The advantages of Internet marketing include decentralization
Publish: 2021-03-31 05:41:29
1. Recently, the popularity of "blockchain" has been rising. Maybe everyone thinks that the craziness of bitcoin will fall into the blockchain. It's a bit like in the first year of VR, entrepreneurs flocked to it. To some extent, it may be related to the famous saying of that book: pigs can fly even standing on the air! But Xiaomi, the "pig", is a very fine proct
this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"
entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public
people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"
1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion
2. Decentralization means that participants can have the right to speak, make voice and freely spread information
how is centralization formed
the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization
how is decentralization formed
because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.
this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"
entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public
people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"
1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion
2. Decentralization means that participants can have the right to speak, make voice and freely spread information
how is centralization formed
the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization
how is decentralization formed
because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.
2. Many enterprise decision makers find that since the advent of the Internet, marketing seems to have entered a state of nonsense: consumers have become picky, channels have increased, the price system has been chaotic, and even communication has been decentralized...
what is the biggest change in marketing caused by the Internet
the biggest change of Internet to marketing is communication and channel. Internet tool theory mainly refers to the tool of communication. The Internet channel theory mainly refers to the sales channel
the biggest obstacle Internet brings to marketing is communication. Because the traditional media is controllable, but the communication in the Internet age is basically uncontrollable so far. Even those Internet Celebrities in the Internet age have not found the rule of becoming Internet Celebrities. Netizens haven't had time to sum up the law of netizens, they are quickly iterated by new netizens. No wonder Luo Zhenyu said that net red "Papi sauce" should be realized quickly
Lei Jun is an example. Inadvertently, Lei Jun became a net red, boosting millet. When Lei Jun found the law of Xiaomi's success and summed up a series of laws such as "seven word formula", Lei Jun was quickly marginalized by the Internet. Perhaps from becoming a net red to being marginalized, Lei Jun is at a loss< First, the Internet has not changed the 4P architecture
no matter the internet tool theory, channel theory or essence theory, it will not change the basic elements of marketing. There are more than 20 elements (marketing variables) of marketing, and the best integrated architecture is 4P. Not long ago, I wrote that "4P is a universal architecture", which means that 4P is an analytical framework, and the analytical framework will not change because of the Internet. Today, our analysis still follows this framework
2. Has the Internet changed the form of demand and procts< The Internet has changed consumer demand and proct form in four aspects:
1. Cross border integration can change almost all instries and proct forms. The supporting technology of Internet is microelectronic technology (IT technology). Microelectronic technology is cross-border, which can change almost all instries and create unprecedented procts. Now Internet companies can easily enter a traditional instry, such as Tesla, Google into the automotive instry
2. The Internet has changed the way of life. The change of lifestyle can generate new demand and proct form. This, together with machines and electricity, gave birth to instrial civilization. As a form of life, instrial civilization has derived many demand and proct forms different from agricultural civilization
3. As an information tool, the Internet is a tool for understanding and insight into the needs of consumers. For example, in the past, no matter how much emphasis was put on marketing to discover the needs of consumers, it was difficult to really achieve it, whether it was consumer research or consumer insight. The current demand chain logic can enable social geeks to take the Internet as a link and deeply participate in the research and development stage, so as to truly achieve consumer orientation
4. As a marketing communication tool, the Internet requires the self communication attribute of the proct itself. Internet communication, commodity itself is the source of communication, at this time, the demand for procts is naturally higher. Those procts that spread rapidly on the Internet must have their own characteristics. If there are no characteristics, even if there are big name communication and investment in heavy capital communication, it may not be effective
as for the boasting "ultimate proct", Internet thinking is just a business language. Businesses can say that readers should not take it seriously
of course, under specific circumstances, the Internet is still changing the proct system of manufacturers. In the past, e to the different pricing systems of Ka and channel, manufacturers often had two sets of proct systems. Now with e-commerce, there may be a third proct system< Third, has the Internet changed the price system
my answer is "definitely changed", and a new cost balance has been formed
as long as the Internet can change the cost system, it can change the price system. As for the changes in the price system brought about by the adjustment of the proct structure, it has little to do with the Internet itself. It's just that the era of e-commerce and the "mainstream shift" occasionally collide
according to the "retail business rotation hypothesis", the rise of any large emerging business starts from the "three low" (low status, low gross profit and low price), which has cost advantage. For example, Wal Mart will bring about the cost rebalancing of business
e-commerce in China starts from low price and attracts "loser" consumers. However, e-commerce has now become the "three highs" (high position, high gross profit and high price), and it has become the norm that the price of e-commerce is higher than offline. E-commerce has completed the process of cost rebalancing, the offline cost has decreased, and the e-commerce cost has increased, which is close to equilibrium
however, the cost balancing process of e-commerce is not over. The popularity of C-end e-commerce has formed a round of cost balancing process, while b-end e-commerce has just begun. The biggest feature of b-end is that the operating cost will fall, and cost balancing will be formed again< Does the Internet change the channel system
there is no doubt that the Internet has diversified the channel system. E-commerce is a channel, which is right to some extent
the e-commerce channel theory used to be very marketable and persuasive. After the success of Xiaomi, some people once said that there was no need for traditional channels. Since 2016, Xiaomi fell out of the top five in the instry, and now they are rethinking the limitations of online channels
the Internet has certainly changed the channel system, and the future channel system must be online and offline symbiosis. At a certain stage, it may stand out on the line, but a single channel system is lame
in the past, traditional enterprises generally had two channels: one was channel; the other was channel; The second is Ka. The Internet has changed the channel system
a channel system has four participants: Manufacturer (f), distributor (b), retail store (R) and consumer (c). These four participants were originally vertically linked. Although there are also cross links, such as direct sales, they only account for a very small share
C terminal business, all links can be linked to C, so F2C and B2C appear, such as Jingdong, Tmall, Baijiu network of liquor instry, etc. There are also r2c, such as community e-commerce; There is also C2C. F2C, B2C, r2c, C2C, channel links are definitely increased
b-end e-commerce appeared, with f2b, such as China Merchants; There are also f2r, such as Jingdong new channel and Ali 1688; There are also b2rs, such as Yantai wanshanggou, yijigou, yijiupi, and paioo, which are available in almost every instry
to sum up, manufacturers have added three e-commerce channels (f2b, f2r, F2C) and one micro commerce channel from the original two channels (channel and KA). The dealers have added two e-commerce channels (B2C, B2R) and one micro business channel from the original two channels (direct supply terminal and direct supply second batch)
the number of links of manufacturers has increased from two to six. With the increase of channels, the total sales volume does not necessarily increase, and the sales volume of each channel will be diluted. Dealers have added five channels from the original two channels, and can operate across regions with the help of e-commerce, so the total sales volume is likely to increase< The biggest challenge of Internet to marketing is communication.
the Internet is first a communication tool, then a commercial tool, and business comes from information asymmetry. However, it seems that many enterprises will not do communication in the Internet era
communication brings transaction flow. It's hard for e-commerce to make money if they only buy traffic, so they should learn to bring their own traffic
Where does the traffic come from? New traffic comes from propagation
in the past, communication was controllable, because the media was controllable, and spending money could basically solve the problem. Now, the Internet itself is hard to control, and money can't be controlled
whether it is manufacturing or business, the basic pattern is determined by the communication pattern. Business originates from information asymmetry, and communication pattern determines business pattern
the traditional media (except the mouthpiece) is basically oligopoly, which determines that the communication threshold is very high and the capital investment is very large, such as CCTV. Once the instrial structure is formed, it is difficult to subvert. Therefore, most instries are oligopoly. The big is Evergrande, unless the instry leader makes mistakes
after the emergence of the Internet, the so-called decentralized phenomenon has emerged. Loser's counter attack is because after decentralization, the counter attack threshold has been lowered. But the Internet has also become more centralized. Bat is a super center, or Internet platform< To sum up, there are three changes of Internet to communication:
first, "hard wide" has basically disappeared. The monopoly of traditional media determines that even hard media is effective, so the advertising phenomenon that "the worst creativity has the best effect" appears. Traditional communication can form influence by continuous communication and strong investment, which is difficult to reproce on the Internet
Second, Internet traffic is more centralized and more dispersed. As a whole, the traffic is concentrated to bat, forming a larger Internet business platform. No matter how large the scale of enterprises is, they are also very small in front of the platform
the decentralization of the Internet and the fragmentation of traffic have created obstacles to marketing communication. The spread of fragmentation to "detonate", become a network red, detonate popular, it is difficult to find the law at present< Third, Internet data provides convenience for targeted marketing. Although the Internet provides convenience for communication, marketing communication can not be targeted. Internet links, transactions, the final precipitation is the data, data provides a basis for marketing oriented communication. Therefore, it is popular for Internet companies to say that they are data companies, while others say that they have entered the DT era.
what is the biggest change in marketing caused by the Internet
the biggest change of Internet to marketing is communication and channel. Internet tool theory mainly refers to the tool of communication. The Internet channel theory mainly refers to the sales channel
the biggest obstacle Internet brings to marketing is communication. Because the traditional media is controllable, but the communication in the Internet age is basically uncontrollable so far. Even those Internet Celebrities in the Internet age have not found the rule of becoming Internet Celebrities. Netizens haven't had time to sum up the law of netizens, they are quickly iterated by new netizens. No wonder Luo Zhenyu said that net red "Papi sauce" should be realized quickly
Lei Jun is an example. Inadvertently, Lei Jun became a net red, boosting millet. When Lei Jun found the law of Xiaomi's success and summed up a series of laws such as "seven word formula", Lei Jun was quickly marginalized by the Internet. Perhaps from becoming a net red to being marginalized, Lei Jun is at a loss< First, the Internet has not changed the 4P architecture
no matter the internet tool theory, channel theory or essence theory, it will not change the basic elements of marketing. There are more than 20 elements (marketing variables) of marketing, and the best integrated architecture is 4P. Not long ago, I wrote that "4P is a universal architecture", which means that 4P is an analytical framework, and the analytical framework will not change because of the Internet. Today, our analysis still follows this framework
2. Has the Internet changed the form of demand and procts< The Internet has changed consumer demand and proct form in four aspects:
1. Cross border integration can change almost all instries and proct forms. The supporting technology of Internet is microelectronic technology (IT technology). Microelectronic technology is cross-border, which can change almost all instries and create unprecedented procts. Now Internet companies can easily enter a traditional instry, such as Tesla, Google into the automotive instry
2. The Internet has changed the way of life. The change of lifestyle can generate new demand and proct form. This, together with machines and electricity, gave birth to instrial civilization. As a form of life, instrial civilization has derived many demand and proct forms different from agricultural civilization
3. As an information tool, the Internet is a tool for understanding and insight into the needs of consumers. For example, in the past, no matter how much emphasis was put on marketing to discover the needs of consumers, it was difficult to really achieve it, whether it was consumer research or consumer insight. The current demand chain logic can enable social geeks to take the Internet as a link and deeply participate in the research and development stage, so as to truly achieve consumer orientation
4. As a marketing communication tool, the Internet requires the self communication attribute of the proct itself. Internet communication, commodity itself is the source of communication, at this time, the demand for procts is naturally higher. Those procts that spread rapidly on the Internet must have their own characteristics. If there are no characteristics, even if there are big name communication and investment in heavy capital communication, it may not be effective
as for the boasting "ultimate proct", Internet thinking is just a business language. Businesses can say that readers should not take it seriously
of course, under specific circumstances, the Internet is still changing the proct system of manufacturers. In the past, e to the different pricing systems of Ka and channel, manufacturers often had two sets of proct systems. Now with e-commerce, there may be a third proct system< Third, has the Internet changed the price system
my answer is "definitely changed", and a new cost balance has been formed
as long as the Internet can change the cost system, it can change the price system. As for the changes in the price system brought about by the adjustment of the proct structure, it has little to do with the Internet itself. It's just that the era of e-commerce and the "mainstream shift" occasionally collide
according to the "retail business rotation hypothesis", the rise of any large emerging business starts from the "three low" (low status, low gross profit and low price), which has cost advantage. For example, Wal Mart will bring about the cost rebalancing of business
e-commerce in China starts from low price and attracts "loser" consumers. However, e-commerce has now become the "three highs" (high position, high gross profit and high price), and it has become the norm that the price of e-commerce is higher than offline. E-commerce has completed the process of cost rebalancing, the offline cost has decreased, and the e-commerce cost has increased, which is close to equilibrium
however, the cost balancing process of e-commerce is not over. The popularity of C-end e-commerce has formed a round of cost balancing process, while b-end e-commerce has just begun. The biggest feature of b-end is that the operating cost will fall, and cost balancing will be formed again< Does the Internet change the channel system
there is no doubt that the Internet has diversified the channel system. E-commerce is a channel, which is right to some extent
the e-commerce channel theory used to be very marketable and persuasive. After the success of Xiaomi, some people once said that there was no need for traditional channels. Since 2016, Xiaomi fell out of the top five in the instry, and now they are rethinking the limitations of online channels
the Internet has certainly changed the channel system, and the future channel system must be online and offline symbiosis. At a certain stage, it may stand out on the line, but a single channel system is lame
in the past, traditional enterprises generally had two channels: one was channel; the other was channel; The second is Ka. The Internet has changed the channel system
a channel system has four participants: Manufacturer (f), distributor (b), retail store (R) and consumer (c). These four participants were originally vertically linked. Although there are also cross links, such as direct sales, they only account for a very small share
C terminal business, all links can be linked to C, so F2C and B2C appear, such as Jingdong, Tmall, Baijiu network of liquor instry, etc. There are also r2c, such as community e-commerce; There is also C2C. F2C, B2C, r2c, C2C, channel links are definitely increased
b-end e-commerce appeared, with f2b, such as China Merchants; There are also f2r, such as Jingdong new channel and Ali 1688; There are also b2rs, such as Yantai wanshanggou, yijigou, yijiupi, and paioo, which are available in almost every instry
to sum up, manufacturers have added three e-commerce channels (f2b, f2r, F2C) and one micro commerce channel from the original two channels (channel and KA). The dealers have added two e-commerce channels (B2C, B2R) and one micro business channel from the original two channels (direct supply terminal and direct supply second batch)
the number of links of manufacturers has increased from two to six. With the increase of channels, the total sales volume does not necessarily increase, and the sales volume of each channel will be diluted. Dealers have added five channels from the original two channels, and can operate across regions with the help of e-commerce, so the total sales volume is likely to increase< The biggest challenge of Internet to marketing is communication.
the Internet is first a communication tool, then a commercial tool, and business comes from information asymmetry. However, it seems that many enterprises will not do communication in the Internet era
communication brings transaction flow. It's hard for e-commerce to make money if they only buy traffic, so they should learn to bring their own traffic
Where does the traffic come from? New traffic comes from propagation
in the past, communication was controllable, because the media was controllable, and spending money could basically solve the problem. Now, the Internet itself is hard to control, and money can't be controlled
whether it is manufacturing or business, the basic pattern is determined by the communication pattern. Business originates from information asymmetry, and communication pattern determines business pattern
the traditional media (except the mouthpiece) is basically oligopoly, which determines that the communication threshold is very high and the capital investment is very large, such as CCTV. Once the instrial structure is formed, it is difficult to subvert. Therefore, most instries are oligopoly. The big is Evergrande, unless the instry leader makes mistakes
after the emergence of the Internet, the so-called decentralized phenomenon has emerged. Loser's counter attack is because after decentralization, the counter attack threshold has been lowered. But the Internet has also become more centralized. Bat is a super center, or Internet platform< To sum up, there are three changes of Internet to communication:
first, "hard wide" has basically disappeared. The monopoly of traditional media determines that even hard media is effective, so the advertising phenomenon that "the worst creativity has the best effect" appears. Traditional communication can form influence by continuous communication and strong investment, which is difficult to reproce on the Internet
Second, Internet traffic is more centralized and more dispersed. As a whole, the traffic is concentrated to bat, forming a larger Internet business platform. No matter how large the scale of enterprises is, they are also very small in front of the platform
the decentralization of the Internet and the fragmentation of traffic have created obstacles to marketing communication. The spread of fragmentation to "detonate", become a network red, detonate popular, it is difficult to find the law at present< Third, Internet data provides convenience for targeted marketing. Although the Internet provides convenience for communication, marketing communication can not be targeted. Internet links, transactions, the final precipitation is the data, data provides a basis for marketing oriented communication. Therefore, it is popular for Internet companies to say that they are data companies, while others say that they have entered the DT era.
3.
1, a wide range of
network marketing breaks the time and space constraints of traditional marketing, and can exchange information beyond the time and space constraints, so that the marketing starts from the time and space constraints, the transaction is simpler, and the global marketing service can be provided 24 hours a day
2, rich and diverse
network marketing will become a diversified information dissemination, from simple text to creative information, such as voice and video, to fully understand the preferences of users, so that the information exchange of transactions can exist and exchange in various forms, and give full play to the creativity and initiative of marketing personnel
3. Communication is more effective
using computers can store a large amount of information, query the generated consumers, and transmit the quantity and accuracy of information, far more than other media, which can meet the market demand, update procts or adjust prices, so as to effectively understand and timely meet the needs of customers
4. Communication is more personalized
network promotion is one-to-one, rational, guiding consumers. It is not mandatory, but graal. It is a low-cost and humanized promotion, which avoids strong interference from salesperson sales. Through information and interactive conversation, consumers can establish long-term good relationship, Make information dissemination more personalized
5. Better cost discount
information exchange through the Internet, instead of the previous physical exchange, on the one hand, can rece the printing and mailing costs, can not be sold in stores, free of rent, save water and electricity and labor costs, on the other hand, can rece the loss caused by circuitous multiple exchanges
The Internet is one of the most powerful marketing tools. Its functions include channel, promotion, electronic transaction, interactive customer service, market information analysis and provision. Its one-to-one marketing ability is consistent with the future trend of customized marketing and direct marketing7. Novel interaction mode
Internet realizes the interaction and two-way communication between supply and demand through the display of commodity image and query of commodity information database. Proct testing and consumer satisfaction surveys can also be concted. Internet provides the best tools for joint proct design, proct information release and technical services
on the advantages of Internet marketing, the global Ivy League editor will share with you today. If you have a strong interest in Internet marketing, I hope this article can be helpful to your work or study. If you want to know more about writing optimization, advertising and marketing writing methods and materials, you can click other articles on this website to learn
4. Everything has two sides, Internet marketing is the same, but the application is good, the effect is still very good< First, advantages
1. Internet marketing has no store rent cost
Internet marketing has no store rent cost. And it has the function of proct direct selling, which can help enterprises rece inventory pressure and operating costs
2. Convenience and autonomy
in Internet marketing, people only need to choose the corresponding information, such as manufacturers and procts, according to their preferences or needs, and then make a purchase decision based on comparison. This easy choice is not limited by time and place
3. Optimize service
people are most afraid to meet two kinds of salesmen, one is "cold as ice", which makes people dare not buy; The other is "enthusiastic like fire", which makes people have to buy. Although the sales are successful, the customers are resentful. The one-to-one service of network marketing, however, leaves customers more free space to consider, avoids impulse shopping, and can make more decisions after comparison
4. The number of audience can be accurately counted
on the Internet, it can accurately count how many users have seen each customer's advertisement, as well as the viewing time and distribution area, so as to help customers accurately evaluate the advertising effect and approve the advertising strategy
5. The spread speed is fast, the scope is wide, and there is no time and region limit
it is concive to improve the speed of enterprise marketing communication, enhance the effect of enterprise marketing information communication, and rece the cost of enterprise marketing information communication< Second, disadvantages
1. Lack of trust
people still believe in the concept of seeing is believing, so they have to see things with their own eyes and touch things with their own hands to be at ease. It's no wonder that many businesses have a bad reputation. Although they promise a lot, they say one thing and do another, which makes consumers have to compare their procts. They are afraid that the difference between what they buy and what they introce is a little more troublesome. It's better than looking at people's faces when they return or exchange procts< Passivity
the information on the Internet can only wait for customers to come and ask for it, but can't take the initiative. What's more, it can only achieve point-to-point communication, and it doesn't have the effect of compulsory viewing. The initiative is in the hands of consumers, they can choose to see or not
1. Internet marketing has no store rent cost
Internet marketing has no store rent cost. And it has the function of proct direct selling, which can help enterprises rece inventory pressure and operating costs
2. Convenience and autonomy
in Internet marketing, people only need to choose the corresponding information, such as manufacturers and procts, according to their preferences or needs, and then make a purchase decision based on comparison. This easy choice is not limited by time and place
3. Optimize service
people are most afraid to meet two kinds of salesmen, one is "cold as ice", which makes people dare not buy; The other is "enthusiastic like fire", which makes people have to buy. Although the sales are successful, the customers are resentful. The one-to-one service of network marketing, however, leaves customers more free space to consider, avoids impulse shopping, and can make more decisions after comparison
4. The number of audience can be accurately counted
on the Internet, it can accurately count how many users have seen each customer's advertisement, as well as the viewing time and distribution area, so as to help customers accurately evaluate the advertising effect and approve the advertising strategy
5. The spread speed is fast, the scope is wide, and there is no time and region limit
it is concive to improve the speed of enterprise marketing communication, enhance the effect of enterprise marketing information communication, and rece the cost of enterprise marketing information communication< Second, disadvantages
1. Lack of trust
people still believe in the concept of seeing is believing, so they have to see things with their own eyes and touch things with their own hands to be at ease. It's no wonder that many businesses have a bad reputation. Although they promise a lot, they say one thing and do another, which makes consumers have to compare their procts. They are afraid that the difference between what they buy and what they introce is a little more troublesome. It's better than looking at people's faces when they return or exchange procts< Passivity
the information on the Internet can only wait for customers to come and ask for it, but can't take the initiative. What's more, it can only achieve point-to-point communication, and it doesn't have the effect of compulsory viewing. The initiative is in the hands of consumers, they can choose to see or not
5. Compared with traditional marketing, network marketing has the following five advantages:
advantage 1: publishing information on the Internet at a limited cost can not only shorten the distribution link, but also broaden the sales scope, save store investment and salesman costs, so as to rece costs and make procts price competitive
advantage 2: immediate effect monitoring. Through big data analysis, market research and other ways, we can find market gaps, improve procts, and optimize our market competitiveness again
advantage 3: guide consumers to recognize procts through network marketing channels, help enterprises to obtain future competitive advantage and quickly occupy the consumer market
advantage 4: there are many ways of network marketing, such as SEO, media advertising on major mainstream websites, and marketing through major B2B, blogs and microblogs. As long as customers can see information on the Internet, they can achieve the effect of carpet coverage without much effort
advantage 5: advertisers can evaluate and view advertisements at any time, monitor the popularity of advertisements, and further learn more details, so as to easily control the marketing effect in real time.
advantage 1: publishing information on the Internet at a limited cost can not only shorten the distribution link, but also broaden the sales scope, save store investment and salesman costs, so as to rece costs and make procts price competitive
advantage 2: immediate effect monitoring. Through big data analysis, market research and other ways, we can find market gaps, improve procts, and optimize our market competitiveness again
advantage 3: guide consumers to recognize procts through network marketing channels, help enterprises to obtain future competitive advantage and quickly occupy the consumer market
advantage 4: there are many ways of network marketing, such as SEO, media advertising on major mainstream websites, and marketing through major B2B, blogs and microblogs. As long as customers can see information on the Internet, they can achieve the effect of carpet coverage without much effort
advantage 5: advertisers can evaluate and view advertisements at any time, monitor the popularity of advertisements, and further learn more details, so as to easily control the marketing effect in real time.
6. Advantage 1: network publicity is multi-dimensional
traditional media is two-dimensional, while network publicity is multi-dimensional. It can organically combine text, image and sound to transmit multi sensory information. The combination of image, text, sound and image will greatly enhance the effectiveness of network publicity< According to statistics, 70.54% of Internet users are concentrated in economically developed areas, and the audience has a relatively high level of ecation, so the target group is the most dynamic consumer group with the highest level, high income and the highest level in the society
advantage 3: low proction cost, fast speed, flexible change
the proction cycle of online publicity is short, even if it is launched in a short period, and the publicity content can be changed in time according to the needs of customers, while the proction cost of traditional publicity is high, and the launch cycle is fixed< The fourth advantage of Internet media is interaction and depth. Strong interaction is the biggest advantage of Internet media, which is different from the one-way dissemination of information of traditional media, but the interactive dissemination of information. Through links, users can share resources by simply clicking the mouse< Advantage 5: it can make perfect statistics
"what can't be measured can't be managed." Through timely and accurate statistical mechanism, network publicity enables users to directly monitor the release of information online. However, the traditional form of information release can only count the number of audiences by imprecise ratings and circulation< According to the data, 40% of TV viewers are reading at the same time, 21% are doing housework, 13% are eating and drinking, 12% are enjoying other things, 10% are cooking, 9% are writing and 8% are making phone calls. 55% of Internet users don't do anything else when they use computers< Advantages seven: wide range of dissemination, unlimited time and space
through the Internet, online publicity can spread information to every corner of the world 24 hours a day. Anyone and anywhere can read it as long as they have access to the Internet. This is beyond the reach of traditional media
advantage 8: repeatability and retrievability
network publicity can perfectly combine text, sound and picture for users to actively search and repeatedly watch. In contrast, TV publicity makes users passively accept the content. If you miss the publicity time, you can't get any more information. In addition, compared with the retrieval of network propaganda, the retrieval of plane propaganda takes more time and trouble
advantage 9: it has extremely strong service
functions such as query, download and communication on the network, providing a very convenient and fast service for the audience, which is unmatched by other media< Advantage 10: network publicity is the general trend
traditional media is two-dimensional, while network publicity is multi-dimensional. It can organically combine text, image and sound to transmit multi sensory information. The combination of image, text, sound and image will greatly enhance the effectiveness of network publicity< According to statistics, 70.54% of Internet users are concentrated in economically developed areas, and the audience has a relatively high level of ecation, so the target group is the most dynamic consumer group with the highest level, high income and the highest level in the society
advantage 3: low proction cost, fast speed, flexible change
the proction cycle of online publicity is short, even if it is launched in a short period, and the publicity content can be changed in time according to the needs of customers, while the proction cost of traditional publicity is high, and the launch cycle is fixed< The fourth advantage of Internet media is interaction and depth. Strong interaction is the biggest advantage of Internet media, which is different from the one-way dissemination of information of traditional media, but the interactive dissemination of information. Through links, users can share resources by simply clicking the mouse< Advantage 5: it can make perfect statistics
"what can't be measured can't be managed." Through timely and accurate statistical mechanism, network publicity enables users to directly monitor the release of information online. However, the traditional form of information release can only count the number of audiences by imprecise ratings and circulation< According to the data, 40% of TV viewers are reading at the same time, 21% are doing housework, 13% are eating and drinking, 12% are enjoying other things, 10% are cooking, 9% are writing and 8% are making phone calls. 55% of Internet users don't do anything else when they use computers< Advantages seven: wide range of dissemination, unlimited time and space
through the Internet, online publicity can spread information to every corner of the world 24 hours a day. Anyone and anywhere can read it as long as they have access to the Internet. This is beyond the reach of traditional media
advantage 8: repeatability and retrievability
network publicity can perfectly combine text, sound and picture for users to actively search and repeatedly watch. In contrast, TV publicity makes users passively accept the content. If you miss the publicity time, you can't get any more information. In addition, compared with the retrieval of network propaganda, the retrieval of plane propaganda takes more time and trouble
advantage 9: it has extremely strong service
functions such as query, download and communication on the network, providing a very convenient and fast service for the audience, which is unmatched by other media< Advantage 10: network publicity is the general trend
7.
Network marketing has become the main marketing means of enterprises. Compared with the traditional sales methods, such as flyer, TV advertisement, paper media and so on, network marketing has the following five advantages
first, there is no time limit
network marketing has no time limit, which can bring great convenience to enterprises. When an enterprise has any activities or necessary promotion, it does not need to spend too much time. You don't have to think about too many factors as long as you have a certain period of time
Second, there is no regional limitation. The only form with a wide audience is TV advertising, but this way of promotion is very expensive. Network marketing has advantages and disadvantages in the past. As long as you run well and don't spend a lot of money, you can get a lot of attention{ RRRRR}
Third, high communication power
another advantage of Internet marketing is that its content is easy to spread. Sometimes, as long as your content is attractive enough, it will cause "viral" spread on the Internet. It has attracted great attention in a short time, which is impossible for any other form
Fourth, convenient interaction enterprises can easily interact with fans on the Internet, timely understand the special needs of customers and some suggestions on procts, facilitate the maintenance of customers, solve problems for customers, and let every consumer have a sense of participation. When enterprises have new procts or promotional activities, they can also inform consumers in time to achieve the effect of rapid publicity Compared with other traditional marketing methods, network marketing has the inherent advantage of low cost, but its effect will not be lower than traditional marketing methods. On the contrary, a successful network marketing benefit may be more lasting than the traditional way. The publicity effect is better and more efficient8. With the rapid development of the Internet, the traditional way of marketing promotion has been graally eliminated. Today, Internet marketing has become the most popular way of marketing promotion. With the increasing number of domestic Internet users, the coverage of the audience is more and more wide, and the influence of Internet promotion is also growing, And the advantages of Internet promotion are graally revealed, so what are the specific advantages of Internet promotion
first, it is more flexible and lower cost
it is difficult to change the way of marketing promotion through traditional media. Even if it is changed, it often needs to pay a great economic cost. However, advertising on the Internet can change the advertising content in time according to the demand, including correcting mistakes. In this way, changes in business decisions can be implemented and promoted in a timely manner. As an emerging media, the charges of network media are far lower than those of traditional media, and some platforms are even free. Therefore, the promotion of enterprise procts or services through internet promotion can help enterprises save a large part of operating costs< Second, it is concive to expanding the market scale.
I believe many people should have felt that the rapid development of modern cities and the increase of employment concentration have led to the saturation of the instry. Therefore, it is more and more difficult for businesses to survive in this region. However, one instry may do better in other cities, At this time, internet promotion also has a unique advantage, it is not affected by the region, time, can work 24 hours, so as to help enterprises better expand the market scale
Third, more effective customer service
with the continuous improvement of living standards, people's consumption level is also constantly improving, consumer groups are also constantly expanding, and the buyer's market has formed. Nowadays, if enterprises want to surpass their competitors, they must be consumer-oriented and meet the needs of consumers, Internet marketing is a kind of consumer oriented and personalized marketing. Customers will have greater freedom of choice, according to their personality characteristics and hobbies, unlimited to find their favorite procts
Fourth, strong pertinence
often when we promote through the Internet, the purpose of promotion is quite clear. As we all know, basically, people who click information are interested, and they are the target or potential users of the enterprise. Such users are easier to hit directly, so that they become the actual consumers of the enterprise. May as well for different target users, targeted to develop marketing programs, so as to better enhance the effect of promotion.
first, it is more flexible and lower cost
it is difficult to change the way of marketing promotion through traditional media. Even if it is changed, it often needs to pay a great economic cost. However, advertising on the Internet can change the advertising content in time according to the demand, including correcting mistakes. In this way, changes in business decisions can be implemented and promoted in a timely manner. As an emerging media, the charges of network media are far lower than those of traditional media, and some platforms are even free. Therefore, the promotion of enterprise procts or services through internet promotion can help enterprises save a large part of operating costs< Second, it is concive to expanding the market scale.
I believe many people should have felt that the rapid development of modern cities and the increase of employment concentration have led to the saturation of the instry. Therefore, it is more and more difficult for businesses to survive in this region. However, one instry may do better in other cities, At this time, internet promotion also has a unique advantage, it is not affected by the region, time, can work 24 hours, so as to help enterprises better expand the market scale
Third, more effective customer service
with the continuous improvement of living standards, people's consumption level is also constantly improving, consumer groups are also constantly expanding, and the buyer's market has formed. Nowadays, if enterprises want to surpass their competitors, they must be consumer-oriented and meet the needs of consumers, Internet marketing is a kind of consumer oriented and personalized marketing. Customers will have greater freedom of choice, according to their personality characteristics and hobbies, unlimited to find their favorite procts
Fourth, strong pertinence
often when we promote through the Internet, the purpose of promotion is quite clear. As we all know, basically, people who click information are interested, and they are the target or potential users of the enterprise. Such users are easier to hit directly, so that they become the actual consumers of the enterprise. May as well for different target users, targeted to develop marketing programs, so as to better enhance the effect of promotion.
9.
1. Network media has the characteristics of wide range, fast speed, no time and geographical restrictions, no time constraints, detailed content, multimedia transmission, vivid image, two-way communication, rapid feedback and so on, which can effectively rece the cost of enterprise marketing information dissemination
There is no store rent cost in online sales3. The Internet covers the global market, through which enterprises can easily and quickly enter any country's market
Network marketing is interactive and deep, which is different from the one-way communication of traditional media, but the interactive communication of information Low cost, fast speed, flexible change, short proction cycle of network marketing, even in a short period of launch, can also be completed quickly according to the needs of customers, while the traditional advertising proction cost is high, the launch cycle is fixed Multi dimensional marketing, paper media is two-dimensional, while network marketing is multi-dimensional. It can combine text, image and sound organically, transmit multi sensory information, and let customers feel the goods or services as if they were on the scene In general, the website can establish a complete user database, including users' geographical distribution, age, gender, income, occupation, marital status, hobbies, etc It is repeatable and retrievable. Network marketing can combine text, sound and picture for users to actively search and watch repeatedly9
Network marketing shortens the process of media delivery10. Network marketing is not only network technology, but also marketing. It is a beneficial supplement to the existing marketing system of enterprises. Based on modern marketing theory, network marketing replaces traditional media such as newspapers and television. Therefore, Hunan Yiren network says that this is a new form of direct marketing.
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