Decentralized social media

1. Excerpt: yishop e-commerce system
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<

the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".

2. Tiktok tiktok is a proct that has been quite successful. But there are some videos that do not conform to the mainstream values. I think the government should strengthen the audit of video content and rece the spread of negative video.

3.

There are many forms of social e-commerce. Let's understand them one by one

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the first mode: e-commerce + social

this mode can be divided into two ways. One is that the original e-commerce platform has opened a new platform on the basis of the original one to strengthen the communication between users, increase user stickiness, and promote user purchase, such as Zhimai in the recently popular high commission alliance

the other is that the seller invites KOL in the social field to do his own shopping guide, so as to improve the commodity conversion rate. The above two modes are the transformation from traditional e-commerce to social e-commerce, which is simpler and cheaper

the second: social + e-commerce

this kind of mode usually starts through the theme community. When the community has a certain user group, build an online payment type website or system online. The operation mode of vertical community is similar. Buying and selling goods through social circles. We can understand that the first mock exam

is third: the shopping guide

has two forms: one is platform, the other is indivial. p>

platform type, such as the high commission alliance I mentioned above, is to attract users by establishing a shopping guide platform and inviting KOL to guide them. KOL shopping guide is easier to build users' trust and enhance users' stickiness. And the indivial, is to use the social platform, distribution to make money, sharing to make money

the fourth: platform type micro business

there are many modes of platform type micro business, such as sales Building sub station sub Commission and direct sales mode. It should be noted that this mode is easy to be used by pyramid selling. So here we don't go deep, we can skip it

The platform wechat business can be roughly divided into two categories:

1. Centralized platform wechat business:

this way is more complex, it involves the multi-dimensional interests of platform and business, business and business, business and wechat, wechat and wechat business, and there is no special successful case since its establishment

2. platform to go centralization is like

shopping mall, or official account mall, which sells only its own procts and sells itself. This way is simpler. The second mode: social + e-commerce

usually starts from theme community. When the community has a certain user group, build an online payment type website or system online. The operation mode of vertical community is similar. Buying and selling goods through social circles. We can understand it as micro business model

the fifth type: pintuan e-commerce platform

is to promote goods through group buying mode. A typical example is pinoo. Pinoo achieved a total revenue of 15.116 billion in the past 2018 (data source Internet) and attracted user groups by emphasizing benefits

the sixth kind: wechat business agent

in short, it is wechat business that swipes the circle of friends. The advantage of this mode is that it can quickly spread information

and the disadvantage is that the mode of swiping the screen has caused general disgust. For the e-commerce law issued in January 2019, wechat business needs to apply for relevant certificates of business license before it can continue to operate. However, e to its lack of supervision, it may cause harm to users and low-level agents, so it needs to be treated with caution

4.

Social e-commerce will be the same as group buying in the future, only one or two will survive

5. no Now the Internet is more just a carrier, and new media is the media existing on the Internet
different from the old media such as newspapers, magazines and TV, it is called new media, and its essence is media
new media use the Internet to spread the web, mobile phone app, official account, Internet TV and so on, or digital media.

6. Now social e-commerce is very popular, but many people don't know about it. Quite a few people think that social e-commerce is "social + e-commerce". However, this is not the case. In fact, all business-related activities through social media are social e-commerce

then, what are the models and characteristics of social e-commerce<

six forms of social e-commerce

01, e-commerce + social

this mode is divided into two ways, one is the original e-commerce platform, opening a community, to strengthen the communication between users, increase user stickiness, and promote user purchase, such as Taobao's Micro Taobao

the other is that the seller invites KOL in the social field to do his own shopping guide, so as to improve the commodity conversion rate. The above two modes are both the transformation from traditional e-commerce to social e-commerce, which is simpler and cheaper

02, social + e-commerce

this kind of mode usually starts through the theme community. When the community has a certain user group, build an online payment website online. The operation mode of vertical community is similar. Buying and selling goods through social circles< The first mock exam is br />
03, shopping guide

this mode is divided into two forms: one is platform, the other is indivial.

platform type, such as mushroom street, is to attract users by establishing a shopping guide platform and inviting KOL to guide them. KOL shopping guide is easier to build users' trust and enhance users' stickiness

and indivials, that is, they use social platforms to make money by selling goods. Wechat, Taobao, etc. are typical examples

04, platform type micro business

there are many modes of platform type micro business, such as sales commission and direct sales mode. It should be noted that this mode is easy to be used by pyramid selling

and platform wechat business can be roughly divided into two categories:

1. Centralized platform wechat business:

this way is more complex, it involves the multi-dimensional interests of platform and business, business and business, business and wechat business, wechat business and wechat business, and so on. Since its establishment, there has been no particularly successful case<

2. Decentralized platform wechat business

like little black skirt, it only sells its own procts on the platform. It's simpler

05, pintuan platform

is to promote procts through group buying mode. A typical example is pinoo, which attracts users by emphasizing benefits

06, wechat business agent

simply speaking, it is wechat business that swipes the circle of friends. The advantage of this mode is that it can spread information quickly and users are sticky. However, e to its lack of supervision, it may cause harm to users and low-level agents, which should be treated with caution

so, what is the future development of social e-commerce

1. It is difficult for traditional e-commerce to survive

there is no doubt that traditional e-commerce will not survive for a long time e to the lack of supervision, frequent swiping and counterfeit

the traditional micro business agent model has some problems, such as lack of supervision, fake and shoddy, violent screen swiping and so on, which slowly overdraw the trust of customers, and the road will be narrower and narrower in the future. Only a small number of teams that value word-of-mouth, quality and service will continue to survive<

2. The "social + e-commerce" mode will develop to the complex

this mode will graally develop to the complex. But we need to weigh the proportion of the two, and balance the two, in order to have a good development possibility

3. Personal shopping guides in vertical fields such as wanghong and KOL will continue to be popular

this is the benefit impact brought by the Internet platform. Take wanghong as an example, their influence is also very strong. The future market will continue to be hot

4. Centralized platform wechat business may become pure e-business

e to the complexity of its mode, it is likely to become a niche pure e-business. Because of the high risk of multi-level distribution, the platform may change as soon as it changes, and some of the previously popular businesses may decline in a certain period of time.

7. It's normally 7-8 hours. If there's a traffic jam, it's hard to say. I had another friend for 13 hours the other day

8. The impact of US interest rate increase and US dollar strength on the rest of the world has both advantages and disadvantages:
first, the advantages are mainly manifested in the following two aspects:
1. It is concive to increasing other countries' exports to the United States. A stronger US dollar and the return of international capital to the United States will promote us dollar appreciation, weaken the international competitiveness of us procts, and improve the competitiveness of other countries' exports to the United States, Increase exports to the United States and expand the surplus, and ultimately pull the growth of the entire export volume< It is beneficial to rece the import cost of energy and resource procts, increase the import quantity, and relieve the pressure of domestic energy, resources and environment. The US interest rate increase and the appreciation of the US dollar will push down the price of international bulk commodities denominated in US dollars, and help to rece the foreign exchange expenditure and cost burden of energy and resource procts import enterprises of other countries in US dollars, At the same time, it is also concive for other countries to expand the use of international resources, increase the import of energy resources, and ease the domestic constraints on energy resources and environmental pressure
3. As far as China is concerned, a stronger US dollar is concive to RMB further entering the international market and accelerating the process of RMB internationalization< Second, the disadvantages are as follows:

1. Increasing the uncertainty of the global economic recovery will affect the external environment of other countries' economic development.
the US interest rate increase means that the loose monetary environment supporting the slow recovery of the global economy has changed in recent years, which has a significant impact on the emerging economies that borrow a lot of US dollar debt, Countries that mainly export commodities form a double pressure, which increases the uncertainty of global economic recovery
2. It may lead to regional financial turmoil or even crisis, and then affect the financial stability of other countries.
historical experience shows that the Federal Reserve's interest rate increase after a long-term low interest rate will often lead to a significant adjustment in the pattern of international capital flow, leading to local financial turmoil or even crisis, especially in emerging market countries
3. In the long run, pushing the US dollar exchange rate stronger will bring devaluation pressure on RMB.
the US interest rate increase will push international capital back to the US, which will lead to a stronger US dollar. The US dollar exchange rate may enter an upward channel and further change the risk preference of international capital. China will face international short-term capital outflow, which will have an impact on domestic asset prices and RMB exchange rate, The RMB will also bear the pressure of devaluation.

9. If the Federal Reserve raises interest rates, the capital value of the US dollar will increase. That is to say, the interest income of RMB 1000 yuan deposited in the Bank of China is not as high as the income of RMB 1000 yuan deposited in the Bank of the United States after being converted into US dollars. In this way, international hot money will rush to convert their currencies in emerging market countries into US dollars, In this way, the overseas investment of emerging market countries will plummet, their economies will be hit, and their currencies will naturally depreciate.