Taobao calculates the formula of keyword competitiveness

1.

Competition index = relative market share brand loyalty brand growth index 100%. According to the number of searchers, the higher the number of searchers, the higher the degree of competition

1. Competition index is a comprehensive reflection of the brand's current and future overall competitive strength. It is an index obtained by comprehensive analysis of multiple indicators after detection

among them: brand growth index = a brand's consumer share / the brand's retention rate of 100%

significance: brand competitiveness index comprehensively reflects the brand's current and future overall competitive strength, which has a good quantitative role in comparing the competitive strength of multiple brands at the same time, but it has little significance in taking specific decisions

2, degree of competition

the higher the degree of competition, the more buyers and the more expensive the price. Of course, the higher the degree of competition, the higher the number of searchers

the higher the degree of competition, the more buyers and the more expensive the price. Of course, the higher the degree of competition, the higher the number of searchers. When your competitors have far exceeded your advantages in terms of sales volume or price, what you need to do in terms of keyword bidding is dislocation, that is, do not directly collide with each other, Affect your click through rate. We can choose a more competitive position to bid

suppose we are in the fifth place with only dozens of sales, while our peers are in the sixth place with thousands of sales, then we have to avoid competition and choose the bottom position

① choose the position where your peers' babies have great advantages to show, and improve the click through rate

② when the sales volume and advantages of through train baby are not obvious, accurate keywords can grab the high position, and other keywords can grab the appropriate (high click rate per page) position

extended data:

What are the dimensions that affect the quality score of through train comprehensive ranking

1) key words: when adding key words, please select the key words related to the category, attribute and title of the baby, so that the quality score will be higher

2) baby information: the category / attribute / Title / picture / detail page of baby should be consistent with the buyer's search intention. For example: put the baby in the most relevant category for promotion, abide by Taobao commodity release rules; When uploading the baby, carefully fill in the relevant attributes. When the baby attributes match the buyer's search needs, the higher the quality score. So the more complete the attributes are, the higher the overall quality score of the baby

3) baby title and picture: enhance the attraction of baby itself, such as improving the quality of picture and detail page and increasing the click through rate

4) customer feedback or use experience of promotion information

5) other related factors

6) transaction conversion rate of baby

2. First of all, we analyze the keywords from the three stages of website development: first, we need to select a keyword to build our website at the beginning of construction. 2、 When our website keywords appear after ranking, why other people's site is higher than our ranking. What other keywords do the competitors of high-quality sites have. 3、 When we have a number of keywords ranking, the purpose of the station appeared, which keyword can bring us more traffic, more conversion rate, these good, high conversion rate keywords naturally need our more attention. After all, stationmaster is to make money. If you still need to subdivide, it can be roughly divided into 11 points: 1. Before the construction of the website, you need to select keywords and expand them. The common method is to input extended keywords in the network search box and view the relevant pages to judge the keyword competition. 2. After making the key words, analyze the opponent's key words. 3. Target keywords should be built on the home page. 4. Level 2 target keywords, in Level 2...
very good,
focus on: e-commerce intellectual (maintenance of old customers' brand marketing development strategy)

3. If you are Taobao, I think it should be like this: competition = [popularity * click through rate * (1-mall proportion)] / number of procts

4. If you want to use a numerical value to measure the keyword competitiveness, it can be simply understood as:
keyword competitiveness = keyword search times / baby number. The higher the numerical value is, the lower the competitiveness is. The smaller the numerical value is, the higher the competitiveness is
the number of babies corresponding to the search index of these three words is 0, which means that as long as there is this keyword in the title of baby, there will be at least 100 traffic per day. We say that the competition is very low, and there will be traffic if we set this word (of course, I'm an example. If you're not from this brand, don't use this keyword indiscriminately)
the competition degree of the keywords "stainless steel landing of mosquito net" is equal to search index / baby number, 88155 / 43922 = 2.007, and the competition degree of this keyword is 2, which is higher than the above keywords
through such a calculation method, we can find the words with low competition. These words are called blue ocean words. This kind of words can be met or not. Once we encounter such words, we hardly need to optimize them too much and the traffic will double. Later, I will teach you how to find this kind of words in batches.

5. Keyword competition degree refers to the number and difficulty of keyword competition. We can see the keyword competition degree through two indicators. The more people choose and use this keyword, the more competitive it will be. We want to optimize the baby ranking must understand the keyword competition!

6. Want to let Taobao Search Ranking, first of all to check whether they have stepped on the four pits: 1, no basis for the selection of sources; 2. It is difficult to accumulate basic sales volume; 3. Promote sales by promotion; 4. Don't take the initiative to get traffic.

7.

The title of Taobao store, the formula of Taobao used to attract consumers: Marketing words + attribute categories + attribute categories + core keywords

marketing words: popular words, such as: limited time second kill, full name crazy grab, mid year promotion, daily special price, pop money, package mail, special price, discount, discount, free postage, second kill, discount, limited time discount, sale, 209 summer sales, etc

attribute category: attribute words. They are mainly words relative to proct attributes. Try your best to search for words. Like women's shoes. There are some properties that no one searches. Shallow mouth, low help, these are the attributes of the proct, but no one search. So in the title, we can try to avoid these words, such as high-heeled shoes, size, etc. the category is the category of the proct, women's shoes, women's clothing, etc

core keyword: the core keyword of a proct is not only the main keyword of a proct, but also the keyword with a large amount of proct search. More searches, more opportunities to show. So core keywords are a must

extended data:

precautions for using Taobao formula (title):

1. Don't pile up. Stacking has a great influence on the title. It's better to pile up the title of power rection than not

2. Not too much. One or two suggestions. Too many core keywords are not very good for the proct

3. Attribute matching. Try to match the attributes of the proct. No matter the picture, or the following detailed attributes should be unified as far as possible, so as not to make the system determine the mismatch. For example, women's shoes. One of these needs to pay attention to is the style

at present, the title can only have one style. If it is too much, it will report an error in the proct diagnosis. There is also a popular element. Pop elements that appear above the title must be checked later. Otherwise, it will report a mistake

8. 2X (1 + 50%) = 3. Just use this formula

9. Keyword weight
now Taobao doesn't mean that you can get huge traffic on the search results home page, it also depends on whether your title keywords are accurate. If the keywords are not accurate enough, then the introced traffic can not bring transformation, so the weight of keywords is undoubtedly relatively low, which naturally lowers the ranking of Taobao Search; Attention also need to pay attention to the keyword ranking, combined with their own situation, to maintain the search ranking.

10. For example, some of the keywords I originally bid low, but the results did not show the amount, but for the instry, this keyword is very popular, click through rate and conversion rate are very high

that's because your quality score is so low that you can't reach the top

whether it's worth paying a high price or not depends on the correlation between keywords and babies. And baby more appropriate keywords, the more worthy of high price row top 3. I have been promoting tmall through train for more than one year