Cloud cat in blockchain game
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Blockchain is a new application mode of distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm and other computer technologies. Blockchain is an important concept of bitcoin. It is essentially a decentralized database. At the same time, as the underlying technology of bitcoin, it is a series of data blocks generated by using cryptographic methods. Each data block contains a batch of information about bitcoin network transactions, Used to verify the validity of its information (anti-counterfeiting) and generate the next block
if such technology wants to be put into application, the biggest problem is the "Impossible Triangle problem"
that is, scalability, decentralization and security cannot be achieved at the same time, and only two of them can be achieved
most of the existing public chain projects in the market are difficult to put into use on a large scale
how does blockchain lead to changes in the game instry
in the past few years, the game instry has become the focus of many innovations - Virtual Reality (VR), augmented reality and artificial intelligence. However, the contribution and development space of blockchain is unique, which is expected to bring higher transparency and trust to the game instry
investors certainly don't want to be spectators of this trend. They want to catch up with the fast train of the blockchain game. For them, this technology has subversive potential and also brings real economic benefits. Therefore, they decided to use capital to make this emerging technology a breakthrough in the game instry< However, how can DLT bring benefits to developers and the game instry? From the perspective of use cases, blockchain has unlimited possibilities, or will change the instry in a variety of ways:
blockchain can help developers eliminate the gray trading market related to game assets - game developers tend to design games as a closed ecosystem, hoping to ensure that the value in the game will not be mapped with the value in reality. For example, players cannot make money by selling game assets, nor should they trade assets in one game for assets in another. But such control, on the contrary, leads to the emergence of gray market, participants can gather together to complete resource transactions. With the support of blockchain technology, game publishers can embed management rules into token assets, so as to charge transaction fees for every asset transfer in any environment. In this way, users can really freely trade the assets they think are suitable, and publishers can also obtain additional revenue outside the core business
blockchain can also map value and intangible assets - when cryptokitties launched a wave of "cloud cat" on Ethereum, people began to realize the close relationship between DLT and games. The game allows players to use cryptocurrency to buy and trade unique virtual kittens. Because each kitten has a unique identity mark, this collector's game actually uses the so-called irreplaceable signaling (NFT). So far, players have spent millions of dollars on kittens. The most expensive kitten has sold for a sky high price of 600 ethers, more than 173 thousand dollars at the market price at that time. Games such as cryptokitties prove the powerful function of DLT through the token of assets. In this way, each asset can be proved to be unique or scarce, ensuring that users have clear ownership of digital assets, and allowing these assets to interoperate in application scenarios outside the original ecosystem. These functions bring higher perceived value to users, thus increasing the possibility of consuming real money in the application. However, it must be admitted that although cryptokitties show the application prospect of DLT in the field of games, they fail to create a good experience to attract more audiences. The next generation of blockchain games, such as epics digital collectibles, will further seamlessly integrate DLT with a consumer centric and engaging gaming experience
blockchain can help users purchase, sell and store in-game assets - with the help of DLT, the distribution and transaction of in-game assets will usher in an unprecedented new situation
developers can introce rules that allow players to purchase assets with cryptocurrency in game design, so as to make the whole purchase process easier, faster and safer. Similarly, cryptocurrency can also solve the micro transaction challenge. But game publishers are also very clear that most ordinary players are not familiar with the transaction mode of cryptocurrency, so they will hide these elements behind the regular payment gateway. In addition, developers can also use frameworks created specifically for digital assets in the game. As mentioned above, cryptokitties is built on Ethereum, and more blockchain implementation standards specifically for game design have emerged. Dgoods is such a solution, which is a token framework initially established for eosio protocol
mythical games is a developer that uses dgoods to build an in-game asset trading system. The company plans to launch its first game, blankos, in 2020. Blankos is expected to become the largest blockchain game so far, which can dock with many player communities such as PC, game console and mobile devices
it is believed that in the near future, more developers will use digital asset framework to design in-game economic system and jointly improve asset operation process
blockchain can help developers improve customer engagement and increase the average revenue per player (arppu) - NFT is expected to play a huge positive role in this regard. Game publishers have long noticed that e to the higher perceived value of users, games matching blockchain technology often have higher arppu indicators. NFT is also quietly changing the interaction between brands and consumers. This new marketing method no longer emphasizes the invasiveness, but pays more attention to the final consumer value, and improves the participation. For example, azarus has set up a set of E-sports network on the twitch streaming media platform. Players who watch E-sports content for a long time can get aza coin as a reward, and use this token to exchange game items. This way of turning the viewing time of game related content into rewards for items in the game will encourage players to pay attention to the game for a long time, and then increase their enthusiasm in the actual play. In view of the good participation effect brought by this new marketing method, I believe that more game publishers will invest considerable marketing funds in this field in the future
promote market growth
the game market has a considerable scale, and the blockchain has also attracted many investors; The combination of the two is pushing the development of the game instry to a new height
today, more than 2 billion players play games on computers or smartphones. Newzoo, a game and E-sports analysis company, estimates that the total number of gamers in the world is as high as 2.5 billion, which means that one out of every three people is a gamer. By the end of this year, the total spending of global users on games will reach US $152.1 billion, an increase of 9.6% over 2018
obviously, games have become one of the fastest growing instries in the world, while blockchain has brought countless unprecedented possibilities through a more open and credible environment, which has become an important means and pillar factor to enhance the image of the game instry. This in turn will attract a large number of investors, especially those who focus on the direction of DLT games
many excellent investors for blockchain have begun to include game companies in their portfolios. For example, venture capital firm SVK crypto has officially invested in mythical games, azarus and high fidelity. Among them, high fidelity is a VR platform established with the participation of Philip Rosedale, the developer of the popular game second life. It plans to use blockchain technology to manage the ownership of assets and currencies in the game
in addition to SVK crypto, the EOS VC consortium of block.one also includes Galaxy digital and finlab AG. Interestingly, finlab AG has also shown interest in the gaming instry, especially in investing in upland. Galaxy digital, one of the three brothers, is naturally unwilling to lag behind. Recently, it has also participated in the financing of immutable, a Sydney blockchain game start-up
in a word, institutional investors for blockchain hope to take action in the fast-growing game instry. The continuous injection of relevant capital may comprehensively promote the development and maturity of the blockchain game market.
Just at the beginning of this month, a game of raising cats with blockchain suddenly became hot all over the world. As far as I know, this is a very simple game. If it is put into the game application market, it will sink to the bottom immediately. To put it bluntly, this is a nurturing game of buying cats, breeding, breeding and buying cats
but why does such a simple nurturing game cause a worldwide upsurge? I don't think it's because the game is interesting and the image is cute
the most important point is that the game has profits
players can pay for cats, pay for kittens (a small fee) and borrow others' cats to have kittens (a little more); Then you can sell your own cat for breeding kittens, or you can sell it directly to get profits without a cap
the sale of cats is completed in the form of auction on the website. The currency of transaction is ether currency, which can be converted into cash in foreign exchanges. Therefore, under the premise that users can continue to consume (kittens) and trade (CATS), blockchain kittens become an asset that can generate cash flow returns
secondly, the return is speculative
the setting of blockchain cat is that two cats can have kittens, but each cat has several elements, including generation, gene tag, etc. Gene tag represents scarcity and scarcity represents value; The higher the generation, the faster the reproction, so it is also positively related to the value
the generation of gene tags is a black box, which is an opaque part of the game (most of the games are open source and open in the white paper). For now, at least, there is no clear analysis of how to get a cat with scarce labels. Therefore, every time a kitten is born, it is possible to give birth to a valuable rare breed, and even the program settings of the game itself may have random parameters
this makes the whole game full of uncertainty and speculation. A speculative game, like gambling, is easy to attract people's attention and capital investment
secondly, blockchain itself has been a hot topic in recent two years. Many people are willing to try new things, before many people are difficult to understand blockchain technology. Now there is a simple and easy-to-use application for everyone to participate in the block
although the popularity of this game has little to do with the blockchain technology, it is a very successful example of the application of blockchain technology
Ethereum is a blockchain smart contract. Now Ethereum ranks 2-3 in the market value ranking, with a market value of 25% of bitcoin. However, Ethereum also has some problems, such as slow trading, high fuel costs and the mining mechanism that has been criticized repeatedly. Familiar? All of bitcoin's problems are with Ethereum. Some time ago, the Ethereum cloud cat game developed on Ethereum went online in the first week, directly blocking Ethereum's trading network. I tried to pay a high gas fee of nearly 100 yuan, but I still couldn't transfer it successfully. This can't help but lower my expectation of Ethereum. Ethereum is a great idea of V God, but after all, it is a pioneer, and there is a long way to go from perfection.
1. According to different scenarios, design systems and attribution, blockchain is generally divided into three categories: public chain (public service), private chain (focusing on the application of an enterprise or instry) and alliance chain (generally belonging to an instry or a supply chain)
2. It is basically divided into three kinds of applications:
blockchain applications of well-known enterprises: (Netease blockchain cat (game), thunderbolt chain customer, storm's cool broadcast cloud (BFC points), Renren's social rrcoin, Meitu's e-commerce + blockchain, 360's router, cheetah and other well-known enterprises)
start up companies based on blockchain (Ethernet wallet, Babbitt, fire coin)<
social public applications (the bank has set up a research and development laboratory)
current market situation and development of blockchain:
currently, blockchain applications in the market still focus on issuing "token", realizing "point management"
, pet games, etc., with relatively single functions, and the data of blockchain related apps is even less, and more of them are financial apps.
in the first year, dog coin issued 100 billion pieces, and there was no upper limit. Through the continuous inflation of the market, from the perspective of the overall currency price expectation, dog coin is not as good as bitcoin
in addition, dog coins are highly centralized, with the top ten owners accounting for 41.35% of all the tokens in circulation, which can easily lead to price manipulation
the second is the loose community governance model, which contains a huge crisis behind the rise. It is also hard to predict the extent to which the dog bubble will expand or when the bubble will burst.