Operation scheme of blockchain new media platform
in essence, new media marketing is still a "micro economy" of traditional media. Only on the basis of continuous output value of content, can new media operation continuously attract fans and proce sustainable benefits< In the past, traditional media did have a strong authority. Like the prime time advertising, I don't know what kind of fighting will be needed before enterprises are shortlisted. For example, in the fashion circle, fashion magazines have unparalleled influence, and any female star is proud of the cover page. In order to seize that little bit of advertising space, the big money owners do not hesitate to spend a lot of money. However, with the advent of we media era, the impact of traditional media is no less than that of e-commerce on physical stores. It is reported that the revenue of traditional media has been declining since 2014
let's talk about we media, the initiator of the decline of traditional media. Small indivials, less spending and more earning have become the spokesmen of we media, and a lot of we media marketing is booming
marketing is more realistic. As long as the means are useful, we really don't care about the size of the media. Compared with traditional media, we media is a lucky star for small and medium-sized enterprises because of its low price, accurate positioning and good effect. Because of its accurate positioning, refined proct channels, marketing success cases have sprung up, and large enterprises have also invested in it. In 2014, Haier Group announced that it would not advertise in magazines, but changed its marketing methods
2. Launching group buying of famous brands
organizing group buying is also one of the main profit ways of we media. By launching group buying, some just needed consumers can gather together to form a similar wholesale bill, so as to obtain more favorable proct prices. In addition, group buying is also improving brand awareness
when consumers choose procts, apart from considering the price, they are most concerned about the buyer's evaluation. But later, consumers realized that the authenticity of the evaluation on the website really needs to be studied. On the contrary, the credibility of we media is higher, which also expands the strength of group buying
3. The combination of online and offline activities
with the increasing online competition, we media began to launch offline activities to promote marketing effect. That is the so-called online and offline synchronous marketing. That is to say, if we media's communication target is the whole country, then we mainly carry out information communication on the network. If we are aiming at local communication, we should pay more attention to offline development and develop local customers.
first, understand what is new media operation
new media operation is the operation mode of brand promotion and proct marketing by using wechat, microblog, post bar and other new media platforms
by planning the content dissemination of the advantages of a brand, the online market of the Internet is used to continuously send information to users, so as to improve the participation of users and the popularity of procts. In the era of fans economy, making money from fans can achieve the purpose of making money marketing
2. Make clear your goal, plan and position
1. Learn to obtain data through multiple channels
(1) you can draw portraits and analyze data of every brand, every proct, and the crowd of main procts through business advisors
(2) data acquisition can also obtain the target data directly from the third-party platform, so it can be directly referenced and analyzed.
(3) the third-party trading platform can not provide you and me with relevant data, so at this time, we can entrust the technical department to analyze and investigate the data statistics
select daily indicators to complete the analysis, and then expand to weekly, monthly, quarterly and yearly. For registered users with service number, the order volume is large, the order conversion rate is analyzed, and the customer unit price is also analyzed
2. Let more traffic around
the whole team needs to have an ultimate goal of its own. For a new media operation company, the ultimate goal of a proct is to have more traffic around
(1) the target direction can not be set too widely, and it must be market-oriented by formal data analysis
(2) the target range should not be too large, we must meet our market demand
3. Establish the target direction and scope
(1) determine the target direction and scope is concive to the planning and implementation of new media operation
Planning bears the brunt of everything. In order to make new media operate better, we need to plan for new media
(2) in this way, we can not only clarify our goals, but also make ourselves more comprehensive to analyze problems, so that things can rece the risk coefficient. In the planning, various factors are comprehensively considered, and annual, quarterly, monthly and weekly operation plans are formulated. This goal can make us more purposeful operation of the store
(3) at the same time, we should grasp the official activity time of the whole year, and promote new media in combination with daily activities, which is concive to the better implementation of our operation plan and objectives, and the reasonable allocation of promotion, resources, manpower, time and investment
sinomeni Xiaobian will share with you the contents about how to write the new media operation plan. If you have a strong interest in Internet marketing, I hope this article can help you. If you want to know more about advertising marketing, writing, writing optimization methods and materials, you can click other articles on this website to learn
1, basic writing ability
2, design
3, planning
4, marketing
5, data analysis
6, user operation
2, advanced ability
1, user insight ability
2, good at using channels
3, new media play ability
4, can integrate resources
3, constantly update and learn knowledge
1 Various professional websites
2. Classic books
new media operation is to use wechat, microblog and other we media platforms for brand promotion and proct marketing; Plan brand related, high-quality, highly communicable content and online activities; In order to make full use of the fan economy and achieve the corresponding purpose, we should widely or accurately push messages to customers, improve participation and popularity
in the highly developed era of we media, everyone is a media participant and may become a media, so this new media operation activity arises at the historic moment and becomes a profession.
First of all, let's talk about the positioning of new media
< blockquote >we need to make clear what our core procts are, what our core selling points are and what our resources are. Through this information to locate the user group, determine the content tag, plan targeted communication content
when we determine the new media strategy, whether we consider outsourcing with the help of external forces
personally, I think it's better for new media to build its own media communication system for a company. At the same time, expand the cooperation resources to facilitate the key nodes to detonate. Because, now the promotion of traditional enterprises are inclined to new media, self built media system can grasp the rhythm of their own to serve the company's proct marketing, here popularizes some concepts of operation, integrates some views of others, and has a systematic understanding of operation
We can see from the quoted text that the work of new media should find the right goal, clarify the logic and prepare the corresponding customized highlights of personal IP before planning and development P>personal ID customization is at the top of the official account, such as logical thinking, Papi sauce, mimonde, comic strips and other public numbers. They are a company packing a platform person, packing him to perfection, saying everything is done by the public, so that your fans naturally come to fame, and the new media operation is successfully carried out. p>