McKinsey Research Report blockchain
A: the main application fields of blockchain technology are finance, Internet of things and logistics, public service, digital right, insurance and public welfare
First, in the field of finance,
blockchain has great potential application value in international exchange, letter of credit, equity registration, stock exchange and other financial fields
Second, the Internet of things and logisticsblockchain can also be naturally combined in the field of Internet of things and logistics. Through blockchain, we can rece logistics costs, trace the proction and delivery process of goods, and improve the efficiency of supply chain management
Third, in the field of public service, blockchain is closely related to people's proction and life in the fields of public management, energy and transportation. However, the centralization of these fields also brings some problems, which can be transformed by blockchain Fourthly, in the field of digital right, through blockchain technology, works can be authenticated to prove the existence of text, video, audio and other works and ensure the authenticity and uniqueness of ownership In the field of insurance, insurance institutions are responsible for fund collection, investment and claim settlement, and often have higher management and operation costs Sixth, the data stored on the public welfare fieldblockchain is highly reliable and tamperable, which is naturally suitable for social public welfare scenarios. The relevant information in the public welfare process, such as donation project, collection details, fund flow, recipient feedback, etc., can be stored on the blockchain, and can be made transparent and public, which is convenient for social supervision
information collection channels: the common channels are Company official website, consulting company official website, securities research, database, wechat, Zhihu, search engine, web crawler and so on. Under what circumstances and through what channels? The following is an introction one by one
official website of the company: generally speaking, the official website of the company contains a lot of information, such as company introction, proct introction, annual report, prospectus, etc., which are usually reliable. The annual report of a listed company will analyze the company's business sales and profit driving factors in the business analysis content. Therefore, when you want to know the business development of a listed company, the annual report is a good choice. The access to the annual reports of listed companies can be obtained from the stock exchange, the company's official website, the tide, snowball and other channels
Consulting Company: Consulting Company reports can usually help us know the non-public information, because consulting companies usually have their own methodology to conct their own qualitative analysis and Market Research on the market. Therefore, for consumer insight and instry trend research, they usually look for consulting company reports, But it also has the problem that the data caliber is difficult to unify. Consulting firms in the market are usually divided into market research consulting firms and management consulting firms, the former serving the latter. Market research consulting companies such as airy, Nielsen and Ipsos usually provide their own insights in consumer research and instry analysis, but they do not provide strategic decisions for the development of enterprises. The research results of such consulting companies can be downloaded free of charge on their official websites, which can be used as the source of our instry research data. If necessary, the management consulting company will hire the market research consulting company to provide special research and analysis, and the management consulting company will give specific strategic suggestions for the enterprise. Of course, McKinsey, Bain, BCG and Roland Berger will share their own instry insights on their official websites, which are important sources of information to help us make instry development judgments and business model analysis
report of securities companies: most of the research reports of securities companies are aimed at listed enterprises and unlisted leading enterprises. Therefore, when you want to have a deep understanding of a certain instry, you can consider looking for 10 in-depth analysis and careful study, even if you know something about the instry. The latest trends of listed companies, corporate strategies and actions can be found in the research reports of securities companies. Instry data can also be found here, but there may be a problem that the data reported by multiple securities companies are not unified. At this time, cross validation is needed to select the appropriate value. Here I recommend a commonly used brokerage report query website, radish investment research
Professional Database: professional database is generally charged, but the information is also complete. To wind and Huibo intelligent strategy terminals, you can consider it if you have conditions. Of course, there are also free websites, which are usually websites of government departments. For example, the National Bureau of statistics can check instry development data, population data, GDP data, etc. In addition, there are the Ministry of instry and information technology, the China Securities Regulatory Commission, the China Banking Regulatory Commission, the stock exchange and the people's Bank of China related to instry, the China Customs related to import and export, the national intellectual property website related to patent, the instrial and commercial information publicity system, the official websites of governments at all levels that check the ownership structure of enterprises, the government policies, and the instry associations of various instries, Census and Statistics Bureau
search engine: learning to use wechat, Zhihu and other search channels, I often get the summary and share of some people in the instry, which is also my favorite information acquisition channel. Although the direct use of search engine is fast, the authenticity of information needs to be identified. It is suitable for fuzzy search when you don't know how to start, and then trace back to find the source. Adding PDF after the keyword, adding "" in the keyword, adding website name, etc. usually have unexpected results
using web crawler needs a certain technical foundation. For information search channels, please see my previous answer
channel judgment: you will find that for listed companies and mature instries, we can easily obtain information through annual reports, securities reports, prospectuses, regulatory agencies and professional databases, but how can we obtain information for some small enterprises and emerging instries? The answers are expert interviews, public news, consulting companies and consumer research. As mentioned earlier, the data caliber of consulting company reports is often inconsistent. At this time, multiple data sources are needed to verify. According to the assumptions made by the consulting company, whether the time is up-to-date, the logic of data derivation, channel sources and other comprehensive judgment, the data they should take should be used
access to information through non-public channels: for a lot of information, you may not be able to obtain it through public channels. At this time, questionnaire survey, making strange phone calls, expert interviews, focus group brainstorming, field research and other methods become the channels for consulting companies to obtain non-public information. Of course, each method has its own advantages and limitations, and I will analyze them one by one
expert interview: is characterized by high cost, but high efficiency. It can deeply understand the non-public information, such as the competitive pattern of the instry, the future development trend of the instry, the key success factors of the instry, and the core competitiveness of the enterprise. At this time, we should pay attention to the time control of instry interview, generally in half an hour to one hour. Usually, we can help us introce experts through Kaisheng, Sanqiao and other expert database companies. It is most appropriate to find those experts who have just left for the purpose of interview. After all, the experts in service still have some scruples. Prepare questions in advance, generally about 10, and put the important questions in the front. The purpose is to test the professionalism of experts to judge whether to continue the interview, so as to rece costs and improve efficiency. In the whole process, we should pay attention to the rhythm, guide the experts to the problems you want to know, and make a good record of information. Privacy issues should be considered from the perspective of experts. For example, if you directly ask what is the core competitiveness of your company? It often embarrasses experts. Let's change the question. For example, if you are allowed to run an enterprise similar to yours, what do you think is the most important? This can usually rece the psychological burden of experts. For data questions, it's hard to answer them all at once. Remember to decompose the problem. A complex problem can be divided into multiple problems. Push forward layer by layer. Finally, summarize and confirm with the other party
strange phone: time-consuming and labor-consuming, but it can also obtain information from expert interviews. Because of calling strangers, we need to make a reasonable identity assumption, do a good job in psychological construction, and at the same time, cross verify the information to ensure that the interviewee does not answer one question at random. The number of questions prepared is less than 5. If you want to know more than one question, you can visit again every few days. When you meet the front desk, you should express a short and direct tone, provide the name of the company's employees, etc. to increase the degree of trust, and learn to think from the perspective of the other party. What benefits will this call bring to the other party
questionnaire survey: generally includes clear purpose, questionnaire design, questionnaire distribution, collection and analysis. First of all, we clearly define the purpose of this questionnaire survey, the research object and the information we need to collect. As for the design of the questionnaire, we should put the important questions to the front, because people are often the most energetic at the beginning. Therefore, in order to ensure the quality of the questionnaire, it should not take more than 20 minutes. At the same time, we should set up similar questions in different ways to cross verify. Generally speaking, the questionnaire should be designed and then put in small scale to find out the problems, such as whether the way of asking questions is inappropriate, whether there are ambiguities, whether there are imperfections? For example, it is not necessary to use words with different understandings, such as occasionally or rarely. The options should be independent of each other and completely exhausted. When encountering sensitive problems, it is necessary to find ways to eliminate the other party's concerns, such as reminding the other party that the results of the questionnaire will be strictly confidential and not guiding the other party to get answers. After the modification is completed, large-scale launch will be carried out, followed by collection and analysis
field research: in choosing the place for field research, we should consider the two dimensions of time and place. First of all, time should be considered in the morning, noon and evening, weekends and weekdays. The location should be in the center of the city, suburbs, commercial areas, residential areas, so as to be more representative
focus group: the focus of focus group is to let each participant fully express their opinions. How to do it? Of course, the best way is to let everyone know the purpose of this discussion and let the participants prepare in advance, so as not to be in the cold at the beginning. It's better to introce yourself before the group discussion. People are often willing to share experiences with people they are familiar with. Since it's brainstorming, the problem of design should not be yes or no, but should be able to cause extensive discussion, and the problem should be put in the middle, because the middle period is the most active period for everyone. The moderator's role is to remain neutral, clarify the theme, ensure that everyone is on the right path, and don't forget to record the content of the discussion
the establishment of McKinsey knowledge center has greatly helped McKinsey to improve the efficiency of its projects at the global level. For example, "the consulting business of a European customer needs the proportion of pharmaceutical market segments in China, India, South America, North America and other regions, as well as the growth situation and policy advantages and disadvantages in the past few years". In the face of such problems, McKinsey's project team only needs to outsource for 1-2 days to the knowledge centers in China, India, South America and North America, and quickly collect relevant data through the local analyst to solve this problem accurately, efficiently and with high quality. Other consulting firms may need to spend many times the world to understand the markets in various regions of the world
to put it simply, the role of RA is to carry out research for instries and regions, not for projects
other big information companies, such as McKinsey, Roland Berger, Accenture, Bilbo, Deloitte and so on, usually have ppt reports. They have special ppt templates. Top consulting companies should proce beautiful reports that we can't do in the enterprise. Only in this way can we show the level of others
besides, the icon is only the image display of relevant data, and the beautiful image is more important than the accurate response data.