Join the brand of Jingdong blockchain traceability
In the heat wave of "embracing blockchain" in 2018, who can take the lead in finding application scenarios and launching landing projects has become the most important part of the competition
among them, traceability and anti-counterfeiting is considered to be one of the most promising areas for blockchain implementation, and also the first area for giants to compete for blockchain technology implementation. In China, Chongqing, Hangzhou and other cities have taken the lead in "testing" the application of blockchain in food traceability; Tmall, Jingdong and other e-commerce giants also use blockchain technology in their respective systems for traceability and anti-counterfeiting
What are the advantages of blockchain traceability compared with traditional traceability? What pain points can blockchain technology solve in the traceability and anti-counterfeiting business? Can blockchain technology open a new chapter of traceability and anti-counterfeiting business
so far, the food safety issues that consumers are most concerned about will also be strongly guaranteed. Carrefour believes that the use of blockchain can effectively help consumers regain confidence and rebuild their trust in the food instry
in fact, it has become a trend to apply blockchain technology to commodity traceability scenarios. Previously, tmall also applied blockchain technology to commodity traceability scenarios in this year's "double 11". It is reported that in tmall International Mall ring the "double 11" period, the commodities traced by blockchain will cover more than 100 countries and regions, and the number of commodities will reach 150 million. The commodities involved mainly include diamonds, imported milk powder, imported health care procts and other cross-border commodities. In addition, Wuchang rice, Maotai (600519, Guba) and other high-end liquors and Pingwu honey will also use blockchain traceability
Third, the combination of online and offline
Suning e-buy launched the blockchain commodity traceability system ring "618" this year. It is understood that ring the "618" period, Suning e-buy's self-developed block chain commodity traceability system was fully opened in Suning e-buy's online and offline stores, with two lines to ensure the quality of goods and reject fakes. Suning applies commodity anti-counterfeiting traceability blockchain technology to track and record the proction, processing, transportation, circulation, retail and other links of commodities, which is realized through the wide participation of all parties in the upstream and downstream instries. Suning easy to buy users in the purchase of goods, as long as the scan proct traceability source code, you can "one click" query proct information< (4) it is suitable for regulatory or instrial closed-loop scenarios.
Wang Maolu, chairman of consensus digital, once told Securities Daily that "blockchain technology is suitable for anti-counterfeiting traceability of commodities, especially for regulatory or instrial closed-loop scenarios. The combination of the two characteristics of blockchain data non tampering and transaction traceability can eradicate the problem of fake and shoddy procts in the process of proct circulation in the supply chain, solve the trust problem existing in the traditional traceability, and protect the rights and interests of consumers. "
What is blockchain? Blockchain is an important concept of bitcoin. It is essentially a decentralized database. At the same time, as the underlying technology of bitcoin, it is a series of data blocks generated by using cryptographic methods. Each data block contains a batch of information about network transactions of bitcoin, Used to verify the validity of its information (anti-counterfeiting) and generate the next block
and traceability blockchain is a technology based on the nature of blockchain, which is to improve people's quality of life and food safety. Now there are all kinds of traceability, from pig traceability, to dmtc's Agricultural traceability , and then to cosmetics traceability, which are all around this commodity closely related to our life