Tiktok is a platform for de centralization
1, the
certified voice recognition is highly recommended. The annual fee of tiktok is 300 yuan. If it is a proct for weight loss, it can be certified as a sports, food, nutrition and other nature account, and better attract some fans who need to slim down. Br />
two, mining content
roughly tiktok short videos are of 12 main categories. Among them, the most popular ones are imitation, funny paragraph, talent show and so on. These short videos are hard to relate to procts, and such content is very much on the platform, and the flow is diluted very much. Therefore, it is recommended that businesses output valuable and in-depth content, such as life knowledge, operation skills, etc. these high-quality content are more in line with the operation direction of the platform side, easy to get weighted recommendation, and the account number is also relatively valuable
three, content publishing and exposure
content release time is very important. Users who are online are usually 18-22 points on Friday night, tiktok two days, holidays and other working days. Choosing to release them at a lot of time will ensure that your work will be seen by more people and the fire will be faster!
of course, no matter how good the content is, it needs exposure to attract powder. The best way to get exposure is to use the platform to recommend popular content. The tiktok tiktok control software is added to the jitter recommendation algorithm, which can control hundreds of accounts or hundreds of thousands of accounts at the same time. By continuously giving short video content through the actions of point, commentary, forwarding, etc., the whole network can be searched for 20000+ live powder within a day. And it can also help account content popular, increase account weight.
simply put forward: the algorithm of shaking is actually a funnel mechanism, which is basically consistent with the principle of recommendation algorithm of the headline's de centralization. Tiktok / BR > it has three tiktok steps:
first, cold start flow cell exposure
assume that 1 million people are uploading short videos every day on the jitter, and the jitter will randomly assign each cold video to a cold start flow pool with average exposure. For example, after each short video is released through audit, there are an average of 1000 exposures
Second, data selection
tiktok will analyze 1000 points of exposure from 1 million short videos, analyze the data of points, attention, comment, forwarding and so on, and pick out videos with more than 10% indicators, and then distribute 100 thousand times on average. Then go to see which are like, follow, forward and comment more than 10%, and roll into the next round of larger flow pool for recommendation
Third, the boutique recommendation pool
through round after round of verification, short videos with extremely high like rate, playback completion rate, comment interaction rate and other indicators are screened out to have the opportunity to enter the boutique recommendation pool. When users open the pool, they can see videos with tens of millions of likes
all the dry goods and skills shared next are closely around the core point: by increasing the number of likes, attention, comments, forwarding rate and other indicators, we can get more accurate official recommendations and win more exposure.
tiktok is a centralization of music creative short video social platform, which means that every trumpet has the opportunity to have millions of fans and even millions of fans. Even if we are new, as long as our content is popular, more and more people will pay attention to it
. For example, if there are advertisements, whether there are watermark or LOGO, whether the content is indecent or bloody, the official will be able to return or restrict the video violation (only you can see your own content). If there is no violation, the official will make a random recommendation, and the platform will give a certain amount of initial recommendation traffic according to the weight of our account. The initial recommendation will be given priority to the nearby people, fans who follow us and the people we follow; Then it is to cooperate with user tags and content tags for intelligent distribution
1, machine audit,
machine audit, and the primary trial of the system. The main purpose is to determine the risk level of video tiktok, and distribute it to different auditors according to the risk level. The contents of the vibrato release can be checked through machine very efficiently. < p>
Tiktok p>
2 and weighted recommendation
, as long as the released videos are normal content without violation, they will get a certain amount of weight recommendation to ensure that a new work can be displayed to some users. This is also the charm of the jitter. p>
3. Superimposed recommendation
after weighted recommendation, the system can judge the quality of the content according to the feedback collected (end broadcast, like, comment, forward, attention). Popular content will be further recommended, while unpopular content will be compressed
when the recommendation is superimposed, if the system receives many abnormal data, such as the increase of negative comments and reports, the video will enter the audit process again, which will be more strict than the initial audit
is the most popular channel for advertising providers. Besides the headlines today, they love to shake their voices. A drop in the bucket of voice tiktok has been over 27W in the past 90 days, from the DataEye-EDX data platform. For p>
users, the amount of advertising is just a tiktok of users. The mobile phone mobile phone has become the APP that the smartphone users must open every day. With the increasing of user fragmentation entertainment time, the tiktok opportunities of the two kinds of e-commerce operators are increasing. Tiktok, what makes two kinds of electricity providers make money? We tiktok from tiktok, tiktok and jitter. p>
3. jitter (Luban)" tiktok
from the traditional perspective of electricity providers, traffic bottleneck is a key element, and accurate traffic push is the one hand that choke the traditional electricity supplier neck. Based on this, the traditional electricity supplier has lost in a new algorithm or mode. Tiktok, like Taobao tiktok, is getting more and more sophisticated. The cost of opening a new online store is also getting higher and higher. For the business operator, Xiao Bai is not a good choice. But the jitter is just another option. The voice of the electric company is now open to the support of the electricity supplier market. For the electric business, the layout is the best opportunity now. "(Jingdong) P>
tiktok tiktok (Luban) and traditional tiktok purchase way, the trembling electricity providers only need users to fill in the simple phone and address in the interface, and then pay the goods after they arrive home. This seems more concive to those who do not turn complex operation, although the group of users who tremble is biased towards younger. However, this move is obviously aimed at the older consumers who have more economic ability, which may open up a new e-commerce consumer group, and a new blue ocean market will be formed
from the logic of the exploding logic of the electric business, the traditional electricity supplier can only rely on the star, the net red endorsement and the similar Taobao appraisal system to help sell, but in addition to shaking, there are more diversified propaganda tiktok contents such as pan life, scene, demonstration, live broadcast, etc., to help the proct to implant, and rece the impact and dislike of the hard advertisement. br />