Hongqiao Railway Station to Hongqiao Tiandi Shopping Center
Publish: 2021-05-08 17:09:08
1.
bus line: Metro Line 10, the whole journey is about 3.4km
1. Walk about 380m from Shanghai Hongqiao International Airport to Hongqiao terminal 1 station
2. Take Metro Line 10, pass through 2 stations to Hongqiao Railway Station
3. Walk about 530m to Hongqiao Tiandi shopping center
2. It's near Hongqiao Railway Station
3. The Enlightenment of Harry Potter brand conquest
our human languages are so diverse, and human languages are different at different stages. In the age of human culture, people's language is listening; In the stage of technological survival, people's language is excellent; In the digital survival stage, people's language is speed; In the brand-new era of survival, people's language is to conquer
brand is the right business language. When consumers roam the mall and choose goods from the shelves, they are faced with brands of different sizes, not different enterprises. Consumers don't care whether your company has done 6Sigma or ERP! Therefore, brand is a more thorough thinking of customization. It discusses the consumption decision-making process, decision-making mechanism and decision-making mode from the perspective of consumers
brand has the special meaning of mass culture node. In fact, brand is the refined and sublimated version of public taste. Each big and small, colorful brand is a shining node in the commercial society, just like the lights seen from the night sky overlooking the city. Of course, these are the highlights of attention
the appeal of the brand is relatively stable, otherwise it can not be called a real brand, but just a passer-by. But the public taste is constantly changing, so the real brand either has the ability to quickly meet the public taste, or meets the relatively constant value demands of people's subconscious. We can see that in the commercial society, most brands have unfortunately become the passers-by of popular culture. According to the Harvard Business School, only 20% of new business ideas are invested and converted into commodities, and only 20% of these investments are ultimately successful
if art is too abstruse, there will be fewer people to appreciate it, just as Dali's abstract paintings are rarely appreciated by the general public. Because most brands are facing the general public, there is no need for brands to be too abstruse and abstract. If it is too deep to be understood, the effect is often discounted. The ideal state of brand is that it can not only become an organic part of mass culture, but also establish its own tradition and become an eternal value and pursuit. For example, Mercedes Benz, Kodak, Coca Cola and Harley motorcycle not only inherit people's long-term yearning for a better life, but also have the innovative spirit of grasping the pulse of the times
brand is the conquest of attention
brand and consumers are a dynamic interactive relationship. The growth and decline of the power of brands and consumers and the power contrast are happening all the time. When consumers buy a strong brand, they actually give their choice to the strong brand; At the same time, they question weak brands. In front of strong brands, consumers feel like teenagers falling in love, conquered by its power and confused by its charm; In the face of weak brands, consumers feel like a wise man, comfortable and complacent to guide the brand. From this we can see the importance of striving to be a market leader
in fact, brand is the symbol of quality. So what can be branded? Let's see if the following concept has become a brand
characters: Greenspan, Spielberg, Milan Kundera
events: hippie movement, existentialism, Renaissance
places: Caribbean, great wall, gold coast of Australia
activities: Olympics, fortune forum, World Cup football match
organizations: European Green Party, International Monetary Fund, Nobel Prize Committee
Services: Boston management consulting, personal financial procts, star service of four seasons hotel
Technology: ERP, Pentium chip, clone
concept: Postmodernism, internationalization, proction outsourcing
ideas: TQM, Gary hammer competitive strategy, learning organization
after careful creation, the publicity figures, avant-garde thoughts and innovative procts have become outstanding brands. Therefore, we can see that everything that needs to be communicated and can be communicated can be branded. Human beings have entered the era of all-round branding in which attention wins
what makes a brand
brand thinking is an unprecedented challenge to the traditional quantitative logic. The top economists in China want to comment on the poems of Tang and Song dynasties; China's top public figures, when they appear in public again, are fond of talking about western symphonies; The well-to-do businessmen who have attracted so much attention are addicted to making movies after their success. If it is said that after a person is successful, his mind will be close to happiness and dream, then the real brand is like a successful person from the beginning, it is happiness and dream
brand conquest actually changes people's cognition. What is the logic process like? Please see the following model of brand Conquest (see Figure 1-2). The logical process of conquest is as follows: change of cognition, change of behavior, change of preference, change of habit, change of loyalty and change of cognition again
Sony, Disney, Versace, 3M, Budweiser, Levis, Intel, all of these super brands that we are familiar with, all come from passion and dream. Can we repeat the same dream with management tools like benchmarking? Even if it works, why do we do such boring things? What's more, passion, excitement, intuition, surprise and emotion are the elements of dreams that can't be described in quantitative language. You probably can't say that you have a three sigma dream or a six sigma dream
brand building relies on intuition rather than empty analysis, art rather than old formula, passion rather than perfect plan. We live in the present, but we live in the future. Brand is the general discourse of cool era. Cool economy is not to measure the level of economic development by gross national proct, it is to use the "cool" value of gross national proct. The indicators of cool economy are happiness, cooling effect, uncertain aesthetic feeling and pleasure mode
how to build a brand on the basis of dreams? It's a good choice to turn the concept into a myth, a fable or a legend. Microsoft is telling stories, Ge is telling stories, and so are Oxford and Harvard. Many brands have many stories: their history, what they are doing, the legendary experience of their founders, etc. For example, apple computer makes its creative and rebellious core brand culture have some similar religious characteristics through stories
from the beginning, Apple was a maverick and unruly company. Apple's CEO is a bold dreamer. Apple's procts always represent "cutting edge and innovation". The avant-garde environment of its stores further strengthens Apple's dream culture, which is pushed to the peak by its latest innovative procts such as iPods and iTunes. So, in fact, the language of the brand is to conquer, conquer the hearts of consumers with happiness and dreams
I would like to say that from now on, more and more entrepreneurs, managers and scholars will use brand language to communicate. If in the near future, we find that in almost all management contexts, everyone will rush up and talk about things with the brand, just like rushing to catch up with a big gathering, then we must not feel too strange, because the brand is the inevitable trend of the development of human civilization today. Before the bustling scene, we really need to make ourselves understand the brand correctly< At present, teenagers all over the world are exposed to alt culture prematurely. The appearance of Harry Potter helps teenagers regain their childhood imagination and simple sense of justice. Even alts urgently need this feeling of returning to childhood. Harry Potter is like the idol that many people dream of becoming in their childhood, so the story of this brand is very easy to be popular<
brand is to conquer the soul
in the core pursuit of Harry Potter, fun is the first, and the rest are subsidiary goals. For example, the magic boy's moral character, his kindness, bravery, friendship, diligence and so on are subordinate values. Fun is culture. We can understand this by looking at the western ecation system. In Western schools, teachers will try their best to make students feel funny. The entertainment of western ecation is unimaginable in China
for example, in a British primary school, when the teacher talks about the difference between solid, liquid and gas, he will make the children stand in a row, close to each other, you stick to me, I stick to you, clamorously huddle together, he said: OK, this is a solid; Then he asked the children to stand aside and leave some space between them. Then he said: This is liquid; Finally, he left only two or three children standing on it, with a big gap between them. Then he said: OK, this is gas. In the laughter of the children, the difference between the three physical states is clear at a glance. He used this method to explain that the main difference between solid, liquid and gas is that the gap between molecules is different, which leads to different physical properties
Harry's student life is full of interesting learning. The witchcraft teachers will teach them a lot of magical things, such as walking through the wall, going to heaven and earth, which is very fun. I believe every British or American student will imagine that he is studying magic in this magic school, not mathematics and chemistry. So what this brand conquers is the heart, the desire of children's heart, and the desire of childlike alts. What's the difference between this and the thrilling and thrilling scene in which we put ourselves when we watch Titanic's romantic love? But it's Harry, the kid, who's doing it all so vividly that people can't stop
What Ms. Rowling, the author of Harry Potter, said is quite intriguing: Children's books are not textbooks, their purpose is not to teach children specific things. This is not a characteristic of literature. People do get something from literature, but it may just teach you how to laugh, rather than slap you in the face every time
children are sure to learn something from Harry Potter. The idea of this book is not complicated, but it is full of contradictions, suspense and childlike interest. The protagonist Harry is a common character, in the children's view, and almost himself. What is Harry's theme? It's magic and evil. Isn't that what we see every day in modern society? We see countless business achievements, social phenomena and relationships as magical as magic, and we also see evil things, whether we want to see them or not, OK
our human languages are so diverse, and human languages are different at different stages. In the age of human culture, people's language is listening; In the stage of technological survival, people's language is excellent; In the digital survival stage, people's language is speed; In the brand-new era of survival, people's language is to conquer
brand is the right business language. When consumers roam the mall and choose goods from the shelves, they are faced with brands of different sizes, not different enterprises. Consumers don't care whether your company has done 6Sigma or ERP! Therefore, brand is a more thorough thinking of customization. It discusses the consumption decision-making process, decision-making mechanism and decision-making mode from the perspective of consumers
brand has the special meaning of mass culture node. In fact, brand is the refined and sublimated version of public taste. Each big and small, colorful brand is a shining node in the commercial society, just like the lights seen from the night sky overlooking the city. Of course, these are the highlights of attention
the appeal of the brand is relatively stable, otherwise it can not be called a real brand, but just a passer-by. But the public taste is constantly changing, so the real brand either has the ability to quickly meet the public taste, or meets the relatively constant value demands of people's subconscious. We can see that in the commercial society, most brands have unfortunately become the passers-by of popular culture. According to the Harvard Business School, only 20% of new business ideas are invested and converted into commodities, and only 20% of these investments are ultimately successful
if art is too abstruse, there will be fewer people to appreciate it, just as Dali's abstract paintings are rarely appreciated by the general public. Because most brands are facing the general public, there is no need for brands to be too abstruse and abstract. If it is too deep to be understood, the effect is often discounted. The ideal state of brand is that it can not only become an organic part of mass culture, but also establish its own tradition and become an eternal value and pursuit. For example, Mercedes Benz, Kodak, Coca Cola and Harley motorcycle not only inherit people's long-term yearning for a better life, but also have the innovative spirit of grasping the pulse of the times
brand is the conquest of attention
brand and consumers are a dynamic interactive relationship. The growth and decline of the power of brands and consumers and the power contrast are happening all the time. When consumers buy a strong brand, they actually give their choice to the strong brand; At the same time, they question weak brands. In front of strong brands, consumers feel like teenagers falling in love, conquered by its power and confused by its charm; In the face of weak brands, consumers feel like a wise man, comfortable and complacent to guide the brand. From this we can see the importance of striving to be a market leader
in fact, brand is the symbol of quality. So what can be branded? Let's see if the following concept has become a brand
characters: Greenspan, Spielberg, Milan Kundera
events: hippie movement, existentialism, Renaissance
places: Caribbean, great wall, gold coast of Australia
activities: Olympics, fortune forum, World Cup football match
organizations: European Green Party, International Monetary Fund, Nobel Prize Committee
Services: Boston management consulting, personal financial procts, star service of four seasons hotel
Technology: ERP, Pentium chip, clone
concept: Postmodernism, internationalization, proction outsourcing
ideas: TQM, Gary hammer competitive strategy, learning organization
after careful creation, the publicity figures, avant-garde thoughts and innovative procts have become outstanding brands. Therefore, we can see that everything that needs to be communicated and can be communicated can be branded. Human beings have entered the era of all-round branding in which attention wins
what makes a brand
brand thinking is an unprecedented challenge to the traditional quantitative logic. The top economists in China want to comment on the poems of Tang and Song dynasties; China's top public figures, when they appear in public again, are fond of talking about western symphonies; The well-to-do businessmen who have attracted so much attention are addicted to making movies after their success. If it is said that after a person is successful, his mind will be close to happiness and dream, then the real brand is like a successful person from the beginning, it is happiness and dream
brand conquest actually changes people's cognition. What is the logic process like? Please see the following model of brand Conquest (see Figure 1-2). The logical process of conquest is as follows: change of cognition, change of behavior, change of preference, change of habit, change of loyalty and change of cognition again
Sony, Disney, Versace, 3M, Budweiser, Levis, Intel, all of these super brands that we are familiar with, all come from passion and dream. Can we repeat the same dream with management tools like benchmarking? Even if it works, why do we do such boring things? What's more, passion, excitement, intuition, surprise and emotion are the elements of dreams that can't be described in quantitative language. You probably can't say that you have a three sigma dream or a six sigma dream
brand building relies on intuition rather than empty analysis, art rather than old formula, passion rather than perfect plan. We live in the present, but we live in the future. Brand is the general discourse of cool era. Cool economy is not to measure the level of economic development by gross national proct, it is to use the "cool" value of gross national proct. The indicators of cool economy are happiness, cooling effect, uncertain aesthetic feeling and pleasure mode
how to build a brand on the basis of dreams? It's a good choice to turn the concept into a myth, a fable or a legend. Microsoft is telling stories, Ge is telling stories, and so are Oxford and Harvard. Many brands have many stories: their history, what they are doing, the legendary experience of their founders, etc. For example, apple computer makes its creative and rebellious core brand culture have some similar religious characteristics through stories
from the beginning, Apple was a maverick and unruly company. Apple's CEO is a bold dreamer. Apple's procts always represent "cutting edge and innovation". The avant-garde environment of its stores further strengthens Apple's dream culture, which is pushed to the peak by its latest innovative procts such as iPods and iTunes. So, in fact, the language of the brand is to conquer, conquer the hearts of consumers with happiness and dreams
I would like to say that from now on, more and more entrepreneurs, managers and scholars will use brand language to communicate. If in the near future, we find that in almost all management contexts, everyone will rush up and talk about things with the brand, just like rushing to catch up with a big gathering, then we must not feel too strange, because the brand is the inevitable trend of the development of human civilization today. Before the bustling scene, we really need to make ourselves understand the brand correctly< At present, teenagers all over the world are exposed to alt culture prematurely. The appearance of Harry Potter helps teenagers regain their childhood imagination and simple sense of justice. Even alts urgently need this feeling of returning to childhood. Harry Potter is like the idol that many people dream of becoming in their childhood, so the story of this brand is very easy to be popular<
brand is to conquer the soul
in the core pursuit of Harry Potter, fun is the first, and the rest are subsidiary goals. For example, the magic boy's moral character, his kindness, bravery, friendship, diligence and so on are subordinate values. Fun is culture. We can understand this by looking at the western ecation system. In Western schools, teachers will try their best to make students feel funny. The entertainment of western ecation is unimaginable in China
for example, in a British primary school, when the teacher talks about the difference between solid, liquid and gas, he will make the children stand in a row, close to each other, you stick to me, I stick to you, clamorously huddle together, he said: OK, this is a solid; Then he asked the children to stand aside and leave some space between them. Then he said: This is liquid; Finally, he left only two or three children standing on it, with a big gap between them. Then he said: OK, this is gas. In the laughter of the children, the difference between the three physical states is clear at a glance. He used this method to explain that the main difference between solid, liquid and gas is that the gap between molecules is different, which leads to different physical properties
Harry's student life is full of interesting learning. The witchcraft teachers will teach them a lot of magical things, such as walking through the wall, going to heaven and earth, which is very fun. I believe every British or American student will imagine that he is studying magic in this magic school, not mathematics and chemistry. So what this brand conquers is the heart, the desire of children's heart, and the desire of childlike alts. What's the difference between this and the thrilling and thrilling scene in which we put ourselves when we watch Titanic's romantic love? But it's Harry, the kid, who's doing it all so vividly that people can't stop
What Ms. Rowling, the author of Harry Potter, said is quite intriguing: Children's books are not textbooks, their purpose is not to teach children specific things. This is not a characteristic of literature. People do get something from literature, but it may just teach you how to laugh, rather than slap you in the face every time
children are sure to learn something from Harry Potter. The idea of this book is not complicated, but it is full of contradictions, suspense and childlike interest. The protagonist Harry is a common character, in the children's view, and almost himself. What is Harry's theme? It's magic and evil. Isn't that what we see every day in modern society? We see countless business achievements, social phenomena and relationships as magical as magic, and we also see evil things, whether we want to see them or not, OK
4. The Internet refers to the online platform. Network is a general word. It means both offline network and online network. Therefore, the Internet belongs to a branch of network economy.
5. 1. Looking to the end of the world: grasp the past and present life of the Internet, control the lifeblood of the profession
A. instry understanding
boiling for 15 years
top of the wave
Da Vinci Code of the Internet
different platforms, Business model innovation in the era of mobile Internet
the Warring States period of e-commerce
I see e-commerce
six forces to change the future of China's Internet
information rules: strategic guidance for network economy
super digital Genius: why digital thinking is a new way to be smart
B. proct understanding
everyone is a proct manager
"ten tools of design communication"
"Proct Manager Handbook"
"proct manager like God"
"Apocalypse"
"software engineering: research methods of practitioners"
"mobile phone R & D process and quality management"
C. interactive design User experience
essence of about face3 interaction design
touching people's heart
SNS website construction
social website interface design
Web information architecture, design large website
Web navigation design
Web Design taboo
mobile application UI design pattern
build a nest to attract Phoenix, simplicity first Know what you see
Yes proct manager
D. entrepreneurial data, Understand business thinking
lean entrepreneurship
lean entrepreneurship practice
four steps of entrepreneurship is earlier than lean entrepreneurship, entrepreneur's Bible
Toyota case: 14 management principles of lean manufacturing
thirty six rules for entrepreneurship
Lean Six Sigma - perfect integration of lean proction and six sigma
platform war Brief
e-commerce management perspective
marketing management
operation management (operation here means enterprise operation management)
guide to project management knowledge system
enterprise management in the era of quantification and big data
2, Find the best solution
A. data analysis
Basic Books:
basic course of website analysis
website analysis: how to drive decision with data, Improve website value
secrets of traffic: analysis and optimization skills of Google Analytics website 2nd Edition
advanced skills:
proficient in web analytics 2.0: user centered science and online statistical art
data presentation:
who says rookie can't do data analysis 2013 latest edition
Application and skills of Excel business chart 108 cases (two-color version)
Live data: data visualization guide
development training:
era of big data
R language actual combat
specific topic analysis
search "proficient in search analysis"
Taobao "play changed: Taobao sellers win weak brand era"
social networking website "data mining and analysis of social networking sites" (understand technology to read)
performance optimization (Rough reading)
building a high performance web site
website performance monitoring and optimization
large scale web service development technology
Advanced Guide to high performance website construction
B. traffic (user promotion)
network marketing
brilliant ideas, Website promotion 101 moves, online marketing promotion practical dictionary, you can find the problem
"the outbreak of marketing revolution - social network marketing guide"
"wet marketing"
"call of action"
"waiting for the cat barking"
"SEO practical password", "SEO art"
"search engine marketing - website traffic speed up"
"search engine optimization: one hour a day" Search engine optimization
content marketing
content marketing, The killer weapon of network marketing
C. retain
content
better than words: website content winning dictionary
face to face with 50 chief editors
Web content strategy guide
activities
a complete book of practical skills of commodity promotion
Author:
Wang Zhigang's soul searching and pushing hands
Xiong Da Xun's Jiangshan rupian
Ye Maozhong's thinking and doing? Want and do
D. transformation
website conversion rate optimization
data mining, e-commerce operation breakthrough
landing page optimization authority guide
Taobao seller secrets
improve conversion rate!: Web page A / B test and multivariable test practical guide
beer and diapers
why customers buy
three, find other thousand network: suddenly looking back, Jiali used to be in the harem
life interest books, feeling from life
community operation: naked ape Community mechanism of human zoo and intimate behavior
User Behavior: behavioral economics that will make money, epidemic materialism, the coming of post materialistic age
advertising planning: Secrets of advertising Wulin, Advertising Copywriting fax, mass outflow
business: business war, war theory
books worthy of precision:
Digital Management
/>Super rich is super creative
Data Mining and data operation practice
lean entrepreneurship practice
data analysis, Enterprise's virtuous inner help
micro power boundless
ten years of Taobao procts
recommender system practice
design search experience
in depth understanding of website optimization
2014 new book recommendation:
Tencent method: a proct classic of a company with a market value of 150 billion US dollars
disruptive innovation: survival rule in the era of mobile Internet
How far is it from layman to bat proct manager?
create Penguin: how proct managers are refined?
nine defeats and one victory: ten years of pioneering by Wang Xing, founder of meituan?
the second machine revolution: how digital technology will change our economy and society?
sense of participation: internal Manual of Xiaomi word of mouth marketing?
Zhou Hongyi's self account: my Internet side Legal theory
looking at e-commerce again
new economy, New rules
Social dividend (Revised and upgraded version)
Internet entrepreneurship original procts - Internet entrepreneurship password
Internet Finance in the south of the Yangtze River
How Google and Amazon make procts
top of data: big data revolution
micro management
o2o evolution: panorama of data business era
Internet thinking
targeted: Nisi entrepreneurship guide
Khan college in flipped Classroom: ecational revolution in the Internet age
centennial history of Silicon Valley: the great process of technological innovation and Entrepreneurship (1900-2013)
What are we talking about when starting a business
incubating Twitter: a wild journey from wilderness to IPO
A. instry understanding
boiling for 15 years
top of the wave
Da Vinci Code of the Internet
different platforms, Business model innovation in the era of mobile Internet
the Warring States period of e-commerce
I see e-commerce
six forces to change the future of China's Internet
information rules: strategic guidance for network economy
super digital Genius: why digital thinking is a new way to be smart
B. proct understanding
everyone is a proct manager
"ten tools of design communication"
"Proct Manager Handbook"
"proct manager like God"
"Apocalypse"
"software engineering: research methods of practitioners"
"mobile phone R & D process and quality management"
C. interactive design User experience
essence of about face3 interaction design
touching people's heart
SNS website construction
social website interface design
Web information architecture, design large website
Web navigation design
Web Design taboo
mobile application UI design pattern
build a nest to attract Phoenix, simplicity first Know what you see
Yes proct manager
D. entrepreneurial data, Understand business thinking
lean entrepreneurship
lean entrepreneurship practice
four steps of entrepreneurship is earlier than lean entrepreneurship, entrepreneur's Bible
Toyota case: 14 management principles of lean manufacturing
thirty six rules for entrepreneurship
Lean Six Sigma - perfect integration of lean proction and six sigma
platform war Brief
e-commerce management perspective
marketing management
operation management (operation here means enterprise operation management)
guide to project management knowledge system
enterprise management in the era of quantification and big data
2, Find the best solution
A. data analysis
Basic Books:
basic course of website analysis
website analysis: how to drive decision with data, Improve website value
secrets of traffic: analysis and optimization skills of Google Analytics website 2nd Edition
advanced skills:
proficient in web analytics 2.0: user centered science and online statistical art
data presentation:
who says rookie can't do data analysis 2013 latest edition
Application and skills of Excel business chart 108 cases (two-color version)
Live data: data visualization guide
development training:
era of big data
R language actual combat
specific topic analysis
search "proficient in search analysis"
Taobao "play changed: Taobao sellers win weak brand era"
social networking website "data mining and analysis of social networking sites" (understand technology to read)
performance optimization (Rough reading)
building a high performance web site
website performance monitoring and optimization
large scale web service development technology
Advanced Guide to high performance website construction
B. traffic (user promotion)
network marketing
brilliant ideas, Website promotion 101 moves, online marketing promotion practical dictionary, you can find the problem
"the outbreak of marketing revolution - social network marketing guide"
"wet marketing"
"call of action"
"waiting for the cat barking"
"SEO practical password", "SEO art"
"search engine marketing - website traffic speed up"
"search engine optimization: one hour a day" Search engine optimization
content marketing
content marketing, The killer weapon of network marketing
C. retain
content
better than words: website content winning dictionary
face to face with 50 chief editors
Web content strategy guide
activities
a complete book of practical skills of commodity promotion
Author:
Wang Zhigang's soul searching and pushing hands
Xiong Da Xun's Jiangshan rupian
Ye Maozhong's thinking and doing? Want and do
D. transformation
website conversion rate optimization
data mining, e-commerce operation breakthrough
landing page optimization authority guide
Taobao seller secrets
improve conversion rate!: Web page A / B test and multivariable test practical guide
beer and diapers
why customers buy
three, find other thousand network: suddenly looking back, Jiali used to be in the harem
life interest books, feeling from life
community operation: naked ape Community mechanism of human zoo and intimate behavior
User Behavior: behavioral economics that will make money, epidemic materialism, the coming of post materialistic age
advertising planning: Secrets of advertising Wulin, Advertising Copywriting fax, mass outflow
business: business war, war theory
books worthy of precision:
Digital Management
/>Super rich is super creative
Data Mining and data operation practice
lean entrepreneurship practice
data analysis, Enterprise's virtuous inner help
micro power boundless
ten years of Taobao procts
recommender system practice
design search experience
in depth understanding of website optimization
2014 new book recommendation:
Tencent method: a proct classic of a company with a market value of 150 billion US dollars
disruptive innovation: survival rule in the era of mobile Internet
How far is it from layman to bat proct manager?
create Penguin: how proct managers are refined?
nine defeats and one victory: ten years of pioneering by Wang Xing, founder of meituan?
the second machine revolution: how digital technology will change our economy and society?
sense of participation: internal Manual of Xiaomi word of mouth marketing?
Zhou Hongyi's self account: my Internet side Legal theory
looking at e-commerce again
new economy, New rules
Social dividend (Revised and upgraded version)
Internet entrepreneurship original procts - Internet entrepreneurship password
Internet Finance in the south of the Yangtze River
How Google and Amazon make procts
top of data: big data revolution
micro management
o2o evolution: panorama of data business era
Internet thinking
targeted: Nisi entrepreneurship guide
Khan college in flipped Classroom: ecational revolution in the Internet age
centennial history of Silicon Valley: the great process of technological innovation and Entrepreneurship (1900-2013)
What are we talking about when starting a business
incubating Twitter: a wild journey from wilderness to IPO
6. The first part is the English test, which lasts for 60 minutes
the content is basically the same as the TOEIC test (the current test has changed a little, for reference only)
even the test page has the word TOEIC, and it indicates that the test is from ETS. There are multiple choice questions and reading comprehension. They are all applied articles such as business letters and advertisements
the second part is comprehensive knowledge, 30 minutes. A total of 50 single choice questions< Among them, there are (1) eight questions about ICBC knowledge 2) 32 questions of instry related knowledge 3) Ten questions about current affairs and comprehensive knowledge
this part includes: calculating net assets and net earnings per share, distinguishing accounting capital, regulatory capital and economic capital, calculating marginal contribution rate, proct marginal contribution, manufacturing marginal contribution, ICBC's registered capital, which companies are shareholders, ICBC's earnings last year, which of the following options belongs to six sigma management, What is the theme of this year's Davos forum, what is the Internet of things, what are the three major international rating agencies, what are the achievements of this year's Nobel Laureates in economics, what are the topics of the European debt conference, how to calculate the price elasticity, and how to calculate the monthly interest rate by using the equal principal repayment method, etc
the third part is the occupational ability test, 60 minutes. A total of 60 questions
this part is very similar to the content of the civil service examination, including 21 questions of speech comprehension, 4 questions of mathematical calculation, 5 questions of thinking flexibility, 14 questions of logic and 15 questions of data analysis. This part of the time is not enough, data analysis questions I did not calculate, guess the answer
the fourth part is behavioral traits and professional interests, 25 minutes
this part is to ask the same questions over and over again... = = for example: are you passionate about your work? Do you feel like a passionate person? Do you think work can bring you passion? Such words are asked repeatedly in different questions
the above information is provided by Zhonggong finance for your reference only. I also wish you a smooth passing of ICBC autumn campus recruitment in 2016!
the content is basically the same as the TOEIC test (the current test has changed a little, for reference only)
even the test page has the word TOEIC, and it indicates that the test is from ETS. There are multiple choice questions and reading comprehension. They are all applied articles such as business letters and advertisements
the second part is comprehensive knowledge, 30 minutes. A total of 50 single choice questions< Among them, there are (1) eight questions about ICBC knowledge 2) 32 questions of instry related knowledge 3) Ten questions about current affairs and comprehensive knowledge
this part includes: calculating net assets and net earnings per share, distinguishing accounting capital, regulatory capital and economic capital, calculating marginal contribution rate, proct marginal contribution, manufacturing marginal contribution, ICBC's registered capital, which companies are shareholders, ICBC's earnings last year, which of the following options belongs to six sigma management, What is the theme of this year's Davos forum, what is the Internet of things, what are the three major international rating agencies, what are the achievements of this year's Nobel Laureates in economics, what are the topics of the European debt conference, how to calculate the price elasticity, and how to calculate the monthly interest rate by using the equal principal repayment method, etc
the third part is the occupational ability test, 60 minutes. A total of 60 questions
this part is very similar to the content of the civil service examination, including 21 questions of speech comprehension, 4 questions of mathematical calculation, 5 questions of thinking flexibility, 14 questions of logic and 15 questions of data analysis. This part of the time is not enough, data analysis questions I did not calculate, guess the answer
the fourth part is behavioral traits and professional interests, 25 minutes
this part is to ask the same questions over and over again... = = for example: are you passionate about your work? Do you feel like a passionate person? Do you think work can bring you passion? Such words are asked repeatedly in different questions
the above information is provided by Zhonggong finance for your reference only. I also wish you a smooth passing of ICBC autumn campus recruitment in 2016!
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