Oriental Garden and blockchain
Oriental Garden Investment Holding Group is mainly engaged in ecological and environmental protection, agricultural parks, cultural tourism, vacation and other businesses, with the mission of "caring for the earth and healing for nature". The group includes Beijing dongfangyuan ecological Co., Ltd., Agricultural Park plate, dongfangyuan instrial group and leisure and holiday plate.
Dongfang Garden: beautiful city operator
Dongfang garden owns Beijing Dongfang Garden Co., Ltd. and Dongfang garden instry group. It has seven business segments, including ecology, landscape, nursery stock, countryside, culture and tourism, land and wedding, realizing high-level vertical and horizontal integration of the instrial chain, and is committed to "making the city more ecological and beautiful"
as the management headquarters of the ecological landscape business of Oriental Garden, Beijing Oriental Garden Co., Ltd., established in 1992, is the first listed enterprise in China's landscape instry and the largest company in the global landscape instry in terms of market value. Under the jurisdiction of ecology, landscape and nursery, the company is committed to creating a more balanced urban water ecosystem, a more artistic urban landscape system, a more harmonious and beautiful suburban system and a more livable nursery Instrial Park
Oriental garden instry group is the pastoral real estate and wedding instry group company of Oriental garden. The company gathers a group of talents with rich experience in planning, development and operation, and is committed to innovating the urban and rural construction mode, developing the emerging leisure instry, integrating the real estate financial advantages, and establishing the wedding instry benchmark. Under its jurisdiction, the company has four major business segments, namely, pastoral, cultural and tourism, land and wedding. It has a number of wholly-owned subsidiaries, including pastoral Oriental Investment Co., Ltd., pastoral Oriental Agricultural Development Co., Ltd., Oriental cultural and tourism Asset Management Co., Ltd., Oriental City Land Co., Ltd., Oriental City Property Management Co., Ltd., Oriental rose wedding culture Co., Ltd
Oriental garden takes "building a beautiful China and creating a better life" as its corporate mission, and takes "the world's first brand of" ecology "," the world's first brand of "landscape", "the world's first brand of" nursery stock "," China's first brand of "Garden real estate" and "China's first brand of" wedding instry "as its development vision
historical mission: to adapt and reshape nature
everyone has a peach blossom land in his heart, and writers, thinkers and social reformers at all times and in all over the world are calling for "garden city". In today's China, with the rapid economic development, air quality and food safety have seriously troubled urban life, "seeing mountains, seeing water, remembering homesickness" has become the most desired pastoral dream of people. It is the historical mission of contemporary Chinese to cross the economic and social gap between urban and rural areas and realize the common development of urban and rural areas
it is under the call of contemporary people for "pastoral city" and "pastoral life" that pastoral Oriental emerges as the times require, realizing the harmony between life and nature, and creating a beautiful pure land for urban people to listen to life and harvest dreams
the road of exploration: new urbanization and beautiful rural construction
the process of social and economic development is a process of continuous evolution of economic and social structure. With the deepening of instrialization and urbanization, the al structure of social instry and agriculture, urban and rural, urban residents and rural residents in developing countries is bound to change to the urban-rural unitary modern structure, promoting the change of proction mode, life style and living mode of urban and rural residents, making urban and rural population, technology, capital Resources and other elements integrate with each other, serve each other as resources, markets and services, and graally achieve the coordinated development of economy, society, culture, ecology, space and policy (system) between urban and rural areas
the integration of urban and rural areas is a major and profound social change, which not only reflects the changes in policy system and development ideas, but also requires the renewal of ideas and growth mode, and the adjustment of instrial layout and interest relationship. Garden Oriental is a set of theoretical system and practical samples created by Zhang Cheng, President of Oriental garden instry group, under the background of "new urbanization" and "beautiful rural construction". Guided by the innovative theory of "beautiful rural construction under the pastoral complex mode", it organically combines agriculture, processing instry and service instry, promotes agriculture by instry, and leads rural areas by city, forming a long-term development mechanism of association and symbiosis. Rural Oriental will greatly promote the overall development of urban and rural areas, promote the process of new urbanization, promote the transfer of agricultural population and full employment, and promote the coordinated development of urban and rural economy, environment and society, which is the inevitable demand of post instrial society. The origin of theory: the "idyllism" at all times and in all over the world
in the west, the idyllism (or "Arcadianism") is a simple ideal of rural life, which is close to nature. The word comes from a mountain area called Arcady in ancient Greece, where the inhabitants are believed to live in a state of purity at peace with the earth and its creatures, as in the garden of Eden
as an environmental ideal in modern times, idyllism helps to form an ecological morality of cooperation rather than domination, harmony rather than indivial bravado, and human being is a part of nature rather than superior to nature. The representative of modern western idyllism is Tasha do of the United States
in the East, "Pastoral Poetry" in ancient China embodies another kind of "idyllism". Tao Yuanming, the first pastoral poet in China, expressed a kind of "human awakening" in his poems, that is to say, people should not only have material life, but also spiritual life“ "Picking chrysanthemums under the East fence, seeing Nanshan leisurely" just shows a kind of freedom and relaxation from the depth of the soul. Spiritual connotation: one doctrine, two cores, three lives in harmony, four styles in respect
one doctrine: new idyllism
idyllic East is the practitioner of new idyllism. Compared with the original "old" idyllism, "new" idyllism "is positive rather than" reclusive ", and" entering the world "rather than" coming out of the world ". It is not only a world outlook, but also a methodology. It not only emphasizes the harmony between man and nature, but also requires people to master the laws of environment, economy and society, and conform to nature
two cores: Rural Rehabilitation and rural multi-function
rural rehabilitation is to reconstruct the settlement and rural landscape of the vast rural areas of small towns by means of environmental rehabilitation and town planning; Rural multi-function is to replace the single economy oriented rural development focusing on food proction with multiple functions, shorten the gap between urban and rural development, reshape rural value, and develop rural society and economy< The harmony of proction, life and ecology is the organic integration of proction, life and ecology.
to build a harmonious society through the construction of new villages with "harmony of proction, life and ecology", that is, to promote the harmonious development of rural areas through the harmonious development mode of "harmony of proction, life and ecology"< The core of new pastoral is "Pastoral", that is, whether it is agricultural proction, cultural tourism or rural living, we should try our best to keep the original style suitable for the rural reality
geomantic soil - a unique geographical environment, which can be expressed as the healthy air, water, soil and peaceful environment in the countryside
scenery: local unique procts, including the earth procts formed by the specific geographical and climatic environment and the cultural procts cultivated from the unique rural culture
customs are local customs, which reflect the role of villages as the direct inheritors and disseminators of Chinese traditional culture
sceneries: natural sceneries such as mountains, streams and orchards, and cultural sceneries such as customs, architectural styles and cultural festivals. Figure: the flying egret is the auspicious bird in the eastern world, with white feathers and elegant body,
it has high requirements for the environment, and only appears in the original ecological places; At the same time, egret looks like the word "ten" and is placed in the outline of "mouth" to form a word "field", which means that egret is romantic and comfortable with human leisure life in the field
text: the "&" in the upper right corner of the logo; stligtJä "RNA" is the Swedish word "Oriental Jena", and "Jena" is the capital of organic movement in northern Europe. Swedish is added to the logo to show that "pastoral Oriental" is inclusive and pays homage to the organic ecological movement in Europe
Color: the five colors of "red, yellow, blue, white and green" in the logo respectively represent the five systems of "residence, culture and tourism, property, urban and rural development research and agriculture" of "rural Oriental". Wuxi Yangshan garden Oriental project is located in Yangshan Town, Huishan District, Wuxi City, which is the "hometown of peach in China". It is invested 5 billion yuan by Oriental garden instry group. It is the first garden complex project in China. The total planning area of the project is about 6246 mu, which was started in early April 2013 and is planned to be completed in five years. With the background of "beautiful countryside" and the goal of "rural life", the rural Oriental integrates the development of rural Oriental and Yangshan, and runs through the concept of ecology and environmental protection. The project includes three parts: modern agriculture, leisure culture and tourism, and rural community. The main planning includes rural tourism main project cluster, rural theme park, health building cluster, agricultural instry project cluster, and rural community project cluster
on the Peach Blossom Festival in 2014, pastoral Oriental will launch the first phase of the opening ceremony, which is in line with the spring garden custom in Jiangnan, and invite pastoral dreamers to visit and experience< Address: Northwest of the intersection of Xinhe road and Taoyuan East Road, Yangshan Town, Huishan District, Wuxi City
area: about 6246 mu
type: Pastoral complex
Investor: Oriental Garden Instry Group Co., Ltd.
operator: Wuxi Tianyuan Oriental Investment Co., Ltd. the overall planning of the park is divided into main rural tourism project cluster, pastoral theme park (and huadefu ecation base) It is composed of six parts: health building group, agricultural instry project cluster, garden town group, theme hotel and Cultural Expo
in the agricultural sector of garden Oriental, there are four parks (peach proction demonstration park, fruit facility cultivation demonstration park, organic farm demonstration park, fruit and vegetable aquaculture cultivation demonstration park), three zones (leisure agriculture sightseeing demonstration zone, fruit processing logistics park, seedling breeding area), and one center (integrated management service center), which will integrate the group advantages of Oriental garden instry group, Introce the characteristic and superior resources of the contemporary agricultural instry chain, deepen and optimize the existing agricultural resources in Yangshan Town, open up a new direction of agricultural development in Yangshan Town, and open up a new face of "new countryside" in Yangshan town
it will take five years for Tianyuan Oriental to build a modern science and technology agricultural instrial park with reasonable spatial layout, sustainable instrial development, resource saving and utilization, friendly ecological environment and distinctive regional characteristics
four gardens:
organic farm demonstration garden
1. Science and technology R & D and achievement Incubation Center
2. Standardized seedling raising center
3. Wisdom orchard
4. Organic honey peach planting demonstration area
5. Selenium rich peach planting demonstration area
6. New variety honey peach planting demonstration area
7. Honey peach standardized planting
fruit facility cultivation demonstration park honey peach facility cultivation demonstration area 2 Honey pear orchard
3. High quality loquat orchard
4. Characteristic citrus orchard
5. High quality kiwi fruit and grape orchard
6. Standardized cultivation of honey peach
demonstration garden of honey peach proction
standardized cultivation of honey peach
demonstration garden of vegetable aquaculture
1. Protected vegetable
2. Open vegetable
3. Aquaculture area
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Beijing Oriental Garden Co., Ltd. (hereinafter referred to as "Oriental Garden" or "company") was established in 1992, which is an all-round development oriented environmental landscape construction company in China, EDSA Oriental landscape design and Research Institute Co., Ltd. (hereinafter referred to as EDSA) is a joint venture with EDSA of the United States, and its wholly-owned subsidiary Oriental Lihe Landscape Design Co., Ltd. (grade a qualification, hereinafter referred to as Oriental Lihe) has landscape engineering division (including North China, East China, Southwest region, golf business department), seedling division (including North China, South China, South China, golf business department) Central China region)
EDSA and Dongfang Lihe have more than 100 designers, which are large and leading landscape design institutes in China; In recent years, the landscape engineering division has undertaken many large-scale and famous landscape projects in North China, East China and southwest China. In 2005-2006, it has continuously undertaken many landscape projects of the world-famous Olympic project. They not only represent the construction level and ability of the Oriental Garden, but also are the great honor of Chinese landscape engineering construction enterprises< At present, the company has more than 300 professional management and engineering technical personnel, all of whom have college degree or above and senior technical titles. The on-site construction personnel have received professional technical training. The company also has a high level of domestic stadium director and maintains long-term cooperation with internationally renowned stadium stylists. In the design institute system, there are more than 10 foreign personnel, more than 20 returned overseas students and more than 50 well-known professional designers, including the best domestic gardeners and world-class landscape designers
the company has obtained the ISO9000 international quality system certification issued by NQA of UK, and is the first landscape company in China to pass the international quality certification; It has passed ISO14000 international environmental management system certification, OHSAS18000 occupational health and safety management system certification and AAA quality grade certificate issued by Beijing Quality Association; The company is also a high-tech enterprise recognized by Beijing Science and Technology Commission. More than ten years of practice and exploration make the management mode of the company mature and advanced, and strive to contribute to the instrialization and brand development of Chinese landscape architecture!
there are two types of landscape I have seen in western gardens. One is pure natural realism, which is to circle the land into a garden to ensure the pure natural style. For example, the farm style and village style based on lakes, mountains and woods are all real life scenes. On the other hand, it is entirely artificial, which is divided and constructed in various geometric and physical ways. The planning layout is neat and serious, with special emphasis on symmetry and humanity. Most of the buildings are set off by gardens, highlighting the main building, more luxurious decoration, and emphasizing the artistic humanistic beauty.
During the first pioneering period (1992-2012)
1992-2005, the value created by procts: from plant leasing to real estate landscape
2006-2012, the value created by ideas: from landmark landscape to Urban Landscape Department
1990, our starting point is to cooperate with forestry university to develop leasing business< The second pioneering period (2013-2018)
mission to create value: make China more ecological and beautiful
from the end of 2012 to the beginning of 2013, the goals of "the first brand of Chinese Garden real estate", "the first brand of global landscape", "the first brand of global nursery stock", "the first brand of global ecology" and "the first brand of Chinese wedding instry" were successively determined
on March 9, 2013, the company established the goal of "five links to achieve 100 billion" at the staff meeting, and determined that "beautiful China" is the mission of the second venture
on July 8, 2013, the company's application for additional issuance was approved, providing a strong financial guarantee for the second venture
on July 14, 2013, the company held the Changshan senior management meeting to set sail for the second time, establishing the beginning of the Oriental Garden financial era
on August 16, 2013, the members of the new board of directors and the board of supervisors were elected, starting a new journey of entrepreneurship
on March 28, 2014, the Tianyuan Oriental project in Wuxi, Jiangsu Province was grandly opened, and the procts of the Tianyuan complex of Oriental garden were officially launched
on April 28, 2014, the conference on promoting ecological strategy of Oriental Garden in an all-round way was held in the Oriental project of Yangshan garden in Wuxi, Jiangsu Province, and the idea of comprehensive ecological strategy was put forward
on June 11, 2014, the strategic layout of "from 100 billion fields to trillion fields, from 70 cities to 200 cities, from 20% market coverage to 80% market coverage" was established to comprehensively promote the ecological strategy
on September 7, 2014, Lavin Rose Lane · Beijing Taiyang ad shop successfully held its first wedding, the "coast of the South Sea" wedding of gymnastics champion Teng Haibin and Zhang Nan, and the special wedding hall procts of Oriental garden were officially launched< On January 10, 2015, Dongfang garden officially changed its name
1. The Chinese name of the company after the change is Beijing Dongfang garden ecology Co., Ltd; The English name of the company after the change is "Beijing Orient Landscape & amp; Ecology Co., Ltd.
2. The effective date of the name is: January 10, 2015
3. After the change, the registered address of the company is: No. 601, 6 / F, building 104, yard a, Jiuxianqiao North Road, Chaoyang District, Beijing
4. The abbreviation of Chinese securities of the company remains unchanged. The company's office address, correspondence address and contact information remain unchanged
this enterprise has passed ISO9000 international quality system, ISO14000 international environmental management system, OHSAS18000 international occupational health and safety management system certification, and obtained AAA quality grade certificate issued by Beijing Quality Association and high-tech enterprise qualification recognized by Beijing Science and Technology Commission. At present, there are more than 600 professional managers, among which EDSA Oriental and Oriental Lihe have more than 200 designers
Dongfang garden company has more than 300 professional management and engineering and technical personnel, all of whom have college degree or above and senior technical titles, and the on-site construction personnel have received professional and technical training. The company also has a high level of domestic stadium director and maintains long-term cooperation with internationally renowned stadium stylists. In the design institute system, there are more than 10 foreign personnel, more than 20 returned students and more than 50 well-known professional designers, including the best domestic gardeners and world-class landscape designers
Oriental garden company has successfully landed in the A-share market (Stock Code: 002310), becoming the first share of Chinese garden.
According to different perspectives, gardens can be divided into the following categories:
classical gardens and modern gardens can be distinguished by history
Eastern and Western gardens can be distinguished by region
according to the scale, there are forest garden, urban garden and garden
there are comprehensive gardens, zoos, botanical gardens, children's parks and urban green spaces according to their functions
among the classical gardens, Chinese gardens include royal gardens, private gardens and temple gardens; There are two kinds of Western Classical Gardens: regular garden and natural garden. Different countries can be subdivided into different types in different times
classification of modern parks
e to the differences of national conditions and concepts in different countries, the classification of parks is different, so it is difficult to form a final conclusion
If Chinese culture is broad and profound, then Chinese classical garden architecture can naturally become a kind of Chinese architectural culture. It embodies the quintessence and infinite wisdom of the Chinese people, and has become a precious wealth left over by history
throughout the history of Chinese classical gardens, Jiangnan gardens represented by the South and royal gardens represented by the north are the most famous. There are some differences in Chinese classical garden design because of the region in history
because the northern gardens are located in Kyoto, the architecture itself represents the status of people, so most of the gardens are built to show the pomp of dignitaries. Due to the limited natural landscape and climate, the north is not beautiful enough
In the south, the climate is wet and the people are soft. Naturally, in the south of the Yangtze River, you can see the rich landscape, flowers and plants, charming, revealing a kind of leisure life, suitable for quiet. In addition to the gardens represented by the north and the south, Bashu gardens and Lingnan gardens are also derived. They are the creation of commonness and indiviality. Gardens in different regions embody the local people's philosophy and attitude towards life, which can be fully reflected in the design elements of gardensmany people have a hard to give up emotion for landscape architecture. It integrates and innovates traditional landscape design elements in many aspects, and adds aesthetic, literary and other multi-directional elements, so that everyone can feel the natural flavor. Among them, the Oriental landscape design makes the public feel very loved
it has many characteristics, first of all, it can transform the limited regional space through the terrain, and plant different kinds of plants together, which will not proce the feeling of disobedience. It is the integration of classical garden landscape in daily life, to create a living environment of different time and space, in the noisy city, to maintain a quiet Zhiyuan home garden style. I love the sculpture, lighting and other modern design elements of artificial design, and integrate the natural landscape into it. Different specifications of the terrain can use this design concept, so everyone can create a private garden of their own
Secondly, it is different from the western landscape design in that it takes the ancient literati's poetic and picturesque ideas into it. In addition, the poems and paintings of literati, carved in rockery or hanging in the window made of plants, are fresh and natural, bringing them a relaxed and happy home life. In addition, the fountain and a green lawn fully combine the practicability and beauty, and will not use expensive materials. The cost is relatively low, which can rece their worriesfinally, it has a certain scientific nature. Choosing the right design concept to meet the different layout effects, the ornamental value and the use value can keep pace with each other, so that people of different ages can feel the existence of beauty, which is the reason why they all like it
nowadays, with the improvement of people's material living standards, people have higher requirements for living environment, such as pursuing comfort and enjoying nature... Although some people choose European style luxury, in fact, there are not a few people who like Chinese style courtyard
because Chinese style courtyard abandons the publicity and lightness of traditional European style villa, and strives to seek the echo of nature and living space, it can be said that it is most in line with the requirements of longing to return to nature. Green tiles, pink walls, wooden doors and copper locks - they are the Chinese courtyard in memory, and they are also the most traditional Chinese beauty. As Chinese people, who doesn't love them? What's more, today's Chinese style villa is endowed with more modern elements. It not only has the epitome of Chinese style courtyard, but also meets the living requirements of modern people. We can find those lost traditional culture, at the same time, we can also find a better life. This is the new Chinese style courtyard, which is more and more choices of any courtyard style