Tiktok and de centralization
tiktok has been deleted, will the works drop? Tiktok changes the data without playing the volume. How to do
tiktok short video quality is higher than the quantity! I believe there are many new beginners who are tiktok, and feel that their content recommendation is not high enough. p>
in fact, you have already fallen into the pit. Taking videos is like writing. It doesn't mean that if you write more, you will be able to write well. If you don't take more videos, you will be watched
Overlay recommendation is of course based on the comprehensive weight of the content as the evaluation standard. The key indicators of the comprehensive weight are: the completion rate, the amount of likes, the amount of comments, and the amount of forwarding. The weight of each step is different. When it reaches a certain level, the mechanism of combining big data algorithm with manual operation is adopted. So what those who play the night millions of players are forced to do is not aware of the tiktok, but in fact the weighting of big data algorithms. P>tiktok:
: the right topic, the topic can help the system accurately locate your video content, recommend more accurate crowd, and the cold start stage will be better. So where is the content of this topic? Tiktok, you know, you know, we have a "tiktok topic" when we release the video. This must be used. We should remember to add every sound when we release each of the contents. We must not neglect it. For example, what we do is the wearer account and the wearer account for proct promotion. When we publish the content, we must choose "wearer". Before judging your topic, the system can recommend the video you added to the people who have browsed the wearer topic before. Because they like to see the wearer content, these people are more accurate, Tiktok has broken through the system's judgement of our video content, and directly promoted to our precise crowd, so we can use this topic. For example, if we do not have the right topic to publish the chattering content, what should we do? We can use the current hot topics to choose the hot topics. When there is no suitable topic for video content, we can choose the hot topics. The traffic on these topics is relatively large, even if the topics and our content are not so accurate, because the traffic on hot topics is very large, It will also bring good traffic in the cold start stage of our works in the early stage. So this topic function, the boat club community suggests that you must remember and use it
tiktok tiktok two:
according to popular festivals and heat events, China's festivals are a few more festivals in a year, so we must consider ahead of time when we do the jitter. Recently, there are no bigger festivals. All of them are written on the calendar. We should make some festivals related content according to the time. Tiktok tiktok, for example, is also very popular on the shaking. We can make the jitter content according to the elements of Mid Autumn Festival, moon cakes, Chang'e rush to the moon, etc., to proce high content of festival contests. We can know the festival content in advance, and we should prepare ahead of time tiktok, and we can release these video in the festival. In order to release our program content in advance on the festival day or the days before the festival, and get good traffic
first, cold start flow cell exposure
suppose that 1 million people upload short videos every day on the shaking, and the jitter will randomly assign each cold video to a cold start flow pool with an average exposure. For example, after each short video is sent out by auditing, there are 1000 exposures
second on average. Data selection
tiktok will analyze 1000 points of the 1 million short videos, analyze the data of each dimension such as point, attention, comment, forwarding and so on, and then pick out videos with more than 10% indexes, and then distribute 100 thousand times on average. Then go to see which are like, follow, forward and comment more than 10%, and roll into the next round of larger flow pool for recommendation
thirdly, the boutique recommendation pool
through round after round of verification, short videos with extremely high liking rate, playback completion rate, comment interaction rate and other indicators are screened out to have the opportunity to enter the boutique recommendation pool. When users open the pool, they see videos with tens of millions of likes< br />
: " We are paladins. We can't let revenge occupy our consciousness& quot;,
tiktok tiktok became the star of the mainstream vision, and the voice entered its second half. Although the content recommended from the homepage is still dominated by those who are red, they are not easy to rebuild a fee. P>
, perhaps this is the algorithm that benefits from the center of voice, which recommends content itself rather than stars, and makes more people get a tiktok. p>
(from Sina Technology)
just reply to the innovation engineering practice after the official note as shown in the figure
tiktok is a centralization of music creative short video social platform, which means that every trumpet has the opportunity to have millions of fans and even millions of fans. Even if we are new, as long as our content is popular, more and more people will pay attention to it
. For example, if there are advertisements, whether there are watermark or LOGO, whether the content is indecent or bloody, the official will be able to return or restrict the video violation (only you can see your own content). If there is no violation, the official will make a random recommendation, and the platform will give a certain amount of initial recommendation traffic according to the weight of our account. The initial recommendation will be given priority to the nearby people, fans who follow us and the people we follow; Then it is to cooperate with user tags and content tags for intelligent distribution
1, machine audit,
machine audit, and the primary trial of the system. The main purpose is to determine the risk level of video tiktok, and distribute it to different auditors according to the risk level. The contents of the vibrato release can be checked through machine very efficiently. < p>
Tiktok p>
2 and weighted recommendation
, as long as the released videos are normal content without violation, they will get a certain amount of weight recommendation to ensure that a new work can be displayed to some users. This is also the charm of the jitter. p>
3. Superimposed recommendation
after weighted recommendation, the system can judge the quality of the content according to the feedback collected (end broadcast, like, comment, forward, attention). Popular content will be further recommended, while unpopular content will be compressed
when the recommendation is superimposed, if the system receives many abnormal data, such as the increase of negative comments and reports, the video will enter the audit process again, which will be more strict than the initial audit
Proct Description:
1, tiktok, open screen advertising
advertising style: static 3 seconds, dynamic 4 seconds, video 5 seconds. p>
sales mode: CPT (the number of rounds of open screen CPT procts is increased from 4 to 8, and the inventory of single round is 10000 CPM)
GD does not support orientation, and can support third-party monitoring of exposure and click
remarks: for the sale of open screen CPT, it is necessary to order and submit materials at least 5 days in advance, and for the sale of open screen CPM, it is necessary to order and submit materials at least 3 days in advance
2, jitter information flow,
material types: tiktok video and vertical video. p>
way of sale:
Gd (single page advertisement): click the advertiser's Avatar, nickname, creative title, "details" label, bottom "view details" column, mask "view details" button, right slide operation of video content to enter the promotion landing page; It supports like interaction, does not count and display the number of likes, and does not support comments and forwarding; Advertisers tiktok account is not tiktok, not attention, no shaking home. It does not support orientation, and can support third-party monitoring of exposure and click
GD (native AD): click on the advertiser's head, nickname, video content, right slide operation, and enter the main page of the advertiser's jitter. Click the creative title, the "details" tab, the "view details" column at the bottom, and the "view details" button on the mask to enter the promotion landing page; Support tiktok, commentary, forwarding, support for attention to the advertiser's voice account. p>
competitive advertising: it supports the purpose of application download and landing page promotion, but does not support landing page card coupon advertising; It supports CPC, OCPC, CPM and ocpm billing types; At present, it supports the orientation of region, age, gender, first activation time, Android version, IOS version, network, operator, mobile phone brand, etc., but does not support the orientation of APP behavior classification, interest classification, etc
3, jitter sticker procts:
proct advantages:
uses the original scene, users actively use, high acceptance, long interaction time; < / tiktok p>
stimulate users to actively spread, after sharing spread, trigger secondary use
advertising forms vivid, enhance brand tiktok users. p>
Proct Price: selling price: net price 300000 / 7 days
location: 3 days, fourth rows of first row of the voice sticker tiktok, 4 days of random location, continuous purchase, and design of multiple stickers to ensure that the replacement is 1 times a week. p>
the proct belongs to non-standard proct, does not guarantee quantity, and does not support third-party monitoring
tiktok has the final say on whether or not the sticker has the on-line standard. Tiktok: p>
4 tiktok master:
content customization: to provide video content customization for the customers. p>
talent marketing: use talent influence and creative ability to achieve brand marketing content communication
master tiktok: the Darren cooperation video can enter the recommended flow normally, and it will be transmitted in the original voice station. P>
two tiktok: video content can be used for two other platforms (including only buffet watermark version). p>
Video top: Video top in 5 hours on Daren's personal page, no new video will be added ring the protection period
Video retention: cooperative video can be retained under Daren account for three months, and continue to spread