What is consumer decentralization
this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"
entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public
people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"
1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion
2. Decentralization means that participants can have the right to speak, make voice and freely spread information
how is centralization formed
the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization
how is decentralization formed
because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.
with the deepening of the interaction between subject and object, the continuous balance of cognitive function and the continuous improvement of cognitive structure, the indivial can be released from the egocentric state, which is called decentralization.
From the perspective of Internet development, decentralization is the form of social relationship and content generation formed in the process of Internet development, and is a new network content proction process relative to "centralization"
compared with the early Internet (WEB 1.0) era, today's Internet (Web 2.0) content is no longer proced by professional websites or specific groups of people, but is the result of the joint participation and equal power of all Internet users. Anyone can express their views or create original content on the Internet to proce information together
with the diversification of network service forms, the decentralized network model becomes more and more clear and possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together
since then, with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 have become more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, has made it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified
from the perspective of astronomy, decentralization refers to the fact that the universe has no center, that is, a boundless mass without a central point
De flow means that all social resources can be aggregated and distributed with one click
in a system with many nodes, each node has a high degree of autonomy. Nodes can connect with each other freely to form a new connection unit. Any node may become the stage center, but it does not have the mandatory central control function. The influence between nodes will form a nonlinear causal relationship through the network
This kind of open, flat and equal system phenomenon or structure is called decentralization
extended materials:
compared with the previous Internet (WEB 1.0) era, today's Internet (Web 2.0) content is no longer proced by professional websites or specific groups, but by the participation of the whole Internet users and the creation of equal power levels. Anyone can express their views on the Internet or create original content to proce information together
with the diversification of network service shape, the decentralized network model becomes more and more clear and possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together
centralization is first reflected in diversification. In the Internet world, there are no more than several portals has the final say. Various websites have begun to voice their own voice, express different choices and different hobbies, and these websites are distributed in every corner of the Internet world. Br > decentralisation is followed by the centralization of people, and decentralisation of content has become a trend, and people have become the key force to determine the survival of websites. It's a great change to build a website with indivials who lack interaction to gather talents and contribute their wisdom in the form of a circle. That is user-oriented, humanized< < br > decentralized content: < br > decentralization is the form of social relationship and content generation formed in the development of the Internet, which is a new network content proction process relative to "centralization"< Br > compared with the early Internet (Web1.0) era, today's Web (Web2.0) content is no longer proced by professional websites or specific groups of people, but is created by all Internet users with equal rights. Anyone can express their views or create original content on the Internet to proce information together< Br > with the diversification of network service forms, the decentralized network model is becoming clearer and more possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together< After that, with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 became more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, made it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified.
2005-12-23 17:13:54 from: Chen Yi (Xiamen)
decentralized Web2.0 brings about a decentralized way of content consumption. The destruction of the sense of wholeness is not only a subversion of tradition, but also a greater obstacle to people's understanding of the real world. If Web2.0 stops here, it's just subverting another way of proction and consumption. Adding a zero to the already massive information world doesn't make us go any further in our understanding of the real world. That 2.0 can only be an unfinished 2.0 at most, Maybe what we need to do is try to reassemble the whole after the separation.
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<
the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".
1. Universality: the consumer market has a large number of people and a wide range
2. Dispersion: the quantity of each purchase is sporadic and frequent
Complexity: consumers are affected by many factors, resulting in different consumer demand and purchase behavior4. Changeability: consumer demand has the characteristics of seeking novelty and difference, and pursues fashion
Development: science develops continuously and people's consumption level improves Emotional: consumers are so different that they can only make purchase decisions according to their likes and dislikes and feelings7, scalability: consumer demand is affected by various factors, showing greater demand elasticity or scalability
Substitution: there are many kinds of consumption, which can be replaced by different brands or even different varieties9. Regional: the consumer demand in the same region is similar, but there is great difference in different regions
Seasonal: first, seasonal climate causes seasonal consumption RELEVANCE: the needs of consumers are diverse, and many of them are inseparable Temptation: the generation of consumer demand is influenced by internal and external factors, especially external factors, which can be guided and adjusted by enterprises
extended data
the consumer market refers to the market composed of all indivials and families who buy to meet their own needs. Organizational market refers to the market composed of all organizations that purchase for their own proction, resale or sublease, or for organizational consumption
mainly includes procer market, middleman market and government market. Procer market, also known as instrial market, refers to the market formed by purchasing organizations for reproction
the middleman market refers to the market formed by purchasing organizations for resale. The middleman market mainly includes wholesalers, retailers, agents and dealers. Government market refers to the market formed by government procurement
reference materials
Internet consumer market