Blockchain game promotion scheme
1 there are many smart cases
2 the cases can verify the method
3 only do network marketing, not do other
4 do for a long time.
when the blockchain project is just launched, it is a good time for brand promotion. The project is promoted together with the brand, which can not only enhance the brand awareness of the blockchain, but also greatly attract users to pay attention to the project application
at present, there are 10000 + blockchain million people in the outer circle of the city. If you want to do blockchain advertising, then try it!
What is blockchain game
there are many definitions of blockchain game at present, one of which is to write the core data into the blockchain and use the data on the chain as the source of random numbers. For example, in the previous game, the currency was decided by the game operator, but e to the decentralized characteristics of the blockchain, the transactions between currencies are transparent, and the transaction data are synchronized to each player. In this way, when the total amount of money remains unchanged, the game will get more value for money
what value can blockchain bring to the game
ownership and liquidity of game assets
on the blockchain, players can own assets in the game, and these assets have liquidity in a broader sense. In traditional games, the points, props, weapons and roles are often owned by the developers, so the centralized developers have more power to make drastic changes to these assets, or even dispose of them at will. These assets in the game can only be limited to the internal circulation of the game. Outside the game, it seems that there is no reuse value, and it is difficult to be given application scenarios again from the technical level
under the logic of blockchain, once the assets in the game are on the chain, these points, props, weapons and characters can completely belong to the player's blockchain address, and the player has ownership of this address and the assets below it. Then we can imagine a number of application scenarios:
1. Asset trading anytime and anywhere: a large number of games do not have the prop trading function. Of course, the original intention of this design is to avoid the confusion of the economic mechanism in the game, prolong the game time of users, and increase the income of developers. Assuming that the above is not the concern of developers, then "props on the chain + Mobile Wallet" can realize online and offline transactions of two users anytime and anywhere. You and your friends chat about a recent PC game ring dinner. Open your mobile wallet to see what kind of weapons and equipment each other has. The experience of completing a transaction is as simple as a wechat code scanning payment. When you come home in the evening, open the PC login game, and the transaction completion tool has already been lying in your equipment bar
2. Game asset reuse: after the assets are linked to each player's address, it is easy for developers to reuse the assets of other games for secondary transformation or cross game reuse. Spiderstore has a game called cryptocuddles, which is a cat fighting game based on encrypted cat. Players log in with their own Ethereum address, and the game will automatically get all the encrypted cats under the address. The role comes from encrypted cat, and only the fighting logic comes from cryptocuddles itself
3. New ways to get users: in traditional games, new games often need to get users again, or use old games to guide new games. Blockchain can break this way and rece the cost of getting customers. For example, the cryptocuddles mentioned above, all users of encryption cat are potential game players who can be directly converted. If the direct reuse of assets involves IP issues, developers can also design in this way. As long as the users who have cats in the encrypted cat can directly obtain certain rewards in the game, such as roles, treasure boxes, props, etc. the verification method only needs to log in with the address and read the data on the chain
in this way, a new game online can completely borrow the user drainage of the existing popular games. Isn't this kind of playing method actually a routine of issuing candy with forked coins and Airdropping new tokens? Using eth or EOS, the currency with the largest number of coin holders, to air drop their own token to the coin holders 1:1, so as to obtain users at a very low cost
spiderstore currently has more than 2000 DAPP games, accumulating hundreds of thousands of users who have played Ethereum games. If a new game needs to be promoted, the simplest way is to air drop game assets to these addresses, which is much more accurate than traditional advertising
1. Group explosion
the so-called group explosion is to constantly publish the news of their own games in various social groups, with access links. This is the most stupid way, but in fact, it is also the most effective. According to several teams, their earliest source of traffic is to pull people through the community
it's easy to operate, as long as you have enough execution and thick skin. But there are also some tips and precautions that can help to make the group more effective
2. List brushing
is a very important means to promote early mobile games, which can also be used in blockchain games. However, there is a big difference in the specific operation
the reason why mobile games swipe the list is that many users will decide what games to download through the list, which is a huge source of traffic. But at present, there is no such influential list in the field of blockchain. At present, dappradar.com is the only well-known one. This list will count the popularity of various applications on Ethereum, which has certain popularity and reference value in the instry
3. Soft text
is really a very old marketing method, so that it is less and less valued in the marketing system. But if it can exist for a long time, it shows that there are still some effects. Especially in the initial stage of blockchain game, a good soft article is likely to bring surprise
4. Navigation website
at present, there are navigation websites for blockchain games. As far as I know, there are two. One is the blockchain game column of Netease game channel, which includes all blockchain games; The other is a personal station py178.com, which only includes games in the ecology of rolock. We don't know the diversion effect of these navigation stations, but if the cost is not high, we can have a try
sinomeni will share with you how to promote the current blockchain games. If you are interested in game modeling, I hope this article can help you. If you want to know more about game modeling skills and materials, you can click other articles on this website to learn
virtual currency is generally a low-end term, and digital currency referring to virtual currency is likely to be a pyramid scheme. In the mainstream currency circle, it is generally called digital currency, digital cryptocurrency, counterfeit currency, competitive currency, cryptocurrency and so on
the mainstream digital currencies include bitcoin, ether coin, Wright coin, dog coin, etc; Applied digital currency generally refers to the digital currency of assets digitization on the platform of coin Ying China.