Blockchain combined with industrial chain
the voice of the century is dedicated to building an integrated intelligent packaging and digital marketing service scheme for Wang Bingqian liquor, which comprehensively promotes the proct upgrading and brand upgrading of Wang Bingqian liquor from packaging enabling, traceability data collection on the blockchain, Beidou Positioning origin fidelity, AR digital interactive marketing to new retail building. Enabling the packaging of Wang Bingqian liquor is the basis for its procts to move towards intelligent and digital application. Since then, Wang Bingqian liquor has established a connection mechanism with mobile Internet, Internet of things and cloud big data, and began to enter consumers' smart phones, guiding consumers from the physical world of procts to the virtual world of procts, thus solving the problem of anti-counterfeiting traceability, anti-counterfeiting and anti-counterfeiting Quality tracking, anti fleeing, digital marketing, brand communication, new retail and other needs.
According to the 2018 white paper on China's blockchain Instry issued by the information center of the Ministry of instry and information technology of China on the 20th, China's blockchain instry is in a stage of rapid development, and the instrial chain has been initially formed
according to the distribution of blockchain instry segments, as of the end of March 2018, the number of instry application service companies in the blockchain instry was the largest, including 86 companies mainly providing application services for the financial instry and 109 companies mainly providing application services for the real instry. In addition, there are more than 40 related companies in blockchain solutions, underlying platforms, blockchain media and communities
content source: phoenix.com
social management, charity, public welfare, culture and entertainment, etc
in view of the function of blockchain Traceability Technology, taking Jingdong as an example, this year, Jingdong took the lead in implementing blockchain Traceability Technology, and the effect is obvious
firstly, the supply chain of different participants in commodity circulation is connected with the blockchain storage system by using blockchain technology. It includes origin, procer, channel, retailer, brand and consumer. So that the information of each participant can be viewed in the blockchain system
secondly, the operators of blockchain alliance chain are roughly divided into the following items: Alliance chain, automation, visualization, data efficiency, cross chain bridging, each link has a complete set of operation mechanism, and the data chain information is comprehensive, automatic, open, efficient, reasonable and linkage
this operation and management mechanism is more scientific and reasonable. Especially in the food instry, taking beef as an example, consumers can clearly understand the authenticity of the purchased beef and the whole process traceability information through the unique traceability code of the purchased beef, which greatly improves their trust. At the same time, through big data public opinion to help enterprises carry out brand culture publicity and other intelligent marketing activities, to maximize the income of enterprises and consumers
finally, based on the obvious characteristics of retail instry, such as transaction data fragmentation, transaction node diversification and transaction network complexity, the collection, storage and integration of information such as commodity proction, circulation and delivery is the core proposition of end-to-end retail supply chain management
consumers, regulators and e-commerce stores are most concerned about the credibility, reliability, accessibility and security of the whole process information. The blockchain technology integrates many basic technologies such as consensus mechanism of multiple transaction entities, distributed data storage, point-to-point transmission and encryption algorithm, which is naturally suitable for end-to-end information management of retail supply chain. Protect consumers
previously, we mentioned the application of blockchain Traceability Technology, which can make the process clearer when consumers see the procts in that link. It provides a good platform for procer reproction, market supervision and e-commerce market operation and management. Let me give another example, which is bookkeeping
blockchain is essentially a "decentralized" huge ledger database. It can be said that the traditional centralized accounting method is transformed into distributed accounting. Blockchain is composed of a string of data generated by using cryptography correlation. In my opinion, the application of blockchain is intended to build a trusted distributed business ecological environment that can be self circulation and outward expansion
as I mentioned before, blockchain has the characteristics of transparency, openness and mutual knowledge. In this way, for the retail market, profit is divided into two parts, one is the real value of goods, and the other is the additional market information
two sources of profit should be considered reasonably. Based on the environment created by blockchain, market players can rece their vigilance and increase the possibility of cooperation based on the openness of information. This is the positive effect that I expected from the trustworthy distributed business environment. At the same time, it is also the basis and premise of distributed bookkeeping
in such a good ecological environment, cooperation can be more simple, efficient and low-cost, so as to realize the effective integration of resources and create more economic and social value. More importantly, I think that commerce is the result of the joint efforts of every market subject, and it is also a participant in the blockchain. Each participant can find his own position in the blockchain, contribute his own skills, and get corresponding rewards to realize his own value
blockchain is the core supporting technology of digital cryptocurrency system represented by bitcoin. The core advantage of blockchain technology is decentralization. It can realize point-to-point transaction, coordination and cooperation based on decentralized credit in a distributed system without mutual trust by means of data encryption, time stamp, distributed consensus and economic incentive, so as to solve the common high cost, low cost and low cost of centralized institutions Low efficiency and data storage insecurity provide solutions
the application fields of blockchain include digital currency, token, finance, anti-counterfeiting traceability, privacy protection, supply chain, entertainment, etc. with the popularity of blockchain and bitcoin, many related top domain names have been registered, which has a great impact on the domain name instry.
the definition of supply chain is: around the core enterprise, from the supporting parts to the intermediate procts and final procts, and finally the procts are delivered to the consumers by the sales network, which is a whole function network chain structure from suppliers, manufacturers, distributors to the end users.