Blockchain direct marketing of Maotai
Ma Huateng: blockchain, line; ICO, no way
at the two sessions, Ma Huateng said that the topic of blockchain has been very hot recently, and even some people teased that the Internet before blockchain was "classical Internet". Although blockchain technology is innovative, how to make good use of this technology is another problem
in Ma Huateng's view, blockchain technology can be applied in many fields, especially in the aspect of the uniqueness of digital authentication objects. Just like a file or bill in reality, blockchain technology can be used to ensure that they cannot be copied or tampered with. Compared with traditional IT technology in the past, blockchain has epoch-making significance in truly simulating the uniqueness of documents and receipts in real society
Ma Huateng thinks that there are still many risks in doing digital currency ICO. "If everyone can issue digital currency freely with blockchain technology, it will cause a lot of regulatory problems," he said
for example, the golden red envelope project in the 2017 Spring Festival internal test is Tencent's attempt to record users' digital assets with blockchain technology. In addition, Tencent also uses blockchain technology to rece the problem of information asymmetry
in addition to finance and public welfare, Tencent also reached a cooperation with Intel in September 2017, announcing that both sides will jointly develop blockchain technology to improve the security protection capability in the Internet of things scenario
in September 2016, Weizhong bank and Shanghai Huarui bank put into trial operation the inter-bank joint loan clearing platform based on alliance blockchain technology to optimize the settlement and clearing of "micro loan" joint loans of the two banks. With the introction of the blockchain system, all the information is recorded on the blockchain network, which can not be tampered with. The transaction process is cleared at the same time, realizing real-time clearing, saving a lot of manpower and material resources
2. China UnionPay uses blockchain technology to realize inter-bank points exchange
in September 2016, China UnionPay and IBM tried out a shared points system based on blockchain technology. Using this blockchain system allows users to exchange bonus points across banks and platforms. In other words, the bonus points of one bank can be exchanged for bonus points of other banks, or even multiple airline mileage and supermarket awards. It greatly improves the use efficiency of bank points
3. Toyota uses blockchain technology to track auto parts
in October 2016, Toyota joined R3 alliance to store the proction, processing and use of each part in the blockchain through blockchain technology, so that when there is a problem with auto parts, the source of the parts can be easily and quickly found
4. Central bank's blockchain digital bill trading platform
in January 2017, the central bank's blockchain based digital bill trading platform was successfully tested. The introction of digital currency for settlement can realize the synchronous transfer of capital flow and information flow of digital bill transaction, so as to realize DVP bill settlement. At the same time, the blockchain digital identity solution solves the problem of repeated KYC authentication between different financial institutions. It not only solves the problem that the transaction amount of digital bills is confidential to the unrelated parties, but also ensures that the regulatory parties such as the exchange have the mechanism of seeing through when necessary
5. Ant financial services blockchain application
in August 2017, ant financial services blockchain technology tested water insurance and helped Xinmei mutual insurance company to launch the first love rescue account in the domestic insurance instry. Blockchain technology makes every capital flow open and transparent, the data of every capital flow can not be tampered with, and the whereabouts and uses of every capital can be traced. In November of the same year, ant chain was used in food safety traceability and traceability of genuine procts. At present, the milk powder proced in Australia and New Zealand and Moutai in China, users can only know if they are genuine procts by scanning Alipay.
there are many other successful cases at home and abroad, all of which indicate that the application of blockchain technology is graally promoted, and is favored by various instries. Accompanied by the emergence of many blockchain technology companies, they want to take a share in this field. However, after the people's Bank of China and other seven ministries and commissions issued the "notice on preventing the financing risk of token issuance"), with the increasing difficulty of registration, there are more empty shell companies in the intermediary instry chain, and few companies have practical applications
in addition, the security technology of blockchain has always been concerned and controversial. Nowadays, blockchain mainly faces five security problems: the security of underlying code, cryptographic algorithm, consensus mechanism, smart contract and digital wallet.
in the first stage, blockchain is still a kind of network infrastructure construction. Enterprises providing high-quality technical services can charge technical service fees, and can also use this technology in some anti-counterfeiting systems such as Maotai liquor and luxury goods
in the second stage, the application segment will be implemented. At present, many scenarios such as storage, game operation, user payment, currency issuance and investment fund can also be realized through blockchain. However, this part of the profit belongs to the application publisher, just as an online game manufacturer uses C + + to write a game. C + + is blockchain technology, but it is the manufacturer who makes money, However, in the short term, large-scale application is still difficult
in the third stage, monetization, securitization and life-oriented are fairly recognized. Considering that the essence of currency issuing right is monopolized by the state violent machine, the property owner of seigniorage must belong to the government department, and the blockchain of currency and securities must go through a process of public power to understand, accept and allow. But it the first mock exam that this technology will also have far-reaching impact on the digitalization of money, and the profit margin under this mode is limitless.
so far, the food safety issues that consumers are most concerned about will also be strongly guaranteed. Carrefour believes that the use of blockchain can effectively help consumers regain confidence and rebuild their trust in the food instry
in fact, it has become a trend to apply blockchain technology to commodity traceability scenarios. Previously, tmall also applied blockchain technology to commodity traceability scenarios in this year's "double 11". It is reported that in tmall International Mall ring the "double 11" period, the commodities traced by blockchain will cover more than 100 countries and regions, and the number of commodities will reach 150 million. The commodities involved mainly include diamonds, imported milk powder, imported health care procts and other cross-border commodities. In addition, Wuchang rice, Maotai (600519, Guba) and other high-end liquors and Pingwu honey will also use blockchain traceability
Third, the combination of online and offline
Suning e-buy launched the blockchain commodity traceability system ring "618" this year. It is understood that ring the "618" period, Suning e-buy's self-developed block chain commodity traceability system was fully opened in Suning e-buy's online and offline stores, with two lines to ensure the quality of goods and reject fakes. Suning applies commodity anti-counterfeiting traceability blockchain technology to track and record the proction, processing, transportation, circulation, retail and other links of commodities, which is realized through the wide participation of all parties in the upstream and downstream instries. Suning easy to buy users in the purchase of goods, as long as the scan proct traceability source code, you can "one click" query proct information< (4) it is suitable for regulatory or instrial closed-loop scenarios.
Wang Maolu, chairman of consensus digital, once told Securities Daily that "blockchain technology is suitable for anti-counterfeiting traceability of commodities, especially for regulatory or instrial closed-loop scenarios. The combination of the two characteristics of blockchain data non tampering and transaction traceability can eradicate the problem of fake and shoddy procts in the process of proct circulation in the supply chain, solve the trust problem existing in the traditional traceability, and protect the rights and interests of consumers. "
On September 7, 018, three days before Ma Yun announced his retirement, he appeared in Maotai Group“ I didn't drink before, now I only drink Baijiu Moutai, the more I drink, the more comfortable I am, the happier I drink.
it can be said that Maotai is not a bottle of alcoholic beverage long ago, stimulating taste buds is only a primary operation, and the real purpose is to let the wine enter the sorrow and turn it into a magic drug to sublimate the soul. When people pick up a wine bottle, they feel extremely happy, just like a man driving a Mercedes Benz or a BMW, and a woman carrying a limited edition Lv
in the final analysis, it is an indescribable sense of dignity
the more the price of liquor is controlled, the higher the price is
Maotai liquor, which sublimates Ma Yun's soul, is proced in Maotai Town distillery in Chishui River Valley. The core area is a small area of 7.5 square kilometers. Lead a person to endless aftertastes, Baijiu, who was a businessman in Chishui, who was selling wine from Maotai Town hundreds of years ago, boasted to pedestrians along the way. p>
the water, soil, climate and microorganism of the town are unique. If the place and water change, the taste of wine will change. Although Maotai has been expanding proction, the effect is not obvious
Baijiu market continues to heat up in the near future. Today, the 18 Baijiu stocks rose. Guizhou Maotai closed at 788.05 yuan per share, 11 yuan less than the highest price of 799.06 yuan this year; When the total market value will exceed trillion, it has once again become the focus of attention
in terms of the total market value and the company's performance ranking, Guizhou Maotai, Wuliangye and Yanghe shares are among the top three, showing a tripartite trend; However, if we look at specific indicators, Wuliangye and Yanghe may not be able to reach Maotai
Guizhou Maotai is in an absolute leading position in terms of valuation performance and performance. The total market value of Guizhou Maotai is 982.3 billion, Wuliangye 317.5 billion and Yanghe 213 billion; The latter two add up to only about 530 billion, and there is a gap of about 450 billion between Maotai and Guizhou. In terms of performance, the net profit of Guizhou Maotai in the first quarter was 8.507 billion yuan, while Wuliangye and Yanghe were 4.971 billion yuan and 3.475 billion yuan respectively; The latter is only 8.446 billion, still no more than Guizhou Maotai. In terms of performance indicators, only Yanghe's return on net assets exceeded Guizhou Maotai, which was 11.12%