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Operation scheme of blockchain new media platform

Publish: 2021-04-17 20:58:06
1. It can record the sharing behavior of all participants openly, transparently and credibly in the ecation sharing ecology. In the process of disseminating information and importing users, it makes the ads put by advertisers more targeted and truly achieve accurate delivery.
2. At present, we media number penguin has the best treatment (it has promotion activities). Penguin and Tencent micro TV have set up the "most beautiful Guardian list", which pays up to 30000 yuan to creators based on account activity, number of fans and degree of communication. At the same time, Tencent micro TV also provides targeted support to talents in various instries, and provides such benefits as Jingdong card, professional account plus V certification rights and content guidance for talents who meet the reward standards
3. With the rapid development of the Internet, the media form has undergone tremendous changes. The functions of we media, such as microblog and wechat, are no longer only used for social communication. Their liquidity is becoming increasingly prominent, and they have evolved into an instrial chain. Official account promotion and live broadcast shopping are all the main means of marketing nowadays.
in essence, new media marketing is still a "micro economy" of traditional media. Only on the basis of continuous output value of content, can new media operation continuously attract fans and proce sustainable benefits< In the past, traditional media did have a strong authority. Like the prime time advertising, I don't know what kind of fighting will be needed before enterprises are shortlisted. For example, in the fashion circle, fashion magazines have unparalleled influence, and any female star is proud of the cover page. In order to seize that little bit of advertising space, the big money owners do not hesitate to spend a lot of money. However, with the advent of we media era, the impact of traditional media is no less than that of e-commerce on physical stores. It is reported that the revenue of traditional media has been declining since 2014
let's talk about we media, the initiator of the decline of traditional media. Small indivials, less spending and more earning have become the spokesmen of we media, and a lot of we media marketing is booming
marketing is more realistic. As long as the means are useful, we really don't care about the size of the media. Compared with traditional media, we media is a lucky star for small and medium-sized enterprises because of its low price, accurate positioning and good effect. Because of its accurate positioning, refined proct channels, marketing success cases have sprung up, and large enterprises have also invested in it. In 2014, Haier Group announced that it would not advertise in magazines, but changed its marketing methods
2. Launching group buying of famous brands
organizing group buying is also one of the main profit ways of we media. By launching group buying, some just needed consumers can gather together to form a similar wholesale bill, so as to obtain more favorable proct prices. In addition, group buying is also improving brand awareness
when consumers choose procts, apart from considering the price, they are most concerned about the buyer's evaluation. But later, consumers realized that the authenticity of the evaluation on the website really needs to be studied. On the contrary, the credibility of we media is higher, which also expands the strength of group buying
3. The combination of online and offline activities
with the increasing online competition, we media began to launch offline activities to promote marketing effect. That is the so-called online and offline synchronous marketing. That is to say, if we media's communication target is the whole country, then we mainly carry out information communication on the network. If we are aiming at local communication, we should pay more attention to offline development and develop local customers.
4.

first, understand what is new media operation


new media operation is the operation mode of brand promotion and proct marketing by using wechat, microblog, post bar and other new media platforms


by planning the content dissemination of the advantages of a brand, the online market of the Internet is used to continuously send information to users, so as to improve the participation of users and the popularity of procts. In the era of fans economy, making money from fans can achieve the purpose of making money marketing


2. Make clear your goal, plan and position


1. Learn to obtain data through multiple channels


(1) you can draw portraits and analyze data of every brand, every proct, and the crowd of main procts through business advisors


(2) data acquisition can also obtain the target data directly from the third-party platform, so it can be directly referenced and analyzed.


(3) the third-party trading platform can not provide you and me with relevant data, so at this time, we can entrust the technical department to analyze and investigate the data statistics


select daily indicators to complete the analysis, and then expand to weekly, monthly, quarterly and yearly. For registered users with service number, the order volume is large, the order conversion rate is analyzed, and the customer unit price is also analyzed


2. Let more traffic around


the whole team needs to have an ultimate goal of its own. For a new media operation company, the ultimate goal of a proct is to have more traffic around


(1) the target direction can not be set too widely, and it must be market-oriented by formal data analysis


(2) the target range should not be too large, we must meet our market demand


3. Establish the target direction and scope


(1) determine the target direction and scope is concive to the planning and implementation of new media operation


Planning bears the brunt of everything. In order to make new media operate better, we need to plan for new media


(2) in this way, we can not only clarify our goals, but also make ourselves more comprehensive to analyze problems, so that things can rece the risk coefficient. In the planning, various factors are comprehensively considered, and annual, quarterly, monthly and weekly operation plans are formulated. This goal can make us more purposeful operation of the store


(3) at the same time, we should grasp the official activity time of the whole year, and promote new media in combination with daily activities, which is concive to the better implementation of our operation plan and objectives, and the reasonable allocation of promotion, resources, manpower, time and investment


sinomeni Xiaobian will share with you the contents about how to write the new media operation plan. If you have a strong interest in Internet marketing, I hope this article can help you. If you want to know more about advertising marketing, writing, writing optimization methods and materials, you can click other articles on this website to learn

5. The so-called new media operation refers to the operation mode of brand promotion and proct marketing by using emerging media platforms such as Internet, microblog and post bar. This shows that the battlefield of new media operation is all platforms that can make information accessible, which means that each enterprise's new media operation platform can be selected according to its own procts and the actual situation of the company. At the same time, new media operation is definitely not as simple as the operation and maintenance of microblog account. In addition, it can be extended from the concept that new media operation ultimately serves brand building and proct sales. Of course, brand building also ends in proct sales. So, what should we do to achieve the above mission of new media operation? 1、 Positioning: make clear who I am, what my core procts are, what my core selling points are, and what resources I have. According to this, the user group is locked, the content label is determined, and the targeted communication content is planned. Determine the new media strategy, in the end is outsourcing or self built system, with the help of external forces. I suggest that we should build our own we media communication system and expand cooperation resources to facilitate key nodes to detonate. The reason is very simple, the traditional way of promotion, the carrier of the new era is the new media, self built system can control the rhythm of their own to serve the company's proct marketing. 2、 Clear channel (platform) cooking needs not only rice, but also a pot. Singing needs not only actors but also a stage. Of course, there is no lack of channel for new media. The definition of new media quoted in the first paragraph is too formal, and its more precise definition is we media operation. For start-ups, new media sometimes has to bear the burden of brand and public relations. The new media channel mainly includes the following two parts: &; It has its own new media channels: microblog, post bar, group, Zhihu, today's headlines, official website, various columns and various video and audio platforms. Self owned channel selection adheres to a principle, where the user is, I will occupy. After testing, where the effect is good, I will focus on attacking&# 9688; Cooperative new media channel: This is often the site of paid third parties, including their microblogs, blogs, Zhihu, official websites and columns. 3、 In any organization's we media operation Department, the following roles are more important; The new media operation officer is mainly responsible for planning and strategic thinking about the enterprise's we media operation. For example, what we media platform is suitable for this enterprise's brand and procts, and how to plan the layout of we media. At the same time, the company's hot event planning, including the tonality of the brand, also needs a leader to find, to dig and spread. At the same time, he also leads the better development of the Department and has a better dialogue with the boss. This is a very important person. In a start-up company, the responsibility of a new media operations officer is infinitely close to that of an operations director&# 10113; We all know that the spread of Internet, especially we media, is nothing more than words, pictures and videos. So first of all, the company has to have a person who can write, spread and implement many good ideas of the company through these three ways. The function of a small editor may be to do, microblog or other platforms. With the development of the company, the number of small editors also needs to be increased&# 10114; Finally, it is suggested to set up a post with PR and BD functions, media manager. Public relations and business cooperation are also very important. Startups are generally more restrained in advertising because of limited funds. If the number of fans in our media doesn't come for a moment, how can we spread and publicize? Media managers can help companies use our existing visibility and influence to promote and cooperate with other related companies. Many media managers in PS bring their own resources. In addition, it also needs the help of art or UI to professionalize the pictures. Of course, the general editor will at least process the pictures. 4、 Determine the output content 1, select media text, video, audio text, needless to say, it needs to be emphasized that the video media has a unique effect on many instries (such as VR), and it can achieve explosive effect if it is used properly. 2. Set the style, be a professional geek, be fresh in literature and art, be funny, rigorous and meticulous... Adjust measures to local conditions according to specific communication situations. 3. Establish the main means of content proction: original, reprint, adaptation and translation. In the initial stage, content preparation must be original, and translation is also original. Search engines can't recognize the meaning of words between different languages. Adaptation is also a common means in the case of limited manpower. It's not recommended to simply reprint the account at the initial stage (otherwise, why do you get the original). 4. The external content output of content user portrait enterprises often aims at the following three groups: the first is the b-end customer group (including potential customers), the second is the C-end customer group, and the third is the media. Some content of b-end and C-end will overlap, but b-end users should pay more attention to the professional description of application scenarios, and C-end pursues the interesting trigger propagation. In terms of media, start-up enterprises should dare to define instry concept terms and occupy the right to speak. It is obvious that they can take the lead in defining a series of instry concepts, especially in the Internet instry and high-tech instry with rapid innovation. In the way of content proction and processing, attention should be paid to collaboration. A piece of material can be processed in different ways to adapt to different groups. As for how to occupy the right to speak in the online instry, say a few points at will, publish a book, and go to the authoritative media... It's too dry here, and the savants have to make a living. It's just a bare story.
6. 1、 Have certain quality
1, basic writing ability
2, design
3, planning
4, marketing
5, data analysis
6, user operation
2, advanced ability
1, user insight ability
2, good at using channels
3, new media play ability
4, can integrate resources
3, constantly update and learn knowledge
1 Various professional websites
2. Classic books
7. New media is a new media form relative to newspapers, television, radio and other traditional media. At the same time, it is a broad concept, which is based on the mobile Internet and provides information and entertainment for customers
new media operation is to use wechat, microblog and other we media platforms for brand promotion and proct marketing; Plan brand related, high-quality, highly communicable content and online activities; In order to make full use of the fan economy and achieve the corresponding purpose, we should widely or accurately push messages to customers, improve participation and popularity
in the highly developed era of we media, everyone is a media participant and may become a media, so this new media operation activity arises at the historic moment and becomes a profession.
8.

First of all, let's talk about the positioning of new media

< blockquote >

we need to make clear what our core procts are, what our core selling points are and what our resources are. Through this information to locate the user group, determine the content tag, plan targeted communication content

when we determine the new media strategy, whether we consider outsourcing with the help of external forces

personally, I think it's better for new media to build its own media communication system for a company. At the same time, expand the cooperation resources to facilitate the key nodes to detonate. Because, now the promotion of traditional enterprises are inclined to new media, self built media system can grasp the rhythm of their own to serve the company's proct marketing, here popularizes some concepts of operation, integrates some views of others, and has a systematic understanding of operation

We can see from the quoted text that the work of new media should find the right goal, clarify the logic and prepare the corresponding customized highlights of personal IP before planning and development

personal ID customization is at the top of the official account, such as logical thinking, Papi sauce, mimonde, comic strips and other public numbers. They are a company packing a platform person, packing him to perfection, saying everything is done by the public, so that your fans naturally come to fame, and the new media operation is successfully carried out. p>

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