1. The shopping mall feels better and more standardized.
2. The most important thing in choosing shopping malls is the matching principle between shopping malls and brands. It is not the super high grade of shopping malls, but the better the sales of procts. The matching of proct grade and shopping malls grade is the main factor to ensure the maximization of sales of certain procts (Liu Xiaogang). Brands and shopping malls must match each other. Shopping malls like to operate in a way of "clustering" to gather popularity. Clothing brands also have the phenomenon of "clustering". For example, Etam, only, Vero Moda, ochirly and other brands will basically appear in the same shopping mall. Belle, Bosideng and other brands even adopt the strategy of one main brand and multiple brands (own or acting for other brands). The boss behind the customers is the same. Moreover, the cost of entering the mall for the same brand can be greatly reced, and the bargaining chips with the mall are larger. This is one of the important reasons why these brands have developed very rapidly in recent years. In addition, in addition to choosing the grade of the mall that is consistent with the style of the proct, we should also consider the location, road section, operation mode, counter floor and counter location of the mall. See the table below for details. The content describes the appearance, decoration, architectural style, old and new degree, surrounding environment, interior decoration floor height, lighting, approval, color, material, business area, floor area, total area, store area, aisle area, commodity layout, commodity category, floor layout, brand layout, brand, quantity, grade, market reputation, entry conditions, sales indicators, etc Sales sharing method, guaranteed sales, advertising expenses, other charges, enterprise evaluation of contract performance, peer evaluation of business ability, competition means, instry status, profit and loss situation, internal management entry proceres, goods management, payment collection proceres, salesperson training, business location, transportation, number of adjacent shopping malls, number of surrounding population Floating population, business population sales instry ranking, annual ranking, sales performance, annual sales performance, monthly sales performance, shopping mall sales ranking, after sales service return and replacement, goods repair customer situation, passenger flow male female ratio, quantity, fashion degree, week and time distribution age hierarchy age structure purchase proportion main factors to be considered in shopping mall selection
3. With the progress of the times and the development of the economy, fewer and fewer people go shopping in the shopping mall. Why? I think there are three reasons as follows:
finally, with the progress of the times, there are more and more diseases. People in the shopping mall will be very close to each other and easily infected with some diseases, which is very harmful to the body, For example, the outbreak of New Coronavirus, the infection is very strong, a little careless will be infected with the virus, so that people are now afraid to go out, and there are many terrorist attacks in the United States, a little careless will be in the shopping mall when they lose their lives, so now there will be less and less talent shopping. p> In my opinion, this is the main reason why more and more people are reluctant to go to the mall
4. The main reason is that the traditional shopping scene has been graally replaced by e-commerce. Fewer people go shopping in the mall, and compared with other businesses, catering has lower risks and faster benefits
according to the analysis in an article in spoon class, the golden ratio of shopping malls and shopping malls in the past was 52:18:30 for shopping, catering and entertainment, while catering was only a supporting role. But today, online shopping goes deep into all aspects of life. Even firewood, rice, oil and salt can be bought in online supermarkets. Consumers are not motivated to go shopping in shopping malls. Owners of shopping malls need to rely on catering to attract people. At present, the number of shopping, catering and entertainment in shopping centers has almost reached a balance of 1:1:1, and the ratio of catering and other businesses in some shopping centers has even reached 2:1:1
according to the data from the cloud think tank of commercial real estate, there will be one or several restaurants on each floor of every shopping center. The more popular restaurants there are in a shopping mall, the more popular it is. Catering can harvest customers at any time, and is not affected by the weather and shopping desire.
5. The fundamental reason comes from the difference between online stores and physical stores. For example, the shopping center here is different in operation logic, mode and aspects that should be paid attention to. Therefore, people who run websites may not be good at running a shopping center
in my opinion, running a shopping mall is more challenging than running a website, or more testing of IQ and EQ. you need to deal with not only your own actual employees, but also the living customers in front of you. Of course, it's not the same day
6. Our clothes are also made in shopping malls. First of all, we should consider the geographical location. In this way, even if you sell poorly, many people will come to visit. In fact, you have to choose a good proct. You can't see it at the beginning, but after a long time, you can reflect the development prospect of this shopping mall if you have more customers. Or the management system, and the working attitude of the service personnel. There's a lot more.
7. The quality is guaranteed..
8. Unknown_Error
9. 1 Cultural factors
culture, subculture and social class have the most extensive and far-reaching impact on consumer behavior. Culture is the most basic determinant of human desire and behavior< (2) social factors
consumer behavior is also influenced by a series of social factors such as reference group, family, social role and status< (3) personal factors
consumers' purchase behavior is also affected by their age, life cycle stage, occupation, economic status, personality and self-concept
(4) psychological factors
consumers' purchase behavior is influenced by their personal motivation, perception, learning, belief and attitude.
