Tencent decentralization enabling
Bubugao, a famous company invested by Tencent, is a commercial chain Co., Ltd. Founded in Xiangtan, Hunan Province in March 1995, it mainly involves retail trade, e-commerce, commercial real estate, Internet finance, logistics and transportation, and was listed on Shenzhen Stock Exchange in 2008
although this Bubugao brand is not as loud as Duan Yongping's Bubugao brand, it can not be underestimated
According to the data disclosed by the government, so far, Bubugao group has 592 multi format physical stores in Hunan, Jiangxi, Sichuan, Chongqing, Guangxi, Yunnan and other provinces and cities Moreover, according to the market share data provided by the Kai consumer index, Bubugao is the ninth largest retailer in the Chinese market. Bubugao's market share in the first three quarters of 2017 reached 1.2%in the last trading day before the suspension, the market value of Bubugao (SZ: 002251) is 16.4 billion
in the new retail battlefield, Alibaba Tencent's opoly is constantly racing to encircle the market. In this way, Bubugao is still a good target. In terms of volume, it is much larger than Sanjiang shopping and Xinhua, which Alibaba took a stake in before
however, as a traditional retail instry, the transformation of e-commerce has not been very smooth. The cloud monkey global shopping network, an e-commerce platform built by the special group, spent a lot of money and manpower, was closed on the last day of 2017, lacking Internet gene, and the online weakness can be seen
this also contributed to the cooperation with Tencent
According to the announcement released by Bubugao on February 3, the strategic cooperation framework agreement has been signed with Tencent. The agreement mainly focuses on three aspects:the official statement is rather awkward. In Werther's view:
1: exploring the new value chain of "smart retail", to put it bluntly, his own cloud monkey has not done it, Now, with Tencent on the thigh, we need to start a new set. The so-called whole life cycle still depends on online, improving the membership mechanism, constantly issuing coupons, and engaging in activities. After all, the traditional offline publicity can only radiate to store customers. With the online membership system, it will be different
2: to build new capabilities, this is to be enabled through Tencent's social network. After all, wechat has 980 million monthly live users, and QQ has 843 million monthly live users. In particular, Zhang Xiaolong mentioned in the wechat open class at the end of last year that small programs are born for offline, and it is obvious that wechat is going to enable offline
3: with regard to digital operation, this is actually the digital drive mentioned by Ali when it defined new retail. However, it is still a big project to realize thousands of people and thousands of areas. Whether it is probe technology or behavior capture, it is estimated that it will take three or five years to complete so many engineering transformations; In addition, the cost of this proct is not small, such as HEMA Xiansheng, a store with only an electronic price tag will cost $1 million
If 2017 is the first year of the new retail instry, with the outbreak of various new retail formats, such as Ali box horse fresh, Yonghui super species, Jingdong 7fresh, meituan's palm fish fresh, Suning's su fresh, and so on, then 2018 is the time for new retail players to stand up and divide the worldin the past, there was Longzhong, dingxichuan could divide the world into three parts, but now it is very suitable for Tencent
from Tencent's share in Yonghui to Yonghui's share in Hongqi chain, the share is increasing step by step. On the one hand, we can see Tencent's hunger and crazy layout in the new retail field. On the other hand, we can also find that Tencent has used the encirclement and suppression tactics in the specific fighting methods
Yonghui has set up in Fujian and has a firm foothold in its base camp. The group has made clear the strategy of Southwest China to enter Sichuanwith Yonghui as a shareholder, the headquarters of Hongqi chain, which is included in Tencent's camp, is in Sichuan, and Chongqing has the highest number of Hongqi chain stores
today's pace is high. Back in Hunan, we can find that Tencent is graally encircling Ali in real time, avoiding confrontation with Ali's well-established Yangtze River Delta economic zone. Instead, Tencent is going through the Pearl River Delta, then transiting to the southwest, making a deep layout in Central China, and then competing with ALI for the northern market
centralization vs decentralization
although the new retail opoly pattern has initially taken shape, for example, HEMA, Sanjiang shopping, Yintai, RT mart, etc. belong to the Ali department, while Yonghui, Carrefour, Bubugao, etc. belong to the Tencent department, Wanda has both, and Jingdong has bundled Wal Mart
However, there is still a big difference between Alibaba and Tencent in specific practicesAli's approach is centralization. Through the incorporation of younger brothers, every acquisition is a big deal. It is necessary for major shareholders, such as 22.4 billion yuan, to acquire Gaoxin retail, accounting for 36% of the shares; Tencent, on the other hand, is decentralized. The amount of shares invested in each time is not very high, accounting for about 5% of the shares. It is empowered through its own social network
at present, the cooperation between Alibaba and Tencent and these offline entities has just reached the stage of capital investment, and it is difficult to determine the final result of empowerment and transformation. But in Vitter's view, it seems that centralized and unified management is more suitable for the new retail instry
if we look at two or three years ago, traditional supermarkets and Internet practitioners belong to two different instries. If we want to integrate the two teams belonging to different instries, it is inevitable that there will be a collision between them
taking HEMA Xiansheng as an example, in April 2016, the first HEMA Xiansheng Jinqiao store opened, and the second Dacheng store opened, which took nearly a year. During this period, there were many problems, such as senior management turnover, internal factional disputes, and even business differences. In the second half of 2017, HEMA Xiansheng, who has completed the running in of the team, opened more than a dozen stores and entered the rapid replication mode
in the centralized management mode, HEMA Xiansheng still has such a problem, so the decentralized Tencent style empowerment may take more time
Ma Huateng talked about competition: Tencent only does 2.5 business, social networking, digital content and Internet +
Ma Huateng also said that Tencent's five or six year strategy is to do "2.5" business, the first is to do communication and social networking, second is to make digital content, the remaining half of the business refers to Internet plus . "Half" is not mature yet; It also means that these fields are not completely controlled by Tencent, and the other half of its life depends on other partners in the ecology. In o2o, transportation, e-commerce, search engine and other related fields, the positioning of Tencent team is support, empowerment rather than competition
Ma Huateng also said that Tencent is promoting decentralized empowerment. " We won't let you rent a counter here to do business. Instead, you build the house yourself. After the house is built, it will be yours, and your fans and customers will be yours. You don't need to pay the monthly rent and increase the price every year. This is decentralization. "
Tencent and enterprise wechat are not so open from the beginning
the old story that Tencent has become more and more open since the 3Q war will not be repeated here. At the beginning of enterprise wechat, there was a rigid threshold - only the teams that have opened QQ enterprise email or wechat enterprise number can directly import the employee address book, and the registered employees can log in through mobile phone number, email or wechat to start using enterprise wechat
nailing is more open, and it supports registration by mobile phone number. After joining, you can find your own enterprise or organization in the app
at present, enterprise wechat displays two options: "wechat login" and "mobile phone login" on the registration page. However, it is reasonable that wechat login is still the main promotion for enterprises. As Huang Tieming said to Lei Feng in an interview, "wechat is connected to the operating habits of wechat, and the operating threshold of employees is very low. Many large enterprises also hope to build their own information through wechat."
in November this year, enterprise wechat appeared in the 2017 Tencent Partner Conference, announcing for the first time the enterprise wechat ecological opening strategy - enterprise wechat starts the partner recruitment plan, and the open API supports deep customization. Any developer can register as an enterprise wechat partner, dock with the platform open interface, and integrate their own applications and services into enterprise wechat
in addition, the mode of cooperation is more flexible, and comprehensive support policies are provided for partners. In the future, wechat will be open both internally and externally. Internally, it will continue to be deeply connected with wechat, connecting the b-end capabilities of wechat such as small programs, service numbers, and coupons. Externally, it will cooperate with SaaS service providers, customized service providers, and channel service providers for win-win development, and finally form a complete ecological chain
at the opening ecological conference in December, the comments of enterprise wechat also confirmed the trend that Tencent has become more and more open in recent two years. Moreover, Ma Huateng has repeatedly said that Tencent has a very clear positioning - it hopes to be a connector to connect external services. Only in this way can it present the best services to users in the shortest time
in the interview after the conference, Huang Tieming repeated Ma Huateng's words for many times, and said that the enterprise wechat strictly follows Tencent's open and enabling strategy, insists on only being the exclusive connector of the enterprise, and insists on enabling the partners.
today's Ma Yun is isolated in the Internet circle. He is not invited to dinner, and sometimes some big guys come out to choke him. It seems that many big guys are not satisfied with Ma Yun. There are reasons for the current situation. It is not comprehensive to say that competition alone and that Ali's power threatens the leaders of all parties. Tencent is also very powerful, but Ma Huateng is welcomed by everyone and has the potential to be the leader of the alliance
why is there such a difference? Let's take a look at the debate between Ma Yun and Ma Huateng on "empowerment" at the 2017 Guangzhou global wealth forum. Ma said that Alibaba will not be an e-commerce company in the future, but will empower other enterprises to grow. Alibaba's mission is to continuously empower SMEs, women and the next generation through new technologies. In his subsequent speech, Ma Huateng said that empowerment can be roughly divided into two types: centralization and decentralization“ I think it depends on the security of the empowered. " Ma Huateng believes that if 100% of the channels are in other people's ecology, the fate is basically in other people's hands, and the profits are also in other people's hands. From the perspective of the final pattern of empowerment, the security, fate and profit of the empowered are in the hands of the centralized empowerment; And what Tencent is doing is decentralizing empowerment. In the cooperation with partners, Tencent has only "half life", and the other half life is in the hands of partners. It means that Ma Yun is in a controlling position in the cooperation, and other partners have no right to speak and can only be in a dependent position. Ali took the lion's share of the profits, and the others just drank some soup. Ma Yun Ma Yun, the small and medium-sized owners of Taobao, make complaints about the rising rent. Many owners are in the margins of profit and loss. They are all taken away by Ma Yun. Tencent is not like this, Ma Huateng said: "for example, to build a house, we don't rent it, but invite you to build it. After building the house, it's yours. The customers and fans are yours. We don't need to pay the monthly rent, and we don't need to increase the price every year."
the above verification can be obtained from the 2016 annual reports of Alibaba and Tencent. In 2016, Tencent's revenue was slightly higher than that of Alibaba, but its net profit was higher than that of Tencent, which shows that Alibaba has a stronger ability to obtain profits
in fact, there are many such examples. Take meituan as an example, Ali once participated in meituan's round a financing of US $50 million and round B financing of US $300 million. With the development of meituan, the management of meituan headed by Wang Xing was dissatisfied with the restrictions brought by Alibaba's investment. After Alibaba became a shareholder of meituan, there have been differences between the management of Alibaba and meituan on the market positioning and future development path of meituan. The final result is that meituan invested in Tencent. Liu qiangdong also accused Ali of setting up obstacles by improper means in the competition
from this point of view, if Ma Yun wants to become the boss of Internet tycoons, he should not only think about Ali's making money, but also let his partners make profits. He should not only think about profits, but also have feelings. He should not only think about being in a centralized and controlling position, but also let his partners live and prosper together, Independent security can not only rely on beautiful words, but also practical actions
Recently, it has been reported that the pace of double 11 is approaching, and the e-commerce platform's "preparation" strategy for the next year's most important national shopping festival has graally surfaced
on October 17, Jingdong group held the launch conference of "Jingdong retail innovation strategy and 11.11 global good things Festival" in Beijing. In addition to launching China's first online and offline integrated unbounded retail solution for brands, Jingdong group also created many black technology procts with "nobody" as the core keyword for consumers, and comprehensively promoted this year's double 11 game to a new height
it is more worth mentioning that the "Jingteng unbounded retail" solution will also be committed to realizing the output of wechat applet + Jingdong retail technology molarization, continuously optimizing the decentralized mobile Internet business experience, realizing the deep integration of brand side, Jingdong and Tencent, and creating a real-time rights and interests exchange, full scene promotion Complete closed loop of the whole platform transaction
when Alibaba and Tencent make great efforts to lay out the enterprise service market, there are great differences in path selection. Ali puts forward the strategy of centralization, making itself the core of the ecosystem, and using nailing as a platform to obtain traffic. Tencent, on the other hand, emphasizes the strategy of decentralization. Through wechat, Tencent chooses to cooperate with more efficient enterprises in relevant fields, gives them the resources they need, empowers their partners, and then connects all scenarios
both Alibaba's software dream and Tencent's determination to turn to 2B market will promote the OA market to break out. The injection of capital will also accelerate the development of OA office platform. Intelligence, platformization, digitization and whole process electronization will be more combined with daily office scenes, which is of great significance to the comprehensive popularization of enterprise information construction, The office efficiency of enterprises in all walks of life may be greatly improved.
Weimeng is a leading enterprise cloud business and marketing solution provider in China, and also a leading enterprise precision marketing service provider of Tencent social network service platform in China
Weimeng builds a smart cloud ecosystem around business cloud, marketing cloud and sales cloud, enabling enterprises to realize digital transformation through decentralized smart business solutions. Weimeng is committed to helping enterprises transform and upgrade to digital through procts and services, and driving business innovation through science and technology to make business more intelligent
as a leading enterprise of wechat ecological SaaS, Weimeng, as an invited manufacturer of Tencent's "SaaS technology alliance" and a council member of the SaaS technology alliance in Tencent cloud's "Qianfan plan", participated in the proposal and formulation of the draft technical standards for the SaaS instry
extended materials:
before 2015, Weimeng was the largest third-party service provider of wechat. Based on wechat, it provided enterprises with integrated solution services such as development, operation, training and promotion, including online and offline interworking (o2o) service, social Customer Relationship Management (SCRM), mobile e-commerce (vShop), online and offline communication (o2o) service Light app and other comprehensive business services
the advantage of Weimeng lies in the marketing promotion cooperation with Tencent Guangdian Tongda in the growing period. With the help of the massive traffic of GDT, Weimeng will provide traffic service for merchants' wechat. Through this platform, the small and medium-sized merchants can promote and promote procts in a series of mobile media such as Tencent QQ, Tencent space, WeChat official account and so on. p>
in addition, Weimeng provides various marketing tools for the majority of merchants, including wechat wall, scratch card, turntable and other activity tools, and hardware entrance devices such as wechat printer and intelligent commercial WiFi, so as to help the majority of merchants better introce offline high-quality traffic to wechat platform
Empowerment refers to empowerment, which is to give some ability and energy to the employees. In business, the enterprise empowers the employees to give them more extra power. The form of empowerment is to empower the employees to make decisions. Generally speaking, you can't, but I can
Empowerment is widely used in business and management. Its theoretical connotation is that enterprises release power from top to bottom, especially the power of employees to work independently, so as to maximize their personal intelligence and potential. The form of empowerment is to let members make their own decisions, and its essence is to believe that employees can do the right thing. What needs to be clarified is that doing the right thing and doing the right thing are two different concepts Empowerment is two-way, including self empowerment and empowerment to others. In human resource management, self empowerment in an organization is the self drive, self motivation and self sublimation of indivial talents, while empowering others means that the organization drives the flattening of the organization through decentralization, and the organization endows talents with open and innovative ideas, enterprising momentum, independent decision-making power and active working attitude from top to bottom
extended data the origin of empowerment movement can be traced back to the 1920s, the research results of modern management theory prophet Mary Parker Flett. Freight severely criticizes the hierarchical organizational structure of enterprises. She hates the leadership style of "command and control", and advocates the enterprise management mode combining more democratic factors. She believes that the experience and knowledge of front-line employees should be fully considered when making decisions at that time, empowerment was more of a release and experience for indivials, while motivation focused on control and constraint. Incentive should be regarded as the predecessor of empowerment in the instrial age, and empowerment is equivalent to the upgrading and optimization of incentive in the information age. In a short period of time, empowerment will not completely replace incentive, but only the graal evolution of incentive< strong>