Blockchain promotes new retail

1. How to apply blockchain in new retail
in view of the function of blockchain Traceability Technology, taking Jingdong as an example, this year, Jingdong took the lead in implementing blockchain Traceability Technology, and the effect is obvious
firstly, the supply chain of different participants in commodity circulation is connected with the blockchain storage system by using blockchain technology. It includes origin, procer, channel, retailer, brand and consumer. So that the information of each participant can be viewed in the blockchain system
secondly, the operators of blockchain alliance chain are roughly divided into the following items: Alliance chain, automation, visualization, data efficiency, cross chain bridging, each link has a complete set of operation mechanism, and the data chain information is comprehensive, automatic, open, efficient, reasonable and linkage
this operation and management mechanism is more scientific and reasonable. Especially in the food instry, taking beef as an example, consumers can clearly understand the authenticity of the purchased beef and the whole process traceability information through the unique traceability code of the purchased beef, which greatly improves their trust. At the same time, through big data public opinion to help enterprises carry out brand culture publicity and other intelligent marketing activities, to maximize the income of enterprises and consumers
finally, based on the obvious characteristics of retail instry, such as transaction data fragmentation, transaction node diversification and transaction network complexity, the collection, storage and integration of information such as commodity proction, circulation and delivery is the core proposition of end-to-end retail supply chain management
consumers, regulators and e-commerce stores are most concerned about the credibility, reliability, accessibility and security of the whole process information. The blockchain technology integrates many basic technologies such as consensus mechanism of multiple transaction entities, distributed data storage, point-to-point transmission and encryption algorithm, which is naturally suitable for end-to-end information management of retail supply chain. Protect consumers
previously, we mentioned the application of blockchain Traceability Technology, which can make the process clearer when consumers see the procts in that link. It provides a good platform for procer reproction, market supervision and e-commerce market operation and management. Let me give another example, which is bookkeeping
blockchain is essentially a "decentralized" huge ledger database. It can be said that the traditional centralized accounting method is transformed into distributed accounting. Blockchain is composed of a string of data generated by using cryptography correlation. In my opinion, the application of blockchain is intended to build a trusted distributed business ecological environment that can be self circulation and outward expansion
as I mentioned before, blockchain has the characteristics of transparency, openness and mutual knowledge. In this way, for the retail market, profit is divided into two parts, one is the real value of goods, and the other is the additional market information
two sources of profit should be considered reasonably. Based on the environment created by blockchain, market players can rece their vigilance and increase the possibility of cooperation based on the openness of information. This is the positive effect that I expected from the trustworthy distributed business environment. At the same time, it is also the basis and premise of distributed bookkeeping
in such a good ecological environment, cooperation can be more simple, efficient and low-cost, so as to realize the effective integration of resources and create more economic and social value. More importantly, I think that commerce is the result of the joint efforts of every market subject, and it is also a participant in the blockchain. Each participant can find his own position in the blockchain, contribute his own skills, and get corresponding rewards to realize his own value
blockchain is the core supporting technology of digital cryptocurrency system represented by bitcoin. The core advantage of blockchain technology is decentralization. It can realize point-to-point transaction, coordination and cooperation based on decentralized credit in a distributed system without mutual trust by means of data encryption, time stamp, distributed consensus and economic incentive, so as to solve the common high cost, low cost and low cost of centralized institutions Low efficiency and data storage insecurity provide solutions
the application fields of blockchain include digital currency, token, finance, anti-counterfeiting traceability, privacy protection, supply chain, entertainment, etc. with the popularity of blockchain and bitcoin, many related top domain names have been registered, which has a great impact on the domain name instry.

2. The new retail is close to the C-end, which makes it easy for blockchain points to play the marketing charm of Tongzheng economy and integrate the points of different systems. This combination can continue to promote the blockchain into the real economy, and may promote efficiency in a wider range.

3. Of course, the new retail solution of Rongze blockchain has such functions. It has great advantages in store handover, daily performance and store optimization. It can avoid the loss and inconsistency of information in the handover process, unclear responsibility, lag of daily information management and coordination between different departments, and optimization of process processing, In short, using the characteristics of blockchain, we can make the data of store management credible, rece the review cost, labor cost and marginal cost for the company's operation, and increase the profit margin of a single store. At present, new retail enterprises such as Starbucks and Mecca are using Rongze blockchain to solve the problem of store management, and the effect is good.

4. E-commerce blockchain...... Pioneering model

5. First of all, blockchain is likely to become the next important goal of e-commerce, which has been revealed in the larger instry participants. Alibaba has invested heavily in the research and development of blockchain and other large e-commerce companies (such as Wal Mart and Unilever) to cooperate with IBM, a technology giant, to enter the blockchain
secondly, for e-commerce, the smart contract of blockchain allows buyers and sellers to conct direct transactions. Smart contracts can be set to be executed only when specific obligations are fulfilled. For example, the buyer can send the determined price of the proct to the contract in cryptocurrency. The seller sends the proof of ownership to the smart contract and connects the smart contract with the company that transports and sells the proct. Once the seller has fulfilled all the obligations, the smart contract will automatically send the funds to the seller's wallet< Then, e-commerce has encountered setbacks in international transactions. But the company that can create a country and currency agnostic solution with blockchain technology is the request network. This blockchain based platform is eager to create a decentralized platform to provide convenient, fast and secure transactions for B2B, B2C and C2C interactions
finally, another disruptive function of blockchain technology is that it allows non corrupt visualization of the supply chain. We haven't done that yet, because blockchain still needs a lot of adoption, but once this happens, the whole chain reaction of the proct can be directly displayed with a tap of the thumb. Whether the proct is real, organic, fair trade or contains chemicals can be seen directly on its blockchain. Since the blockchain is not corrupt, it allows a completely transparent supply chain, allowing consumers to fully understand the procts they consume
with the progress of technology, blockchain will bring convenience to e-commerce in some other ways
welcome to pay attention to pinecone blockchain for more information.

6. For new retailing, user experience and operation efficiency are the most important. At the same time, their own business development time, store changes, and labor cost control are better than those of traditional retailing, so that they can survive in the fierce competition environment. This requires the rapid improvement of efficiency in all aspects to meet the increasing needs of new retailing enterprises, To improve the management efficiency of stores, the improvement of efficiency is based on the credibility and accuracy of all kinds of data, which is the core problem that blockchain technology can solve. In terms of mode, the introction of new retail solution of Rongze blockchain brings new experience and methods for users in payment, contract, traceability and other aspects, changes the original business logic, and is also a major breakthrough.

7. In fact, the basis of blockchain + new retail is blockchain + cross-border payment, which reces the third-party service charges. There are many blockchain + applications now. There is a SMIC blockchain service platform project initiated by Changsha high tech Zone, which is a blockchain + public service mode, and is soliciting enterprises to go on the chain. In the future, relevant enterprise affairs and government affairs can cooperate on the chain. It is also one of the key blockchain projects in Hunan Province.

8. First of all, popularize: the new retail lies in new experience, new scene and new operation efficiency. Compared with the traditional retail, the new retail uses more advanced technology to optimize from these three aspects< br /> 
1 new experience: on the consumer side, new retail can greatly enhance the user experience of consumers< br /> 
2 new scenarios: new retail enterprises try their best to discover and mine more new customer application scenarios to meet customers' consumption needs to the maximum extent

3 new operation efficiency: new retail uses Internet tools and methods to improve the efficiency of traditional retail and realize integration< br /> 
two years after the new retail concept was put forward, it has entered a mature and stable state. The concept of blockchain + new retail will be the future development direction of new retail. As an emerging technology field, blockchain is also the development direction of Internet technology in the future< br /> 
the smart contract, digital wallet, digital currency payment, commodity traceability and other features in the blockchain are combined with the new retail. Using the characteristics of blockchain in these application fields, retail instry can get more application fields, let users experience different payment methods, and improve the operation efficiency of retailers. Capture technology has set foot in the blockchain + new retail field in advance. With its advantages in the blockchain technology field, it can solve the above three technical problems for the new retail field and meet more development needs of the retail instry.