Where to go? Cultural tourism marketing center

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Cash back office: http://ebooking.qunar.com/ebPage/login.html Qunar Hotel Management - cash background

group purchase background: http://biz.tuan.qunar.com/biz/login.php Qunar hotel management system group buying background

qunar is China's leading travel search engine. Qunar is the world's largest Chinese online travel website, founded in February 2005, The headquarters is in Beijing

qunar.com provides real-time search of air tickets, hotels, venues and holiday procts for consumers, and provides group purchase of tourism procts and other tourism information services, as well as online technology and mobile technology solutions for tourism instry partners

on June 24, 2011, qunar network obtained $306 million in network strategic investment. On December 25, 2014, qunar.com announced its investment in the national tourism chain tourism know it all

on October 26, 2015, Ctrip and qunar announced the merger. After the merger, Ctrip will have 45% of qunar's voting rights. Before the completion of the transaction, the network will replace 178702519 qunar's class a common shares 1 and 11450000 qunar's class B common shares with 11488381 additional common shares issued by Ctrip

on January 4, 2016, qunar, a wireless and online travel platform, announced the adjustment of management and board members, which took effect on the day of the announcement. Among them, Chen Zhenyu, former executive vice president and head of wireless business group of qunar, was appointed CEO of qunar. Zhang Qiang, former executive vice president of qunar.com and head of destination business group, was appointed chief operating officer

Zhu Xiao, former senior director of strategy and investor relations of qunar, was appointed as CFO. Qunar co-founder Zhuang Chenchao (CC) will no longer be qunar's CEO, and Zhao Yilu will no longer be its CFO

Qunar.com announced on October 19 that it has reached a privatization agreement with ocean management holdings to merge with the company. Qunar's stake is valued at about $4.44 billion

on August 19, 2018, CCTV's "weekly quality report" program exposed qunar's "fraud"

extended information:

main services

"qunar" provides tourists with in-depth search of domestic and foreign air tickets, hotels, venues, vacation and visa services, helping Chinese tourists make better travel choices. With the help of search technology, "qunar" integrates the information of air tickets, hotels, venues, holidays and visa on the Internet to provide users with timely price inquiry and information comparison services of tourism procts

website vision

"where to go" is a pass to China's tourism market and to the vast number of online tourism consumers. The goal is to help consumers search for the most valuable airline tickets, hotels, visas, vacation routes and other travel services

website advantages

"qunar" realizes that the user demand of online tourism market has graally changed: a neutral, intelligent and comprehensive comparison platform plays an increasingly prominent role in the selection and decision-making of tourism procts for users

it is this growth in demand that has led to the emergence of the new tourism media "qunar". With its search technology, it integrates the information of air tickets, hotels, vacations and visa on the Internet to provide users with timely price query and comparison services of tourism procts

management team

Zhuang Chenchao, founder, CEO and President of qunar.com. Graated from radio Department of Peking University; As a system architect of the world bank, the world bank intranet systems in 25 languages in 130 countries designed / developed by core personnel were rated as "the best Intranet" by Nielsen Norman

the founder of 10technology, 10technology is the development tool partner of IBM's global WebSphere portal server, and its WPS toolkit has been sold to many countries in the United States and Europe

On September 10, 2015, Zeng Liang, vice president of network and general manager of network glutinous rice, Wei Fang, chief financial officer of network and he Yuming were appointed as new directors, and Tang Hesong left. Meanwhile, chief executive officer Zhuang Chenchao and chief financial officer Zhao Yilu were awarded a four-year contract

Enterprise incident

on August 19, 2018, CCTV's "weekly quality report" program exposed qunar.com's "fraud"

consumers will book hotels in advance and pay deposit before business trip or travel. Mr. Zhang from Chongqing book the hotel in advance on qunar.com and pay the full room rate. The order can't be cancelled

However, when Mr. Zhang arrived at the hotel, he not only couldn't check in smoothly, but also asked to check out after one day, and his check-in order for one day was cancelled. Many wechat complained that qunar can't unsubscribe, can't change, and the price is much more expensive than other apps

on August 20, 2018, the Administration Office of Beijing Municipal Tourism Commission and the law enforcement brigade jointly interviewed the person in charge of qunar Information Technology Co., Ltd. (hereinafter referred to as qunar information), the owner of qunar.com

2. If you have any questions, you can ask them directly or consult the staff of the website.

3. MLM attends lectures and answers questions. It will tell you that you can get a lot of money. It will let you pay and develop offline. It will be divided into five levels and has an out system

4.

I feel like a dog

5. Integrated marketing is a systematic combination of various marketing tools and means, which makes immediate dynamic correction according to the environment, so as to make the exchange parties realize value-added marketing ideas and methods in the interaction. Integration is to integrate each independent marketing into a whole to proce synergy. These independent marketing activities include advertising, direct marketing, sales promotion, sales promotion, packaging, events, sponsorship and customer service. We should look at the integrated marketing system, instry, procts and customers strategically, so as to formulate the integrated marketing strategy in line with the actual situation of the enterprise. Including tourism planning and marketing, event marketing and other related categories.

6. Qunar.com will continue to support the emerging ot

7. There are many network marketing companies, there is no specific measure. But we can choose from several aspects:
1. We have done many smart cases
2. The cases can verify the method
3. We only do network marketing, but not other
4. We have done it for a long time.

8. How to effectively promote
network promotion enterprises, if we want to make online marketing successful, we must pay attention to the following aspects:
1, accurate and objective market positioning
online marketing compared with traditional marketing, simultaneous interpreting includes accurate and objective market positioning. Online marketing is quite different from general marketing, so its market positioning also has its unique characteristics. How to accurately and objectively carry out the market positioning of online marketing, we must make clear the following key issues:
(1) whether the proct or service is suitable for marketing on the Internet
how to judge whether your proct or service is suitable for marketing on the Internet? Generally speaking, standardized, digital and easily identified procts or services are suitable for online marketing
the so-called standardized goods or services refer to such a kind of goods or services, which rarely change, so that consumers can easily identify their performance. For example, the procts such as books are too standard, so they are suitable for online marketing. The so-called quality easy to identify means that your proct or service is different from other similar procts or services, so that consumers can easily identify its quality. For example, the brand of a proct. Bank of China is a world-class brand. On its website, consumers can easily trust its online financial services
(2) analysis of competitors on the Internet
competitors on the Internet are often consistent with those in reality, and the Internet is just a new battlefield of marketing. The analysis of competitors should not be confined to the Internet, but must determine their strategies and marketing techniques in various fields. On the Internet, if you want to visit a competitor's website, the latest actions of the competitor, including marketing activities, will be reflected on the website in time; And we should pay attention to the construction of the enterprise website, in order to attract more consumers, more competitor analysis can be realized in reality< (3) the ratio of target market customers using network
network marketing is not omnipotent, its essence is a new and efficient marketing method. The ratio of target market customers' application network is undoubtedly a very important parameter. If the target market customers basically do not use the Internet, it is obviously not worth marketing on the Internet. In this case, we can complete part of the functions of the original traditional marketing method through the Internet, such as advertising and so on
(4) determine specific marketing objectives
like traditional marketing, network marketing should also have corresponding marketing objectives, which should avoid blindness. With the goal, the corresponding control is needed. On the whole, the goal of network marketing should be consistent with that in reality. However, e to the unique features of the market customers faced by the network, and the application of the network is different from various means and media used in general marketing, the specific goal of network marketing should be slightly different. At present, when network marketing has just started to develop, the goal should not be set too high. The focus should be on how to make customers accept this new marketing method
(5) accurate market positioning determines the marketing mode
positioning is the basis of the whole network marketing, which determines the content and marketing form of the web page. Procts and services for marketing are realized through the website, and the quality of website construction directly affects the success of marketing mode

2. Use various technical means to publicize the website
(1) the website registration on the navigation platform should ensure the ranking. Especially the entrance website and information service website, of course, this must consider the business network marketing budget< br />2 BBS Can open up a piece of information space, if it can become a hot spot, its effect is also very good< br />3 Newsgroup This means can be considered for professional publicity< br />4 Mail-list These are all free resources. However, the way of sending e-mail should be proper, and do not make consumers resent your actions
(5) free advertising resources. The effect is not ideal< (6) paid advertising investment. The effect is slightly better than that of free advertising, especially in classified advertising
(7) it is very important to cooperate with traditional media publicity

3. Fast feedback to customers' questions
(1) the high-speed propagation of the network requires businesses to provide customers with fast response, and the usual commitment is 24-hour response
(2) open up a charging area for one-to-one real-time consulting services

4. Make full use of technology-oriented marketing technology
successful marketing must adopt more advanced technology. It is expected that from now to 2002, new technology will play an increasingly important role in the marketing process of enterprises, and will bring profound changes to the marketing activities of enterprises. According to the traditional concept, the marketing department of an enterprise has nothing to do with advanced technology and automation. However, practice has proved that this view is extremely wrong. In fact, the fierce market competition has pushed the marketing departments of many enterprises to the forefront of technology
however, looking at the marketing situation of a large number of domestic enterprises, it can be found that the marketing departments of most enterprises still adopt tactical rather than strategic IT solutions. Therefore, with the increasingly fierce market competition, the implementation of technology-oriented marketing strategy has become a top priority for many enterprises

5. Virtual service & quot; Reality & quot; Internet is not only a virtual living space, but also a virtual market; Reality & quot; Generally speaking, we should pay attention to the following aspects:
(1) gaining customer trust is the key to the success of E-marketing
(2) the content of the website should be objective and fancy free
(3) using multimedia technology to integrate service or proct & quot; True & quot; It's all over the Internet
network marketing is actually from website construction to operation and promotion; To the network media, public relations; To brand communication, marketing strategy; Then to the accumulation of target customers, and customer management, the whole case of marketing network bidding ranking is the content of network marketing.

9. There is a call to ask the hotel for pictures and publicity at the same time

10. Hello! What software or app account do you use to forget? If you really forget, you have to click the forgotten password and send the verification code through your mobile phone to and paste it. It can be activated immediately and can be used normally.