Is wechat business a decentralized marketing
The biggest advantage of wechat is to precipitate users and realize the complete aggregation of decentralized online and offline traffic. In fact, the origin of wechat is social rather than marketing tools, which determines that wechat can more accurately find user groups and Internet big data than traditional e-commerce, thus greatly improving enterprise services and orders
for enterprises, micro commerce is a decentralized e-commerce form. Taobao is a proct of the PC era. Most traditional retail enterprises don't make money in Taobao, and they are faced with problems such as how to precipitate users. On the one hand, whether it's store B or store C, the users who bring orders to businesses belong to Taobao platform, not all businesses; On the other hand, users place orders mainly through search, and businesses lack direct communication channels with users, unable to understand the real needs of users
the biggest advantage of wechat business model is that it can gather all the customers contacted by N channels to form a big database of the enterprise itself, so as to realize personalized recommendation and precision marketing. WeChat is an excellent customer management platform, which will bring the customers from different channels into the channel, and then achieve a smoothly blocked channel mode, which eliminates all barriers directly, and businesses can establish direct contact with consumers on the official account. p>
The first level agent is the employee under the general agent. If you take the goods from the general agent, the price is higher
the second level agent is the employee under the first level agent who takes the goods from the first level agent and gets the highest price
micro business agent is to have proct authorization, and the source of goods can be obtained directly from the manufacturer, or you can find the source of goods yourself. As a micro business agent, you can develop a lower level agent, send the goods to the next family to earn a price difference, and sell them yourself
extended data:
micro business agent level:
generally, there are five levels. The highest proxy level is hidden, and there are four common levels for publishing. For example, co-founder, general agent, first-class agent and special agent are our common micro business agent system. Co founder, as the highest level of agency for public
generally speaking, there is a hidden micro business agent level above the co founders. The hidden agent level mainly has two functions. The first function is that in the early stage of micro business, 30-50 person project seed initiators act as agent level agents. The main task of these 30 to 50 seed agents is to develop and recruit co founders
generally speaking, these 30 people have strong social relationship with the person in charge of the wechat business project. Second, for the cooperation between the brand side and the micro business team, the team leader gives the highest level of agent treatment
of course, there are also five agency levels in the market, such as co-founder, general agent, primary agent, secondary agent and special agent. This kind of five level agent, Lianchuang must have a set of the highest hidden agent level, that is to say, six levels. This six level system is suitable for procts with large profit margin
in addition to the two agency systems, there is also an agency model, which is divided into the upper three levels and the lower four levels. What is the three-tier and four tier agency model? Generally speaking, the next four levels are just like the agent level that we often see
it is mainly used for the investment promotion of indivial micro businesses. The main body of micro businesses is indivials, and the amount of one-time goods taking is less. The upper three agent levels are used for the recruitment of formed micro business teams, indivial enterprises and branch companies
General agent is directly from the company to take goods, take the lowest price. The first level agent is the soldier under the general agent. If you take the goods from the general agent, the price will be higher. The second level agent is the soldier under the first level agent. If you take goods from the first level agent, the price is the highest
of course, it is true. As a new thing, wechat business is based on the space of mobile Internet, with the help of social software as a tool, people-centered and social networking as a link. However, there are also pyramid selling and high profit procts under the guise of wechat business. Therefore, we should be good at distinguishing wechat business from others
< can you be convinced by the following reasons
1. Wechat business is decentralized. It doesn't need an entrance. As long as it generates a store, the store can be displayed on various platforms on the mobile phone, and it doesn't need to be bound to one platform. Shop in hand, said to go
2. New customers of wechat business can be brought from different channels. What's more, if you have the opportunity to precipitate, these users will also become your fans. With the word-of-mouth marketing and fission communication of fans, you will have more new customers
There is no need to continue to burn high advertising costs. In the early stage of wechat business, traffic is also needed to start cold, but the sources of traffic are different. You can spend money on traffic at guangdiantong, and you can use various social media such as friends circle and microblog. More importantly, the customers brought by these traffic are your own. Where you go, these people will go, and you don't need to invest in them in the later stage4. To escape from the "dim" search, micro stores do not need to be searched, but are more found. They are all fission spread among friends, word of mouth spread among fans, and micro business sellers only need to operate well, so they will naturally be "searched" in the vast sea of micro stores
5. There is no need to dect points. Dection, equivalent to rent, equivalent to money. They spend money to buy traffic, pull new customers, sell a thing to be Taobao yanguomao
6. Freedom of identity. Micro businesses are different, they can't become consumers. They has the final say, and they will follow the good ones if their goods are good and their services are good. Why do you have to be bullied by the sophomores
7. Micro business form, flexible, and even interact with fans, understand the requirements of statistical fans, get more accurate inventory demand. You can decide when you want to do the activity. It's double 11 every day
8. The distribution system of wechat is more scientific. Users can select procts in the distribution library and place them in their own stores for sale with one click. They can share them in the circle of friends or other social media promotion with one click. After sales, they can get commission rebate directly. The delivery and after-sales are all solved by upstream suppliers
Buy whatever you want. So as long as it's profitable, you can try itmainstream channels: network, network know, network post bar, microblog, blog, pig navigation, etc
forum post promotion: Zhihu, Tianya, Douban, Xici Hutong, etc
know yourself: open a micro store to know what you can sell and what you know about
understand the market: understand what the market is selling and what customers like, and remember not to follow suit
understanding goods: before selling any goods, you should have an understanding of the goods
add powder: to target groups, to your target groups, send some topics that can attract them. The mentality of doing wechat business must enre loneliness, pay attention to methods, and consumers pay more attention to service. Therefore, the premise of stable customer source is that your service should be good. Customers are raised
wechat business, English name. It is a new type of business enterprise or indivial based on social media outlets. There are two main modes:
micro business based on WeChat official account, B2C micro business, and C2C based micro dealer based on friends circle. The difference is that wechat is based on wechat's ability to "connect everything", realizing social sharing of goods, recommendation of acquaintances and display of circle of friends. In terms of the process of wechat business, wechat business is mainly composed of four parts: a well-established trading platform, marketing plug-ins, distribution system and personal sharing and promotion of wechat customers
the functions of wechat are as follows:
the biggest advantage of wechat is to precipitate users and realize the complete aggregation of decentralized online and offline traffic. In fact, the origin of wechat is social rather than marketing tools, which determines that wechat can more accurately find user groups and Internet big data than traditional e-commerce, thus greatly improving enterprise services and orders
for enterprises, micro commerce is a decentralized e-commerce form. Taobao is a proct of the PC era. Most traditional retail enterprises don't make money in Taobao, and they are faced with problems such as how to precipitate users. On the one hand, whether it's store B or store C, the users who bring orders to businesses belong to Taobao platform, not all businesses; On the other hand, users place orders mainly through search, and businesses lack direct communication channels with users, unable to understand the real needs of users
the biggest advantage of wechat business model is that it can gather all the customers contacted by N channels to form a big database of the enterprise itself, so as to realize personalized recommendation and precision marketing. WeChat is an excellent customer management platform, which can smoothly and unobstruct the channel mode by bringing together customers from different channels, and directly eliminates all obstacles. Businesses can directly contact consumers on the official account.