How to recommend blockchain to customers

1.

blockchain is a kind of technology, which solves the core "trust" problem in the market economy and reces the trust cost between strangers to a very low level

there is one crucial thing in the market economy, which is "trust". Without trust, no deal can be established. When you go to LAICHANG to buy vegetables, if you don't believe that the pesticide content in vegetable is up to the standard, you won't trade with that dealer; If you buy a bottle of water in a small shop, the clerk will not sell you the water if he doesn't believe that the money you give is real

the traditional small-scale peasant economy is acquaintance economy, and the transaction scale is limited to people who are familiar with each other nearby. If an acquaintance deceives you, he will lose your social relationship and damage his reputation in the whole circle of acquaintances. We believe that acquaintances are less likely to cheat us than strangers

therefore, once we are beyond the scope of acquaintances, we need to use a high cost to identify whether a stranger will cheat me and how to avoid the risk of being cheated. This situation will hinder the transaction and restrict the transaction

in addition, different races, nationalities, cultures, religious beliefs and so on will naturally have this kind of trust problem

in the market economy, why can there be so many transactions between strangers? Because of the birth of a new mechanism to solve the problem of trust in strangers

so far, the most important mechanism to solve the trust problem is the "trust intermediary" organization and mode

as long as you and strangers trust a third-party organization, the trust problem between you can be solved through this third-party organization

this third-party organization, we call it trust intermediary. Both the government and the bank are trust intermediaries

you can sell the goods you have worked hard to proce to a stranger in exchange for a stack of RMB banknotes. It's because the credit of the note issuing bank and the guarantee of the authority of the government guarantee the currency value and effectiveness of the banknotes. Otherwise, sell things, in exchange for a few ordinary paper, who would like to

in the era of global village and Internet, the people who buy your things may be strangers who will not meet and thousands of miles away. Trust is lower, so Alipay assumes the role of trust intermediation. Buyers first pay the goods to Alipay's account. When they receive the goods, they confirm that they are OK, then they agree to sell the goods to the seller. Taobao and other e-commerce have been booming rapidly in just over ten years

trust intermediary is in a central position in the transaction system. All transactions should solve the trust problem through it

However, the cost of trust intermediary itself is often huge

as a trust intermediary, how much transaction tax does the government charge each year? What is the most profitable instry? Financial services. The annual profits of Alipay's ant suit are over ten billion. p> What does this mean? Both sides of the market actually pay a huge trust cost

if there is any way to cancel or greatly rece the trust cost, the transaction cost of the general public can be reced, and the profits can be greatly increased

so in the Internet era, blockchain technology is on the stage

it allows the trading party to get rid of the intermediary, solve the problem of trust among strangers, and greatly rece the cost of trust

the blockchain can be expanded on a large scale, the data is open and transparent, the data of each client is consistent, and even if some clients are destroyed, the data security will not be affected. These highly reliable technical features can solve the trust problem of strangers with low cost

this technology can be extended to all fields that can be digitized, such as digital currency, payment and clearing, digital bills, proof of rights and interests, credit reference, government services, medical records, etc

in the medium and long term, blockchain will be a revolutionary technology, which will bring about great social changes like the existing Internet, and has great investment value and money making opportunities

in the future, the companies that can combine blockchain with different scenarios to promote applications may be the next group of bat, the next Google, Microsoft and apple

as the first practical application of blockchain technology, bitcoin has been widely accepted and used all over the world. Millions of users and tens of thousands of merchants have accepted the payment of bitcoin as a digital currency, and the exchange value of bitcoin as a currency is growing. Even e to the consensus that the total amount is fixed and the long-term value is bullish, bitcoin has become a hedge asset similar to gold, and the price has skyrocketed

2.

Well, I'm a blockchain operator

Yes, I am engaged in operation work in blockchain technology instry, covering community operation, user operation and content operation

is there any doubt that the blockchain technology is developing steadily, but the blockchain instry seems to be ups and downs? Blockchain operation is also exploring in constant changes. Me too

here is my confession

1.1. Not sad or happy, token is not all

operating in the blockchain instry, and the price is inevitable to talk about. Ups and downs are common, and ups and downs are daily. If you don't have a mind to see the strange, I'm afraid you can't bear such changes in the blockchain instry

2.2. Work or work, no change

what is operation? Compared with the early Internet instry, when most of the operations in the instry are still relatively shallow community operations, what we can do is to exceed the average level in the instry. Operation is still those operations, and because it is a blockchain instry, the nature of operation will change

3.3. Although it's exploration, there are also routines

in the process of operation in the blockchain instry, you will find that some operations still stay at the level of simple community operation or user operation, and even can't be called user operation, while some operations can be transformed from Zhonghua Li, upgrade and iterate their own operation routines, and have their own views on the development of the instry, We have explored our own methodology of blockchain operation

4.4. Professional level, top matching ability

what is professional? Ten points, twelve points. If the operation in the classical Internet era is traceable and the methodology of operation has a way to go, then the operation of the blockchain instry is based on the classical Internet operation. The changes in the blockchain instry are no less than those in the early years of the Internet, and even more than those in the early years of mobile Internet, o2o and other procts. What we need is not only the professional level of operation, but also the top allocation ability

5.5. To understand what you want to do

to enter the operation of the blockchain instry, most of you are interested in the infinite opportunities contained in this instry, or even directly cross-border from unrelated instries. No matter what your professional background is before you become a blockchain operator, I believe this instry will bring you what you want. But the question is, before you enter the instry, do you really want to understand what you want

6.6. Your core competitiveness and how to continue to advance

whether you operate in the classical Internet instry or in the blockchain instry, we must continue to explore, strengthen and continue to advance your core competitiveness. If you're good at it, dig deep. In the starting line and no big difference, the heart is the only key

the development of a new thing still needs to go through many detours, and the development of an emerging instry will also go through many key nodes

when eating crabs, you have to eat your own skills, don't you

3. Most of them are doubled, there are also small change to pull people to send ore machine, send gift roll, send cash very powerful.

4. What is BHT's new currency? Its full name is bit hot token. It is a new currency launched by the currency exchange. It was launched on November 3, 2018. What is new currency? BHT can be used to buy other mainstream currencies, such as BTC, and high-quality tokens of the project side.

5. The key to the implementation of blockchain technology in the real economy should be based on the pain points of an instry, with foundation and application scenarios, rather than creating a new application scenario for human. In fact, issuing indivial currency and upgrading the main chain can not be called landing. The real landing should be integrated with the real economy, creating value-added, breaking away from the virtual to the real, serving the real economy, and improving the efficiency of all kinds of social activities
then, how to judge whether blockchain technology is reliable depends on two main points
first, there should be a real application scenario. No matter how small the application scenario is, it must be valuable
whether blockchain technology can finally be implemented depends on many complex factors, and one of the key points is the application scenario. To find the corresponding application scenario, we should start from the technical characteristics of blockchain itself. Blockchain technology can provide decentralized, tamper proof, safe and reliable characteristic guarantee without introcing third-party intermediaries
Second, the application of blockchain technology should be able to solve problems, not manufacturing problems
with real application scenarios, it also hit the pain points in the instry, but these are not enough to make blockchain technology truly land in the real economy and realize the integration with the real economy. Because the most critical point depends on whether the blockchain technology is applied to solve the problem
with the application of blockchain technology and the assistance of some Internet of things devices, investors can query the real-time and dynamic data of the project at any time, and can directly monitor the progress of the project in different places even without leaving home
using blockchain technology to solve the original difficult problems, combined with the real application scenarios, the implementation of blockchain technology in the real economy has become a natural thing.

6. In the Northern Song Dynasty, it was made by Zhao Zhen, Emperor Renzong of the Northern Song Dynasty, in the first year of Tiansheng. For money, it has two styles: regular script and seal script. Copper coin is in Xiaoping format, while iron coin is in Xiaoping and fold format. Tiansheng Yuanbao is not high in value. It is about 10 yuan for ordinary procts.

7. You can find a reliable platform to open an account and learn relevant knowledge. Recommend Rongfa futures.

8. Blockchain games are relatively weak at present. There will be no users if there is no profit, but if there is profit, it is doomed to collapse. Most blockchain games are combined with the mode of capital disk, dividend disk and head pulling, which has no real value

9. The power is infinite, which is fully illustrated by idioms such as human words, oral inscriptions and so on. Oral communication is one of the earliest ways of communication. The word-of-mouth marketing that I want to talk about is to realize marketing with the help of oral communication. A commodity can be spread by word of mouth, which can achieve good communication effect. As long as everyone says something good, even if it's not good, it may lead to the phenomenon that three people become tigers; No matter how good a proct is, if it has a bad reputation, it may also cause adverse effects on the brand because of its fearsome words. Because the power of word-of-mouth is so strong, many businesses use word-of-mouth to establish their own brand. Google is one of the typical cases to win by virtue of the word of mouth in the market. Google insists on refusing to advertise on the home page or link to other web pages. Its high-quality service has been recognized by the majority of netizens, and has established its brand worth 2 billion US dollars through the word of mouth. At present, in China's more popular word-of-mouth network, public comment network can be vigorously pursued by everyone, and the role of word-of-mouth is inseparable. Before deciding whether to buy this proct, we all want to know what other users think of it, so wom.com has become a popular place for users and businesses. Many shopping websites have developed this function, such as the software trading market program supermarket, in which each proct has a word-of-mouth function, which can be used for consultation and comment, so as to provide a platform for businesses to establish a word-of-mouth. Word of mouth can be so popular because it has the advantages of low cost, high credit, fast speed, strong pertinence and improving brand credit. The marketing cost of low-cost word-of-mouth should be the lowest of many marketing means, other means of publicity need to pay the cost of publicity, and the cost of word-of-mouth marketing is almost zero. Low cost, high efficiency, these are advertising incomparable, can be said to be a worth trying marketing method. In general, our customers will ask about a brand from classmates, friends, colleagues and relatives. Because of the close relationship, customers will believe in the information they receive. The effect of this kind of word-of-mouth is much better than that of advertising on TV or door-to-door publicity by salesmen. Fast, the proverb "one pass ten pass 100" fully illustrates the speed of word-of-mouth communication. If a customer thinks that this proct is good, he will tell the people around him that everyone around him has his own life circle. So word of mouth, that speed will be very amazing! Strong pertinence. Generally speaking, customers will come to inquire about the quality of the goods before purchasing them, which means that customers already have a ruler in their mind and know their needs, so they want more confirmation and confirmation. At this time, the business is facing a potential customer. The reputation of this proct will directly affect his purchase decision. To improve the reputation of a brand, if the reputation of a brand is good enough to achieve the state of carrying words with words of mouth, then the image and reputation of the brand will be improved. This is the truth of the saying that "gold cup and silver cup are not as good as everyone's reputation". Word of mouth marketing is such a low-cost, high-efficiency, targeted marketing means, as long as the word of mouth marketing, it can let the customer's mouth establish your brand!