Does the decentralized business model have its own flow pool
Publish: 2021-05-12 21:05:22
1. Tiktok tiktok is the main channel to build the future customer, and the maximum drainage efficiency can be achieved by using the red bull period of shaking. It needs to start from the following aspects:
1, the
certified voice recognition is highly recommended. The annual fee of tiktok is 300 yuan. If it is a proct for weight loss, it can be certified as a sports, food, nutrition and other nature account, and better attract some fans who need to slim down. Br />
two, mining content
roughly tiktok short videos are of 12 main categories. Among them, the most popular ones are imitation, funny paragraph, talent show and so on. These short videos are hard to relate to procts, and such content is very much on the platform, and the flow is diluted very much. Therefore, it is recommended that businesses output valuable and in-depth content, such as life knowledge, operation skills, etc. these high-quality content are more in line with the operation direction of the platform side, easy to get weighted recommendation, and the account number is also relatively valuable
three, content publishing and exposure
content release time is very important. Users who are online are usually 18-22 points on Friday night, tiktok two days, holidays and other working days. Choosing to release them at a lot of time will ensure that your work will be seen by more people and the fire will be faster!
of course, no matter how good the content is, it needs exposure to attract powder. The best way to get exposure is to use the platform to recommend popular content. The tiktok tiktok control software is added to the jitter recommendation algorithm, which can control hundreds of accounts or hundreds of thousands of accounts at the same time. By continuously giving short video content through the actions of point, commentary, forwarding, etc., the whole network can be searched for 20000+ live powder within a day. And it can also help account content popular, increase account weight.
1, the
certified voice recognition is highly recommended. The annual fee of tiktok is 300 yuan. If it is a proct for weight loss, it can be certified as a sports, food, nutrition and other nature account, and better attract some fans who need to slim down. Br />
two, mining content
roughly tiktok short videos are of 12 main categories. Among them, the most popular ones are imitation, funny paragraph, talent show and so on. These short videos are hard to relate to procts, and such content is very much on the platform, and the flow is diluted very much. Therefore, it is recommended that businesses output valuable and in-depth content, such as life knowledge, operation skills, etc. these high-quality content are more in line with the operation direction of the platform side, easy to get weighted recommendation, and the account number is also relatively valuable
three, content publishing and exposure
content release time is very important. Users who are online are usually 18-22 points on Friday night, tiktok two days, holidays and other working days. Choosing to release them at a lot of time will ensure that your work will be seen by more people and the fire will be faster!
of course, no matter how good the content is, it needs exposure to attract powder. The best way to get exposure is to use the platform to recommend popular content. The tiktok tiktok control software is added to the jitter recommendation algorithm, which can control hundreds of accounts or hundreds of thousands of accounts at the same time. By continuously giving short video content through the actions of point, commentary, forwarding, etc., the whole network can be searched for 20000+ live powder within a day. And it can also help account content popular, increase account weight.
2. Public domain traffic is the traffic of Taobao, Jingdong and pinoo to eat these platforms in the form of stores. If a user logs in and searches for a certain word and can find you, it means that the public domain traffic is inclined to you
private domain traffic is the screening, precipitation and concentration of traffic from various channels. These channels may come from public domain traffic, or other channels. Here, in fact, these flows are equivalent to users
if you have many platforms, there may be users on different platforms, but these users belong to the platform in essence, not to you. How to gather these users to become their own users is the reason for private domain traffic
how to undertake private domain traffic? WeChat official account, personal number, community, self built system and so on can be done. There are also some online free tools in this aspect. It's OK for Jinmao cloud to do private domain traffic. Other private domain traffic tools don't know.
private domain traffic is the screening, precipitation and concentration of traffic from various channels. These channels may come from public domain traffic, or other channels. Here, in fact, these flows are equivalent to users
if you have many platforms, there may be users on different platforms, but these users belong to the platform in essence, not to you. How to gather these users to become their own users is the reason for private domain traffic
how to undertake private domain traffic? WeChat official account, personal number, community, self built system and so on can be done. There are also some online free tools in this aspect. It's OK for Jinmao cloud to do private domain traffic. Other private domain traffic tools don't know.
3. Simple smart Photo Gallery solution comprehensively solves the operation problems of photo studio, realizes automatic fission and transformation of fans, precise push of marketing activities, complete closed-loop of activity discount and appointment, and constructs self growth private flow pool ecology.
4.
Oh, go to the "network" search, and you'll know
5. Traffic is the core resource of business. Before the Internet, we would like to do business in places where there is a lot of traffic. We would ask people to send leaflets and post posters; After the rise of the Internet, we began to spend money to do promotion, all kinds of search engines, SEO, website drainage and so on, these are the traditional drainage methods
after entering the era of new media, we have learned to increase exposure through soft text promotion, we media publicity, live webcast and other forms. In the era of social business, we have established our own flow pool by regularizing the above flow and splitting it through social means<
there are two most important ways to build a self owned flow pool:
one is to build a brand, the other is to precipitate existing users
let me introce "flow pool thinking" to you
first, brand is the most stable flow pool
brand is not only a barrier to competition, but also a high barrier. From the perspective of flow, brand is the most stable flow pool
if we eat hot pot tonight, Haidilao may be the first thing in our mind, which is the arousal of the brand, and its traffic will naturally come into being. For wechat social e-commerce, the brand we build is more based on personality image, such as Jiang Xiao, Zhang Dayi and so on
how to establish personal brand image? As mentioned in the previous course, it is necessary to clearly position the customer group you need to face, find differentiation, create a circle of friends, personalize the proct, and output high-quality content such as stories and knowledge, so as to have a subtle influence on customers, and let customers first recognize this person and graally recognize your proct<
Second, establish a flow channel to precipitate the existing customers
the so-called flow pool can hold things and will not flow away after precipitation. In wechat social e-commerce, wechat is the pool. No matter where the previous flow comes from, whether it's passing traffic or platform traffic, we have established this channel, Let them all come to the wechat matrix we built
some friends will ask what time we do not official account. Many enterprises have their own official account. We compare the two effects:
from the image positioning, the official account is a cold corporate image, and the personal number is a three-dimensional figure with a living background. Br />
from the above interactive official account, the public number is pushed at most once a day, and it can not initiate dialogue. Personal numbers can always be found to chat with you. Not only that, but also can be strengthened through the exposure of friends circle. Br />
so never expect the official account as a carrier of precipitation. He can only serve as a platform for soft language and activities. All operations and push exposure should be carried out through personal numbers.
is that enough to divert customers to wechat? It's not enough. Wechat only creates a channel at the level of interaction and exposure. After that, it needs to constantly create emotional connection through interaction. It can also strengthen the relationship by establishing a membership mechanism and planning activities
by building brands and precipitating users, the self owned flow pool is basically formed
the next thing we need to do is to expand the flow pool and generate fission through the customers in the pool. My summary of fission is stock increment
many enterprises say that I don't have much marketing expenses and advertising expenses, but I have some old users, which is very good. Fission marketing is the lowest cost, the best effect, and the most sustainable way to obtain traffic.
after entering the era of new media, we have learned to increase exposure through soft text promotion, we media publicity, live webcast and other forms. In the era of social business, we have established our own flow pool by regularizing the above flow and splitting it through social means<
there are two most important ways to build a self owned flow pool:
one is to build a brand, the other is to precipitate existing users
let me introce "flow pool thinking" to you
first, brand is the most stable flow pool
brand is not only a barrier to competition, but also a high barrier. From the perspective of flow, brand is the most stable flow pool
if we eat hot pot tonight, Haidilao may be the first thing in our mind, which is the arousal of the brand, and its traffic will naturally come into being. For wechat social e-commerce, the brand we build is more based on personality image, such as Jiang Xiao, Zhang Dayi and so on
how to establish personal brand image? As mentioned in the previous course, it is necessary to clearly position the customer group you need to face, find differentiation, create a circle of friends, personalize the proct, and output high-quality content such as stories and knowledge, so as to have a subtle influence on customers, and let customers first recognize this person and graally recognize your proct<
Second, establish a flow channel to precipitate the existing customers
the so-called flow pool can hold things and will not flow away after precipitation. In wechat social e-commerce, wechat is the pool. No matter where the previous flow comes from, whether it's passing traffic or platform traffic, we have established this channel, Let them all come to the wechat matrix we built
some friends will ask what time we do not official account. Many enterprises have their own official account. We compare the two effects:
from the image positioning, the official account is a cold corporate image, and the personal number is a three-dimensional figure with a living background. Br />
from the above interactive official account, the public number is pushed at most once a day, and it can not initiate dialogue. Personal numbers can always be found to chat with you. Not only that, but also can be strengthened through the exposure of friends circle. Br />
so never expect the official account as a carrier of precipitation. He can only serve as a platform for soft language and activities. All operations and push exposure should be carried out through personal numbers.
is that enough to divert customers to wechat? It's not enough. Wechat only creates a channel at the level of interaction and exposure. After that, it needs to constantly create emotional connection through interaction. It can also strengthen the relationship by establishing a membership mechanism and planning activities
by building brands and precipitating users, the self owned flow pool is basically formed
the next thing we need to do is to expand the flow pool and generate fission through the customers in the pool. My summary of fission is stock increment
many enterprises say that I don't have much marketing expenses and advertising expenses, but I have some old users, which is very good. Fission marketing is the lowest cost, the best effect, and the most sustainable way to obtain traffic.
6. Build is free, 30W pool does not include maintenance, depending on how large pool you need.
7. Private domain traffic is the traffic that you own, can reach users directly, free of charge, repeatedly, and can do business conversion
is relative to the public domain traffic, such as micro-blog, tiktok and jitter, etc., with large flow volume but not precise, users are not sticky, once a passenger, the cost of getting passengers is higher and higher. Even the official account of WeChat is not a complete private area traffic pool, because you have only one million fans to use and no ownership. If your account is blocked, you may have nothing. The ownership of use right and ownership is also the standard to judge the difference between private domain and public domain traffic
the rise of private domain traffic is largely the result of the decline of public domain traffic. It is more and more difficult for enterprises to obtain customers on the public domain traffic platform, the cost is higher and higher, and the dividend period has passed. For example: a brand spent 130 million on promotion in tmall last year, but only achieved 50 million sales
users of the public domain traffic platform can't reach it accurately and effectively, it's more a show, and the relationship between enterprises and users is a chance encounter. When an enterprise operates private domain traffic, it can continuously and repeatedly reach users. For example, if you have hundreds of thousands of personal number friends in your hand, you can carry out refined operations such as crowd classification and relationship maintenance, so as to achieve more effective conversion and realization
therefore, a real private domain traffic channel should meet the following conditions: independent control of enterprises, high touch efficiency, high user accuracy and low customer acquisition cost. For example, smart SMS is a communication channel based on SMS, so enterprises can manage the channel number by themselves. The sending object is personal mobile phone number, which is very fast, low cost of single message and low upgrade cost of smart SMS.
is relative to the public domain traffic, such as micro-blog, tiktok and jitter, etc., with large flow volume but not precise, users are not sticky, once a passenger, the cost of getting passengers is higher and higher. Even the official account of WeChat is not a complete private area traffic pool, because you have only one million fans to use and no ownership. If your account is blocked, you may have nothing. The ownership of use right and ownership is also the standard to judge the difference between private domain and public domain traffic
the rise of private domain traffic is largely the result of the decline of public domain traffic. It is more and more difficult for enterprises to obtain customers on the public domain traffic platform, the cost is higher and higher, and the dividend period has passed. For example: a brand spent 130 million on promotion in tmall last year, but only achieved 50 million sales
users of the public domain traffic platform can't reach it accurately and effectively, it's more a show, and the relationship between enterprises and users is a chance encounter. When an enterprise operates private domain traffic, it can continuously and repeatedly reach users. For example, if you have hundreds of thousands of personal number friends in your hand, you can carry out refined operations such as crowd classification and relationship maintenance, so as to achieve more effective conversion and realization
therefore, a real private domain traffic channel should meet the following conditions: independent control of enterprises, high touch efficiency, high user accuracy and low customer acquisition cost. For example, smart SMS is a communication channel based on SMS, so enterprises can manage the channel number by themselves. The sending object is personal mobile phone number, which is very fast, low cost of single message and low upgrade cost of smart SMS.
8. What are the functional advantages and technical support to realize the value of enterprise sales? Here is a detailed introction of the 15 systems to help enterprises better find customers, influence customers, improve the conversion rate and build their own private traffic pool
smart card
build everyone into a super IP, and quickly establish a trust relationship with customers. Smart business card online transmission, one key transmission, multi touch; More complete information display and more comprehensive customer understanding; Personal profile, my colleagues, my enterprise, main procts, multi-dimensional endorsements for indivials, so that customers can trust more
intelligent radar
judge the effect of value transfer in real time and feed back the real needs of users. Real time feedback of customer browsing records, intelligent analysis of customer intentions, accurate judgment of customer needs; Customers' visit content, progress, intention, total time, and which pages they are more interested in are clearly visible, and specific suggestions are given
intelligent brochures
rece the cost of printing materials and increase the distribution of brochures. Electronic picture album online delivery, easy to carry, efficient and convenient; When browsing, customers can consult in real time and answer questions online; Real time feedback of customers' browsing behavior, accurate judgment of interested pages and procts, and direct transaction by inserting proct links
intelligent folder
highly unified and standardized output of enterprise documents and data. All the files in the enterprise are collected and classified uniformly. It is convenient for employees to select. It supports PPT, PDF, word, picture, video and other file formats, and realizes the functions of cloud storage, intelligent analysis, IM chat and instant order
intelligent case base
numerous empirical studies show that the best tool for transaction is to pass on the customer cases of enterprises. Customer cases are sorted and classified uniformly. Each employee can upload and share the case database with one click. All customer cases are clearly visible. Customers can see which cases they are interested in and have real-time feedback on their interest
intelligent form system
meets different online booking and information registration scenarios, and provides drainage for offline stores. 18 kinds of appointment forms, mole free splicing, content free implantation
Enterprise Library System
enables sales to create personal IP with the help of hot information, big V view and other high-quality content, and become a valuable person in the circle of customers
brand poster system
automatically generates poster headlines and updates marketing posters in real time, so that sales can skillfully borrow Festival care, chicken soup quotes and hot topics to enhance customer emotion and interaction
short video system
automatically recommend short video tiktok, or self-made customer interviews, model demonstrations, results cases, etc., and energy sales can be transmitted in a trill mode.
enterprise live broadcasting system
provides exclusive live broadcasting room for each enterprise, and through social communication channels, it can accurately obtain customers for enterprises and promote cash flow; Set the push task, promote the invitation for all members of the enterprise, the orders generated in the live broadcast belong to the invitees, stimulate the promotion power of all members, multi-dimensional live broadcast buried point, analyze the live broadcast effect in an all-round way, and formulate the live broadcast strategy reasonably
thrust system
enterprise's quantifiable promotion management tool, promotion effect data, visualization, each promotion can get the corresponding promotion currency reward, promotion currency can be exchanged for gifts
push task system
release the daily propaganda content to all staff in the form of task, and the whole chain of task receiving, sharing and customer acquisition data can be visualized, so as to ensure the continuous planting of grass in the private flow pool of all staff, and realize the repeated marketing of brand value in all staff customer resource circle
boss radar system
all staff promote data, and all staff customer information can be controlled by one hand. Through boss radar, you can enter the data background of subordinate employees with one key, and you can view the follow-up records and detailed information of employees and customers
mall system
the enterprise can create an exclusive store for each employee, open up the closed loop of personal online transaction, realize the full promotion of the mall, online consultation of proct information, form and commodity become hyperlinks, and perfectly communicate with sales cards, brochures, case libraries, folders, articles, posters and videos to create every sales opportunity
small program system
build your own small program to build private domain traffic pool; Put business cards, brochures, case libraries and documents in the smart briefcase, share them with one click, and transfer value efficiently; For each employee to build a personal display home page, complete expression of personal information. Company information, proct links, transfer value; Easy management of mobile phone stores, online small program mall, group second kill, real-time commission to the account; Enterprise official website links with personal business card, so that everyone can become the disseminator of enterprise brand
intelligent referral system
referral system is a fission promotion tool for enabling enterprises to build their sales network. By opening up the online and offline referral scene, the referral process becomes standardized, flow-through and data-based, creating clues by using the network, continuously expanding the promotion channels, and helping enterprises transform from full staff marketing to national marketing, Enabling enterprise sales to build a stronger sales network.
smart card
build everyone into a super IP, and quickly establish a trust relationship with customers. Smart business card online transmission, one key transmission, multi touch; More complete information display and more comprehensive customer understanding; Personal profile, my colleagues, my enterprise, main procts, multi-dimensional endorsements for indivials, so that customers can trust more
intelligent radar
judge the effect of value transfer in real time and feed back the real needs of users. Real time feedback of customer browsing records, intelligent analysis of customer intentions, accurate judgment of customer needs; Customers' visit content, progress, intention, total time, and which pages they are more interested in are clearly visible, and specific suggestions are given
intelligent brochures
rece the cost of printing materials and increase the distribution of brochures. Electronic picture album online delivery, easy to carry, efficient and convenient; When browsing, customers can consult in real time and answer questions online; Real time feedback of customers' browsing behavior, accurate judgment of interested pages and procts, and direct transaction by inserting proct links
intelligent folder
highly unified and standardized output of enterprise documents and data. All the files in the enterprise are collected and classified uniformly. It is convenient for employees to select. It supports PPT, PDF, word, picture, video and other file formats, and realizes the functions of cloud storage, intelligent analysis, IM chat and instant order
intelligent case base
numerous empirical studies show that the best tool for transaction is to pass on the customer cases of enterprises. Customer cases are sorted and classified uniformly. Each employee can upload and share the case database with one click. All customer cases are clearly visible. Customers can see which cases they are interested in and have real-time feedback on their interest
intelligent form system
meets different online booking and information registration scenarios, and provides drainage for offline stores. 18 kinds of appointment forms, mole free splicing, content free implantation
Enterprise Library System
enables sales to create personal IP with the help of hot information, big V view and other high-quality content, and become a valuable person in the circle of customers
brand poster system
automatically generates poster headlines and updates marketing posters in real time, so that sales can skillfully borrow Festival care, chicken soup quotes and hot topics to enhance customer emotion and interaction
short video system
automatically recommend short video tiktok, or self-made customer interviews, model demonstrations, results cases, etc., and energy sales can be transmitted in a trill mode.
enterprise live broadcasting system
provides exclusive live broadcasting room for each enterprise, and through social communication channels, it can accurately obtain customers for enterprises and promote cash flow; Set the push task, promote the invitation for all members of the enterprise, the orders generated in the live broadcast belong to the invitees, stimulate the promotion power of all members, multi-dimensional live broadcast buried point, analyze the live broadcast effect in an all-round way, and formulate the live broadcast strategy reasonably
thrust system
enterprise's quantifiable promotion management tool, promotion effect data, visualization, each promotion can get the corresponding promotion currency reward, promotion currency can be exchanged for gifts
push task system
release the daily propaganda content to all staff in the form of task, and the whole chain of task receiving, sharing and customer acquisition data can be visualized, so as to ensure the continuous planting of grass in the private flow pool of all staff, and realize the repeated marketing of brand value in all staff customer resource circle
boss radar system
all staff promote data, and all staff customer information can be controlled by one hand. Through boss radar, you can enter the data background of subordinate employees with one key, and you can view the follow-up records and detailed information of employees and customers
mall system
the enterprise can create an exclusive store for each employee, open up the closed loop of personal online transaction, realize the full promotion of the mall, online consultation of proct information, form and commodity become hyperlinks, and perfectly communicate with sales cards, brochures, case libraries, folders, articles, posters and videos to create every sales opportunity
small program system
build your own small program to build private domain traffic pool; Put business cards, brochures, case libraries and documents in the smart briefcase, share them with one click, and transfer value efficiently; For each employee to build a personal display home page, complete expression of personal information. Company information, proct links, transfer value; Easy management of mobile phone stores, online small program mall, group second kill, real-time commission to the account; Enterprise official website links with personal business card, so that everyone can become the disseminator of enterprise brand
intelligent referral system
referral system is a fission promotion tool for enabling enterprises to build their sales network. By opening up the online and offline referral scene, the referral process becomes standardized, flow-through and data-based, creating clues by using the network, continuously expanding the promotion channels, and helping enterprises transform from full staff marketing to national marketing, Enabling enterprise sales to build a stronger sales network.
Hot content