Sanqi mutual entertainment will lay out blockchain

1. After the success of Netease, Sanqi entertainment is the third largest entertainment company, because it has developed a lot of games

2. It can be said that the strategy of integration of research and transportation is an important "one step" for the development of Sanqi mutual entertainment enterprises. In the past six years, Sanqi game has proced more than 11 procts with a monthly turnover of more than 100 million yuan, which has contributed a lot to Sanqi mutual Entertainment's revenue of more than 10 billion yuan.

3. It should be good on the whole. Some time ago, I saw the figure of Sanqi mutual entertainment in a global top 50 revenue list of newzoo. I think it is ranked 16th. Therefore, the overseas market of Sanqi mutual entertainment should be able to do well

4. As a former employee of the game instry, although I have bid farewell to the instry, I admire the company from the bottom of my heart. From the development strategy of the company, I can see that the management team of the whole company is far sighted. After a long period of savage growth, Sanqi entertainment has maintained its direction and now becomes the leader of the second echelon. This company has early realized that "research and transportation integration" is the truth of kingcraft. At the early stage, the company invested a lot of money in R & D; Secondly, another important step is to enter the mobile game market early. These two moves have achieved the revenue of $10 billion of today's Sanqi, and laid a solid foundation for the high growth of Sanqi mutual entertainment business. Generally speaking, people who don't know about Sanqi think that their goal is the game instry, so they don't know about Sanqi mutual entertainment. In recent years, they have been increasing the layout of the pan entertainment field. At the beginning of this year, they also wholly acquired the online ecation brand. It can be seen that Sanqi mutual entertainment wants to build a complete and comprehensive cultural and creative empire.

5.

Mission
inherit the essence of Chinese games and join hands with global gamers
values
investment, delicacy, sharing and innovation
Investment: high investment to achieve the goal
delicacy: fine operation to embody specialty
sharing: experience sharing to improve quality
Innovation: pursuing innovation to build brand
talent concept
talent is our fundamental
first there are satisfied employees, then there are satisfied customers
wolf team spirit, simple interpersonal relationship<
slogan
the game makes you and me in the future
independent thinking, active communication, unity and cooperation
willing to learn, dare to innovate and keep improving
I can enre hardship, fatigue, loneliness and temptation
business philosophy
fine game, fine operation and intimate service
management philosophy
high investment + sense of responsibility + high efficiency = high return

6. Now that Sanqi mutual entertainment has entered the cloud game platform, it naturally takes a fancy to its inestimable market share in the future. In the future, with the promotion of 5g, "cloud" is bound to become popular. Users no longer need to download and install the client. They only need an entrance to play the game. In addition, they can avoid the trouble that players often need to update, and truly achieve "click and play"
the competition of cloud games can be said to be the competition of "content" and "technology". In terms of content, Sanqi game, the R & D brand of Sanqi mutual entertainment, has launched more than 10 self-developed procts with a monthly flow of over 100 million in just a few years, and its strong content proction strength is beyond doubt; From the technical level, in order to reserve cloud game technology, Sanqi mutual entertainment has long cooperated with 5g big brother Huawei in cloud game exploration. I believe that through the cooperation with Huawei, 37 mutual entertainment will lay a technical foundation for the commercialization of cloud games.

7.

"Year of the ox" cinema release "Avatar", more than 3000 a shares, Beijing sandstorm. Is this day 2021 or 2009? " The continuous "cross era" coincidence has made countless netizens lament that the performance of a shares still hovering at more than 3000 points has also left investors on pins and needles. A-share game leader Sanqi mutual entertainment recently released its first quarter performance forecast, realizing the performance of "opening low for three consecutive days"

according to the special research report on legendary games released by dataeye, a third-party data company, the purchase volume of legendary games has doubled year after year, with a compound growth of 100% in recent three years. Among them, Sanqi mutual entertainment and century Huatong are big buyers, showing strong traffic operation ability and bearing the risk of being eroded by huge purchase cost

in 2016 and 2017, the game instry with skin changing, traffic and IP occupying market space has become the past. In the game instry where high-quality content prevails, the increasing purchase cost corresponds to the lower user conversion rate

according to the data of iResearch and appgrowth, the advertising revenue of Tik tok will exceed 100 billion yuan in 2020, of which the game instry is the key advertising instry of Tik tok platform, accounting for about 35%. Aauto's influence in the purchasing channel is also rising. Dongxing securities expects that the platform advertising revenue of aauto rapper will reach 40 billion yuan in 2021, and its magnetic engine will become the head purchase channel of game companies

short video has long been an important scene for game companies to buy, and the huge cost of game companies can be seen from the side of short video revenue. By the first half of 2020, the sales cost of Sanqi mutual entertainment was 4.55 billion yuan, up 25.26% year on year, accounting for 73.2%. The high cost of customer acquisition also leads to the decline of net profit

so far, in the third place competition between Tencent and Netease game manufacturers, the rankings of Sanqi mutual entertainment, century Huatong and perfect world are constantly changing. With Tencent's recent investment in century Huatong, the figure that Sanqi mutual entertainment has not been "incorporated" is more brave

is development and operation "big", "profitable" or double risk? The high flow transformation and the sharp rise of cost brought by the purchase volume are behind the back wave pushing forward the front wave, and the R & D cost is rising year after year

the mobile game market is booming. When Sanqi mutual entertainment just focused on the mobile game market, Tencent and Netease brought their phenomenal procts "King glory" and "Yin" to attract the attention of the majority of players. The 2018 version number is frozen, giving 37 a new opportunity to go to sea. The rapid rise of dark horse game companies such as mihayou also makes the instry feel the rising cost of game R & D

the original God became popular in September last year. Soon after, the official revealed that there were more than 300 people in the original God proction team, and the R & D investment of the game reached US $100 million. In February this year, Cai Haoyu, CEO of mihayou, revealed that the team of Yuanshen has 700 people, and Yuanshen may spend $200 million a year to develop content, which is higher than the development cost of the past three years

people in the instry know that the drastic R & D cost is not only a generous investment in a headgame project, but also a long-term return on investment. The accumulated technical experience and pipeline construction are the core competitiveness of the game company behind the technical optimization, and are the publicity means of high priority and high play

on the other hand, since 2016, China's mobile game market has surpassed the terminal game market for the first time, and the mobile game business has also begun its business transformation. The mobile game business is listed separately in the financial report, and the proportion of revenue increased from 31.24% in the 2016 annual report to 92.78% in the mid-2020 report. R& D investment also increased significantly, from 318 million yuan in 2016 to 814 million yuan in 2019, R & amp; D personnel increased from 1004 to 1582. According to the survey data at the beginning of 2021, Sanqi mutual entertainment said that there are about 4000 people in the game instry, and R & amp; D personnel account for about 50%. It is estimated that by 2023, R & amp; D will have about 4000 people

this is also the strategy that most domestic game companies are implementing. In the performance report, the official also revealed that the company continued to increase R & D investment. In the first quarter of 2021, R & amp; D investment is expected to grow by more than 15% year on year. Sanqi mutual entertainment also referred to the decline in net profit as "performance fluctuation caused by periodic investment in business development"

Investment in R & D is obviously a long-term strategy. Sanqi mutual entertainment said that in order to enhance the company's long-term competitiveness, the company continued to increase its R & amp; D investment in the first quarter of this year; D investment, expected R & amp; D investment will increase by more than 15% year on year

according to Gamma data, the outstanding ones in recent years are Douluo mainland H5, Archangel sword H5, Yi handed down and so on., The cumulative flow of procts exceeds 3 billion, and the total flow of eternal era even exceeds 7 billion

in the huge capital gathering place of the game instry, the preferences of users are uncertain, and the speed of light of game procts is iterative. With the recruitment of "friends and neighbors", the rise of "latecomers" like mihayou also puts forward higher requirements for listed game companies. In this context, how will 37 entertainment expand its performance space

according to relevant media reports, based on the advantages of traffic operation, Sanqi interactive entertainment will implement diversified and high-quality strategies, continuously launch high-quality procts to meet the needs of users at different levels, and broaden new space for performance growth

from occupying the commanding height through the purchase volume to using more and more self-development costs to improve their business ability, it seems that Sanqi, who is in a dilemma, can only make steady progress

8. I think it's its "diversified layout". We can see from the pace of Sanqi mutual entertainment in recent years that they are stepping one step at a time. While developing domestic game business, they are striving to enter the overseas market. At the present stage, they have a seat in the game instry. While the game business has been rising, Sanqi mutual entertainment has been in other fields for a long time. This year, it acquired the programming brand Miao Xiaocheng to seize the new outlet of online ecation and youth programming ecation. Diversified operation can not only open up a new point of performance growth, but also enhance the ability of enterprises to resist risks.

9. I've bought this ticket before. The best buying point has passed. There is not much room for increase. It's not recommended to enter the market,