Daren store is the first new decentralized retail in China
for a community, the larger the scale, the better and the more information the better. The good operation of online community can directly have a positive effect on sales
the first step taken by many enterprises after their establishment is marketing. Through the establishment of their own user community, they conct frequent interactive operations, attract users to increase their sense of identity and dependence on the community, optimize the user experience, and establish a new retail model around the community as the core
the essence of the so-called community new retail is traditional retail + community economy + e-commerce. As a complementary mode of new retail, community new retail has huge inherent advantages. It can not only use the mole of online operation, but also make sales simple and fast; And the support of offline entities can make up for the defects of e-commerce platform. The social economy model can quickly gather fans, obtain huge traffic sources, and promote the improvement of operation efficiency through many business models, which is the huge business opportunities bred by the community in the new retail era.
Social e-commerce is a business type based on human nature
TA has the ability to share fission propagation
content
, red voice, mogujie.com, and so on, and so on, using
feedback to share grass and grass as the main source, and
community group purchase
platform, based on the recruitment and promotion of the district leaders, accurately capture the community owners' consumption groups, and snow flower development fission. Suitable for fresh daily procts group buying, the day group buying cumulative sales, the next day can be the same city distribution! For enterprises, a large quantity is equal to wholesale, for customers, the group will get tangible benefits
membership mall
regular members can buy, but after upgrading to VIP members, they will get more preferential treatment. This is a reference to the traditional offline VIP membership system! For example, VIP members of global cloud Huigou are more preferential than ordinary group buying members, and 88vip members of Taobao are also able to get more discounts
closed membership mall
the origin of closed membership Mall: there are some procts in the enterprise that need internal processing and are not suitable for circulation to the market, so the factory has set up a store for employees to enjoy special price! Later, some enterprises found that this way of doing business very quickly received the money, while employees are very happy! It's also a welfare for employees! Later, it evolved into a shopping channel commonly used in major enterprises in the early days. It changed from offline to online, and even to give more benefits to employees, such as issuing shopping cards to employees on New Year's holidays. Instead of guiding employees to buy in supermarkets such as Carrefour or Wal Mart, it's better to do it on their own platform, At this time, the internal shopping channel is opened to recruit suppliers. With the more abundant procts, the sales volume of employees on the intranet is also increasing. Because the enterprise employees are only allowed to buy at preferential prices, and the external personnel can't buy at this price, even if this channel is sold very cheaply, it won't have much impact on customers in other markets, After all, we can say a word to the outside world. It's not that our employees can't enjoy the benefits of the company! Well, at this time, some enterprises see the business opportunities and start to build a "closed membership mall". If you want to shop at our discount, you must become our VIP members, because we only sell to our members, not to our members
psychological marketing system
for example, pinoo, taojiji (money burning addiction, broken capital chain, bankrupt), mainly give users a mentality of taking advantage. If you want to take advantage, you can introce people to me, and the people who come see that they are really valuable. He also entered the whole, also want to discount the natural cycle of continuous publicity to the platform! Such a user's only purpose is to find a bargain for themselves
the distribution mall
is to spend part of the advertising expenses on the distributors who promote the procts. This is like the complex of Taobao + Taobao alliance. The merchants put in the effect transaction type advertising, and the promoters make efforts to promote and publicize. With orders, the promoters and the merchants can win-win! More based on wechat ecosystem
the above is a common social e-commerce posture
Daren store is a new retail social e-commerce entrepreneurial platform of shangmakeup, which was established in 2016. As the founder and CEO, Li Wei integrates shangmakeup's strong supply chain and advanced technical team
millions of users released their social communication influence and grew rapidly in a short period of time. At present, millions of shopkeepers from all over the country have gathered, with monthly sales reaching tens of millions, and completed two rounds of financing with a capital of 100 million yuan in a short period of time
all procts of Daren store platform are international brand procts, including first-line brands such as Hailan enigma, Estee Lauder, Lancome, SK2, chanel and TF, and Japanese and Korean brands such as kelaisi, huawang and mysis
all the procts in the platform are guaranteed by the authentic authority of China United Property Insurance Co., Ltd. they can be returned without reason within 90 days, and consumers can buy them at ease
extended information:
Daren store is a large-scale cross-border shopping app, which is equivalent to Wanda boutique in our hands. It has first, second, third and fourth tier brands at home and abroad, which is a discount of 40-70% for the counter. Each proct is underwritten by the authentic procts of China Insurance, and there is no reason to return or replace the beauty, make-up and skin care procts in 90 days
after you become a shopkeeper, you can have the right to buy and sell all the procts on the platform. You don't need to stock up. The app can place an order with one click and the company can deliver the goods. You can get income, save money for your own use, and make money by sharing
Daren store was launched in June 2016
Daren store has nearly 2 million online store managers, covering Shanghai, Guangdong, Henan, Shaanxi, Xinjiang, Guangxi and other provinces
in June 2016, "Daren store" app was officially established, which is subordinate to Hangzhou Dachen Network Technology Co., Ltd
in September 2016, Daren store officially operated in the whole network
in early 2017, Daren store completed round a financing
on July 6, 2018, Yuhang District Market Supervision Bureau imposed administrative punishment on Hangzhou Dachen Network Technology Co., Ltd
reference source: Network - darendian
reference source: darendian official website - home page
In 2020, the top ten social e-commerce platforms are Yunji, Beidian, global catcher, peanut diary, Daren shop, chuchutui, darling home, daidaidaipinpin, yunpincang and Aishu
1. Introction to Yunji
platform: according to the introction of the platform, Yunji (formerly known as Yunji micro store) was founded in May 2015. It is a social driven boutique member e-commerce, providing members with a full range of selected procts such as beauty personal care, mobile phone digital, mother and baby toys, fresh fruit and so on. It is committed to adopting the "selected" supply chain strategy, As well as the "hot money" marketing strategy with social attributes, focusing on the ultimate cost performance of goods, helping hundreds of millions of consumers to buy global good goods at "wholesale price"
9. Introction to yunpincang
platform: according to the official website, yunpincang is a "light e-commerce" platform under vipshop, which has the al attributes of social networking and commodities. It was officially launched in July 2018. It contains a wide range of procts, and uses wechat app as the carrier to help the owner build his own wechat shop at zero cost and get a sales rebate of up to 20%
X. AI stock
platform introction: according to the official website, AI stock was founded by Shanghai Zhongdan Information Technology Co., Ltd. in 2017 and is a crowdsourcing distribution platform. Through the s2b2c mode, the upstream can get through the inventory API of the brand side, optimize the inventory management for the brand side, and the downstream can serve the distributors and provide the distributors with authentic low-cost goods. With the explosive power of social e-commerce, the retail transaction cost of goods can be reced
at present, the platform has attracted more than 5000 well-known brands at home and abroad to settle in, with more than 35 million hot-selling procts, more than 780000 distributors and 430 million + consumers
1. Small programs help businesses to achieve the "social rection" of user retention
applet, which is similar to WeChat's payment and Alipay's random reward when paying. After the payment is successful in the app, the social bonus of the app will be generated. After "invite friends to get it together", you can get it immediately
after the social bonus is collected by users, it will be put into the card package "my ticket", which opens the primary entrance of the card package. The next time you go to the small program for consumption and payment, you can write it off and enjoy the social bonus benefits. The social security fee rection can make users not "go when they are used up", but can improve the retention of users and accelerate the transformation of e-commerce< Second, the development cost is low and the implementation is easy.
compared with app, H5, the development of small program is much easier. At present, there are many third-party platforms for the development of small programs on the Internet. Some of them are specially built for merchants, with low development cost and high proction efficiency. Users can obtain exclusive small programs in a short time
Third, not limited by third-party platforms
perhaps many offline stores are ready to implement online operations on third-party platforms such as Taobao and Jingdong. For small programs, to make a small program of their own, you can freely offer preferential, pricing and other services, without the restrictions of a third-party platform, and the operation is relatively more free
at present, small programs continue to provide developers, service providers and businesses with more perfect functions, help promote the transformation and upgrading of traditional retail to smart new retail, help businesses realize the whole process service of "building community + retail + online purchase", and provide users with a more convenient and intelligent lifestyle.
Traditional retail is mainly by the traditional distribution channel purchase, offline physical store delivery mode, to achieve profit. In recent years, under the impact of online, online and high cost, traditional retail is facing great challenges, many enterprises are in the transformation
at present, the new retail mainly uses online shopping mall, small program, app and other tools to combine offline stores to form a new sales mode, so as to realize online + offline interoperability and transformation
at present, this new way of online and offline retail has been proved successful by countless businesses, helping more and more traditional enterprises to realize the transformation, so that more and more small and medium-sized enterprises can enjoy the business dividend period brought by the Internet
if you have more needs, you can ask questions
hope to adopt