Internet decentralization of logic thinking

1.

please focus on the bold part:

Internet thinking, in the mobile Internet plus big data, cloud computing and other technology development background, the market, users, procts, enterprise value chain and even the whole business ecosystem to reconsider the way of thinking. P>

first put forward the Internet thinking is the founder of network company Robin Li. In a large-scale activity on the Internet, Robin Li first discussed the word "Internet thinking" when Robin Li explored the development issues with the boss and entrepreneur of traditional instries. He said that we entrepreneurs should have Internet thinking in the future. Maybe what you do is not Internet, but your way of thinking should graally think from the perspective of Internet. Now a few years later, this concept has been graally recognized by more and more entrepreneurs, even people from all walks of life and fields outside the enterprise. But the word "Internet thinking" has evolved into a number of different interpretations

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the way of thinking in the Internet era is not limited to Internet procts and Internet enterprises. The Internet here refers not only to desktop Internet or mobile Internet, but also pan Internet, because the future network form must span all kinds of terminal devices, such as desktop, notebook, tablet, mobile phone, watch, glasses, etc. Internet thinking is to rece the dimension, let the Internet instry take the initiative to integrate the real instry

How does Internet thinking come into being? Proctivity determines the relationship of proction. To a certain extent, the technical characteristics of the Internet will affect its logic at the commercial level. The unit of instrial society is tangible atom, while the basic medium of Internet world is intangible bit. This means that economics in the era of instrial civilization is a kind of scarcity economics, while economics in the era of Internet is a kind of abundance economics. According to Moore's law and other theories, the three basic elements of the Internet bandwidth, storage and server will be unlimited free. In the Internet economy, monopoly of proction, sales and communication will no longer be possible

Moreover, a network Internet has no central node, it is not a hierarchical structure. Although different points have different weights, no point is absolutely authoritative. So the technical structure of the Internet determines its inner spirit, which is decentralized, distributed and equal. Equality is a very important basic principle of the Internet

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in a network society, the value of an "indivial" and an "enterprise" is determined by the breadth and thickness of the connecting point. The wider and thicker your connection, the greater your value. This is also the basic feature of the pure information society. Your information content determines your value. So opening becomes a necessary means of survival. If you don't open up, you can't get more connections

Therefore, the Internet business model must be built on the basis of equality and openness, and Internet thinking must reflect the characteristics of equality and openness. Equality and openness mean democracy and humanization. In this sense, the Internet economy is a real people-oriented economy

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in the era of agricultural civilization, the most important assets are land and farmers. In the instrial era, the most important assets are capital, machinery (machinery is solidified capital) and alienated people on the assembly line. In the early instrial age, the most important consideration was the alienated man, because man was also treated as a machine. People are just screws in the assembly line

in the era of knowledge economy, the core resources are data and knowledge workers, which Drucker said at the end of last century. Enterprise management will also move from the traditional multi-level to a more flat, more network, more ecological way. Let knowledgeworker truly create value and become the most important and needed breakthrough place for any organization and the whole society

2. Recently I learned a way of thinking on the Internet, which is called Internet thinking. It's very good. Let's share it with you
in my opinion, Internet thinking is not just a marketing method such as B2B, or B2C, C2C, to put it bluntly, it is how to sell procts and how to sell them, without considering whether users need these procts or not? Under what circumstances do users need these procts? What people are suitable for these procts? Have you thought about these questions? In fact, Internet thinking is actually the way to use the Internet operation to solve the sales, promotion and operation of procts. It is the thinking of putting users first, and it is also the thinking of parallel platform, in which there are two quintessence: one is to manage users rather than procts, there are users first and then procts. The traditional manufacturing thinking is proct centered. In the network era, procts are communication tools. The purpose is to tap the needs of users and find a complete set of solutions to meet the needs, that is, "break the ice with procts and stick with solutions". The second is the platform strategy, that is, brands, manufacturers, channels, suppliers, developers, service providers, media, consumers, through the Internet in a platform for value exchange and benefit maximization< After online analysis, I think Internet thinking can be divided into the following six points:

1, open thinking. I think the mobile Internet has always advocated the spirit of openness. Starting from the open platform strategy of major giants, Tencent was the first to pull up the banner of openness. However, it was only through the well-known 3Q war that Tencent really realized that it needed to be more open. After the opening up, Tencent grew rapidly. At present, it is a trillion company. In fact, openness is not limited to open platforms, The most important thing is to be compatible and be able to look at the opponent with an inclusive attitude. It's easy to say, but it really takes a lot of courage to do it. For example, when I share with Xiaomi, I can feel that although Xiaomi has procts similar to wechat, it still says that we should fully embrace wechat and make good use of wechat public platform. This is an open mind, so we can achieve the glory of Xiaomi

2, focus on thinking,. Focusing can also be regarded as focusing on segmentation. If the era of PC Internet needs a lot of information, today with the continuous improvement of various platforms of mobile Internet, netizens have changed from the need for large and comprehensive information content to the need for more accurate segmentation content, so today's proct promotion needs to focus on the positioning of accurate people, As we all know, Facebook's biggest revenue now comes from social advertising. Tencent guangdiantong, network alliance, Ali mom and other well-known Internet advertising alliances are all analyzing visitors' needs through a variety of big data to push the most accurate advertising display. The same is true of the procts. Although Huang Taiji, a well-known seller of pancakes, combines pancakes sales with new media through this kind of Internet focused thinking, and has achieved fruitful returns. From the beginning, K Youhui's goal is to build an all social high-end network aggregation platform and a circle economy of network, focusing only on this point, Only in this way can we develop better

3, innovative thinking. Recently, a new term called "micro innovation" has sprung up in the Internet circle, and jincuo brothers is a strong advocate and promoter of this new term. He believes that micro innovation is a user centered application innovation, which causes great changes in the market in a small and sustainable way. He pointed out that QQ's use of micro innovation to kill MSN is micro innovation. At the time of writing, Tencent was also using an interesting cartoon short video "quietly 200 million geese" to celebrate the breakthrough of 200 million QQ users online
in fact, we need to pay special attention to the following aspects: 1. Focus on small points and be close to the user's psychological needs; 2. Fast iteration and constant trial and error. It is reported that the subversive mobile Internet miracle of wechat comes from the Internet thinking of micro innovation. It pays attention to the details of all procts, grasps the G-point of users, iterates continuously and quickly, disintegrates according to the weakness of competitors, and finally launches various details of micro innovation such as "shake" to win the reputation of users and the market in an all-round way. Brand marketing master Liang Hongjun's Fengchao club is positioned as an exchange platform for innovative business theory models and landing solutions. Under the condition that all self run clubs of the organization charge fees, it quickly gets the hot discussion in the circle with the innovation mode of free of charge. Through this, it gathers the wisdom of all walks of life, and gets through the node resources through information exchange and experience sharing, It's a good way to create business value and let everyone in the group get super profits

4, altruistic thinking. Coincidentally, when I sorted out the important part of altruistic thinking in the six key points of Internet thinking, brother Chen Caigen also specifically mentioned altruistic Internet thinking. He thought that altruism was just a sentence: by first benefiting others, then making yourself profitable, and finally achieving a win-win situation! In fact, not all altruism is rewarded. In fact, most altruism may not be rewarded. Therefore, I was named "philanthropist" by Cai Wensheng, a well-known investor, However, in fact, I can still feel the return of altruism in the development process of kyou Hui. In fact, the origin of kyou Hui's development is to build a communication bridge for my friends (kyou) in wechat. Through this bridge, more kyou can get resources from it, although not everyone can benefit from it, But as long as there is some valuable interaction, it is worth doing. Many people wonder why K Youhui has such a powerful advisory group. In fact, I used altruistic thinking to help them with a little bit of meager power before, and only by getting others' approval can I get others' approval. Therefore, I suggest that when thinking altruistic, you should not consider the future returns, but be more relaxed

5. Cross border thinking. Cross boundary thinking is the most I would like to mention in Internet thinking. We entered an era of "Internet plus". Ma Huateng, chairman of Tencent board, pointed out that Internet plus is a trend, plus traditional instries. Over the past decade, the development of the Internet has clearly shown this: adding media to proce network media has a great impact on traditional media; Add entertainment to proce online games; E-commerce is proced by retail and processing, which is now very large; Recently, Internet finance is very hot. Internet will make finance more efficient and better serve the economy, which is in line with the spirit of "Inclusive Finance". So Internet plus sports crowd financing will be involved in every area. The unexpected winner is the Internet + sports + financial crowd raising. For example, our K friends Advisory Group also has Yu Quan's involvement in smart wearable investment, and a subdivision of social app "UP+". Star Ji Mingyi is turning to Internet investment. In the case of Feng Xiaogang's investment in children's ecation system, there are also many Taobao star stores run by stars. Only with cross-border thinking can we have more opportunities

6, we media thinking. Behind we media is actually the fan economy. Recently, I have been promoting the fan economy driven by we media, not only that Pipi Genie has become a we media operation platform for tens of millions of users, but more importantly, we really drive the fan economy through the thinking of we media, so as to really activate those potential users into effective fans and interact with effective fans, To develop into active fans, a group of core fans will emerge from the active fans, and these core fans are the origin of the most valuable fan economy. For we media, these core fans are the power of communication. For example, fans of logic thinking will spread valuable content through their various ways to attract more friends to pay attention to logical thinking. The most valuable part of we media is self communication. In my opinion, the best proct is the self communication of the proct, such as wechat red envelope, which everyone is willing to spread. Because it perfectly grafts finance, games and social communication, it has achieved great success. We media thinking is not all self-centered, but should be decentralized. Wechat group is typical of decentralization, so it can make the interaction between people more free and open. In the process of development, keyouhui is to let the people in charge all over the country move through the decentralized management mode, so that they can manage and develop independently and finally get together, To be bigger and stronger

the above six points of Internet thinking are excerpted from the Internet. I think they are very good. Let's share and learn. If there is any infringement, please forgive me. I just want to publicize knowledge to you as a fan!!

3. Why can't I open my world 1.6.2? I installed Java. You don't have mod installed

4. 1、 Phenomenon: the humanistic return of Internet community
in the progress of Internet to mobile Internet, traffic, intermediary and web begin to lose efficacy, scene, app and decentralization begin to generate, more direct, more meta and more equal connection appear, zero marginal cost social characteristics begin to appear, community business begins to influence and change the socio-economic form, and graally become the main body
the community here refers to the community in the meaning of the Internet, which is based on the Internet and closely related to the development of the Internet
in the traditional sense, community is related to region, but the development of Internet has already broken through the regional restrictions; The community with the meaning of Internet has the characteristics described by clay schecky in the unorganized organization:
1. The common goal, or program, through which the crowd can gather effectively. 2. Efficient collaboration tools (such as microblog and wechat). 3. Act in concert
it can be seen that a community is a specific group of people who have common goals, efficient cooperation and concerted action, and its core is "people"
the Internet makes it possible for people with cross regional and common interests to discover and aggregate. Community has a long history on the Internet, such as Douban, QQ space, microblog and other social platforms
however, in the early days, limited by various restrictions such as economy, network and intelligent terminal, these platforms lacked sufficient ecological feedback supply mechanism, and were only limited to interest aggregation of self entertainment. In terms of commercial realization, the scale was far from enough, and more manifested in shallow marketing. For example: in the QQ era, people use various QQ groups to release marketing advertising information, pull traffic, and achieve business purposes (this phenomenon has also been extended to the early wechat group); In the era of blog, a group of opinion leaders appeared, and content and traffic became the focus; In the era of microblog, all kinds of fans' marketing, training and big V emerge in endlessly. Until the era of wechat, this phenomenon continues (such as all kinds of training of Internet thinking); These are traffic, marketing and advertising in the traditional sense
blog, microblog, QQ group and wechat group are just communication tools and media. They play a more important role in marketing communication, and do not deeply affect the change of organizational structure, form a common goal and proce concerted action. It's not really an Internet community
in 2014, the real Internet community began to appear (such as Xiaomi, logic thinking, etc.), and as a new business form, it is influencing and changing the social economy more and more deeply
the essence of community business is "people". The biggest difference between community business and traditional business model is that it really has users. It is manifested in changing traffic into scene, information into humanism, eyeball economy into value creation, and reshaping all relationships among organizations, procts, users and ecological chains
this creates a force that makes traditional, simple and crude advertising, marketing and other bubbles fade away, and authenticity, value and humanity begin to return.
Second, the reason: the change of connectivity and the formation of Internet communities
communities are based on the Internet. The essence of the Internet is connectivity. The diversity, directness and equality of connectivity give birth to the inevitable emergence of community commerce
1. Diversity of connection: scene is community
the single and unified web connection of PC Internet has been replaced by decentralized, multi scene and multi relationship multiple connection, and the public has graally disappeared, and the scene community has emerged
(1) from traffic to scene. In the process of PC Internet advancing to mobile Internet, the unified web form begins to disperse and become independent vertical app in each scene; Hardware has also begun to disperse and become wearable devices (for example, mobile phones start to disperse into smart glasses, watches, etc., and 50 billion sensors will appear in 2020, which will further disperse the connection), and the connection will become diversified; Traffic mode is invalid, scene mode is effective, and decentralization is formed; Users become certain people, including geographical location, time, environment and other elements; Based on cloud computing and big data, users' needs, preferences and consumption habits become clear; With the emergence of Internet community, the aggregation based on common goals (preferences and tonality) becomes more feasible
(2) the formation of new ecological chain. The Internet began to sink and penetrate into the real instry. Redefine the relationship between people and everything, including the relationship between enterprises and users, the relationship between users and procts, etc., and the connection becomes diversified; A new ecological chain begins to form, consumers participate in creation, and transaction becomes the starting point of service; The organizational structure of enterprises is becoming a community based on the Internet, in order to update and develop more diversified connections
(3) user instinct. The diversity of connections leads to the emergence of scenes; With the increasingly fast pace and mass of information, users can only give feedback to the current and scene information, which is the community
2. Directness of connection: reality is community
authenticity is the soul of community, directness of connection catalyzes authenticity, and the generation and maintenance of community is more feasible
on the one hand, the intermediary disappears, and the procer can directly connect with the user, which is more authentic; When the connection becomes abundant, users also pursue authenticity
on the other hand, the Internet has penetrated offline to seek greater value space, and o2o has sprung up, making vertical services possible
any enterprise, organization or even indivial can directly connect with users, and authenticity, value and humanity begin to return; Mass commerce began to disintegrate into small and beautiful communities with specific needs and vertical services
3. The equality of connection: value means community
the abundance and equality of connection make it possible for indivials to rise and the community around them
on the one hand, the passive acceptance status of users at the end of the instrial chain is changed, and then they participate in the proction process, and their status is more equal; On the other hand, wechat and other mobile Internet real-time tools make collaboration easier. Based on more equal and convenient connections, indivials have the foundation to rise, and communities around indivials begin to generate
take wechat as an example, "no matter how small an indivial is, it also has its own brand". Wechat has spawned more communities, and more communities also use "public account + wechat group" to operate better (such as logic thinking, forming a new community ecology of public account + nearly 2000 wechat groups)
public accounts are the source of community content creation and publishing, while wechat group is an effective tool for community organizations, and they complement each other in community operation
Youku, wechat and other platforms help indivials to better play their own value, and indivials can also use these platforms to realize the aggregation of similar tonality groups and form small and beautiful communities< Third, the trend: the Internet community subverts the future
the diversity, directness and equality of connection give birth to the scene, reality and value of the community; The analysis of the reasons and characteristics of the previous article has implied the trend, which will be sorted out in this section
in the next 3-5 years, or even in the next 10 years, social economy will deeply affect economic and social life. Alibaba, Taobao, Jingdong and Ctrip's big flow platforms have become the best, and the communities with scene, authenticity and value have become the main business entities
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generally speaking, community business is changing to scenarios, and traffic is replaced by scenarios. JD Ctrip has become the ultimate version of traditional traffic mode. Shopping logic has changed, and users are more and more willing to pay for specific scenario solutions, rather than just price sensitive shopping malls
for example, the travel service is replaced by the more vertical and convenient "flight steward + easy to use car", rather than the traditional tourism service platform; Moon cakes and spring festival goods may no longer use traditional e-commerce, but in specific micro business stores; Similarly, rose will choose roseonly, coffee chat will go to diffuse coffee and so on. Because they meet the needs of consumers in a specific scene (travel, holiday, etc.), more convenient, timely and full of emotion
demand is proct, proct is scene, scene is community. A certain link in the user's life, a certain lifestyle, and a certain demand may create a specific scene and proce strong stickiness. The communitization of user needs will change the R & D mode, proction mode and marketing mode of enterprises, and enterprise organization, ecological chain and customer relationship will all be transformed into communitization management
as analyzed above, community business will redefine the relationship between people and everything, including the relationship between enterprises and users, users and procts, so as to promote the return of procts to human-oriented and instrial value, and more interesting community instrial forms will appear
in the next 3-5 years, more and more instries, such as tourism and ecation, will have new and interesting community forms like Xiaomi, airbnb and logics thinking, which will give birth to more new economic models and instrial models. The scene innovation of ecological organization model and organizational relationship will bring great changes to the whole economic system
2. Small and beautiful indivial community survival
from a small point of view, community business is returning to authenticity and value, and small and beautiful indivial community has become the norm
(1) the community ecology of more and more offline stores and professional craftsmen is formed. Its characteristics are small team, professional vertical field, professional vertical service and stable user group. This includes restaurants, bookstores and cinemas; Writers, photographers, craftsmen, etc
KK's 1000 strong fans theory takes effect here. In particular, the Internet is not a substitute for the development of offline scenes, but a catalyst
one is to promote the formation of places with better experience and quality
Second, based on the need of human nature for existence and authenticity, too much online communication promotes users to return to offline experience
thirdly, mobile Internet tools can provide a good way of discovery and aggregation for offline communities
(2) in terms of operation mode, online and offline communication has become the norm, and more in-depth emotional communication has become necessary
the community will become more and more vertically subdivided because of its needs, interests and scenes, and trust becomes the key. Online and offline communication and interaction, and real-time feedback will promote the formation of trust and authenticity. It is also concive to the value screening of the community, precipitation of real users, and become the link to maintain the survival of the community
the online and offline interaction includes operation interaction, such as sharing meeting, high chat meeting, outdoor activities, etc; It also includes technological interaction, such as the discovery, organization and aggregation of people with the help of perceptual devices such as ibeacon. Communities that are good at o2o operation have strong stickiness, such as travel and catering, which will promote more community innovation and subvert the traditional mode
(3) in value creation, originality and scene dialogue will gain more and more long-term vitality, while plagiarism and hard communication will graally fade away
users are tired of information, and the scene and value of information are highlighted. The community that adheres to content UGC and PGC, as well as the community that is good at using scene dialogue, will gain long-term vitality; The communities relying on plagiarism, reprinting and marketing will graally disappear with the decline of advertising value
choose equality from connections. Taking wechat group as an example, wechat group has the characteristics of rapid creation, rapid gathering and dispersion, free access, no concept of group leader, and emerges or sinks with the timeliness of topics; Users have more freedom of choice.

5. The origin of the Internet was a kind of network mode used for military internal communication in the United States at that time, and later developed to civilian

6. What is Internet thinking

it is said that Internet thinking is to make full use of the advantages of the Internet to guide and transform the code of conct of all instries. It is generally believed that "decentralization, user supremacy, perfection, democracy, free, consumption pain points, big data research" and so on belong to the category of Internet thinking. And the answer is just like the Internet itself, there can be no standard, allowing 100 people to give 100 statements
Lei Jun: the Internet idea is: focus, perfection, word of mouth, fast Focus is just a 47 inch TV, other models are not considered. The ultimate is to work to the limit of your ability. Word of mouth is the core of the Internet, no word of mouth depends on advertising, no drama. Fast, only Internet enterprises can realize it. They are all on ty 24 hours a day. If there is a problem, solve it immediately.)

Sogou Wang Xiaochuan: Internet thinking is: user volume + free + experience first< Luo Zhenyu: Internet thinking = free association + automatic dissolution

Dugu Jiujian said: Internet thinking has nine main thoughts: user thinking, simple thinking, extreme thinking, iterative thinking, flow thinking, social thinking, big data thinking, platform thinking and cross-border thinking

Ma Yun said that in the future, all enterprises must be Internet enterprises, and Internet thinking can transform China's logistics< According to the Internet, Internet thinking is relative to instrial thinking. 2. Internet thinking is a kind of business democratization thinking. 3. Internet thinking is a kind of user oriented thinking

IKEA's resigning employees have summed up six Internet thinking of their owners: 1. Fans' Thinking: let fans contribute; 2; 2. Free thinking: lower the threshold of use; Flow thinking: flow is money; 4. Open thinking: sharing risks and benefits; 5. Loser thinking: the loser will win the world; 6 media thinking: everyone is our media

Sony Hirai answers a question from a Chinese reporter: Sony does not lack Internet thinking, because many of our procts have network functions, especially our games, which can be played online
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in the era of mobile Internet, the survival of traditional instrial enterprises depends on the mobile of users' fingertips: if they move to you, you may win; You can't win without moving to you
many enterprises say "to change", but can you move the "insulation wall"? Can you get rid of the huge middle management team? If we can't do that, we can't talk about other things.
the traditional economic era has also changed, but the Internet has become faster. No matter how big the enterprise is, it is possible that it will collapse overnight if it doesn't keep up with the times.

innovate bravely, make full use of the interactive, social and iterative effects of Internet thinking, and complete the transition of proct positioning and brand positioning from "who am I" to "who are you", We should really establish an interactive channel between enterprises and consumers

in a word, "Internet thinking" covers everything, from business to revolution, from procts to life, and is applicable to all enterprises. As Fu Jun of Fengshou crab village said: today's Internet thinking is the mainstream thinking. If you don't have Internet thinking today, you are finished
this "Internet thinking" invented by the Chinese people is invincible, which can change the day and sweep everything.

7. The topic of user experience has become a hot topic in recent years: as users, we pay attention to the user experience of the procts they use every day; As a proct designer, we are constantly solving the problem of user experience. So what is user experience? What kind of user experience do users care about? Is user experience a psychological need or a functional need? So far, there is no book on user experience in the market. Without blushing, it will be a book to fill in the blanks

it is said that "cool" is a good user experience.

the earliest saying of user experience comes from the interaction process between user and human-computer interface in IT field

in the early software design process, the human-computer interaction interface was regarded as a layer of "packaging" wrapped outside the functional core, and did not get enough attention. Just like we made a CD and then did the cover of the CD, at that time, the development of human-computer interaction interface was independent of the function core, and it was often started after the whole function was developed and before it was put on the market

obviously, this way greatly limits our design of human-computer interaction, and the result is that the interface and the functions inside are not bounded, resulting in poor user experience. Because this kind of interaction design is passively adapted to the core functions. In order not to spend more effort to modify the core functions, we can only sacrifice the design of human-computer interaction interface or user experience

later, we graally realized the importance of user experience, so we began to let our front-end staff participate in the design of the interface while designing the core functions. This looks very beautiful, because the front-end staff participate in the design of the core function, so that the function and the front-end interaction can be generated, and achieve seamless docking

but the real problem is now emerging. We do not fully understand what users need to experience
the simplest way to say it is good-looking - since it is a design, it must be good-looking first; Others say it's easy to use. If a website is not easy to use, it's definitely a bad experience; Others say that user experience is to make users feel friendly

all of the above statements may be true. In the past few years of Internet operation, I often put forward similar requirements to my designers and technicians. It also seems to have some effect

but after experiencing the following things, I finally understand that maybe the user experience is not all of the above:

a friend of mine wants to buy a mouse online. So I recommended a famous B2C website. I said there are a lot of information about how to buy online

one day later, he told me on QQ that he was lost in it. I immediately confused, intuitive feeling, the user experience of this site is pretty good. So, he called me next to the operation, do not understand me to tell him

here comes the problem: first, the proct flickers everywhere on the page, making it impossible for him to quickly filter the mouse he wants; Then she had problems with the registration in the purchase process. Finally, because there were too many new windows open, she couldn't find the one she needed. So close all the windows and start over. What's more depressing is that the original registration information needs to be re entered and re logged in

three hours later, under the guidance of my quasi expert, his favorite mouse successfully placed the order. But it wasn't over yet. The next day, he called and asked me to accompany him to the computer city
he said that it's almost a day since he placed the order, but the other party hasn't responded. I thought that the order had been delivered or was on the way, so I opened his membership center to have a look. There was no change, but the original content

so I took him to a shopping mall and bought a mouse. Online, he called me: "the member center has a response: the order shows that the goods are on the way and are expected to arrive tomorrow." Ask me what to do? I immediately passed out

I can't forget what happened to me for a long time. My friend will never go shopping online again. Why? The answers are as follows: see refreshing (can't start to find the proct you need), inconvenient (can't find the north on the Internet), disrespected (didn't respond to the order), raped (didn't want to buy, but the proct was delivered)... In a word, these are the basic performance of poor Internet user experience

to understand more deeply, the reason why my friend will never go shopping on this website is that he is not happy shopping on this website

so, in a broad sense, we can understand the user experience as: whether the user is comfortable using your proct. If users feel comfortable with your proct, it means that your user experience is doing well. If not, there must be something wrong with the user experience. In this sense, for any proct, user experience is not so much a function mole as a psychological feeling

how to make users feel better

since the essence of user experience is whether users feel better when using your proct, what kind of proct can make users feel better. That will be the core of the rest of the book

before answering this question, we must tell you that the issue of focusing on the user experience of procts is not only the business of proct managers, but also the core work of enterprise leaders

because you don't care about user experience, users don't care about your procts. More importantly, if you don't care about the user experience of your procts, there will always be competitors who will pay attention to their user experience

the design of user experience is related to the well. In a sense, it solves the problem of proct stickiness. Because there is no unique proct in the world. In those days, Microsoft covered the sky and stressed that everything could be done according to its rules. Now there are rivals such as Google. So when users get to Microsoft and feel uncomfortable, they will naturally choose Google or others. Naturally, Google or some other proct will become the user's long-term use proct. In other words, Google or some other proct will have an adhesion on the user

when I was writing "what's going on in the brain of Apple CEO Stephen jobs", I also found that Apple's procts have always been famous for being personalized and beyond your imagination, but jobs also stressed more than once that the premise of any personalization is to meet people's needs, This need is to do a good job in user experience - to make users feel better because of using Apple's procts

so we can see jobs' practice as follows:

· no plan B. For Stephen jobs, when entering a new field, he will only devote all his efforts to building a proct or service. He has never made a plan a, never a plan B. In his view, once an alternative is made for his choice, it is to leave a way out for himself, which will make people slack off. Only by adhering to plan a can all human and financial resources be focused and the best ideas, technology and design be poured into a proct. In fact, this is true of iPods, iPhones and other procts
· software is always the core technology. As we all know, apple started with hardware, but the development over the years is graally changing a lot of understanding of Steve jobs. He is more and more aware that software will be the core technology for future consumer electronic procts. So Apple insists on operating systems and quiet back-end software, such as iTunes
according to Steve Jobs, only with a solid foundation of software can apple not be controlled by others. In fact, hardware manufacturers like Dell, HP or Sony often delay the launch of hardware procts because they are waiting for the release of Microsoft's latest operating system
while these companies are watching Microsoft's busy time, Apple has its own time to modify the system and make special versions for iPhone and iPod. Of course, as many people have summed up, that's why Sony lost to the rising star apple in the Walkman market
· subtraction of instrial procts. Unlike the IT instry's long-term pursuit of more and more proct lines, Steve Jobs is a master of subtraction in proction. He is very good at recing the proct line and at the same time simplifying the extra features of the proct (which we will explain in more detail in later chapters). As a result, we can see that for a long time, apple only involved six proct lines at most: two desktop computers and notebook computers, monitor, iPod and iTunes
the biggest advantage of shortening the proct line is, of course, to save the cost of R & D, and at the same time to achieve the ultimate of a specific proct
· procts start with packaging. No CEO in the world may care as much about proct packaging as Steve jobs. It's not just because of his hobbies or elegant pursuits - though that's part of the reason. For Steve Jobs, the process of taking procts out of the packaging box of the machine is actually the most important part of the user experience. Therefore, Steve Jobs requires his employees to treat this process like R & D and proction of procts, so as to design new packaging. Let users love Apple's procts from the moment they open the box

from the story of jobs, we can not see that there are two levels of problems to solve: one is functional, the other is psychological

in terms of functions, in addition to the core functions of the proct, we must emphasize that the use process is smooth, easy to use and friendly. Procts without core functions and good use process are castles in the air, just like a house, no matter how good the environment is, but it can't live with people. Therefore, it's impossible to talk about user experience at all. If the user experience only focuses on the experience of the human-computer interaction interface, but does not care about the process problems in the process of using the proct, it will make the user feel very uncomfortable. For example, my friend, after ordering the mouse, saw that the order did not move, and did not know what to do next. He had to wait, but did not know how long he could wait, When beyond his psychological limit, but found that the mouse is on the way

psychological needs are very important for the design of user experience, which many designers ignore. I will make in-depth analysis below<

psychological needs of users whose user experience is ignored

21 kinds of social psychological needs of people listed by psychologist:

low and honest: passively submit to external forces. Accept hurt, blame, criticism and punishment. Surrender. Submit to fate. Admit one's inferiority, mistake, fault or failure. Repentance. Blame, belittle and even destroy yourself

8. It's a mistake

9. Network engineers are related to network configuration, such as the configuration of routers, switches, etc
it will involve some simple English, such as network protocol, configuration command, etc
if drawing topology is art, it's also relevant...
if computer related is science, it's also relevant...

if you really become a network engineer, if you work in a large company in the future, if there is a problem in the company's network, you should infer the root of the problem according to the problem, and then solve it, To solve the problem, of course, we need to use logical reasoning
in fact, no matter what kind of work it is, it needs to have certain data reasoning ability. As for whether it is easy to learn or not, it mainly depends on whether you are interested in this aspect. If you are interested, I believe you will get to the bottom of it without other people's saying, so you'd better follow your own interest.

10. Compared with traditional Internet enterprises, what are the different advantages of logical thinking in resource integration? Or the same, it must be we media screw is better