Decentralization of the third party platform of cross border E-c
Publish: 2021-03-28 17:38:05
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2. BTC index refers to biological territorial capacity indexes, which can be translated into biological land carrying capacity index
it can be understood as the annual fixed solar energy per unit area of land, which represents the proction capacity of land< br />BTCi = 0.89* Ω- zero point zero zero five four Ω^ 2 (MCAL / m ^ 2 / year)
where Ω = ( AI + bi) RI, AI = (R / GP) I / (R / GP) max, Bi = (DS / s) min / (DS / s) I
R represents respiration, GP represents total primary proctivity, DS / S = R / B represents the structure ratio between respiration and biomass of ecosystem; I represents different kinds of ecosystems on earth.
it can be understood as the annual fixed solar energy per unit area of land, which represents the proction capacity of land< br />BTCi = 0.89* Ω- zero point zero zero five four Ω^ 2 (MCAL / m ^ 2 / year)
where Ω = ( AI + bi) RI, AI = (R / GP) I / (R / GP) max, Bi = (DS / s) min / (DS / s) I
R represents respiration, GP represents total primary proctivity, DS / S = R / B represents the structure ratio between respiration and biomass of ecosystem; I represents different kinds of ecosystems on earth.
3. How to say, if the company is strong enough, it can do its own platform. The promotion cost is very high. Most of the businesses will do cross-border promotion on the third-party platform, and the cost is relatively small. It is a good choice. You can have a look at youzan cross-border e-commerce. It helps you to normalize business, open up customs in many areas, and provide one-stop service. You can have a look.
4. International B2C cross border e-commerce platforms: Alibaba, sumitong, Amazon, eBay, wish, Lanting Jishi, Dunhuang
5. Abstract: since July last year, the state has repeatedly put forward favorable policies on cross-border e-commerce, "cross-border e-commerce" has become the most popular word in China's e-commerce circles in 2014. Although the development potential is huge, China's cross-border e-commerce is still in the early stage of development, there are many problems, such as logistics barriers, customs clearance is not simple enough, lack of transaction credit, lack of professionals and so on. Therefore, it is necessary to sort out the development status and existing problems of China's cross-border e-commerce and put forward corresponding suggestions
key words: cross border e-commerce; Development status; Constraints
Chinese Library Classification No.: f713.1 document identification code: a Article No.: 1001-828x (2014) 08-00-02
cross board electronic commerce refers to a relatively advanced form in the application of e-commerce, which means that both parties of transactions in different countries or regions pass through the Internet by mail or express, The display, negotiation and transaction of traditional trade will be digitized to realize the new trade mode of proct import and export. The current mainstream cross-border e-commerce models mainly include B2B (business to business), B2C (business to customer) and C2C (customer to customer). The main differences are shown in the following table:
under B2B mode, enterprises usually send advertisements and information online, trade transactions and customs clearance first. In essence, they are traditional trade, which has been included in the general trade statistics of customs. Under the B2C mode, enterprises directly face the vast number of consumers, mainly selling personal consumer goods, mainly through air parcels, mail and express delivery and other logistics methods. At present, most of them are not included in the customs registration. What we usually call small cross-border e-commerce mainly includes two modes: B2C and C2C
first, the development status of cross-border e-commerce in China
under the background of the global financial crisis in 2008, coupled with the impact of RMB appreciation and rising labor costs, China's traditional foreign trade instry has suffered a great blow, the growth rate of import and export has decreased significantly, and many foreign trade enterprises, especially small and medium-sized foreign trade enterprises, have closed down, Cross border e-commerce has shown a good momentum of development because of its advantages of few intermediate links, low price and high profit margin. The reasons are as follows:
traditional foreign trade export generally includes "Chinese factory - Chinese exporter - foreign importer - foreign wholesaler - foreign retailer - foreign consumer". In this mode, the largest share of profits in foreign trade is obtained by the circulation intermediary. For example, a key chain with a price of 1 yuan in Yiwu market will be sold for 1 Australian dollar (about 5 yuan) after it is exported to Australia, of which 4 yuan will be obtained by the middleman after excluding the logistics expenses. After the introction of cross-border e-commerce, the export link can be simplified as "Chinese factories foreign retailers foreign consumers" or further simplified as "Chinese factories foreign consumers", bypassing many foreign trade intermediaries. On the one hand, the price of export goods can further decline, improving the competitiveness of China's goods in foreign markets. On the other hand, according to iResearch statistics, In 2012, the import and export volume of China's cross-border e-commerce was 2.3 trillion yuan, with a year-on-year growth of 32.0%. Airy predicted that under the trend of rapid development of global e-commerce and globalization of China's e-commerce, the scale of China's cross-border e-commerce transactions will continue to develop at a high speed, and the proportion of e-commerce in China's import and export trade will be increasing [2]
in addition, the Chinese government attaches great importance to the development of cross-border e-commerce. At present, in addition to the first batch of cross-border e-commerce pilot cities Shanghai, Chongqing, Hangzhou, Ningbo and Zhengzhou, Guangzhou, Shenzhen Qianhai and Qing have also been approved as cross-border e-commerce pilot cities. In 2014, a series of national measures on cross-border e-commerce will be graally implemented. This year, more cities with suitable conditions will apply for cross-border e-commerce pilot
although the development of cross-border e-commerce in China presents a very good situation, and even some people boldly predict that the e-commerce giants of cross-border trade may appear in China, we should clearly realize that the development of cross-border e-commerce in China is still in its infancy, and there are still many problems< Second, the restrictive factors and Countermeasures of cross-border e-commerce in China
1. The development of cross-border logistics lags behind
cross-border e-commerce is mainly retail, with small amount, small volume and high frequency as its common characteristics, and it is unlikely to adopt the traditional container shipping mode. The main logistics modes include: international small package and international express, B2C foreign trade enterprise alliance, B2C foreign trade enterprise alliance, B2C foreign trade enterprise alliance, etc There are five ways for B2C foreign trade enterprises to collect their own goods, third-party logistics mode and overseas storage, among which international parcel and international express are the most simple and direct logistics ways. The characteristics of international parcel are low cost, but long delivery time. International express has shorter delivery time than international parcel, but higher freight; The two modes of B2C foreign trade enterprise alliance and self collection can proce scale benefit and effectively rece the transportation cost; With the use of third-party logistics, cross-border e-commerce can focus its limited energy on its main business; Overseas storage mode can effectively improve the delivery speed e to the need of overseas inventory, but if the goods are unsalable, the cost will increase significantly. With the rapid development of cross-border foreign trade, the development of international logistics has not kept pace, which is bound to bring many hidden dangers, because logistics is not only directly related to the transaction cost of cross-border e-commerce, but also related to the buyer's satisfaction with the seller, shopping experience and loyalty
2. Customs clearance proceres are not simplified enough
although the flow of information based on the Internet is unimpeded, the flow of cross-border goods is not free, and "customs clearance" is a common problem faced by cross-border e-commerce“ Small amount and high frequency are the advantages of cross-border e-commerce, which makes it difficult for cross-border transactions to go through containers“ "High frequency" means that the complicated and long traditional export proceres are not suitable for cross-border e-commerce. In addition, some cross-border e-commerce companies have weak legal awareness. In order to evade tariffs, they often send "samples" and "gifts" to foreign buyers directly through Hongkong Post bags, ups and other international logistics companies. The customs clearance is fast, the proceres are relatively simple, and tax can be avoided
in response to this phenomenon, the General Administration of Customs has issued a more stringent policy: the critical point of indivial import tax is reced from 500 yuan to 50 yuan, and those exceeding 50 yuan have to go through the return proceres or customs clearance proceres in accordance with the provisions of the goods. In contrast, the tax allowance for personal postal goods has been reced by nearly ten times, which means that more cross-border transactions need to be declared, During this period, a series of cumbersome proceres and expenses often become a serious economic burden for consumers and online sellers. In addition, the phenomenon that consumers can't receive the goods because the declaration is not up to standard and the goods are detained in the customs
3. It is not easy to settle foreign exchange
according to China's current policy, foreign buyers can only settle foreign exchange through personal savings accounts, but China limits the maximum amount of indivial settlement to US $50000 per year, which leads some export enterprises to use relatives' accounts to settle foreign exchange, or convert foreign exchange into RMB through underground banks, and another way is through third-party service providers, Foreign trade enterprises register an offshore account in Hong Kong and other offshore areas to transfer foreign exchange to the offshore account of the service provider, and then the service provider converts foreign exchange into RMB to foreign trade enterprises at the domestic exchange rate of the day. No matter what kind of foreign exchange settlement method, it is not a regular channel, and there is a great risk. 4. Payment security issues are obvious
cross border e-payment services involve enterprises, indivials, banks and third-party payment platforms. Typical cross-border e-payment services mainly include online banking payment service system and third-party payment platform. Online banking payment service system is mainly used for B2B, which is a large amount of transaction. Due to the difference between payment and receipt, it is likely to bring the possibility of loss of payment to one party. Through the third-party payment platform, the payment will be paid to the third party first, which will be fair to both parties. However, e to the periodicity of the transaction, the online banking payment service system has the advantages of low cost and low cost, The third-party platform is likely to have a large amount of money precipitation. If there are problems in fund management or information loss caused by system failure, it will bring great losses to all parties of the transaction. In addition, no matter which payment method, there is a common risk, the loss caused by illegal theft of network payment information [3]
5. Lack of tax refund system
at present, cross-border e-commerce is mainly in the form of express, which can't provide customs declaration, so most sellers can't pay tax and enjoy the benefits of export tax rebate. In addition, cross-border e-commerce is carried out through information exchange platforms such as the Internet, which makes it difficult for tax authorities to grasp the specific transaction situation of both sides of the transaction. It not only makes the control means of tax withholding ineffective, but also objectively promotes the possibility of taxpayers not complying with the tax law. In addition, the modern tax collection and management technology in the tax field lags behind seriously, All of these make taxation by law powerless
6. Some cross-border e-commerce lacks credit
cross border e-commerce is a virtual mode based on network, and the resulting uncertainty of participants' credit has become a shackle in the development of e-commerce. In addition, China's e-commerce lacks legal awareness, and fake and shoddy goods occur from time to time. The incidents of counterfeit procts detained by the customs e to infringement of intellectual property rights are not uncommon. Many foreign customers even reject "made in China" in their hearts, which has brought far-reaching adverse effects. Compared with domestic e-commerce, credit issues are particularly important for cross-border businesses, Because the two sides of the transaction come from different countries and have different cultural backgrounds and regional differences, credit is often the decisive factor to attract customers
7. Lack of professional talents
cross border e-commerce talents are compound talents. They should have the application abilities of English online store management, online English communication, overseas online marketing planning and implementation, search engine optimization, overseas customer demand analysis, etc., as well as the knowledge of international payment methods, international logistics tools, international trade knowledge, cross-cultural communication, etc, Familiar with relevant laws and regulations. However, cross-border e-commerce is an emerging instry, and its talent stock is not much, and there are few experienced cross-border e-commerce talents. At the same time, colleges and social training institutions have no time to adjust the training and training of e-commerce talents, so there is a huge talent gap< Thirdly, suggestions for the development of cross-border e-commerce in China
1. Suggestions for the state
in view of the above problems such as logistics, customs clearance, foreign exchange collection and tax refund, the state should actively study and formulate corresponding policies, so that the majority of cross-border e-commerce can be fundamentally protected
at present, the government has issued many good policies. Some pilot cities have begun to establish cross-border e-commerce instrial parks. In the parks, the logistics efficiency of enterprises can be improved by means of "distribution and centralized reporting", and standardized balance of payments declaration and foreign exchange settlement can be realized through the information sharing platform of customs, national inspection, foreign exchange management and other departments, And make the enterprises in the park can enjoy the preferential policy of export tax rebate, for cross-border enterprises
key words: cross border e-commerce; Development status; Constraints
Chinese Library Classification No.: f713.1 document identification code: a Article No.: 1001-828x (2014) 08-00-02
cross board electronic commerce refers to a relatively advanced form in the application of e-commerce, which means that both parties of transactions in different countries or regions pass through the Internet by mail or express, The display, negotiation and transaction of traditional trade will be digitized to realize the new trade mode of proct import and export. The current mainstream cross-border e-commerce models mainly include B2B (business to business), B2C (business to customer) and C2C (customer to customer). The main differences are shown in the following table:
under B2B mode, enterprises usually send advertisements and information online, trade transactions and customs clearance first. In essence, they are traditional trade, which has been included in the general trade statistics of customs. Under the B2C mode, enterprises directly face the vast number of consumers, mainly selling personal consumer goods, mainly through air parcels, mail and express delivery and other logistics methods. At present, most of them are not included in the customs registration. What we usually call small cross-border e-commerce mainly includes two modes: B2C and C2C
first, the development status of cross-border e-commerce in China
under the background of the global financial crisis in 2008, coupled with the impact of RMB appreciation and rising labor costs, China's traditional foreign trade instry has suffered a great blow, the growth rate of import and export has decreased significantly, and many foreign trade enterprises, especially small and medium-sized foreign trade enterprises, have closed down, Cross border e-commerce has shown a good momentum of development because of its advantages of few intermediate links, low price and high profit margin. The reasons are as follows:
traditional foreign trade export generally includes "Chinese factory - Chinese exporter - foreign importer - foreign wholesaler - foreign retailer - foreign consumer". In this mode, the largest share of profits in foreign trade is obtained by the circulation intermediary. For example, a key chain with a price of 1 yuan in Yiwu market will be sold for 1 Australian dollar (about 5 yuan) after it is exported to Australia, of which 4 yuan will be obtained by the middleman after excluding the logistics expenses. After the introction of cross-border e-commerce, the export link can be simplified as "Chinese factories foreign retailers foreign consumers" or further simplified as "Chinese factories foreign consumers", bypassing many foreign trade intermediaries. On the one hand, the price of export goods can further decline, improving the competitiveness of China's goods in foreign markets. On the other hand, according to iResearch statistics, In 2012, the import and export volume of China's cross-border e-commerce was 2.3 trillion yuan, with a year-on-year growth of 32.0%. Airy predicted that under the trend of rapid development of global e-commerce and globalization of China's e-commerce, the scale of China's cross-border e-commerce transactions will continue to develop at a high speed, and the proportion of e-commerce in China's import and export trade will be increasing [2]
in addition, the Chinese government attaches great importance to the development of cross-border e-commerce. At present, in addition to the first batch of cross-border e-commerce pilot cities Shanghai, Chongqing, Hangzhou, Ningbo and Zhengzhou, Guangzhou, Shenzhen Qianhai and Qing have also been approved as cross-border e-commerce pilot cities. In 2014, a series of national measures on cross-border e-commerce will be graally implemented. This year, more cities with suitable conditions will apply for cross-border e-commerce pilot
although the development of cross-border e-commerce in China presents a very good situation, and even some people boldly predict that the e-commerce giants of cross-border trade may appear in China, we should clearly realize that the development of cross-border e-commerce in China is still in its infancy, and there are still many problems< Second, the restrictive factors and Countermeasures of cross-border e-commerce in China
1. The development of cross-border logistics lags behind
cross-border e-commerce is mainly retail, with small amount, small volume and high frequency as its common characteristics, and it is unlikely to adopt the traditional container shipping mode. The main logistics modes include: international small package and international express, B2C foreign trade enterprise alliance, B2C foreign trade enterprise alliance, B2C foreign trade enterprise alliance, etc There are five ways for B2C foreign trade enterprises to collect their own goods, third-party logistics mode and overseas storage, among which international parcel and international express are the most simple and direct logistics ways. The characteristics of international parcel are low cost, but long delivery time. International express has shorter delivery time than international parcel, but higher freight; The two modes of B2C foreign trade enterprise alliance and self collection can proce scale benefit and effectively rece the transportation cost; With the use of third-party logistics, cross-border e-commerce can focus its limited energy on its main business; Overseas storage mode can effectively improve the delivery speed e to the need of overseas inventory, but if the goods are unsalable, the cost will increase significantly. With the rapid development of cross-border foreign trade, the development of international logistics has not kept pace, which is bound to bring many hidden dangers, because logistics is not only directly related to the transaction cost of cross-border e-commerce, but also related to the buyer's satisfaction with the seller, shopping experience and loyalty
2. Customs clearance proceres are not simplified enough
although the flow of information based on the Internet is unimpeded, the flow of cross-border goods is not free, and "customs clearance" is a common problem faced by cross-border e-commerce“ Small amount and high frequency are the advantages of cross-border e-commerce, which makes it difficult for cross-border transactions to go through containers“ "High frequency" means that the complicated and long traditional export proceres are not suitable for cross-border e-commerce. In addition, some cross-border e-commerce companies have weak legal awareness. In order to evade tariffs, they often send "samples" and "gifts" to foreign buyers directly through Hongkong Post bags, ups and other international logistics companies. The customs clearance is fast, the proceres are relatively simple, and tax can be avoided
in response to this phenomenon, the General Administration of Customs has issued a more stringent policy: the critical point of indivial import tax is reced from 500 yuan to 50 yuan, and those exceeding 50 yuan have to go through the return proceres or customs clearance proceres in accordance with the provisions of the goods. In contrast, the tax allowance for personal postal goods has been reced by nearly ten times, which means that more cross-border transactions need to be declared, During this period, a series of cumbersome proceres and expenses often become a serious economic burden for consumers and online sellers. In addition, the phenomenon that consumers can't receive the goods because the declaration is not up to standard and the goods are detained in the customs
3. It is not easy to settle foreign exchange
according to China's current policy, foreign buyers can only settle foreign exchange through personal savings accounts, but China limits the maximum amount of indivial settlement to US $50000 per year, which leads some export enterprises to use relatives' accounts to settle foreign exchange, or convert foreign exchange into RMB through underground banks, and another way is through third-party service providers, Foreign trade enterprises register an offshore account in Hong Kong and other offshore areas to transfer foreign exchange to the offshore account of the service provider, and then the service provider converts foreign exchange into RMB to foreign trade enterprises at the domestic exchange rate of the day. No matter what kind of foreign exchange settlement method, it is not a regular channel, and there is a great risk. 4. Payment security issues are obvious
cross border e-payment services involve enterprises, indivials, banks and third-party payment platforms. Typical cross-border e-payment services mainly include online banking payment service system and third-party payment platform. Online banking payment service system is mainly used for B2B, which is a large amount of transaction. Due to the difference between payment and receipt, it is likely to bring the possibility of loss of payment to one party. Through the third-party payment platform, the payment will be paid to the third party first, which will be fair to both parties. However, e to the periodicity of the transaction, the online banking payment service system has the advantages of low cost and low cost, The third-party platform is likely to have a large amount of money precipitation. If there are problems in fund management or information loss caused by system failure, it will bring great losses to all parties of the transaction. In addition, no matter which payment method, there is a common risk, the loss caused by illegal theft of network payment information [3]
5. Lack of tax refund system
at present, cross-border e-commerce is mainly in the form of express, which can't provide customs declaration, so most sellers can't pay tax and enjoy the benefits of export tax rebate. In addition, cross-border e-commerce is carried out through information exchange platforms such as the Internet, which makes it difficult for tax authorities to grasp the specific transaction situation of both sides of the transaction. It not only makes the control means of tax withholding ineffective, but also objectively promotes the possibility of taxpayers not complying with the tax law. In addition, the modern tax collection and management technology in the tax field lags behind seriously, All of these make taxation by law powerless
6. Some cross-border e-commerce lacks credit
cross border e-commerce is a virtual mode based on network, and the resulting uncertainty of participants' credit has become a shackle in the development of e-commerce. In addition, China's e-commerce lacks legal awareness, and fake and shoddy goods occur from time to time. The incidents of counterfeit procts detained by the customs e to infringement of intellectual property rights are not uncommon. Many foreign customers even reject "made in China" in their hearts, which has brought far-reaching adverse effects. Compared with domestic e-commerce, credit issues are particularly important for cross-border businesses, Because the two sides of the transaction come from different countries and have different cultural backgrounds and regional differences, credit is often the decisive factor to attract customers
7. Lack of professional talents
cross border e-commerce talents are compound talents. They should have the application abilities of English online store management, online English communication, overseas online marketing planning and implementation, search engine optimization, overseas customer demand analysis, etc., as well as the knowledge of international payment methods, international logistics tools, international trade knowledge, cross-cultural communication, etc, Familiar with relevant laws and regulations. However, cross-border e-commerce is an emerging instry, and its talent stock is not much, and there are few experienced cross-border e-commerce talents. At the same time, colleges and social training institutions have no time to adjust the training and training of e-commerce talents, so there is a huge talent gap< Thirdly, suggestions for the development of cross-border e-commerce in China
1. Suggestions for the state
in view of the above problems such as logistics, customs clearance, foreign exchange collection and tax refund, the state should actively study and formulate corresponding policies, so that the majority of cross-border e-commerce can be fundamentally protected
at present, the government has issued many good policies. Some pilot cities have begun to establish cross-border e-commerce instrial parks. In the parks, the logistics efficiency of enterprises can be improved by means of "distribution and centralized reporting", and standardized balance of payments declaration and foreign exchange settlement can be realized through the information sharing platform of customs, national inspection, foreign exchange management and other departments, And make the enterprises in the park can enjoy the preferential policy of export tax rebate, for cross-border enterprises
6. Unknown_Error
7. Whether suitable to do independent station, mainly depends on the strength of the indivial situation. This strength not only refers to the capital, but also refers to the strength of operation and other aspects< Although the independent station itself does not bring its own traffic, more and more overseas marketing channels are laying for the independent station, which has a good prospect< Br > 2. Whether it's paid advertising or free advertising, the operation time needs to be accumulated. Of course, it also means fully mastering the traffic and creating private domain traffic< Br > 3. Many people mistakenly think that the independent station needs to make a large investment in the early stage, but in fact, to find a good station building company, it only needs a lower station building cost to pave the way for long-term development< Br > the domestic self built station platform ueeshop is the only choice for many novice sellers and big sellers. While providing stable and reliable independent stations for sellers, it also helps users to develop more appropriate promotion and drainage schemes to create greater value for users< br>
8. On June 3, the Ministry of Commerce announced the 2015-2016 e-commerce demonstration enterprises, including nhuang.com, jingdong.com, yidan.com, vipshop.com, zouxiu.com, diesifang.com, cross-border e-commerce, alibaba.com, yiwu.com, dalong.com, universal e-commerce and other well-known cross-border e-commerce enterprises
in accordance with the relevant requirements of the notice of the general office of the Ministry of Commerce on the establishment of 2015-2016 e-commerce demonstration enterprises (sbdh [2014] No. 770), local commercial authorities attach great importance to it and actively organize enterprises to apply. As of the specified time, the Ministry of Commerce has received 303 enterprise application materials submitted by local commercial authorities
the Ministry of Commerce organized instry experts to carefully review the application materials in accordance with the "e-commerce demonstration enterprise creation specification", and finally selected 156 enterprises according to experts' opinions and the development level of e-commerce in various regions
since May 2011, Dunhuang has been selected as "key enterprise of China's foreign trade third party e-commerce platform in 2011-2012" by the Ministry of Commerce, and then successively selected as e-commerce demonstration enterprise in 2013-2014 and e-commerce demonstration enterprise in 2015-2016.
in accordance with the relevant requirements of the notice of the general office of the Ministry of Commerce on the establishment of 2015-2016 e-commerce demonstration enterprises (sbdh [2014] No. 770), local commercial authorities attach great importance to it and actively organize enterprises to apply. As of the specified time, the Ministry of Commerce has received 303 enterprise application materials submitted by local commercial authorities
the Ministry of Commerce organized instry experts to carefully review the application materials in accordance with the "e-commerce demonstration enterprise creation specification", and finally selected 156 enterprises according to experts' opinions and the development level of e-commerce in various regions
since May 2011, Dunhuang has been selected as "key enterprise of China's foreign trade third party e-commerce platform in 2011-2012" by the Ministry of Commerce, and then successively selected as e-commerce demonstration enterprise in 2013-2014 and e-commerce demonstration enterprise in 2015-2016.
9. Now popular their own development platform, Guangdong people home network system development, platform building can yo.
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