How can I get to Hangzhou West bus station from citizen center s
Publish: 2021-05-04 19:21:42
1. Hangzhou bus passenger transport center
take bus no.k508 (or k100) and get off at genxintianqiao south after 5 stops
walk about
255 meters to east bus station
take bus No.2 of branch B
and get off at West bus station after 10 stops
walk about
55 meters to West Bus Station
Terminal
West Bus Station of Hangzhou
take bus no.k508 (or k100) and get off at genxintianqiao south after 5 stops
walk about
255 meters to east bus station
take bus No.2 of branch B
and get off at West bus station after 10 stops
walk about
55 meters to West Bus Station
Terminal
West Bus Station of Hangzhou
2.
Beauty creative brand design, including brand design, brand planning, image packaging, VI design, activity planning and so on. The owner of the building is VI design. Beautiful scenery has been developing for 10 years in activity planning, brand planning, VI design, trademark and sign, and brand design. It is the earliest enterprise in China to contact VI design, and has the strongest foundation. The first group enterprise in China to provide one-stop service for cultural instry
3. Bus route: 502 / k502 → 21 / K21, the whole journey is about 12.5 km
1. Walk about 30 meters from Hangzhou bus west station to long distance bus west station
2. Take 502 / k502, pass 8 stops to Zhejiang University Xixi Campus Station
3. Take 21 / K21, pass 12 stops to Hongling Xincun station
4. Walk about 170 meters, Arrive at the network map of Caihe Citizen Center
< p class = "f-aid" style = "margin: Auto;" > This data comes from the network map, and the final result is subject to the latest data of the network map
1. Walk about 30 meters from Hangzhou bus west station to long distance bus west station
2. Take 502 / k502, pass 8 stops to Zhejiang University Xixi Campus Station
3. Take 21 / K21, pass 12 stops to Hongling Xincun station
4. Walk about 170 meters, Arrive at the network map of Caihe Citizen Center
< p class = "f-aid" style = "margin: Auto;" > This data comes from the network map, and the final result is subject to the latest data of the network map
4. CIS design is an important means for enterprises and brands to create their own brand image by combing resources and creative techniques in market development. It is the most basic and critical work mole for enterprises to participate in commercial market competition. Many people have a confused understanding of CIS, not to mention its role. With the progress of society, CIS plays different roles in major enterprises. What is the role of CIS design
CIS is an enterprise brand identification system, which is also known as brand CI. Companies often say that they want to carry out CI design, but most of the time they just think that CI design is what we often call VI design. In fact, VI design is only a part of CI
brand visual design naturally refers to the literal and symbolic instructions given to a thing in terms of vision, hearing and other senses, so that it presents a sense of order and is easy to be understood and recognized. It is easy to understand that CIS is composed of three parts: idea recognition system (MI), behavior recognition system (VI) and visual recognition system (VI)
and the operation of brand visual design is not only the repackaging of visual image, but also the strategy of comprehensive brand physical examination, adjusting brand management strategy and communication strategy, deepening brand cognition and improving brand image. For this reason. In the preparatory stage of the whole design project, we should complete the measurement of the internal environment of the enterprise, clarify the basic situation and advantages and disadvantages of the business field, brand positioning, business philosophy, brand image, brand style, etc. of the enterprise brand, and complete the measurement of the external environment including the analysis of division of business, competition, consumption and cooperation, So as to clarify the positioning and vision of the enterprise brand, clear the space and path of enterprise brand development
on this basis, the brand expectations will be transformed into a set of symbol system that can fully express the brand positioning, has identifiability, extensibility and affinity, and through standardized things to ensure that it will not go out of shape in the future operation, and ensure the consistency of brand image
formerly known as Witkey China Witkey, Witkey is a leading crowdsourcing service platform in Witkey instry. It is the most reliable Witkey website for employers and Witkey. Its service category covers more than 400 modern service fields, including intellectual property, trademark registration, logo design, graphic design, website construction, writing planning, decoration design, etc. It is committed to solving all kinds of practical needs for the vast number of demanders and creating a full range of creative services.
CIS is an enterprise brand identification system, which is also known as brand CI. Companies often say that they want to carry out CI design, but most of the time they just think that CI design is what we often call VI design. In fact, VI design is only a part of CI
brand visual design naturally refers to the literal and symbolic instructions given to a thing in terms of vision, hearing and other senses, so that it presents a sense of order and is easy to be understood and recognized. It is easy to understand that CIS is composed of three parts: idea recognition system (MI), behavior recognition system (VI) and visual recognition system (VI)
and the operation of brand visual design is not only the repackaging of visual image, but also the strategy of comprehensive brand physical examination, adjusting brand management strategy and communication strategy, deepening brand cognition and improving brand image. For this reason. In the preparatory stage of the whole design project, we should complete the measurement of the internal environment of the enterprise, clarify the basic situation and advantages and disadvantages of the business field, brand positioning, business philosophy, brand image, brand style, etc. of the enterprise brand, and complete the measurement of the external environment including the analysis of division of business, competition, consumption and cooperation, So as to clarify the positioning and vision of the enterprise brand, clear the space and path of enterprise brand development
on this basis, the brand expectations will be transformed into a set of symbol system that can fully express the brand positioning, has identifiability, extensibility and affinity, and through standardized things to ensure that it will not go out of shape in the future operation, and ensure the consistency of brand image
formerly known as Witkey China Witkey, Witkey is a leading crowdsourcing service platform in Witkey instry. It is the most reliable Witkey website for employers and Witkey. Its service category covers more than 400 modern service fields, including intellectual property, trademark registration, logo design, graphic design, website construction, writing planning, decoration design, etc. It is committed to solving all kinds of practical needs for the vast number of demanders and creating a full range of creative services.
5. Mi Bi VI
maybe you are poor at BI
there may not be much progress in school or further ecation
it's better to go to work in the company of corporate identity system
of course, you need to find some better ones
practice in the daytime
self-study in the evening
progress is sure to be great
maybe you are poor at BI
there may not be much progress in school or further ecation
it's better to go to work in the company of corporate identity system
of course, you need to find some better ones
practice in the daytime
self-study in the evening
progress is sure to be great
6. AE -- account executive -- customer representative, or customer executive. A person who represents an advertising agency to accept various businesses of advertisers and is responsible for the overall implementation
account group - business group. A working group in an advertising agency responsible for a specific customer. With AE as the center, its members include marketing planning, creativity, media and other staff, and carry out advertising planning setting, advertising performance proction, media arrangement and other businesses for customers
appeal point. In the advertisement message, it can move the consumer psychology most, and cause the focal point of action
brain storming - brain storming. Free to think, unrestricted discussion meeting
brand image. Consumers' impression of the brand
CF commercial film is an advertising film, not a TV advertising script. Commercial script is a TV advertising script
competitive presentation. Some advertisers will not entrust an advertising company with the advertising plan immediately, but let several advertising companies compete with each other, and then choose the best and most satisfied advertising company from them
writer - writer. Responsible for the special writing of advertising
CI corporate identity corporate identity. With the symbol of unity, the concept, culture and business tasks of the enterprise are expressed
creative bountique - creative studio“ "Boutique" means "shop" in French. It refers to a specialized retail shop, especially a shop selling popular goods and decorations. In this context, a company composed of a small number of people specializing in advertising is called a small professional advertising company
direct response advertising. Ads that require a simple response from potential customers. For example, mail order, direct mail, telecommunications marketing, and cable TV shopping channels. Direct advertising must be two-way communication
Director - guidance. In the whole advertising work, as a professional position of guidance. According to their different experience, guidance can be divided into senior director, director and assistant director
there are the following professional positions:
account director
creative director
arts director
director
media director
Planning Director
finisher. A person who is engaged in advertising graphic work
layout - composition. Layout design skills. For art design, layout is a basic technology
presentation - proposal. Put forward the formal advertising strategy and creative business plan for customers
public service advertising. Enterprises and social organizations appeal for advertisements of public service content. Public service advertising covers a wide range of activities, including social activities, welfare activities, ecation activities, and even international activities
Supervisor - director. The highest position in advertising, whose job is to lead a whole professional unit. There are the following professional directors:
Account Supervisor (Business Director)
creative Supervisor (Creative Director)
media Supervisor (media director)
Planning Supervisor (planning director)
Research Supervisor (Research Director)
target market. The main consumer group
Traffic Control Specialist. It is very important to control the process and time of advertising proction. The control personnel are the specialists who are responsible for promoting and supervising whether the departments in the advertising operation are in accordance with the plan.
account group - business group. A working group in an advertising agency responsible for a specific customer. With AE as the center, its members include marketing planning, creativity, media and other staff, and carry out advertising planning setting, advertising performance proction, media arrangement and other businesses for customers
appeal point. In the advertisement message, it can move the consumer psychology most, and cause the focal point of action
brain storming - brain storming. Free to think, unrestricted discussion meeting
brand image. Consumers' impression of the brand
CF commercial film is an advertising film, not a TV advertising script. Commercial script is a TV advertising script
competitive presentation. Some advertisers will not entrust an advertising company with the advertising plan immediately, but let several advertising companies compete with each other, and then choose the best and most satisfied advertising company from them
writer - writer. Responsible for the special writing of advertising
CI corporate identity corporate identity. With the symbol of unity, the concept, culture and business tasks of the enterprise are expressed
creative bountique - creative studio“ "Boutique" means "shop" in French. It refers to a specialized retail shop, especially a shop selling popular goods and decorations. In this context, a company composed of a small number of people specializing in advertising is called a small professional advertising company
direct response advertising. Ads that require a simple response from potential customers. For example, mail order, direct mail, telecommunications marketing, and cable TV shopping channels. Direct advertising must be two-way communication
Director - guidance. In the whole advertising work, as a professional position of guidance. According to their different experience, guidance can be divided into senior director, director and assistant director
there are the following professional positions:
account director
creative director
arts director
director
media director
Planning Director
finisher. A person who is engaged in advertising graphic work
layout - composition. Layout design skills. For art design, layout is a basic technology
presentation - proposal. Put forward the formal advertising strategy and creative business plan for customers
public service advertising. Enterprises and social organizations appeal for advertisements of public service content. Public service advertising covers a wide range of activities, including social activities, welfare activities, ecation activities, and even international activities
Supervisor - director. The highest position in advertising, whose job is to lead a whole professional unit. There are the following professional directors:
Account Supervisor (Business Director)
creative Supervisor (Creative Director)
media Supervisor (media director)
Planning Supervisor (planning director)
Research Supervisor (Research Director)
target market. The main consumer group
Traffic Control Specialist. It is very important to control the process and time of advertising proction. The control personnel are the specialists who are responsible for promoting and supervising whether the departments in the advertising operation are in accordance with the plan.
7. Corporate identity system (CIS). Ci refers to that enterprises consciously and systematically display and disseminate various characteristics of their enterprises to the public, so that the public can have a standardized and differentiated impression and understanding of a specific enterprise in the market environment, so as to better identify and leave a good impression
according to the requirements of CI strategy theory and operation techniques, the successful implementation of CI strategy should follow the following principles:
(1) adhere to the principle of strategy
as a modern corporate image strategy, it must have the characteristics of long-term, overall and strategic. CI strategy should be based on the present and take a long-term view. It is by no means a short-term plan of 1-2 years, 3-5 years, but a specific development step and implementation strategy of the enterprise in the next 10 years, 20 years or even longer
(2) adhere to the principle of nationality
"the more national, the more global.". CI strategy is to design and plan itself from the direction of enterprise development and operation. The basis of Ci's creativity, planning and design work should be based on our national cultural tradition, consumption psychology, aesthetic habits, artistic taste, etc. only in this way can it be recognized by the public and succeed
(3) adhere to the principle of personalization
CI strategy is a differentiated strategy for an enterprise to create a perfect overall image in the enterprise group. The important point is that the enterprise image should have distinct personality characteristics and unique characteristics, instead of "a thousand people at one time". IBM and Coca Cola are examples of indivial success
(4) adhere to the principle of integrity
from the three aspects of Ci, they are not out of touch with each other, but must be consistent and coordinated, Bi and VI serve for MI, and it is commendable that they are good at home and abroad
it is always difficult to evaluate the effect of CI because it involves a wide range and the effect is difficult to quantify. Nikkei Institute of Japan has designed a set of index system for CI effect investigation, including market factors, appearance factors and modern factors. Different enterprises will pay attention to different factors when importing CI. According to Nikkei Research Institute of Japan, the sales volume and advertising recognition of enterprises are the decisive factors to evaluate the effect of CI. Chinese scholars have also concted in-depth research on this, and put forward a more detailed and scientific quantitative evaluation system of CI guiding effect, including MI, Bi external activity identification part, Bi internal activity identification part, VI application element part, VI basic element part, etc. This set of indicators reflects the content of Ci in a more comprehensive and detailed way, but the indicators are abstract, and there are some problems in practical application
it should be said that CI introction is a process for enterprises to pursue the harmony and unity of internal beauty and external beauty, and at the same time, the implementation of CI strategy is a system engineering of continuous movement and development. It requires enterprises to revise, supplement and innovate according to their different situations in different periods, so that enterprises can maintain and play the strong role and advantages of CI for a long time
composition
CI system is composed of mind identity (MI), Behariour identity (BI) and visual identity (VI)
concept identification (MI)
it is to establish the unique business philosophy of enterprises, and it is the identification system of business philosophy in the process of enterprise proction and operation, such as design, scientific research, proction, marketing, service and management. It is the overall planning and definition of the current and future business objectives, business ideas, marketing methods and marketing forms, mainly including: enterprise spirit, enterprise values, enterprise creed, business purpose, business policy, market positioning, instrial structure, organizational system, social responsibility and development planning, etc. It belongs to the ideological category of corporate culture
behavior identification (BI)
is a dynamic identification form formed by the unified planning of the enterprise operation mode and the actual business philosophy and the criteria of creating enterprise culture. It takes the management idea as the basic starting point. Internally, it establishes perfect organization system, management standard, staff ecation, behavior standard and welfare system; On the other hand, it is to develop market research, proct development, and convey enterprise ideas through social cultural activities, public relations and marketing activities, so as to obtain public recognition of the enterprise
visual identity (VI)
is a complete and systematic visual communication system based on enterprise logo, standard font and standard color. It is the concept of transforming abstract semantics such as enterprise concept, cultural characteristics, service content and enterprise norms into specific symbols to create a unique enterprise image. Visual recognition system is divided into two parts: basic element system and application element system. The basic elements system mainly includes: enterprise name, enterprise logo, standard word, standard color, symbolic pattern, oral publicity, marketing report, etc. The application system mainly includes: office supplies, proction equipment, building environment, proct packaging, advertising media, transportation, uniforms, flags, signboards, signs, window display, etc. Visual recognition (VI) is the most powerful and infectious in CI system, and it is the most easily accepted by the public
the basic elements of the design system strictly stipulates the logo graphic identification, Chinese and English font shape, standard color, enterprise symbol pattern and their combination, fundamentally standardizing the basic visual elements of the enterprise. The basic elements system is the core part of the enterprise image, and is the basic elements of the enterprise. The system includes: enterprise name, enterprise logo, enterprise standard word, standard color Symbol pattern, combination application and enterprise slogan, etc
enterprise name
enterprise name is closely related to enterprise image, which is the precondition of CI design, and it is to use words to express the identification elements. The determination of enterprise name must reflect the enterprise's management thought and enterprise idea; It should be unique, loud and easy to read, and pay attention to the meaning of homophony to avoid bad Association. The words of the name should be concise and clear. At the same time, we should pay attention to the international character and adapt to the pronunciation of foreigners, so as to avoid the wrong Association in foreign languages. The name of the enterprise that expresses or implies the enterprise image and goods should be consistent with the trademark, especially with the brand it represents. The well-known goods in the market can also be used as the enterprise name. The determination of enterprise name should not only consider the tradition, but also have the characteristics of the times
enterprise logo
enterprise logo is the symbol and identification symbol of a specific enterprise, and is the core foundation of CI design system. Enterprise logo conveys the enterprise's idea, content, proct characteristics and other information through concise modeling and vivid image. Logo design should not only have a strong visual impact, but also express a unique personality and sense of the times, must express a unique personality and sense of the times, must be widely adapted to a variety of media, a variety of materials and a variety of supplies proction, its form of expression can be divided into: 1; 2. Character expression (including the combination of Chinese and foreign characters and Arabic numerals); 3. Comprehensive performance (including the combination of graphics and characters). In order to use the fixed standard prototype in CI design form, the enterprise logo must draw the standard scale map, and express the precise values such as the outline, line and distance of the logo. The method of square marking, scale marking and multi arc angle marking can be used in the drawing, so that the marks can be accurately described and reproced when they are enlarged or reced
the standard font of an enterprise
includes Chinese, English or other characters. The standard font is designed according to the enterprise name, brand name and address. The selection of standard font should have clear explanation, directly convey the name of enterprise and brand, and strengthen the enterprise image and brand appeal. It can be determined by the full name or abbreviation of the enterprise according to the different usage. The font design requires correct font, aesthetic feeling and easy reading. The line thickness and stroke structure of the font should be clear, simple and decorative as far as possible. In the design, it is necessary to consider the coordination and unity of font and logo in combination, make careful planning for font spacing and modeling, and pay attention to the systematicness and extensibility of font, so as to adapt to the proction of various media and materials, and the application of various sizes of articles. The stroke, structure and font design of enterprise standard font can also reflect the enterprise spirit, business philosophy and proct characteristics. The standard drawing method is to configure the standard font into the appropriate square or diagonal grid, and indicate the position relationship of height, width, size and angle of the font
standard color
the standard color of an enterprise is used to symbolize an enterprise and is applied to all media in visual identity design. Through the perceptual stimulation of color in psychological reaction, it can show the enterprise's business philosophy, the characteristics of multi proct content, and reflect the enterprise's attributes and emotions. Standard color has a strong recognition effect in visual identification symbols. The determination of enterprise standard color should be based on the instry attribute of the enterprise, highlight the difference between the enterprise and its peers, and create a distinctive color effect. The selection of standard color is based on the international standard color, and the standard color of the enterprise should not be used too much, usually no more than three colors
symbolic pattern
Enterprise symbolic pattern is designed to match the basic elements widely used in various media. In terms of connotation, it should reflect the spirit of enterprise and play a role in setting off and strengthening the enterprise image. Through the rich modeling of symbolic patterns, to supplement the corporate image established by the symbol, make its meaning more complete, easier to identify, more expressive in depth. The symbolic pattern is simple and abstract in the form of expression, and has the relationship of contrast and coordination with the logo graphics. It can also be designed by the logo or the modeling connotation of the logo. When the basic elements are used in combination, there should be strong and weak changes in the law and clear primary and secondary relations, and according to the needs of different media to carry out a variety of application planning and combination design, in order to ensure the unity and standardization of enterprise identification, strengthen the visual impact of the whole system, and proce a visual inction effect
slogans put forward by enterprises are the generalization of enterprise ideas and a kind of written propaganda slogans developed by enterprises according to their own marketing activities or ideas. The slogans of enterprises should be concise and catchy. Accurate and loud slogans can inspire employees to work hard for the enterprise's goals inside the enterprise, and express the enterprise's development goals and direction externally, and improve the impression of the enterprise in the public psychology. Its main function is to supplement the enterprise image and proct image, so as to make the public understand the enterprise thought in the instant audio-visual, And leave an unforgettable impression of the enterprise or proct
Enterprise mascot
Enterprise mascot is to arouse the attention and favor of the public by using ordinary and lovely characters or personification image
special font
special font refers to the unified design of the main words, numbers, proct names newly used by enterprises in combination with external publicity words. It mainly includes the logo designed for the enterprise procts and the internal design for the enterprise
according to the requirements of CI strategy theory and operation techniques, the successful implementation of CI strategy should follow the following principles:
(1) adhere to the principle of strategy
as a modern corporate image strategy, it must have the characteristics of long-term, overall and strategic. CI strategy should be based on the present and take a long-term view. It is by no means a short-term plan of 1-2 years, 3-5 years, but a specific development step and implementation strategy of the enterprise in the next 10 years, 20 years or even longer
(2) adhere to the principle of nationality
"the more national, the more global.". CI strategy is to design and plan itself from the direction of enterprise development and operation. The basis of Ci's creativity, planning and design work should be based on our national cultural tradition, consumption psychology, aesthetic habits, artistic taste, etc. only in this way can it be recognized by the public and succeed
(3) adhere to the principle of personalization
CI strategy is a differentiated strategy for an enterprise to create a perfect overall image in the enterprise group. The important point is that the enterprise image should have distinct personality characteristics and unique characteristics, instead of "a thousand people at one time". IBM and Coca Cola are examples of indivial success
(4) adhere to the principle of integrity
from the three aspects of Ci, they are not out of touch with each other, but must be consistent and coordinated, Bi and VI serve for MI, and it is commendable that they are good at home and abroad
it is always difficult to evaluate the effect of CI because it involves a wide range and the effect is difficult to quantify. Nikkei Institute of Japan has designed a set of index system for CI effect investigation, including market factors, appearance factors and modern factors. Different enterprises will pay attention to different factors when importing CI. According to Nikkei Research Institute of Japan, the sales volume and advertising recognition of enterprises are the decisive factors to evaluate the effect of CI. Chinese scholars have also concted in-depth research on this, and put forward a more detailed and scientific quantitative evaluation system of CI guiding effect, including MI, Bi external activity identification part, Bi internal activity identification part, VI application element part, VI basic element part, etc. This set of indicators reflects the content of Ci in a more comprehensive and detailed way, but the indicators are abstract, and there are some problems in practical application
it should be said that CI introction is a process for enterprises to pursue the harmony and unity of internal beauty and external beauty, and at the same time, the implementation of CI strategy is a system engineering of continuous movement and development. It requires enterprises to revise, supplement and innovate according to their different situations in different periods, so that enterprises can maintain and play the strong role and advantages of CI for a long time
composition
CI system is composed of mind identity (MI), Behariour identity (BI) and visual identity (VI)
concept identification (MI)
it is to establish the unique business philosophy of enterprises, and it is the identification system of business philosophy in the process of enterprise proction and operation, such as design, scientific research, proction, marketing, service and management. It is the overall planning and definition of the current and future business objectives, business ideas, marketing methods and marketing forms, mainly including: enterprise spirit, enterprise values, enterprise creed, business purpose, business policy, market positioning, instrial structure, organizational system, social responsibility and development planning, etc. It belongs to the ideological category of corporate culture
behavior identification (BI)
is a dynamic identification form formed by the unified planning of the enterprise operation mode and the actual business philosophy and the criteria of creating enterprise culture. It takes the management idea as the basic starting point. Internally, it establishes perfect organization system, management standard, staff ecation, behavior standard and welfare system; On the other hand, it is to develop market research, proct development, and convey enterprise ideas through social cultural activities, public relations and marketing activities, so as to obtain public recognition of the enterprise
visual identity (VI)
is a complete and systematic visual communication system based on enterprise logo, standard font and standard color. It is the concept of transforming abstract semantics such as enterprise concept, cultural characteristics, service content and enterprise norms into specific symbols to create a unique enterprise image. Visual recognition system is divided into two parts: basic element system and application element system. The basic elements system mainly includes: enterprise name, enterprise logo, standard word, standard color, symbolic pattern, oral publicity, marketing report, etc. The application system mainly includes: office supplies, proction equipment, building environment, proct packaging, advertising media, transportation, uniforms, flags, signboards, signs, window display, etc. Visual recognition (VI) is the most powerful and infectious in CI system, and it is the most easily accepted by the public
the basic elements of the design system strictly stipulates the logo graphic identification, Chinese and English font shape, standard color, enterprise symbol pattern and their combination, fundamentally standardizing the basic visual elements of the enterprise. The basic elements system is the core part of the enterprise image, and is the basic elements of the enterprise. The system includes: enterprise name, enterprise logo, enterprise standard word, standard color Symbol pattern, combination application and enterprise slogan, etc
enterprise name
enterprise name is closely related to enterprise image, which is the precondition of CI design, and it is to use words to express the identification elements. The determination of enterprise name must reflect the enterprise's management thought and enterprise idea; It should be unique, loud and easy to read, and pay attention to the meaning of homophony to avoid bad Association. The words of the name should be concise and clear. At the same time, we should pay attention to the international character and adapt to the pronunciation of foreigners, so as to avoid the wrong Association in foreign languages. The name of the enterprise that expresses or implies the enterprise image and goods should be consistent with the trademark, especially with the brand it represents. The well-known goods in the market can also be used as the enterprise name. The determination of enterprise name should not only consider the tradition, but also have the characteristics of the times
enterprise logo
enterprise logo is the symbol and identification symbol of a specific enterprise, and is the core foundation of CI design system. Enterprise logo conveys the enterprise's idea, content, proct characteristics and other information through concise modeling and vivid image. Logo design should not only have a strong visual impact, but also express a unique personality and sense of the times, must express a unique personality and sense of the times, must be widely adapted to a variety of media, a variety of materials and a variety of supplies proction, its form of expression can be divided into: 1; 2. Character expression (including the combination of Chinese and foreign characters and Arabic numerals); 3. Comprehensive performance (including the combination of graphics and characters). In order to use the fixed standard prototype in CI design form, the enterprise logo must draw the standard scale map, and express the precise values such as the outline, line and distance of the logo. The method of square marking, scale marking and multi arc angle marking can be used in the drawing, so that the marks can be accurately described and reproced when they are enlarged or reced
the standard font of an enterprise
includes Chinese, English or other characters. The standard font is designed according to the enterprise name, brand name and address. The selection of standard font should have clear explanation, directly convey the name of enterprise and brand, and strengthen the enterprise image and brand appeal. It can be determined by the full name or abbreviation of the enterprise according to the different usage. The font design requires correct font, aesthetic feeling and easy reading. The line thickness and stroke structure of the font should be clear, simple and decorative as far as possible. In the design, it is necessary to consider the coordination and unity of font and logo in combination, make careful planning for font spacing and modeling, and pay attention to the systematicness and extensibility of font, so as to adapt to the proction of various media and materials, and the application of various sizes of articles. The stroke, structure and font design of enterprise standard font can also reflect the enterprise spirit, business philosophy and proct characteristics. The standard drawing method is to configure the standard font into the appropriate square or diagonal grid, and indicate the position relationship of height, width, size and angle of the font
standard color
the standard color of an enterprise is used to symbolize an enterprise and is applied to all media in visual identity design. Through the perceptual stimulation of color in psychological reaction, it can show the enterprise's business philosophy, the characteristics of multi proct content, and reflect the enterprise's attributes and emotions. Standard color has a strong recognition effect in visual identification symbols. The determination of enterprise standard color should be based on the instry attribute of the enterprise, highlight the difference between the enterprise and its peers, and create a distinctive color effect. The selection of standard color is based on the international standard color, and the standard color of the enterprise should not be used too much, usually no more than three colors
symbolic pattern
Enterprise symbolic pattern is designed to match the basic elements widely used in various media. In terms of connotation, it should reflect the spirit of enterprise and play a role in setting off and strengthening the enterprise image. Through the rich modeling of symbolic patterns, to supplement the corporate image established by the symbol, make its meaning more complete, easier to identify, more expressive in depth. The symbolic pattern is simple and abstract in the form of expression, and has the relationship of contrast and coordination with the logo graphics. It can also be designed by the logo or the modeling connotation of the logo. When the basic elements are used in combination, there should be strong and weak changes in the law and clear primary and secondary relations, and according to the needs of different media to carry out a variety of application planning and combination design, in order to ensure the unity and standardization of enterprise identification, strengthen the visual impact of the whole system, and proce a visual inction effect
slogans put forward by enterprises are the generalization of enterprise ideas and a kind of written propaganda slogans developed by enterprises according to their own marketing activities or ideas. The slogans of enterprises should be concise and catchy. Accurate and loud slogans can inspire employees to work hard for the enterprise's goals inside the enterprise, and express the enterprise's development goals and direction externally, and improve the impression of the enterprise in the public psychology. Its main function is to supplement the enterprise image and proct image, so as to make the public understand the enterprise thought in the instant audio-visual, And leave an unforgettable impression of the enterprise or proct
Enterprise mascot
Enterprise mascot is to arouse the attention and favor of the public by using ordinary and lovely characters or personification image
special font
special font refers to the unified design of the main words, numbers, proct names newly used by enterprises in combination with external publicity words. It mainly includes the logo designed for the enterprise procts and the internal design for the enterprise
8. Ci is the abbreviation of corporate identity. In some literatures, it is also called CIS, which is the abbreviation of corporate identity system. It is translated directly as corporate identity system and freely as corporate image design. Ci refers to that enterprises consciously and systematically display and disseminate various characteristics of their enterprises to the public, so that the public can have a standardized and differentiated impression and understanding of a specific enterprise in the market environment, so as to better identify and leave a good impression
CI is not only a kind of consciousness, but also a kind of culture. It is an implementation strategy for enterprises to stand out in the competition according to their operating conditions and market competition environment. The business philosophy and spiritual culture of the enterprise will be conveyed to the enterprise and the public as a whole, and make them have a consistent sense of identity with the enterprise
CI is generally divided into three aspects: mind identity (MI), behavior identity (BI) and visual identity (VI)
business philosophy refers to the values and cultural concepts that are recognized and observed by enterprises in the long-term proction and operation process, as well as the business direction, business ideas and business strategic objectives determined by the values and cultural concepts of enterprises.
CI is not only a kind of consciousness, but also a kind of culture. It is an implementation strategy for enterprises to stand out in the competition according to their operating conditions and market competition environment. The business philosophy and spiritual culture of the enterprise will be conveyed to the enterprise and the public as a whole, and make them have a consistent sense of identity with the enterprise
CI is generally divided into three aspects: mind identity (MI), behavior identity (BI) and visual identity (VI)
business philosophy refers to the values and cultural concepts that are recognized and observed by enterprises in the long-term proction and operation process, as well as the business direction, business ideas and business strategic objectives determined by the values and cultural concepts of enterprises.
9.
VI is one of the components of CIS, and visual recognition (VI) plays a leading role in CIS
The full name of CIS is corporate identity system, which is a kind of management technique to improve corporate image. Enterprise identification system is mainly composed of three parts: enterprise concept identification (MI), enterprise behavior identification (BI) and enterprise visual identification (VI). These elements are interrelated, interacted and organically coordinated The visual recognition system is a systematic and unified visual symbol system. With a complete and systematic visual communication system, the abstract semantics of enterprise concept, cultural characteristics, service content and enterprise norms are transformed into the concept of specific symbols to create a unique enterprise image. VI includes core elements and application elements{rrrrrrr}
extended materials:
the role of the visual identity system, It can play the most effective and direct role in enterprise external publicity and enterprise identification
the visual identity system plays an important role in building a modern and international brand through basic norms such as logo, standard color and special font, and application norms such as office affairs, publicity identification and outdoor environment system
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