Application of blockchain technology in customer relationship ma

1. Absrtact: blockchain technology is the underlying technology of bitcoin. Without any centralized organization operation and management, bitcoin has been running very stably for many years (perfectly for seven years), and there has been no problem (no missing account). Therefore, some people have noticed its underlying technology and abstracted bitcoin technology, which is called blockchain technology, Or distributed ledger technology
what is centralization

the so-called centralization means "ownership" or ownership by the company. For example, Tencent's q-coin, which is issued by Tencent, is a kind of centralized electronic currency, including the total amount and the issuing method, is supervised and controlled by Tencent. You can use it, trade and go shopping, but you always have to operate in the framework of Tencent, and the final right of interpretation belongs to Tencent

the issuing mode of bitcoin is preset by the program and encryption algorithm, and runs on multiple nodes all over the world. No one or organization can modify it (everyone has his own account book, so it is impossible for one person to control everyone's account book at the same time. If there is such a technology, why should it be so complicated, If you want to blackmail money into your account, you will be the richest man in the world. There is no one left, And it is not controlled by any single person or organization
take an example: for example, Lao Zhang borrows 100 yuan from Lao Li, but Lao Li is afraid that he will default, so he asks the village head to do notarization and write down the account. This is called centralization. But if you don't find the village head, you can use the loudspeaker to shout in the village: "I Lao Li lent Lao Zhang 100 yuan! Please put it in the account book. "We all put this account in our own account book. This is called decentralization
anyone who transfers money between them will release information through loudspeakers. After receiving the information, everyone will record the transaction in their own account book. With distributed ledgers, it doesn't matter if Lao Zhang or Lao Li's ledgers are lost, because Lao Zhao, Lao Ma, Lao Wang and other families have ledgers

the main advantages of blockchain are that it does not need intermediary participation, the whole process is open and transparent, and the cost is low, and the data security is high

at present, blockchain is in a stage where everyone talks about blockchain, but can't perceive its actual technical charm. Since 2017, it has graally come into our sight, and we have graally realized that bitcoin is more fierce than real estate speculation (the price of mining machinery has skyrocketed! The news is on the screen But I still don't know

so, in which fields can blockchain be applied, what kind of changes will it bring to our future life

the core key: everyone has an account book, everyone has an account book, and the information recorded in each person's account book is consistent and synchronous, and the information is completely transparent. If it is fake, it will be the public enemy of the whole people, which greatly increases the cost of data fraud

core key 2: decentralization, which does not need a central system to manage data, prevents some people from changing data and damages the interests of the majority of people

Application:

1. Account security and privacy protection: currency transfer, exchange, payment system. Blockchain can help prevent data manipulation and fraud, prevent distributed denial of service attacks (DDoS), and effectively protect users' network privacy. Key words: anti counterfeiting, anti-counterfeiting, loan payment

2. Copyright regulation and interest disputes: for example, when a song is downloaded, from the author to the procer and then to the singer, they can get payment in real time through the blockchain, without having to wait for a long time like the traditional way, or even get no reward e to right disputes. Instead of waiting for publishers to provide royalty checks, creators can freely control the process from publishing to payment through blockchain application. Key words: real time receipt, no property dispute

3. Internet of things + artificial intelligence: the intelligent devices in the Internet of things based on the blockchain will be used to monitor the real-time situation of urban infrastructure such as bridges, roads, power grids, etc. the blockchain can connect these intelligent devices together for unified management to help them monitor more efficiently. This will help people better understand how to build a smart city in the future. Key words: unified monitoring, intelligent city

4: proof of existence: in life, once you are asked to prove that you are you, that your mother is your mother, that you have never been married, that the house belongs to you, and so on, things seem very simple. Once it falls on you, it is a great trouble. The application of blockchain technology can perfectly solve the above embarrassment. At that time, all the information that belongs to you will be recorded accurately and can not be tampered with. No one has the right to change it. When the technology develops to a certain stage, birth certificate and marriage certificate may be recorded on the blockchain. Keywords: no keywords

in addition to the application scenarios mentioned above, blockchain technology can also be applied to e-commerce, data storage, logistics and other fields. As long as we grasp the characteristics of blockchain technology, it will become easy to understand.

3. The core advantage of blockchain technology is decentralization. It can realize point-to-point transaction, coordination and cooperation based on decentralized credit in a distributed system without mutual trust by means of data encryption, time stamp, distributed consensus and economic incentive, so as to solve the common high cost, low cost and low cost of centralized institutions Low efficiency and data storage insecurity provide solutions
the application fields of blockchain include digital currency, token, finance, anti-counterfeiting traceability, privacy protection, supply chain, entertainment, etc. with the popularity of blockchain and bitcoin, many related top domain names have been registered, which has a great impact on the domain name instry
taking the tourism instry as an example, blockchain applications mainly focus on tourism travel, tourism community reviews, digital identity management, credit consumption management, tracking pilot's professional certificate and qualification, loyalty plan of hotels and airlines, reservation management and consumption points management. In addition, blockchain also has applications in finance, games, entertainment and other fields.

4.

A: the main application fields of blockchain technology are finance, Internet of things and logistics, public service, digital right, insurance and public welfare

First, in the field of finance,

blockchain has great potential application value in international exchange, letter of credit, equity registration, stock exchange and other financial fields

Second, the Internet of things and logistics

blockchain can also be naturally combined in the field of Internet of things and logistics. Through blockchain, we can rece logistics costs, trace the proction and delivery process of goods, and improve the efficiency of supply chain management

Third, in the field of public service, blockchain is closely related to people's proction and life in the fields of public management, energy and transportation. However, the centralization of these fields also brings some problems, which can be transformed by blockchain

Fourthly, in the field of digital right, through blockchain technology, works can be authenticated to prove the existence of text, video, audio and other works and ensure the authenticity and uniqueness of ownership

In the field of insurance, insurance institutions are responsible for fund collection, investment and claim settlement, and often have higher management and operation costs

Sixth, the data stored on the public welfare field

blockchain is highly reliable and tamperable, which is naturally suitable for social public welfare scenarios. The relevant information in the public welfare process, such as donation project, collection details, fund flow, recipient feedback, etc., can be stored on the blockchain, and can be made transparent and public, which is convenient for social supervision

5. In the Northern Song Dynasty, it was made by Zhao Zhen, Emperor Renzong of the Northern Song Dynasty, in the first year of Tiansheng. For money, it has two styles: regular script and seal script. Copper coin is in Xiaoping format, while iron coin is in Xiaoping and fold format. Tiansheng Yuanbao is not high in value. It is about 10 yuan for ordinary procts.

6.

China's blockchain instry ecology has initially taken shape, and the number of enterprises has increased rapidly. According to the white paper on China's blockchain instry in 2018 previously released by the information center of the Ministry of instry and information technology, as of the end of March 2018, the number of blockchain companies with blockchain business as the main business in China has exceeded 450, and the instry has initially taken shape

the Ministry of instry and information technology proposes that the blockchain instry is still in the initial stage, and the positive value of technology is graally emerging, but there are still risks that can not be ignored in the development process, such as challenges to the current system and norms, technical loopholes, etc. The Ministry of instry and information technology proposed that it will accelerate the innovation and application of blockchain technology, especially strengthen the improvement of computing capacity, storage capacity and integration penetration capacity, build a good instrial ecology, and promote the healthy development of blockchain instry

7.

The development of blockchain has been booming. What are the application areas of blockchain

at present, the most extensive and successful application of blockchain technology is digital currency represented by bitcoin. In recent years, digital currency has developed rapidly. Due to the characteristics of decentralized credit and frequent transactions, it has high transaction value and can maintain a relatively stable price by developing hedging financial derivatives as quasi super sovereign currency

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