How to work in a marketing center
Publish: 2021-05-05 00:20:32
1. 1. Formation: the formation of the team; It is inseparable from the application of personnel. How to choose the right salesperson; It's the key to building a team. The quality and practical skills of the candidates; Will directly affect the team's overall cooperation, communication, combat capabilities
2. Training: sales personnel are the first marketing team of an enterprise. Excellent salesmen don't just rely on recruitment; After applying for a job, we must also organize intensive training. Before the market starts; Training is a top priority
3. Mechanism: any effective way of sales team management; We must rely on the effective and reasonable mechanism to guarantee it; Especially the incentive mechanism. Incentive mechanism should include: salary, selection and promotion
4. Evaluation: the evaluation management of sales personnel must be quantified, tabulated and institutionalized. To sale personnel can press business person (Promotion Director), promotion member cent file assesses management
5. Meeting affairs: through regular meeting system; Ensure the implementation of all tasks and systems of the team. Regular meeting is divided into weekly meeting and monthly meeting; Its purpose is to train employees, exchange experience, arrange work, convey instructions and boost morale through regular meetings; To develop the team spirit of employees; Enhance tissue coagulation. Meeting is the guarantee of the team's strength.
2. Training: sales personnel are the first marketing team of an enterprise. Excellent salesmen don't just rely on recruitment; After applying for a job, we must also organize intensive training. Before the market starts; Training is a top priority
3. Mechanism: any effective way of sales team management; We must rely on the effective and reasonable mechanism to guarantee it; Especially the incentive mechanism. Incentive mechanism should include: salary, selection and promotion
4. Evaluation: the evaluation management of sales personnel must be quantified, tabulated and institutionalized. To sale personnel can press business person (Promotion Director), promotion member cent file assesses management
5. Meeting affairs: through regular meeting system; Ensure the implementation of all tasks and systems of the team. Regular meeting is divided into weekly meeting and monthly meeting; Its purpose is to train employees, exchange experience, arrange work, convey instructions and boost morale through regular meetings; To develop the team spirit of employees; Enhance tissue coagulation. Meeting is the guarantee of the team's strength.
2. Answer: how do you know what potential you should have in the sales process
this paper mainly summarizes the following aspects:
first, to do a good job in the sales work, to assign sales indicators, to be able to measure the degree of dedication and cooperation in the sales work with a sense of responsibility, to perfectly reflect the spirit of cooperation and dedication of the sales team, and to actively give play to personal expertise and work performance
Second, do a good job in sales, and be keen on the sales instry, so as to actively explore the sales strategy and reach a consensus and the development direction of the business group
thirdly, in sales work, we should grasp the proficiency of business skills, open up our horizons with modest and prudent work style, give full play to the ability of creation and research, learn to coordinate sales management, develop and plan the key points and central arguments of sales career, discuss and study the implementation plan of sales, and report the sales work well, With a serious and meticulous attitude, be good at finding related problems in proct sales, and coordinate the process and related results
fourthly, in sales work, indivials must dress up in formal clothes, express their artistic charm with excellent eloquence, be good at communication, discuss and talk about interesting topics, let customers know and affirm, and jointly imagine the prospect of future cooperation and development, and actively plan the layout and beginning of sales work
fifthly, as a sales representative, we should move customers with sincerity and friendliness, handle more convenient and faster services for customers, deal with relevant problems and requirements for customers, and put forward relevant suggestions and reasonable opinions to accept customers to handle after-sales service of procts, so as to enhance the trust and popularity of the company's procts and strive to build the reputation and credibility of procts
thank you!
this paper mainly summarizes the following aspects:
first, to do a good job in the sales work, to assign sales indicators, to be able to measure the degree of dedication and cooperation in the sales work with a sense of responsibility, to perfectly reflect the spirit of cooperation and dedication of the sales team, and to actively give play to personal expertise and work performance
Second, do a good job in sales, and be keen on the sales instry, so as to actively explore the sales strategy and reach a consensus and the development direction of the business group
thirdly, in sales work, we should grasp the proficiency of business skills, open up our horizons with modest and prudent work style, give full play to the ability of creation and research, learn to coordinate sales management, develop and plan the key points and central arguments of sales career, discuss and study the implementation plan of sales, and report the sales work well, With a serious and meticulous attitude, be good at finding related problems in proct sales, and coordinate the process and related results
fourthly, in sales work, indivials must dress up in formal clothes, express their artistic charm with excellent eloquence, be good at communication, discuss and talk about interesting topics, let customers know and affirm, and jointly imagine the prospect of future cooperation and development, and actively plan the layout and beginning of sales work
fifthly, as a sales representative, we should move customers with sincerity and friendliness, handle more convenient and faster services for customers, deal with relevant problems and requirements for customers, and put forward relevant suggestions and reasonable opinions to accept customers to handle after-sales service of procts, so as to enhance the trust and popularity of the company's procts and strive to build the reputation and credibility of procts
thank you!
3. First of all, we need to understand what the position should do, and then understand the situation of the superior and the subordinate
as the head of the sales department, there must be pressure on sales performance, so we should focus on the performance, how to improve the performance, how to make good use of the following personnel, and only through the efforts of the team can we do things well
we also need to understand some policies of the company, so that we can negotiate better
in a word, as a supervisor, he has a certain management function, so he should use management to proce benefits instead of complete indivialism.
as the head of the sales department, there must be pressure on sales performance, so we should focus on the performance, how to improve the performance, how to make good use of the following personnel, and only through the efforts of the team can we do things well
we also need to understand some policies of the company, so that we can negotiate better
in a word, as a supervisor, he has a certain management function, so he should use management to proce benefits instead of complete indivialism.
4. First of all, marketing should start from the instry you are engaged in. You should fully understand your procts, prices, channels, promotion policies, etc. at the same time, you should understand the situation of competitors, market trends, and all activities and policies of competitors in the same market area. Of course, this is about market research. This is just some of my general ideas, In fact, subdivided into each instry, each link has a lot of differences, but also need to learn more specific things in the specific work
5. With the help of big data, Internet of things, blockchain and other tools, things and people can be managed. Through technology and financial empowerment, and relying on the commercial operation mode such as reward and punishment system, data interconnection can be realized, which can provide support for enterprise optimization management and efficient decision-making, and ultimately achieve the effect of cost rection and efficiency. Blockchain + application landing is now emerging one after another. Changsha high tech Zone has officially launched a blockchain project, which is called SMIC blockchain service platform. It is a government enterprise service platform, cooperating with Bank of Changsha, Dean justice, etc., and now it is the stage of collecting enterprises on the chain.
6. Establish or improve the system according to the market first, select the appropriate front-line personnel according to the system, and carry out public relations and support for the high profit market or customer groups (big customers) after the system is improved
for example, after I went to the new manufacturer the year before last, the former sales terminal and sales channel of the manufacturer were almost dead, and there were only three front-line sales personnel left. I spent one and a half months to run around the market, and re formulated the marketing management system, commission distribution mechanism, incentive mechanism, market development policy, market promotion policy, sales promotion policy, and so on according to the market situation After half a year, the market has returned to 80% of the previous level, and there are more than 20 front-line salesmen. After the team matured, in order to increase the revenue of the company and the marketing team, he led the team to capture Dongfang Electric Group in four months. In less than a year, let the company's marketing more than 50% of the company's most brilliant period.
for example, after I went to the new manufacturer the year before last, the former sales terminal and sales channel of the manufacturer were almost dead, and there were only three front-line sales personnel left. I spent one and a half months to run around the market, and re formulated the marketing management system, commission distribution mechanism, incentive mechanism, market development policy, market promotion policy, sales promotion policy, and so on according to the market situation After half a year, the market has returned to 80% of the previous level, and there are more than 20 front-line salesmen. After the team matured, in order to increase the revenue of the company and the marketing team, he led the team to capture Dongfang Electric Group in four months. In less than a year, let the company's marketing more than 50% of the company's most brilliant period.
7. First, get familiar with the business in a low-key way and have a good relationship with the staff below. It's necessary to eat and drink. Don't worry about burning those fires. When you get familiar with the business, the staff below will also understand it. Suit the remedy to the case and carry out the policy program.
8. Sign up for a marketing training class, or go to the marketing department of a large company, but small companies don't use it very much
9.
bus line: Metro Line 9 → line 4, the whole journey is about 18.5km
1. Take Metro Line 9 from Nigang, pass 3 stops, reach shangmeilin station
2, walk about 270m, transfer to line 4
3, take line 4, pass 8 stops, reach Qinghu station
4, walk about 680m, reach Shangmei center, Qinghu Road, Longhua
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