, smart city, AR, VR, AI, voice recognition and other aspects, which will profoundly change the future of retail instry in the near future<
the application of big data in offline retail has just started
recently, Gaoxin retail released its annual report, with an operating revenue of 102.320 billion yuan in 2017, a year-on-year increase of 1.9%; In 2017, the net profit was 3.020 billion yuan, up 14.9% year on year. This is the first year of Ali's stay in Gaoxin new retail. China Merchants Securities pointed out that although Ali's shareholding in Gaoxin has not brought significant improvement to Gaoxin's performance in the short term, Ali's Internet gene and big data resources have accelerated the online and offline integration of Gaoxin
in the cooperation between Alibaba and Gaoxin, online big data still guides offline commodity management. One million procts of tmall supermarket are put on shelves in 167 stores of 20 cities in East China. These procts are screened by Alibaba big data according to the preferences of surrounding consumers, and the supply scheme is optimized by tmall supply chain. China Merchants Securities pointed out that although the sales of these commodities are good and bad, they have adjusted the operation system and business links of the stores as a whole
based on the advantages of mode and technology, the collection of online retail data and the application of big data technology are quite mature. In contrast, the application of offline retail big data technology is still in its infancy. Pei Liang, President of China chain operation association, once pointed out that the application of big data technology in the retail instry has not yet been brought into play. At present, retail enterprises do not master big data. How to cooperate with enterprises holding big data and jointly start the application of big data in the retail instry is still in the process of exploration
from the development status quo, the first technical difficulty of offline retail application of big data technology is data collection. Experts pointed out that e to technical limitations and more fragmented behavior of consumers, it is difficult to connect offline retail stores with commodity sales, store inventory, logistics and other data based on consumer ID data, especially the acquisition of consumer store behavior preference data
in this regard, retail enterprises with both store advantages and Internet gene will have the advantage. Suning e-buy told China Securities News that the cloud store of Suning e-buy has started to build a "Suning Beidou" system for passenger flow data analysis of offline stores. The launch of the proct marks that Suning e-buy has begun to adopt the traffic operation logic similar to the online page operation in the store end, "from the user's entry into the store and the change of moving line in the store, the analysis of online UV to four level page browsing path will be of great help to the store commodity layout and user habit analysis.". It is estimated that by 2019, Suning e-buy will combine the face recognition system with the Beidou system to make the monitoring data more accurate and provide data basis for the optimization of member service and member operation in the later period
promote technological change in retail instry
Zhang Jindong, chairman of Suning holding group, said that 2018 will be a year of rapid development of big data from the technology stage to the application stage. "In the future, big data deserves attention in the Internet of things, blockchain, smart city, AR, VR, AI, voice recognition and other aspects, which will profoundly change the future of retail instry in the near future."
Cao Lei, director of China e-commerce research center, said that in the past, data was only driven at the sales end and marketing end, and in the future, it will be driven at the commodity end, the supply chain end, the warehousing and logistics end, and even the proction end. In the past, goods and users were the core assets of retailers and e-commerce. In the era of big data, big data will become their core assets
based on the importance of getting through online and offline data, Gome launched dandelion plan in 2017 to integrate Gome online, Gome plus, Gome housekeeper, Gome overseas outsourcing and Gome wine cellar into Gome app, connect online and offline, build a shared retail platform of online transaction and offline experience based on Internet and data. Through the implementation of the dandelion plan, Gome's online and offline supply chain data, transaction data, service data, and member data are fully opened up, converging into Gome's data center, forming a big data factory
with the support of big data, Gome has upgraded its post service system and launched the "sailing plan" to realize the visualization and standardization of the whole cycle of order delivery, installation service, maintenance service and customer service, get through the manufacturer's background data, and create the one click reservation function for warranty maintenance
from the perspective of the whole instry chain, the highest effect of big data will be to realize customization from the proction end. For this, the retail instry has begun to layout. Gome applies big data to the supply chain, and uses c2m reverse customization, horizontal extension of home life categories and intelligent procts to drive accurate proct selection and marketing, so as to form a supplement with the third-party supply chain, improve retail efficiency, meet consumers' demand for quality, personalized and intelligent procts, promote quality upgrading and optimize commodity structure.
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