Consumer decentralization
Publish: 2021-05-03 17:12:30
1. Excerpt: yishop e-commerce system
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<
the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<
the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".
2. Social e-commerce is a new sales model derived from e-commerce. It relies on the interpersonal network, social media as a means of communication, through social interaction means to facilitate commodity transactions. Compared with traditional e-commerce platforms, social e-commerce has more comprehensive services, lower operating costs, and the sharing consumption mode makes it easier to get the trust of consumers. The reason why social e-commerce can become a dark horse in the market is inseparable from its decentralized business model. The essence of e-commerce is retail, so retail must be maintained by the three dimensions of people, goods and market. The decentralization of social e-commerce can make more and more consumers turn from the original purposeful consumption to improvisation and passive consumption. Legendary life and other social e-commerce companies adopt the decentralized mode, which is just in line with people's demand for personalized and labeled shopping. It not only ensures the quality of goods, but also reces a series of operating costs.
3. CBC decentralized e-commerce platform aims to use blockchain technology to solve the user privacy security problem of existing e-commerce platform. Blockchain technology will be applied to the transaction data and comments of customers, which can not be tampered with. Token is the currency of the platform, which allows the purchase of goods on the CBC e-commerce platform. Transactions on the platform can not be deleted or modified, which plays a great role in promoting users and guiding businesses. Put an end to the prevalence of counterfeit goods, give users a good sense of trust
CBC is a business model that will change the relationship between consumers and businesses, promote consumer transactions, and lock the terminal. The continuous transaction between consumers and businesses is more active and efficient on the decentralized consumption chain platform than on the existing centralized platform, so that more consumers can reflect their consumption value. There is an exclusive foundation under the CBC platform. As a CBC technology R & D and proct operator, CBC foundation is one of the organizations operating CBC. CBC foundation has the same rights and responsibilities as other organizations.
CBC is a business model that will change the relationship between consumers and businesses, promote consumer transactions, and lock the terminal. The continuous transaction between consumers and businesses is more active and efficient on the decentralized consumption chain platform than on the existing centralized platform, so that more consumers can reflect their consumption value. There is an exclusive foundation under the CBC platform. As a CBC technology R & D and proct operator, CBC foundation is one of the organizations operating CBC. CBC foundation has the same rights and responsibilities as other organizations.
4. When an enterprise does not implement decentralization, all the interests of the enterprise will be firmly held in the hands of indivials or shareholders. When the enterprise implements decentralization, all the participants in the enterprise are shareholders and beneficiaries. In the international business circle, consumers, operators and procers are beneficiaries.
5. One of the three conditions for large-scale implementation of blockchain applications is blockchain 3.0 technology, which can improve the performance, ease of use, operability and scalability of blockchain, and involves new technologies such as side chain, sub chain, cross chain, layering, fragmentation and zoning. According to Xiao Feng's observation, most of these technologies will mature in 2019, and the main network will go online. The launch of these new technologies is the premise of large-scale commercial application of blockchain. So from a technical point of view, after 2019, the large-scale commercial application of blockchain can be expected
the second is that only mature technology is not enough. In order to realize a large number of DAPP and commercial applications on the blockchain, we must be prepared on one hand: that is, the digital currency that can be used as payment tool, exchange medium, value measure and value storage. Xiao Feng said that everyone thinks that bitcoin is a payment system, but the real bitcoin can not meet our demand for payment because its currency value fluctuates too much
for example, he said that a mall sold a bottle of water and accepted bitcoin payment. When he got up the next morning, he found that 20% of the value was gone. So it can't be accepted. After the Japanese parliament made it clear that bitcoin could be used as a payment tool, some Japanese businesses announced that they would accept bitcoin payment. But later found that it caused a lot of trouble for the stability of the company's balance sheet. Your balance sheet is unstable, up or down. This not only affects the value of the things sold, but also affects the credit evaluation of enterprises and the services provided by banks to companies
the third condition is the construction of laws and regulations and supervision system. The digital economy on the blockchain must obtain legal protection and comply with the law. Xiao Feng stressed that there can be no decentralization in this regard
the differences between blockchain and Internet are discussed. He believes that the core difference between the two is that the Internet is a centralized trust mechanism, while the blockchain is a decentralized trust mechanism, and there is no need to trust a third party
the second core difference between the Internet and blockchain is the incentive mechanism, not the digital currency or the ability to issue currency. Economics has been discussing incentive incompatibility. Under the company system and on the Internet, the incompatibility of incentive mechanism has not been solved. However, in the decentralized blockchain, the blockchain achieves complete incentive compatibility. Without shareholders, board of directors and employees, the conflicts of interest between these roles will not happen again.
the second is that only mature technology is not enough. In order to realize a large number of DAPP and commercial applications on the blockchain, we must be prepared on one hand: that is, the digital currency that can be used as payment tool, exchange medium, value measure and value storage. Xiao Feng said that everyone thinks that bitcoin is a payment system, but the real bitcoin can not meet our demand for payment because its currency value fluctuates too much
for example, he said that a mall sold a bottle of water and accepted bitcoin payment. When he got up the next morning, he found that 20% of the value was gone. So it can't be accepted. After the Japanese parliament made it clear that bitcoin could be used as a payment tool, some Japanese businesses announced that they would accept bitcoin payment. But later found that it caused a lot of trouble for the stability of the company's balance sheet. Your balance sheet is unstable, up or down. This not only affects the value of the things sold, but also affects the credit evaluation of enterprises and the services provided by banks to companies
the third condition is the construction of laws and regulations and supervision system. The digital economy on the blockchain must obtain legal protection and comply with the law. Xiao Feng stressed that there can be no decentralization in this regard
the differences between blockchain and Internet are discussed. He believes that the core difference between the two is that the Internet is a centralized trust mechanism, while the blockchain is a decentralized trust mechanism, and there is no need to trust a third party
the second core difference between the Internet and blockchain is the incentive mechanism, not the digital currency or the ability to issue currency. Economics has been discussing incentive incompatibility. Under the company system and on the Internet, the incompatibility of incentive mechanism has not been solved. However, in the decentralized blockchain, the blockchain achieves complete incentive compatibility. Without shareholders, board of directors and employees, the conflicts of interest between these roles will not happen again.
6. Massive data has brought three problems: higher cost of data storage, privacy and data security; The liquidity of data assets. The traditional centralized storage and computing does not solve these three problems well. Since there is the advantage of centralization, there will be the logic of decentralization. Based on decentralization, the world will proce new proction factors and new application ecology. At present, IPFs storage and distributed storage is the representative of decentralized storage, corresponding to the decentralized cloud computing platform represented by xnmatrix and Berkeley.
7. Xiugou is the pioneer of DC social e-commerce model, which is their characteristic and also the core advantage of Xiugou in strong competition with other e-commerce platforms. This kind of business logic focuses on the social e-commerce mode of combination of decentralization and centralization, referred to as "DC social e-commerce mode". This mode can be simply understood as the combination of the advantages of "decentralization" and "centralization" e-commerce. On the one hand, it can provide a unified supply chain, logistics, customer service and other security, on the other hand, it can also provide a unified training plan, which can not only help consumers' opinion leaders continuously expand their influence and improve their flow transformation ability, but also cultivate more opinion leaders and form a good flow cycle.
8. How can we provide consumers' trust in procts? Let me express my personal opinion
organic agriculture takes fruit as an example. There are two points for consumers to buy fruit: one is quality, and the other is price
freshness, quality and place of proction
freshness affects the nutritional value. Different places of origin have different tastes of fruits. For example, apples in Shandong are sweeter than apples in Shaanxi
but it's not that fresh consumers will trust them, so do places of origin. So how to deal with the concerns of consumers
try it? This is indeed one aspect, but there are always cheeky people who eat, drink and don't buy, and it's easy for them to lose money when they grow up
slowly accumulate customers? This is indeed a common way, but what about new customers? If they have to accumulate slowly, it will limit the development of the store.
later, I found that traceability is also a way out on the Internet.
tracing the source, I pasted the identity of each fruit to record its information, Evidence for customers is the best proof of
what is the traceability of blockchain
in short, traceability is based on the decentralized technology of blockchain to realize the non tampering characteristics of data. By monitoring the proction and transportation process of crops, the data is uploaded and broadcast to the whole traceability chain, and then the anti-counterfeiting code is scanned and viewed. The data after blockchain cannot be modified independently, This ensures the authenticity of the data
in fact, the method of proct traceability has existed in western countries for a long time, but the world's first agricultural traceability ecological chain - dmtc is our country
dmtc is the world's first agricultural traceability ecological chain, which uses technologies such as Internet of things + blockchain + big data to realize all-round traceability and monitoring of agricultural proction information. In the dmtc ecosystem, all agricultural procts are labeled as "chips", recording their life cycle completely from planting, processing to circulation. Consumers can also query the relevant information of agricultural procts anytime and anywhere through this chip, so as to make the information of agricultural procts open and transparent to the greatest extent, so that consumers can get rid of their concerns about food safety, Build a trust bridge between consumers and enterprises.
organic agriculture takes fruit as an example. There are two points for consumers to buy fruit: one is quality, and the other is price
freshness, quality and place of proction
freshness affects the nutritional value. Different places of origin have different tastes of fruits. For example, apples in Shandong are sweeter than apples in Shaanxi
but it's not that fresh consumers will trust them, so do places of origin. So how to deal with the concerns of consumers
try it? This is indeed one aspect, but there are always cheeky people who eat, drink and don't buy, and it's easy for them to lose money when they grow up
slowly accumulate customers? This is indeed a common way, but what about new customers? If they have to accumulate slowly, it will limit the development of the store.
later, I found that traceability is also a way out on the Internet.
tracing the source, I pasted the identity of each fruit to record its information, Evidence for customers is the best proof of
what is the traceability of blockchain
in short, traceability is based on the decentralized technology of blockchain to realize the non tampering characteristics of data. By monitoring the proction and transportation process of crops, the data is uploaded and broadcast to the whole traceability chain, and then the anti-counterfeiting code is scanned and viewed. The data after blockchain cannot be modified independently, This ensures the authenticity of the data
in fact, the method of proct traceability has existed in western countries for a long time, but the world's first agricultural traceability ecological chain - dmtc is our country
dmtc is the world's first agricultural traceability ecological chain, which uses technologies such as Internet of things + blockchain + big data to realize all-round traceability and monitoring of agricultural proction information. In the dmtc ecosystem, all agricultural procts are labeled as "chips", recording their life cycle completely from planting, processing to circulation. Consumers can also query the relevant information of agricultural procts anytime and anywhere through this chip, so as to make the information of agricultural procts open and transparent to the greatest extent, so that consumers can get rid of their concerns about food safety, Build a trust bridge between consumers and enterprises.
9. DTC (direct to consumer) marketing refers to the marketing mode that directly faces consumers. It includes any communication activities aimed at terminal consumers. Compared with traditional media such as TV advertising, its advantages mainly lie in being closer to consumers, paying more attention to the research of consumer behavior, and paying more attention to the grasp of consumers' life style.
10. For the next mod of chain mining, you can go to MC BBS to find
http://www.mcbbs.net/forum.php?mod=forumdisplay&fid=45
http://www.mcbbs.net/forum.php?mod=forumdisplay&fid=45
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