Decentralized and social E-commerce

1. The so-called Internet platform is to develop and utilize the information resources of the Internet. I personally understand that the instry should be concentrated together and one key solution should be taken to save the middle cumbersome steps. The 16 year Internet plus summit, which is the latest Internet plus summit held in Beijing in 16, will be held in the 16 month of. This will further promote the development of Internet +. To promote the integration of "Internet plus" with government, people's livelihood and all walks of life, we can learn about this area.

2. Excerpt: yishop e-commerce system
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<

the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".

3. Social e-commerce is a new sales model derived from e-commerce. It relies on the interpersonal network, social media as a means of communication, through social interaction means to facilitate commodity transactions. Compared with traditional e-commerce platforms, social e-commerce has more comprehensive services, lower operating costs, and the sharing consumption mode makes it easier to get the trust of consumers. The reason why social e-commerce can become a dark horse in the market is inseparable from its decentralized business model. The essence of e-commerce is retail, so retail must be maintained by the three dimensions of people, goods and market. The decentralization of social e-commerce can make more and more consumers turn from the original purposeful consumption to improvisation and passive consumption. Legendary life and other social e-commerce companies adopt the decentralized mode, which is just in line with people's demand for personalized and labeled shopping. It not only ensures the quality of goods, but also reces a series of operating costs.

4. CBC decentralized e-commerce platform aims to use blockchain technology to solve the user privacy security problem of existing e-commerce platform. Blockchain technology will be applied to the transaction data and comments of customers, which can not be tampered with. Token is the currency of the platform, which allows the purchase of goods on the CBC e-commerce platform. Transactions on the platform can not be deleted or modified, which plays a great role in promoting users and guiding businesses. Put an end to the prevalence of counterfeit goods, give users a good sense of trust
CBC is a business model that will change the relationship between consumers and businesses, promote consumer transactions, and lock the terminal. The continuous transaction between consumers and businesses is more active and efficient on the decentralized consumption chain platform than on the existing centralized platform, so that more consumers can reflect their consumption value. There is an exclusive foundation under the CBC platform. As a CBC technology R & D and proct operator, CBC foundation is one of the organizations operating CBC. CBC foundation has the same rights and responsibilities as other organizations.

5. In the future, when people buy goods, the influence of brand, advertising and other channels will become weaker and weaker, and word-of-mouth communication in social relations will become a big factor for people to make purchase decisions. The analysis of the rapid rise of cloud Tesco can be summarized as follows: it is caused by the general environment. The popularity of mobile phones has reached various villages, and the decentralized strategy has been adopted. It has quickly conquered cities and plundered land, and has won a large number of loyal customers and fans.

6. Just don't put the eggs in one basket and spread them out. For example, most of the resources are now concentrated in the team of Weiya and Li Jiaqi, which is not concive to the ecological development of the whole Taobao live broadcast. More anchors are needed to do KOL in their own tiktok, like the mechanism of jitter.

7.

< H2 > at present, Alibaba and other giants are pursuing the centralized platform mode. Although this centralized mode can make the platform better coordinate resources and increase the right to speak, the platform will continue to encroach on the participants in the platform, squeeze the living space of small and medium-sized business forms, and destroy the healthy development of the whole instry order. Fundamentally speaking, the platform will not only rece the number of participants in the platform, but also squeeze the living space of small and medium-sized business forms, It is not concive to the construction of a harmonious ecological system < H2 > to put it simply, all brands and retail enterprises should clearly realize that the proct or scene is yours, the user is yours, the operation and marketing are all done by you, and the data should also be yours. You are not going to "enter" a certain platform, or plant your flowers in other people's yard, but to build your own garden < H2 > we believe that the future of China's commerce must be based on chain system, decentralization, high degree of cloud collaboration and connection, forming a future ecology. Therefore, we feel that the founder and leader of intelligent business, the decentralized business empowerment model built by cloud media, has more future and vitality < H2 > the person in charge of cloud media shares said that the real value of decentralization lies in the construction of a shared and symbiotic intelligent closed-loop ecology, in which enterprises can play their own expertise and strengthen their main business. More importantly, this enabling form of sharing, symbiosis and win-win cooperation is concive to the intelligent upgrading of the whole instry at low cost

8. Micro stores are very common now. They all sell a lot of things and so on. There are also successful e-commerce models. They insist on brushing the circle of friends every day. They all rely on brushing an advertisement tomorrow. However, the success rate of e-commerce is very low

9. No matter how it is operated, wechat is now in bad reputation

10. Frankly speaking, with the rising operating costs and the extrusion of centralized platform, the life of traditional dealers is not easy. In particular, after Alibaba, Jingdong and other Internet enterprises have set foot in the field of FMCG circulation, the squeezed dealers have begun to seek a way out
however, the centralized platform mode pursued by the giant will constantly encroach on the participants in the platform, squeeze the living space of small and medium-sized businesses, and destroy the healthy development of the whole instry order. Fundamentally speaking, it is not suitable for dealers to enter, and it is not concive to building a harmonious and symbiotic ecosystem
"it's not appropriate or long-term to hand over our channels, lifeblood and resources to several giants." Instry professionals said, "all brands and retail enterprises should be clearly aware of: the proct or scene is yours, the user is yours, the operation and marketing are all done by you, and the data should also be yours. You are not going to settle in a certain platform, but to build your own garden."
at the same time, Ma Yufeng, the founder of cloud media, believes that the real value of decentralization lies in the construction of a shared and symbiotic intelligent closed-loop ecology, in which enterprises can play their own expertise and strengthen their main business. More importantly, this enabling form of sharing, symbiosis and win-win creation is concive to the intelligent upgrading of the whole instry at low cost, and is a great opportunity for dealers to seize.